Some of you may have heard of the gourmet sandwich shop chain 'Wichcraft. It's a pretty appropriate name for a sandwich shop, not only because its so clever of a name, but because sandwiches really are crafted.
Sercarz's custom blends are his form of loving attention -- not just to a client's culinary tastes, but to her cravings and curiosity; her past, present and future; her off-the-cuff associations; her mundane routines and dreams.
The fashion and trendsetting aspect of food is part of our culture like skinny jeans and ubiquitous boots. We lose sight of its sustenance and connection to wellness and survival. It borders on the obscene.