Suddenly Ad Age columnist and ad seer Bob Garfield is referring to the possibility that the world is entering a Golden Age of Content. This is something of a revelation after years of worrying instead that content was being destroyed by media chaos.
21st century journalism will be about controlling and having access to the "stack" -- taking vast amounts of raw information and transforming it into useful material for telling interesting and important stories.
Rosen offers 10 pieces of advice to the incoming class of journalists to help them "break free" from the last media interval. It is advice that with a little work and some license we can make work equally for advertisers.
I will always think of Larry King as the syndicated, all night radio host in the late 1970's and mid 80's that stayed up with America's truckers and anyone else awake because of work, love or worry deep into the night.