The difference isn't just what they're doing, it's where they're doing it. There's one big mistake brands are making, and given the fact that many still spend billions of dollars on this, it's relevant. Ready? Here it is.
There are hundreds of thousands of mobile apps out there for iOS and Android users but the reality is most people only ever use a handful regularly. So why are so many major apps literally tearing themselves apart, and forcing people to use two apps where one once sufficed?
In a rare joint-column between "TechScape" and "BizScape," join us as we take a look at a business that satisfies both sectors in that it is a business that helps other start-ups AND a software technology which does that work for users.
The male position is not the neutral position. It has a point of view, the male point of view, which not everyone shares, and which is not always superior. So please, stop announcing that Landon Donovan is the "all-time U.S. leading goal scorer."
Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.
The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.
LinkedIn works very well for the millions of people who make the effort to understand how to leverage it effectively. And those people are very likely not spending more than fifteen a minutes a day on LinkedIn, once they have a solid, complete Profile.
I must say LinkedIn exceeded all my expectations. What an amazing site! It makes you wonder why there is any unemployment in this country. I haven't accepted any of the 200 offers I've received yet, but I'm confident a perfect one will come along soon.
Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.
If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).
As the Internet of Things expands and more physical objects are connected to the web, there will also be an even greater demand for manufacturing of those products, and a need to make people more efficient in their creation.