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Marketing

Publishers Pay For Bookstore Displays

Fast Company | Adam Penenberg | Posted 12.07.2009 | Books

Read More: Bestsellers, Gift Books, Holiday Shopping, Barnes and Noble, Supermarket, Marketing, Borders, Booksellers, Viral Loop, Publishers, Punkd, Bookstores, Amazon, Books News

Step into any Barnes & Noble and the first thing you see are tables covered in books. 'Tis the season, so there's the "Happy Holidays" table, with its...

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"The Polar Express": Counting Down to Christmas

Karen Walsh | Posted 12.04.2009 | Books

Read More: Christmas Books, Children's Book Publicity, Chris Van Allsburg, Publishing, Marketing, Publicity, Reading, Book Publishing, Kids' Books, Christmas, Books, Children's Books, Children's Book Marketing, The Polar Express, Books News
Karen Walsh

"The Polar Express" is a book about hope and joy and how kids can possess a more unfettered wisdom than adults, and it is the summation of all that is great about the holiday season.

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The Attack Of The Killer Holiday E-Discounts

Fortune's Stanley Bing | Posted 11.30.2009 | Business

Read More: Consumerism, Holiday Discounts, Marketing in Your Face, E-Mail, Cyber Monday, Marketing, Xmas, Capitalism, Business News
<i>Fortune</i>'s Stanley Bing

This news arrived via e-mail just this morning: Canon USA wants me to Wrap Up All My Holiday Shopping right now, and has many ways for me to save money.

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Poop Culture

Robert Rosenthal | Posted 11.20.2009 | Living

Read More: Bathroom, Toilet, Poop, Culture, Bowels, App, Charmin, Marketing, Ass, Blogging, Ambassador, Defecation, Advertising, Living News
Robert Rosenthal

It seems inevitable that the potty is going public and the continued descent into indignity will be fed by our insatiable consumption of crap TV and tabloid fodder.

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20 Ways Farmers Can Improve Their Marketing Chops

David Becker | Posted 11.18.2009 | Green

Read More: Green Marketing, Local Farmers, Farmers Markets, Farmers' Market, Marketing, Small Business, Small Farmers, Green News
David Becker

A modest partial list of ways for farmers to craft a story around their products, personalities, and people more effectively, especially at farmers markets.

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A Book Worth: How Much Will You Pay For One That Will Change Your Life?

Gerald Sindell | Posted 11.17.2009 | Books

Read More: Harry Potter, Worth, Value, Book Pricing, Pricing, Publishing, Scholastic, Marketing, Truffles, Books News
Gerald Sindell

Why do we sell books as if they were potatoes when many of them are actually more like truffles? Hard coal, everyday sea salt, water, topsoil. They go for the same price, everywhere, because it's all the same.

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Marketing in Disguise

Sarah O'Leary | Posted 11.16.2009 | Business

Read More: Retailers, Women in Business, Retail, Business, Consumer Spending, Shipping, Rebates, Serving Sizes, Retail Industry, Consumer Confidence, Advertising, Marketing, Consumers, False Advertising, Airlines, Consumer Protection, Business News
Sarah O'Leary

When marketers knowingly play in the darker parts of the gray to drive sales, they're doing a disservice to the consumer and the industry. A good deal not a good deal when it misinforms consumers.

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Watch for More Hybrid Marketing in 2010

Rich Nadworny | Posted 11.14.2009 | Media

Read More: Augmented Reality, Marketing, Social Media, Media, Hybrid Marketing, Media News
Rich Nadworny

Social media has enabled digital marketing in a way nothing previously has. It's clearly shown the value of two-way communication, using technology to enable the dialogue.

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Tagged.com Settles With New York, Texas Over Invite Fight

AP | Posted 11.09.2009 | New York

Read More: Marketing, Texas, Andrew Cuomo, Invitation Emails, Social Networking, Tagged.com Identity Theft, tagged.com, New York, New York News

NEW YORK — The social networking Web site Tagged.com has adopted reforms on the use of invitation e-mails after being accused of essentially ste...

