Marketing must evolve, and comfort must be left in the rearview. The way things have always been done isn't the way they should be done going forward. Unless you believe the consumer landscape hasn't changed in the past 5-10 years. Oh, and in case you aren't sure...It has.
My fellow writers often ask my advice on various aspects of writing and publishing, not because I've enjoyed great success (though I have enjoyed moderate success), but because I've tried just about everything.
It's no big secret that the best way to sell books is via word of mouth. You read a book, love it, become a fan of the author, buy more of their work, tell your family and friends, who then love the author and buy all their books, and so it begins.
We need to create new, interesting, and authentic communications for our audiences. We can't just slap our name on the news of the day and call it a blog; and we can't just slap our twist on someone else's work and expect it to make us stand out.
In the few books written on selling to women, I see a heavy reliance on gender stereotypes. These books also fall into the same old trap of assuming that all women are the same -- and so recommend a worn out "one size fits all" approach.
Wearables will shape the next-generation retail experience by creating a uniquely social opportunity for businesses to educate and influence shoppers and, in turn, drive higher sales. Wearables will bring the brick-and-mortar shopping experience back in vogue.
One of the most frustrating problems of running a business is uneven customer flow. One month, traffic is booming, sales are great, and income soars. The next month, your staff is bored to tears and your office has tumbleweeds rolling around.
With data as its defining attribute, digital marketing promises to give companies the power to enhance and personalize the customer experience through access to information that can be archived, tracked and measured.