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Pay-Later Gift Cards Cut Waste Using App Store Logic

Greg Voakes | Posted 09.21.2013 | Business
Greg Voakes

At least $10 billion dollars will be wasted this year on unclaimed gift cards -- 8 to 19 percent of all prepaid gift cards are never used. A new online service called Kiind is making this waste as thing of the past while helping retailers reduce billions of dollar in outstanding financial liability.