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Steven Clifford | Posted 10.21.2014 | Comedy
Steven Clifford

How is the job search going?" my wife asked. Judith is very supportive. Had their husbands remained unemployed for the last fourteen years, many wives would have become dispirited.

Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

Harvard Creates 'Big Data' Course for Social Innovators

Marquis Cabrera | Posted 10.21.2014 | Education
Marquis Cabrera

Big data has the ability to improve the provision of public services, enable governments to spend taxpayers' monies more efficiently, and advance societies forward. But, what exactly is BIG data?

How Social Media Can Make or Break Your Job Search

Monica Zent | Posted 10.16.2014 | Business
Monica Zent

Is what you're posting on Facebook the reason you didn't get that job? As recruiters increasingly turn to social media during the hiring process, the answer could very well be "yes."

How to Triple Your Growth Rate on Twitter in Just a Few Minutes a Day

Sherman Lee | Posted 10.17.2014 | Small Business
Sherman Lee

After running experiments and analyzing the data, we've tracked down the perfect formula to grow an engaged audience without sacrificing too much of your valuable time or money. Here's what we found.

Social Media Connections Might Be Trade Secrets

Brad Reid | Posted 10.14.2014 | Business
Brad Reid

A trade secret is nonpublic information that may provide a business an economic advantage over competitors. The categories of information constituting a trade secret may now include social media connections and followers.

College Rankings: What's the Use?

Roger Ochoa | Posted 10.10.2014 | College
Roger Ochoa

There isn't a definitive list or a guide to tell you how to get the perfect job in a desired profession; and there is (absolutely) no list available to tell you which college to attend to get a job in your desired field.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

Things I Learned About Using Social Media to Build an Author's Platform

Dorit Sasson | Posted 10.07.2014 | Books
Dorit Sasson

To figure out how much "power" social media carries as a platform, I felt called to participate in a blog challenge where I posted every day for the entire month of September.

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...

Starting Your Job Search When You Don't Know What You Want, You Just Want More

Carlota Zimmerman | Posted 10.01.2014 | Business
Carlota Zimmerman

"I'm going to figure out what I want, and then I'll start my job search." Um, not to be a Debbie Downer or anything, but as someone who coaches for ...

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

Marketing Sages are an Endangered Species for Good Reason

Lee Traupel | Posted 09.28.2014 | Business
Lee Traupel

I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marke...

The Only Startup Marketing Blog You Ever Need to Read

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Every start-up has the same marketing challenge. Finding customers. God knows why the failure rate is an abysmal 90 percent for startups. Here is my truncated "30K foot" perspective based on years of work with startups.

Future Proofing Your Brand Strategy

Lee Traupel | Posted 10.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

The First 6 Months With Your New Digital Marketing Specialist

Sajeel Qureshi | Posted 09.22.2014 | Small Business
Sajeel Qureshi

You need a marketing person that understands digital and how your business can benefit from it. Instead, 6 months ago you hired a techie and trapped them in a marketer's body.

6 Tips to Start Re-Branding Yourself

Carlota Zimmerman | Posted 09.17.2014 | Women
Carlota Zimmerman

If you are reading this and feeling trapped in your career, wondering how you're going to change your situation... there is no time like the present, Kid!

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

OMG! God Is Everywhere -- Even on the World Wide Web!

Stephanie D. Lewis | Posted 09.11.2014 | Comedy
Stephanie D. Lewis

God has been stalking me. On the Internet. Now mind you, I think it could possibly be a God Fraud, (He spells his name Godd) but I still find it enormously flattering and will NOT get a restraining order.

5 Tips for Professionals Navigating Social Media

Tania Yuki | Posted 09.08.2014 | Women
Tania Yuki

Whether you're looking for a new position, making a career move or want to increase your own value within your existing role, social media such as Linkedin, Twitter and Facebook all provide powerful platforms to gain the visibility, credibility and access required to get to that next level.

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

Accidental Networking

Heather Deason Zynczak | Posted 09.04.2014 | Women
Heather Deason Zynczak

Everyday activities are often the best channel for networking, and a few small changes in how you approach these daily interactions can add value to your relationships.

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 09.03.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.