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Marketing

Come To Think of It -- eBay?

Fortune's Stanley Bing | Posted 11.03.2009 | Business

Read More: Slogans, Jingles, Advertising Campaigns, Alka-Seltzer, Marketing, Ebay, Beef, Advertising, Mylanta, V-8, Maypo, Business News
<i>Fortune</i>'s Stanley Bing

What do you think? Will "Come to think of it -- eBay" drive you like a hot, dry lemming to the ocean of objects on sale at that worthy destination?

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The Problem With Social Media Agencies

Andrew Cherwenka | Posted 11.03.2009 | Media

Read More: Marketing, Interactive Advertising, Social Media, Marketing Trends, Online Advertising, Internet Advertising, Social Media Marketing, Media News
Andrew Cherwenka

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

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RIP Hardcovers ... Long Live the Kindle

Fauzia Burke | Posted 11.02.2009 | Books

Read More: Authors, Marketing, Ebooks. Kindle, Publishing, Web Marketing, Books, Books-News, Books News
Fauzia Burke

Book publishing is not dying, it's evolving. How much energy and money can we save if we stop publishing hardcovers?

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Changing Media Platforms and the Book Industry (VIDEO)

Gary Vaynerchuk | Posted 10.30.2009 | Books

Read More: Marketing, Personal Branding, Social Media, Gary Vaynerchuk Crush It, New Books, Gary Vaynerchuk, Online Branding, Books, Professional Branding, Crush It, Branding, Wine Library TV, Twitter, Facebook, Arianna Huffington, Harper, Bestsellers, Huffington Post, Books News
Gary Vaynerchuk

My thoughts on changes in the book industry and why I love what Huffington Post is doing in this space!

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Selling Simplicity -- Not Just Marketing It

Ron Ashkenas | Posted 10.29.2009 | Business

Read More: Cisco, Marketing, Simplicity, Aeron Chairs, Technology, Consumer Spending, Choice, Business News
Ron Ashkenas

People want uncomplicated products, straightforward guidance, and things that work quickly and simply the first time, without lots of extra effort.

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My Failure at SEO: A Writer's Confession about Internet Marketing: Or, Why You Probably Won't Find Me Easily Online

Tamar Chansky | Posted 10.28.2009 | Technology

Read More: Google, Joan Didion, Internet, Writers, Marketing, Malcolm Gladwell, Ann Beattie, Seo, Lynne Sharon Schwartz, Pr, Key Words, Technology News
Tamar Chansky

SEO is stealth, it's sleek; it's all about titles that are short, searchable and to the point. It doesn't cater to the clever book title or site name, it could care less about how erudite you are.

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Cervix Not Required: An Interview with Dr. Adina Nack

Abby L. Ferber | Posted 10.27.2009 | Living

Read More: Stigma, HPV Vaccine, Hpv, Council on Contemporary Families, Merck, Gardasil, Public Health, Fda Approval, Men's Health, Fda, Sexuality, Vaccines, Human Papillomavirus, Women's Health, Sexually Transmitted Diseases, Marketing, Sexually Transmitted Infections, HPV Vaccination for Boys, Cervical Cancer Vaccine, Cervical Cancer, Living News
Abby L. Ferber

Last Friday, the FDA approved the HPV vaccine for use in boys and men. Why is Gardasil only now being approved for males, when it was approved three years ago for females?

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The Billboard Analogy and the Importance of Proving that Social Media Sells

J.S. McDougall | Posted 10.27.2009 | Media

Read More: Marketing, Social Media, Book Publishing, Twitter, Facebook, Social Media Marketing, Media News
J.S. McDougall

There's value in familiarity. So then, why, if corporate giants continue to see the value in pouring untrackable advertisements out into the real world, do so many companies hesitate online?

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New Coke Mini - Now With 36% Less Cancerous Death!

Mark Morford | Posted 10.23.2009 | Comedy

Read More: Coca-Cola, Type 2 Diabetes, Health, High Fructose Corn Syrup, Marketing, Diabetes, Coke, Obesity, Corporate Greed, Satire, Comedy News
Mark Morford

In an unselfish effort to help you reduce -- but not eliminate because that would be un-American and possibly communist -- your intake of our sugary poisons, we are introducing a brand-new product.

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Overthinking to Stinking: The Dangers of Overly Complicated Marketing

Sarah O'Leary | Posted 10.21.2009 | Business

Read More: Creativity, Marketing, Sales, Creative Capitalism, Business, Retail Sales, Corporations, Corporate America, Business News
Sarah O'Leary

A unique marketing idea is like a rock on the side of a riverbank. It has flat spots and rough spots and points and dips and crags and a host of things that make it different from the rest.

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Is It Possible to Track ROI in the Mobile Marketing Space?

Chris Brassington | Posted 10.21.2009 | Technology

Read More: Chris Brassington, Marketing, Roi, 2ergo, SMS Messaging, Mobile, Mobile Marketing, Year of the Mobile, Messaging Campaigns, Direct Marketing Association, Marketing Technology, Technology News
Chris Brassington

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?

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Social Purpose Becomes the New Social Status in Business

Mitchell Markson | Posted 10.21.2009 | Business

Read More: Marketing, Online Advertising, Advertising, Brands, TV Advertising, Social Purpose, Consumers, Capitalism, Business News
Mitchell Markson

While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.

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Creative Abundance

Gabrielle Bernstein | Posted 10.20.2009 | New York

Read More: Rodney Yee, Marketing, Donna Karen, Network Marketing, Pyramid Schemes, Lipstick Theory, Christie Turlington, New York News
Gabrielle Bernstein

Network marketing, once considered a pyramid scheme, has now turned into a recession-busting profit center. NYC's finest female self-starters are stimulating our economy one conversation at a time.

