25 million Americans have served in the U.S. armed forces, and you just need to look online or watch TV to see how advertisers are increasingly pursuing them. However, most companies don't understand the veteran market segment opportunity.
Before marketers assume a Millennial is a spoiled college kid snapping selfies, they may want to look again. That Millennial just might be you, with a growing family who is navigating new health plan options (and wondering why your 401K is taking a bit too long to grow more zeros).
Jay Baer, of Convince and Convert, has a must-read new book called Youtility, in which he argues that because there's just so much, people are losing patience with all forms of promotion, offline and on.
Branding has become so important, and so important in representing our commercial stakes, that even the Hells Angels now make sure that their image remains pure, in a manner of speaking. The club sues often to protect how it is represented.
Acts like Slayer, Sarah Silverman and Snoop Dogg headlined the event geared towards a niche crowd that's generally passionate about independent music, cross-genre legendary talent and discovering acts before they potentially hit the mainstream circuit.
The memorial tribute gathering of friends and colleagues during IDFA allowed everyone the chance to write in a memorial book, their memories and caring thoughts for Peter's family. At the vent, buttons were handed out which read, "Peter-King of Docs."
Given the textbook definition of ROI -- net profits divided by costs -- it is actually impossible to measure exactly the ROI of your social media efforts, because the net profits variable cannot be measured. Anyone who claims otherwise is BS-ing you.
It's inevitable. Though Instagram has defined their mission statement as "capturing and sharing the world's moments through photo and video features," their real mission under Facebook is to make money.
"PR Pardons" are for those we think have paid their public penance and deserve a fresh start--at least from a public relations perspective. Don't worry, despite dominating national coverage, Toronto Mayor Rob Ford and Healthcare.gov are not on our list.
If the cover intrigues potential readers, they'll read the product description and the sample pages. And that's where you'll hook them. From there, if your book lives up to the promise the cover made, your reader will make the journey from interested stranger to avid fan.