YouTube is training viewers to watch new video forms, and TouchVision's professional media experience may buy some time to experiment with the mobile and social media crowd in search of the magic key to success.
The people who make the programming are distributing more directly to the people who watch it, and cutting out a middleman. And with diminishing audiences for live, prime time shows, local news ratings have plunged. What's a station to do?
Many in the widespread coalition that make up "Heeding Cheyney's Call," are stating that the racially inequitable funding formula is the main reason that Cheyney, an all-time great institution, now has an all-time low student enrollment.
Now if the idea of political scientists, historians, and a lawyer discussing and dissecting the week's news prompts you to pull out your pillows and blankets, here's the shocker: People started watching.
One can easily make the argument that young journalists need to learn that online verbal diarrhea has consequences in a business where you're expected to maintain at least a modicum of objectivity and personal distance from the audience. But that's simply not exactly realistic.