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Not In Love With New Anymore

Schuyler Brown | Posted 10.21.2009 | Living

Read More: Marketing Trends, Consumerism, Neophilia, Newness, Schuyler Brown, Trendspotting, Trends, Marketing, New Thinking, Green Living, Consumption, Consumer Spending, Living News
Schuyler Brown

Neophilia is in itself a new word. It was popularized around 1999 in techie and sci-fi subcultures to describe the trait of being enthralled by all things novel.

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Fake Parking Tickets Drumming Up Wings Sales

Parking Ticket Geek | Posted 10.20.2009 | Chicago

Read More: Marketing Strategy, Wing Stop, Marketing, Wing Stop Parking Ticket, Chicago Parking Tickets, Mike Pirozzoli, Chicago News

There's a new "parking ticket" controversy heating up in Chicago....

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Subject: Our Marketing Plan

The New Yorker | Ellis Weiner | Posted 10.20.2009 | Books

Read More: Interns, The New Yorker, Book Marketing, Book Publishing, Twitter, Shouts and Murmurs, Humor, Online Marketing, Publishing, New Yorker, Marketing, Book Promotion, Internet, Authors, Books, Promotion Department, Blogging, Google, Book Blogs, Blogs, Books News

If you already have a blog, make sure you spray-feed your URL in niblets open-face to the skein. We like Reddit bites (they're better than Delicious),...

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What Brands Can Learn From Online Dating

Christine Huang | Posted 10.12.2009 | Business

Read More: Relationships, Humor, Advertising, Branding, Marketing, Media, Online Dating, Brands, OKCupid, Business News
Christine Huang

No one likes to be talked down to -- whether by a suitor or a company. Speaking with humor and candor will sometimes work; but in general, what we want and expect is intelligent messaging.

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How to Sell Your Maidenhead

E. Jean Carroll | Posted 10.08.2009 | Living

Read More: Virgin, Marketing, Short Selling, Money, Bubbles, Sex, Dennis-Hof, Bunny Ranch, Advice Column Elle, Advice Column, Selling Your Virginity, Living News
E. Jean Carroll

Why should I waste my purity on a "meaningful" college boyfriend or a saggy sugar daddy when I can receive a pot of gold all in one go?

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WATCH: Five Great Book Videos (POLL)

The Huffington Post | David Colbert | Posted 10.07.2009 | Books

Read More: Sense and Sensibility and Sea Monsters, Slidepoll, Marketing, Book Marketing, Book Videos, Books, Leviathan, Book Trailers, The Little Prince, Books News

E-books are getting all the attention this year, but promotional videos for books have suddenly and quietly become a lot more fun than ever before. ...

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If Only This Is It Were It

Jon Chattman | Posted 09.30.2009 | Entertainment

Read More: Tabloids, This Is It, Marketing, Michael Jackon, Joe Jackson, Michael Jackson Death, Farrah Fawcett, Mtv, MTV Video Music Awards, Patrick Swayze, Michael Jackson Hype, Michael Jackson Tour, Michael Jackson Movie, Entertainment News
Jon Chattman

Next month the much-hyped This Is It will hit theaters, and I have no doubt that it'll be a smash success, and more importantly, a fitting final chapter in Jackson's roller coaster legacy.

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If You Want Sales, Don't Discount Marketing

Sarah O'Leary | Posted 09.29.2009 | Business

Read More: Retailers, Investments, Investing, Marketing Trends, Sales, Retail Sales, Stock Market, Business News, Marketing, Women in Business, Retail, Business, Business News
Sarah O'Leary

You don't need to be an economic scholar to understand the basics of supply and demand. If a consumer product falls in the retail forest and no one cares, the register won't make a sound.

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5 Search Marketing Tips For The Holidays

searchengineland.com | Posted 09.28.2009 | Technology

Read More: Holiday Advertising, Marketing, Holiday Season, Seo, Search Marketing, Holiday Shopping, Search Engine Optimization, Online-Marketing, Technology News

In the run-up to the holidays, there are several concrete SEM strategies you can implement right now to make maximize your revenue from Black Friday a...

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An Interview With the Smart and Savvy Jill Zarin

2morrowknight | Posted 10.15.2009 | New York

Read More: Celebrity, Reality TV, Charities, Philanthropy, Parenting, Business, Jewish, New York City, Nonprofit, The Real Housewives of New York City, Cable Tv, Jewish Family, Marketing, Style, Entertainment, Jill Zarin, Shed Media, Bravo TV, New York News
2morrowknight

Long before being a recognizable celebrity, Jill Zarin had a long record of accomplishment that reveals her to be nothing less than a Renaissance woma...

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Avoid the Temptation to Cut Marketing Budgets to Balance the Books

Jenny Darroch | Posted 09.26.2009 | Business

Read More: Marketing, Advertising, Nielsen, Marketing Trends, Budget, Advertising Age, Economy, Economic Crisis, Recession, Business News
Jenny Darroch

Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.

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Ford Hosts a Taurus Tweetup in Denver

Ef Rodriguez | Posted 09.24.2009 | Denver

Read More: Twitter, Ford, Tweetups, Denver, Auto Industry, Social Media, Internet, Advertising, Bloggers, Fuel Efficiency, Marketing, New Media, Web 2.0, Ford Taurus, Denver News
Ef Rodriguez

Though they may not get the whole fuel efficiency thing, Ford gets social media.

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