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Jure Klepic

VascoDe Sees Phones Emerging As a Powerful Force in Social Media

Jure Klepic | Posted 04.29.2013 | Technology
Jure Klepic

We have already seen how social media has changed the face of communication in the U.S. market, but companies like VascoDe are already innovating how they can change the face of communication in the world market.

It's Time for Businesses to Get Socialized

Jure Klepic | Posted 02.12.2013 | Business
Jure Klepic

The flood of evidence continues building the case for a paradigm shift in communication from mass marketing to personal marketing, from traditional media outlets to social media communication strategies.

The Elegance of Tellagence in Social Media Marketing

Jure Klepic | Posted 01.27.2013 | Business
Jure Klepic

The major problem we have today in the social space when it comes to measuring influence is that we do not yet have a solid definition of what online influence is.

Which Habitudes Can Change Your Marketing Strategy?

Jure Klepic | Posted 01.19.2013 | Business
Jure Klepic

Habits can hold amazing power in our lives. When we do something consistently enough it becomes subconscious for us to perform that routine. We don't think about it or analyze it, because it has become so ingrained in us to do it that way.

Facebook Collects Tons of Data and Still Can't Cut It for Advertisers

Jure Klepic | Posted 01.19.2013 | Technology
Jure Klepic

Those who want to use social media as a real form of influence will need to bring passion, perseverance and cultural insights based on anthropological underpinnings into play as they learn to use it as the personal communications tool it was meant to be.

What Do The Emperor's New Clothes Have in Common with Social Media Influence?

Jure Klepic | Posted 11.23.2012 | Business
Jure Klepic

Buzz and awareness are not the new clothes when it comes to influence. Until someone can track the true behavior change that an influencer causes by a message, it is virtually the Emperor's New Clothes all over again but until then, "he really doesn't have anything on at all," does he?

Social Media Is Much More Than Just Social and Media

Jure Klepic | Posted 10.15.2012 | Technology
Jure Klepic

Social media is a powerful force in the online world but most organizations today have not yet studied the object, time and space sufficiently.