The flood of evidence continues building the case for a paradigm shift in communication from mass marketing to personal marketing, from traditional media outlets to social media communication strategies.

The major problem we have today in the social space when it comes to measuring influence is that we do not yet have a solid definition of what online influence is.

Habits can hold amazing power in our lives. When we do something consistently enough it becomes subconscious for us to perform that routine. We don't think about it or analyze it, because it has become so ingrained in us to do it that way.

Buzz and awareness are not the new clothes when it comes to influence. Until someone can track the true behavior change that an influencer causes by a message, it is virtually the Emperor's New Clothes all over again but until then, "he really doesn't have anything on at all," does he?