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Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

4 Social Media Platforms to Empower Your Employees

Ted Rubin | Posted 07.16.2014 | Business
Ted Rubin

Who knows your business as well (if not better) than you do? The people who work in your business, of course!

The Top Mistake Brands Make With Millennials

Melanie Curtin | Posted 07.09.2014 | Business
Melanie Curtin

The difference isn't just what they're doing, it's where they're doing it. There's one big mistake brands are making, and given the fact that many still spend billions of dollars on this, it's relevant. Ready? Here it is.

Why Are Facebook, LinkedIn and Foursquare Splitting Their Apps?

Noah Mallin | Posted 07.21.2014 | Technology
Noah Mallin

There are hundreds of thousands of mobile apps out there for iOS and Android users but the reality is most people only ever use a handful regularly. So why are so many major apps literally tearing themselves apart, and forcing people to use two apps where one once sufficed?

We Are What We Instagram

Brian Hanley | Posted 07.08.2014 | Technology
Brian Hanley

At a time in which we fragment ourselves, or at least, representations of ourselves, across various social media platforms, it's easy, if not inevitable, to lose sight of who we really are.

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 07.08.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

Get LinkedIn to Recruiters for Your Job Search

Susan P. Joyce | Posted 07.07.2014 | Business
Susan P. Joyce

Although under-used by average LinkedIn members, LinkedIn Groups can be critical to a successful job search because they enable you to communicate directly with recruiters. And vice versa.

Foundersuite: A Place for Entrepreneurs & Business-Builders That's Software

Bill_Robinson | Posted 07.08.2014 | Small Business
Bill_Robinson

In a rare joint-column between "TechScape" and "BizScape," join us as we take a look at a business that satisfies both sectors in that it is a business that helps other start-ups AND a software technology which does that work for users.

Let's Stop Neutralizing Men

Valerie Alexander | Posted 07.04.2014 | Women
Valerie Alexander

The male position is not the neutral position. It has a point of view, the male point of view, which not everyone shares, and which is not always superior. So please, stop announcing that Landon Donovan is the "all-time U.S. leading goal scorer."

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 07.03.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 07.02.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

Digital Marketing Mailbag - Your Questions Answered

Sajeel Qureshi | Posted 07.01.2014 | Small Business
Sajeel Qureshi

Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 07.01.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 06.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

The 7 LinkedIn Job Search Mistakes That Might Be Costing You a Job

Susan P. Joyce | Posted 06.26.2014 | Business
Susan P. Joyce

LinkedIn works very well for the millions of people who make the effort to understand how to leverage it effectively. And those people are very likely not spending more than fifteen a minutes a day on LinkedIn, once they have a solid, complete Profile.

LinkedIn: The Magical Pathway to Success

John Blumenthal | Posted 06.24.2014 | Comedy
John Blumenthal

I must say LinkedIn exceeded all my expectations. What an amazing site! It makes you wonder why there is any unemployment in this country. I haven't accepted any of the 200 offers I've received yet, but I'm confident a perfect one will come along soon.

What I Learned about Social Media from Andy Warhol

Lee Traupel | Posted 06.23.2014 | Business
Lee Traupel

Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.

Jurors' Social Media Posts Now Fair Game For Lawyers

AP | PAUL ELIAS | Posted 06.22.2014 | Crime

SAN FRANCISCO (AP) — Lawyers have been given the green light to scan the social media sites of jurors. The American Bar Association says it's ethic...

2 Tricks to Get Any Customer or Job You Want

Sajeel Qureshi | Posted 06.20.2014 | Small Business
Sajeel Qureshi

If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).

Too Big to Eat

James Moore | Posted 06.19.2014 | Technology
James Moore

As the Internet of Things expands and more physical objects are connected to the web, there will also be an even greater demand for manufacturing of those products, and a need to make people more efficient in their creation.

Why So Many Web Site Designs Are Just Lipstick on a Pig

Lee Traupel | Posted 06.18.2014 | Small Business
Lee Traupel

The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...

How to Generate More Revenue & Lower Costs Using the Cloud

Lee Traupel | Posted 06.13.2014 | Business
Lee Traupel

Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection to utilize, modify, store and retrieve data.

Four Not-So-Obvious Job Hunting Mistakes of College Students and Recent Grads

David Horen | Posted 06.10.2014 | College
David Horen

Take this opportunity to be smart in way you approach getting hired. Investing the time up front can greatly increase the trajectory of your career.

The Ten-Second Race to Content Nirvana

Lee Traupel | Posted 06.09.2014 | Business
Lee Traupel

Great content is gonna resonate with the reader or fall flat in about ten second, like a great Sam Cooke song -- your in love and humming along or your not.