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How Cultural Marketing Is Different From Consumer Insights

Jure Klepic | Posted 09.16.2014 | Business
Jure Klepic

Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reac...

New Research Simultaneously Helps CMOs and Society

Perry Yeatman | Posted 09.16.2014 | Business
Perry Yeatman

The increasing difficulty in differentiating a brand based on price, quality or convenience has actually created a new opportunity -- or dare I say a new imperative -- for all marketers to seek out new ways to make their products matter. One of the most promising new sets of benefits are intrinsic social benefits

Personal Trainers: How to Price Your Services

Jamie Walker | Posted 09.15.2014 | Business
 Jamie Walker

Whether you're expanding your personal training business, introducing new classes or offering private appointments for the first time, determining pricing can be both an art and a science.

The Future of Media

Ted Rubin | Posted 09.15.2014 | Business
Ted Rubin

In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper -- noting new at all.

Omni-Channel Marketing Is Forever Changing The Buyer's Journey

Daniel Newman | Posted 09.16.2014 | Business
Daniel Newman

With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer.

Uncommon Customer Experience

Myles Bristowe | Posted 09.15.2014 | Business
Myles Bristowe

The greatest of marketing masters will tell you they've earned their stripes by learning from their biggest mistakes. At least that's what the honest ones will tell you. We don't always get the results we want, so we learn our lessons.

Why Can't Business Applications be as Beautiful as Consumer Software?

Vala Afshar | Posted 09.15.2014 | Technology
Vala Afshar

Historically, consumer software and enterprise software was a classic case of beauty and the beast, that is until Infor, one of the largest software c...

5 Must-Have IT Skills For The Future of Work

Vala Afshar | Posted 09.15.2014 | Technology
Vala Afshar

The fact that data has the power to change our business and personal lives has put data science and analytics at the center of how marketing is done. Every digital click, swipe, "like", buy, comment and search produces a unique virtual identity.

How to Market Your Business Without Hating Every Minute

Britt Bolnick | Posted 09.12.2014 | Business
Britt Bolnick

Here's the funny thing about being in business for yourself -- if you're not comfortable with visibility it can be really hard to put yourself and your business out there in a way that attracts new clients.

The Keys to Attracting More Customers on Twitter ~ via @OPENForum

Ted Rubin | Posted 09.12.2014 | Business
Ted Rubin

Seeking a real return on your social media relationships? Prove your business is customer obsessed by employing the Twitter strategies of companies that "get it."

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.12.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 09.11.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

Brand x Artist: The Miranda July and Miu Miu Collaboration

Naz Riahi | Posted 09.10.2014 | Business
Naz Riahi

A recent collaboration between fashion house, Miu Miu, and artist, Miranda July was the perfect embodiment of how to execute a spectacular artist/brand partnership and why it's important to do so.

Women in Business: Q&A with Jennifer LoBianco, Chief Strategic Officer at 8fold

Laura Dunn | Posted 09.10.2014 | Business
Laura Dunn

Jennifer LoBianco is a veteran marketing strategist, experienced in developing integrative marketing plans on both the client and agency side for 20 y...

Green Is Not Enough: How to Make an Earth Friendly Brand Stand Out

Dr. Alexander Haldemann | Posted 09.09.2014 | Business
Dr. Alexander Haldemann

Deceptive "green washing" claims aside, this is a business trend that is unequivocally good: it's good for the environment, it's good for the consumer, and there is a growing consensus that it's good for business.

Hollywood Branding Secrets That Entrepreneurs Can Use Too

Brian Horn | Posted 09.10.2014 | Business
Brian Horn

In the fast-paced, unsure world today, consumers are also looking for stability, integrity, intelligence, and creativity. Understand what need your product or service meets, and build your brand around that.

Social Media Freedom on Campus in an Age of Marketing

Jeremy Harris Lipschultz | Posted 09.09.2014 | Media
Jeremy Harris Lipschultz

Social media campus policies frequently turn concerns of academic administrators into free speech restrictions. Even at public universities -- from the University of Kansas (KU) to Northern Illinois University (NIU) -- such policies create boundaries and a chill on the marketplace of expression.

Why Most Marketing Doesn't Work

Franziska Iseli-Hall | Posted 09.09.2014 | Business
Franziska Iseli-Hall

Here are my top five tips to avoid a scattered approach to marketing which can save you thousands of dollars and increase your results.

Frank Kern's Secret to Success Is Simpler Than Expected

Brian Horn | Posted 09.10.2014 | Small Business
Brian Horn

Success seems to elude many people, like fog when you grasp at it with your fingers. You come away empty-handed. I sat down with the celebrity entr...

Women in Business: Q&A with Patricia E. Jones Founder, Paws PR and P Jones Communications Inc.

Laura Dunn | Posted 09.09.2014 | Business
Laura Dunn

Patricia E. Jones is a public relations and marketing specialist, delivering a 360-degree solution to brand building, incorporating traditional media ...

Big Data And Marketing Personas - A Perfect Match?

Scott MacFarland | Posted 09.08.2014 | Business
Scott MacFarland

Are big data and the all-important marketing persona really a perfect match? If you're in the marketing trench like I am every day looking for better ways to create targeted content that's delivered to targeted customers - Yep... It's a perfect match.

8 Types Of Content You'll Need For A Successful Marketing Strategy

Jose Vasquez | Posted 09.11.2014 | Small Business
Jose Vasquez

Content marketing is one of the most cost-efficient strategies you can use to get your startup off the ground, but only if you know what types of content work.

Miami: The Land of Gimme

Suzan McDowell | Posted 09.08.2014 | Miami
Suzan McDowell

A few years ago, walking into a club I had been invited to by the promoter, I found him snapping this huge rubber band on his right hand. I asked him ...

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

The Big Binge Theory

Faith Popcorn | Posted 09.05.2014 | Business
Faith Popcorn

From food and alcohol to dating and entertainment, our consumption habits are morphing in shocking ways. The operating principle is a gleeful "gimme more!"