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Big Pharma's Crime Spree: Drug Makers Pushing Products For Unapproved Uses

Bloomberg | David Evans | Posted 11.09.2009 | Business

Read More: Big Pharma, Alzheimer's Disease, Unapproved Uses, Doj, Drug Marketers, Criminal Lawsuit, Eli Lilly, Regulation, Fda, The Fed, Lawsuit, Pharma, Nimh, Jama, Department of Justice, Kickbacks, Federal Reserve, Fed, Bristol-Myers Squibb, Warner Lambert, Marketing, Warner-Lambert, Neurontin, Thalidomide, Depression, Bankruptcy, Off-Label Promotion, Zyprexa, Bextra, Suicide, Lilly Pfizer, Pharmacia and Upjohn, Felonies, Pharmacia & Upjohn, Bristol Myers Squibb, Morning Sickness, Drug Regulation, Profits, Health, Drug Sales, Corporate Greed, Atom Strategic Consulting, Birth Defects, Zyvox, Business News

Pfizer and Lilly lead a parade of U.S. companies that have paid $7 billion in penalties after promoting drugs for uses not approved by the FDA. This u...

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Come To Think of It -- eBay?

Fortune's Stanley Bing | Posted 11.03.2009 | Business

Read More: Slogans, Jingles, Advertising Campaigns, Alka-Seltzer, Marketing, Ebay, Beef, Advertising, Mylanta, V-8, Maypo, Business News
<i>Fortune</i>'s Stanley Bing

What do you think? Will "Come to think of it -- eBay" drive you like a hot, dry lemming to the ocean of objects on sale at that worthy destination?

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The Problem With Social Media Agencies

Andrew Cherwenka | Posted 11.03.2009 | Media

Read More: Marketing, Interactive Advertising, Social Media, Marketing Trends, Online Advertising, Internet Advertising, Social Media Marketing, Media News
Andrew Cherwenka

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

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RIP Hardcovers ... Long Live the Kindle

Fauzia Burke | Posted 11.02.2009 | Books

Read More: Authors, Marketing, Ebooks. Kindle, Publishing, Web Marketing, Books, Books-News, Ebooks, Books News
Fauzia Burke

Book publishing is not dying, it's evolving. How much energy and money can we save if we stop publishing hardcovers?

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Changing Media Platforms and the Book Industry (VIDEO)

Gary Vaynerchuk | Posted 10.30.2009 | Books

Read More: Marketing, Personal Branding, Social Media, Gary Vaynerchuk Crush It, New Books, Gary Vaynerchuk, Online Branding, Books, Professional Branding, Crush It, Branding, Wine Library TV, Twitter, Facebook, Arianna Huffington, Harper, Bestsellers, Huffington Post, Books News
Gary Vaynerchuk

My thoughts on changes in the book industry and why I love what Huffington Post is doing in this space!

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Selling Simplicity -- Not Just Marketing It

Ron Ashkenas | Posted 10.29.2009 | Business

Read More: Cisco, Marketing, Simplicity, Aeron Chairs, Technology, Consumer Spending, Choice, Business News
Ron Ashkenas

People want uncomplicated products, straightforward guidance, and things that work quickly and simply the first time, without lots of extra effort.

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My Failure at SEO: A Writer's Confession about Internet Marketing: Or, Why You Probably Won't Find Me Easily Online

Tamar Chansky | Posted 10.28.2009 | Technology

Read More: Google, Joan Didion, Internet, Writers, Marketing, Malcolm Gladwell, Ann Beattie, Seo, Lynne Sharon Schwartz, Pr, Key Words, Technology News
Tamar Chansky

SEO is stealth, it's sleek; it's all about titles that are short, searchable and to the point. It doesn't cater to the clever book title or site name, it could care less about how erudite you are.

