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Marketers

Content Performance Marketing: The Power of Measurement & Optimization

Jim Yu | Posted 08.07.2014 | Business
Jim Yu

Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts.

What Writers Can Learn from Successful Business Leaders About Marketing Their Story

Dorit Sasson | Posted 08.23.2014 | Books
Dorit Sasson

Truthfully, us hard-working writers can learn a thing or two from business owners who use storytelling successfully if we want to build a name or brand for ourselves as well as a following.

#AOLBUILD Speaker Series Hosts Top Brand Builder, PepsiCo's Brad Jakeman

AOL BUILD | Posted 08.06.2014 | Business
AOL BUILD

"Remaining cohesive among all brands starts by asking, What's the core brand idea you want to communicate?" PepsiCo's Brad Jakeman told AOLers gathered in the New York office last Friday afternoon.

Manly Marketing

Jim Joseph | Posted 03.19.2014 | Business
Jim Joseph

I'm certainly not the only one who's been writing about the "new male consumer." As a marketing community we are widely recognizing that there's been...

Brace Yourself for the News: Teenagers Are Fickle Consumers

Michael Drew | Posted 10.31.2013 | Business
Michael Drew

Shocking, isn't it? Apparently this is surprising to marketers, who feel that teens, once they're converted to using a brand, will stick around for ...

Letter From a New Economy Consumer

Stephanie Michele | Posted 01.23.2014 | Business
Stephanie Michele

Everyday there are thousands of marketers competing for my time. I am consuming data and information at an alarming rate both online and off. When I am at my computer, on average I am switching tabs or functions more than twice every 60 seconds.

Love and Logic Equals Great Marketing

MaryEllen Tribby | Posted 11.19.2013 | Business
MaryEllen Tribby

The greatest marketers of all are those who love marketing, use logic to track and read results and who understand the value of testing and live it everyday.

Why Mobile Matters in the ‘Era of You'

Kristen Lauria | Posted 09.08.2013 | Technology
Kristen Lauria

While mobile computing is becoming the darling of marketers, its explosive growth rate is rather daunting, with more customers shopping via mobile devices every day. Forrester Research anticipates mobile commerce will exceed $31 billion by 2016. And by 2020 there will be 10 billion-plus devices in the pockets and palms of consumers.

Rise of the Hybrid Marketer: An Interview with Paul Roetzer

Phil Simon | Posted 05.28.2013 | Business
Phil Simon

I often write about how technology permeates every aspect of our lives. Today it seems as if nothing remains unscathed from the avalanche that is technology. To that end, I sat down down with Paul Roetzer, author of The Marketing Agency Blueprint and founder of PR2020.

Brandstrong: Why Smart Marketers Aren't Afraid to Wear Yellow

Sarah O'Leary | Posted 11.25.2012 | Business
Sarah O'Leary

No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?

Buy Things Featured In TV Ads With Your Remote Control

The Huffington Post | Khadeeja Safdar | Posted 06.05.2012 | Money

Furniture retailer IKEA is coming out with a new TV set that allows viewers to purchase advertised products with just a few clicks of the remote contr...

Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool

Ramon Nuez | Posted 05.25.2011 | Technology
Ramon Nuez

I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. Sh...

What's a Little Marketing Between Friends? Two Years Hard Time

Lucas Conley | Posted 05.25.2011 | Business
Lucas Conley

As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.

TV Ads Losing Their Effectiveness

Ad Age | Steve McClellan | Posted 05.25.2011 | Business

A majority of marketers believe that television advertising has become less effective in the past two years, according to a new survey from the Nation...

Advertisers Turning Oscar Night Into Another Super Bowl

New York Times | STUART ELLIOTT | Posted 05.25.2011 | Business

Sponsors of the ABC broadcast of the Academy Awards on Feb. 24 are deciding that the show is no country for old ads. Marketers will spend an estimate...