Journalists have an insecurity complex. Dealing with mayors, senators and heads of countries, reporters are relative nobodies. Their job has no actual power and they can't wear rows of ribbons on their chest like a general.
On primetime, Latinos have no Al Sharpton, no Joy Reid, no Donna Brazile, no Eugene Robinson, no Oprah Winfrey. Even though Latinos are 50 million strong and clearly decided the 2012 election, they are largely absent from the production, writing and telling of their stories.
The school lunch calorie issue is getting particular traction in right-wing media outlets and I've already told you about Republican congressmen seeking to repeal the calorie caps, calling the new regulations "the nanny state personified."