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Cervix Not Required: An Interview with Dr. Adina Nack

Abby L. Ferber | Posted 10.27.2009 | Living

Read More: Stigma, HPV Vaccine, Hpv, Council on Contemporary Families, Merck, Gardasil, Public Health, Fda Approval, Men's Health, Fda, Sexuality, Vaccines, Human Papillomavirus, Women's Health, Sexually Transmitted Diseases, Marketing, Sexually Transmitted Infections, HPV Vaccination for Boys, Cervical Cancer Vaccine, Cervical Cancer, Living News
Abby L. Ferber

Last Friday, the FDA approved the HPV vaccine for use in boys and men. Why is Gardasil only now being approved for males, when it was approved three years ago for females?

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The Billboard Analogy and the Importance of Proving that Social Media Sells

J.S. McDougall | Posted 10.27.2009 | Media

Read More: Marketing, Social Media, Book Publishing, Twitter, Facebook, Social Media Marketing, Media News
J.S. McDougall

There's value in familiarity. So then, why, if corporate giants continue to see the value in pouring untrackable advertisements out into the real world, do so many companies hesitate online?

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New Coke Mini - Now With 36% Less Cancerous Death!

Mark Morford | Posted 10.23.2009 | Comedy

Read More: Coca-Cola, Type 2 Diabetes, Health, High Fructose Corn Syrup, Marketing, Diabetes, Coke, Obesity, Corporate Greed, Satire, Comedy News
Mark Morford

In an unselfish effort to help you reduce -- but not eliminate because that would be un-American and possibly communist -- your intake of our sugary poisons, we are introducing a brand-new product.

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Overthinking to Stinking: The Dangers of Overly Complicated Marketing

Sarah O'Leary | Posted 10.21.2009 | Business

Read More: Creativity, Marketing, Sales, Creative Capitalism, Business, Retail Sales, Corporations, Corporate America, Business News
Sarah O'Leary

A unique marketing idea is like a rock on the side of a riverbank. It has flat spots and rough spots and points and dips and crags and a host of things that make it different from the rest.

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Is It Possible to Track ROI in the Mobile Marketing Space?

Chris Brassington | Posted 10.21.2009 | Technology

Read More: Chris Brassington, Marketing, Roi, 2ergo, SMS Messaging, Mobile, Mobile Marketing, Year of the Mobile, Messaging Campaigns, Direct Marketing Association, Marketing Technology, Technology News
Chris Brassington

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?

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Social Purpose Becomes the New Social Status in Business

Mitchell Markson | Posted 10.21.2009 | Business

Read More: Marketing, Online Advertising, Advertising, Brands, TV Advertising, Social Purpose, Consumers, Capitalism, Business News
Mitchell Markson

While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.

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Creative Abundance

Gabrielle Bernstein | Posted 10.20.2009 | New York

Read More: Rodney Yee, Marketing, Donna Karen, Network Marketing, Pyramid Schemes, Lipstick Theory, Christie Turlington, New York News
Gabrielle Bernstein

Network marketing, once considered a pyramid scheme, has now turned into a recession-busting profit center. NYC's finest female self-starters are stimulating our economy one conversation at a time.

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Not In Love With New Anymore

Schuyler Brown | Posted 10.21.2009 | Living

Read More: Marketing Trends, Consumerism, Neophilia, Newness, Schuyler Brown, Trendspotting, Trends, Marketing, New Thinking, Green Living, Consumption, Consumer Spending, Living News
Schuyler Brown

Neophilia is in itself a new word. It was popularized around 1999 in techie and sci-fi subcultures to describe the trait of being enthralled by all things novel.

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Fake Parking Tickets Drumming Up Wings Sales

Parking Ticket Geek | Posted 10.20.2009 | Chicago

Read More: Marketing Strategy, Wing Stop, Marketing, Wing Stop Parking Ticket, Chicago Parking Tickets, Mike Pirozzoli, Chicago News

There's a new "parking ticket" controversy heating up in Chicago....

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