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Partnering for Impact: A Q&A with Domtar

Javier Flaim | Posted 04.18.2014 | Green
Javier Flaim

Sustainability is one of the most far-reaching issues of our time. To impart measurable change, neither individuals nor companies can do it alone. Thi...

Be Careful What You Wish For

Ian Altman | Posted 04.16.2014 | Business
Ian Altman

I have the pleasure of working with many teams each year on how to shorten sales cycles, avoid pricing pressure and accelerate growth. I was working with a top-performing group recently. This past quarter they crushed their goals.

Why Small Companies Need Big Data

Daniel Newman | Posted 04.17.2014 | Small Business
Daniel Newman

With so much available information, there is a tremendous opportunity for companies that can identify and isolate key pieces of information that can help them improve their business.

How to Select the Best Digital Agency for Your Online Business

Gabriel Shaoolian | Posted 04.15.2014 | Business
Gabriel Shaoolian

To make sure you engage the right company for your business, ask these five key questions during the interview.

Develop an Acute Ability to Listen

Ted Rubin | Posted 04.15.2014 | Business
Ted Rubin

With all the sales training offered out there, the most often overlooked and simplest to execute is the 'art of listening.' Unfortunately, the typical sales person always has something more to say and a difficult time shutting up.

Code-Switching with the Language of Social Media

Simon Tam | Posted 04.15.2014 | Technology
Simon Tam

In recent years, an entire lexicon of digital language, with its own jargon and rules, appeared before our eyes. But what happens when you can't connect with your audience?

Top 5 Reasons Why 'The Customer Is Always Right' Is Wrong

Alexander Kjerulf | Posted 04.18.2014 | Business
Alexander Kjerulf

The phrase "The customer is always right" is typically used by businesses to convince customers that they will get good service at this company and convince employees to give customers good service; however, I think businesses should abandon this phrase once and for all.

Driving Content, Context and Advocacy

Christel Quek | Posted 04.14.2014 | Business
Christel Quek

2013, you really were a year to remember. From the explosion of short form content and to wearable technology grabbing headlines, the numerous events that have happened just proved how change is the only constant in the industry we love.

7 Tips for Travel Businesses Looking to Harness Technology

Mark Chesnut | Posted 04.14.2014 | Business
Mark Chesnut

The world uses more mobile technology than ever before; there's no disputing that. The challenge for the travel industry, a segment that's especia...

Pay Attention to the Weather of Business and Life, and Don't Steer Into an Iceberg

The University of Central Florida Forum | Posted 04.14.2014 | Business
The University of Central Florida Forum

Strategy applies equally well to both business and our individual lives. Research indicates that most businesses fail to hit their goals due to poor strategic planning. It is the No. 1 reason for business failure.

7 Unconventional Tactics That Sell Products and Win Customers

Danny Wong | Posted 04.14.2014 | Business
Danny Wong

Your best customers will buy your product any way you sell it. But how can you "sell" new customers, more specifically, the large group of people who visit your business and leave without ever buying anything?

3 Memorable Ways to Launch a Product to Wow Customers

Cassie Hughes | Posted 04.11.2014 | Business
Cassie Hughes

What many marketers don't understand is that how you get a product to consumers is equally important to their initial, hands-on experience.

Finding Out Her Content Marketing Was Dying Was Beyond Devastating -- So She Did This

Chad Pollitt | Posted 04.11.2014 | Business
Chad Pollitt

There's a lot of failure happening in content marketing and seemingly not a lot of solutions to address the problem. So, what is the problem?

Content Marketing Is 88 Percent Less Effective Than Public Relations

Chad Pollitt | Posted 04.11.2014 | Business
Chad Pollitt

Overall, the research showed that earned media -- articles from credible journalists -- was the only content type to exhibit a strong lift in all three areas of the purchase cycle.

Schools for Sustainability Wins Philly doGooder Awards

Alyssa Ramos-Reynoso | Posted 04.11.2014 | Impact
Alyssa Ramos-Reynoso

This post is co-authored by Andrea Landis Philly DoGooder II launched its second annual awards ceremony on March 12th in Hamilton Hall at the Univer...

The Art of Y(vonne) Sangudi: The Next Great Songstress

Alex Schattner | Posted 04.09.2014 | Entertainment
Alex Schattner

Exclusive: Yvonne Sangudi is a world-class singer, just ask former first lady Laura Bush, President Kikwete (Tanzania), or President Sirleaf (Liber...

Tech Marketing Reinvented: Are You in the Revolution or Evolution Age?

Ivo Lukas | Posted 04.08.2014 | Technology
Ivo Lukas

Digital marketing is not just about tech tools, though. Reinvention requires risk. Being passionate and authentic -- even if this means being vulnerable -- is intimidating, but also rewarding according to Robert Redford, who said, 'Not taking a risk is a risk.'

Today's Internet Forecast: Cloudy with a High Chance of Content Pollution

Sean Donahue | Posted 04.08.2014 | Media
Sean Donahue

To be relevant, it's no longer acceptable to be an ad-hoc publisher and expect the masses to flock to one's brand or cause. Just the opposite, relevance is largely defined by one's ongoing presence in the broader online conversation.

Is Your Social Media Failing?

Scott MacFarland | Posted 04.08.2014 | Business
Scott MacFarland

Social media is moving at warp speed and most people who are charged with managing the content and distribution are not well equipped to handle the ever-changing social eco-system.

SXSW Shingerview: Keith Lehman, Sprint

David Shing | Posted 04.08.2014 | Technology
David Shing

Keith Lehman, Social Media Marketing Manager at Sprint, is one cool dude. He started his career at Sprint working at a retail store for five years, and worked his way up to corporate, doing development in marketing and operations.

SXSW Shingerview: Glenn Carter, 3M

David Shing | Posted 04.11.2014 | Technology
David Shing

From the chair hanging in mid-air held up only by 3M tape, to the art sculpted from 3M duck tape, 3M is a company that is constantly innovating and I was excited to hear about it from Glenn.

SXSW Shingerview: Chris D'Amico, Hill Holliday

David Shing | Posted 04.08.2014 | Technology
David Shing

At SXSW last month, I chatted with my friend, a fellow creative, Chris D'Amico, SVP and Group Creative Director at Hill Holliday who is the creative l...

Digital Marketing In The Era Of The Empowered Consumer

Vala Afshar | Posted 04.06.2014 | Technology
Vala Afshar

Even though Brinker's passion is marketing tools he says at the end of the day they are but a means to an end. The real focus is how marketing is changing to deliver a better customer experience with digital technologies, which comes down to the people and process.

The Hispanic Impact on Wall Street: A Sound Investment for Brands

Cesar M. Melgoza | Posted 04.03.2014 | Business
Cesar M. Melgoza

If you're targeting Hispanic shoppers, does your call center offer the opportunity to speak with a representative in Spanish? Does the in-store experience and product match advertisements?

Get Ink for Your Business With These Steps: Tips From iAcquire's PR Director

Allie Gray Freeland | Posted 04.03.2014 | Business
Allie Gray Freeland

Though the channels we use to communicate in PR have changed as a product of technology and the Internet, the goal is written in stone: the maintenance of a favorable public image.