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The Terror of Consumerism

Devishobha Ramanan | Posted 11.26.2014 | Parents
Devishobha Ramanan

It is established that the role of parents can never be diminished in such a context. What can we do guard our little men and ladies from the terror of consumerism? Here are a few things...

How Programmatic Media Buying Is Saving The Banner Ad

Dean Jayson | Posted 11.26.2014 | Media
Dean Jayson

Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as Farhad Manjoo did in a piece for the New York Times earlier this month? TV is dead, Print is dead, and as Mr. Manjoo suggested, the banner is dead, proclaim technology and media reporters!

Startups Integrating Marketing and Design

Soren Petersen | Posted 11.26.2014 | Business
Soren Petersen

The first question to ask is, does the startup's personality shine through its design? People still do business with other people and despite the advances in technology, the most successful startups are those that can create and maintain a human connection with their target customers.

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 11.26.2014 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

10 Classic Studies on Pricing Psychology

Gregory Ciotti | Posted 11.25.2014 | Business
Gregory Ciotti

Utilizing smart pricing when selling your wares, be they products, services or subscriptions, is a must if you want to succeed in a competitive mark...

Network Like a Genius: Insights From a World-Class Marketing Guru

John Bowen | Posted 11.25.2014 | Small Business
John Bowen

Marketing guru Joe Polish has helped hundreds of entrepreneurs reach enormous levels of success. I know -- I'm one of them. Joe's wisdom has been instrumental in helping me elevate my results in each of my companies.

Are We Viewing Consumer as Human?

Jure Klepic | Posted 11.25.2014 | Business
Jure Klepic

Companies which take the time to study cultures and subcultures, look for patterns and themes, and truly look at their consumers as human beings instead of just marketing statistics will increase the effectiveness of their marketing campaigns and improve their overall consumer experience.

4 Ways to Get More Out of Mobile App Marketing

Rahul Varshneya | Posted 11.25.2014 | Small Business
Rahul Varshneya

Marketing begins the day you put your mobile app idea into production. When growing or scaling your mobile startup, you have to look at a much broader spectrum of marketing effort, instead of just customer acquisition.

The Brand Idea: From Unity, Strength

Tom Doctoroff | Posted 11.25.2014 | Business
Tom Doctoroff

Carefully crafted ideas -- and adherence to the ABCs of brand building -- must remain our lighthouse. As brand pioneers, we must explore the shoals of a new digital landscape. But let's not become stranded by algorithmic trendiness. Timeless can be new.

Taylor Swift: America's Merchant Princess?

Jon Bird | Posted 11.24.2014 | Business
Jon Bird

Following her recent blockbuster album launch (2 million in sales and counting), US musician Taylor Swift could perhaps lay claim to the crown of America's "Merchant Princess," and could teach many retailers and shopper marketers a thing or two about the science of "selling stuff."

NBA Owner Vivek Ranadivé: Welcome to Civilization 3.0

Vala Afshar | Posted 11.23.2014 | Business
Vala Afshar

"A little bit of the right info, just a little beforehand, is more valuable than all the info in the world, 6 months after the fact." - @Vivek What d...

Women in Business Q&A: Kathrin Lausch, Executive Producer, Ntropic

Laura Dunn | Posted 11.22.2014 | Business
Laura Dunn

Kathrin Lausch serves as Executive Producer of visual studio Ntropic in the New York office. Kathrin was born and raised in Europe, where she later studied marketing, advertising, and entertainment law and earned degrees from both the University of Munich and the University of Geneva.

4 Tips for Crafting an Effective Elevator Pitch

Gillian Small | Posted 11.21.2014 | Small Business
Gillian Small

As a publicist, my day revolves around pitching. From pitching my clients to the media to pitching my business to potential new clients, I spend hours each day carefully crafting statements and ideas that quickly communicate key business messages.

Navigating the Changing Marketing Landscape

Jonathan Hall | Posted 11.21.2014 | Business
Jonathan Hall

There are seven paradigm shifts; each has a clear implication for how brands need to change, and examples of brands that are getting it right.

Why You Need a Brand Audit (and How to Perform One)

Jayson DeMers | Posted 11.21.2014 | Business
Jayson DeMers

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies start to suffer as a result.

Why the Intersection of Data and Cultural Intelligence Matters

Lauren DeLisa | Posted 11.20.2014 | Business
Lauren DeLisa

In an era ripe with trust deficit coupled with glorification of the self(ie), successful professionals must become better experts at deciphering trends in digital behavior, leveraging lifestyle, and linking into public sentiment in a more consistent and organic manner.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 11.19.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

A Financial Services Marketing Girl's Guide To Surviving A Compliance Conference

April Rudin | Posted 11.19.2014 | Business
April Rudin

Our audience looked shell-shocked although it was only the morning of day 2. Deer in the headlights-I think I was the only one in the room smiling. How could I lighten their load? This is not a funeral nor a death sentence I thought. 6 years later, has anything really changed?

Love (and the Market) Actually

Markus Giesler | Posted 11.19.2014 | Women
Markus Giesler

Love, Actually exemplifies a remarkable shift from a society that understood female empowerment as a systemic concern to one that interprets all feminism through the ideological lens of market-based morality.

Ad Fraud and Advertisers: Time to Pick Your Poison

Robert Bardunias | Posted 11.19.2014 | Technology
Robert Bardunias

Programmatic technology is the ultimate key to enabling the fight against ad fraud, click fraud, and most importantly, consumption fraud. Without embracing Programmatic's role in delivering content, the digital advertising industry will be setting itself up for failure.

Women in Business: Judy Wellfare, Executive Creative Director, Plus

Laura Dunn | Posted 11.19.2014 | Business
Laura Dunn

British-born and raised in China, Judy's creative pursuits have taken her on a global adventure. With a resume encompassing extensive international ex...

25 Lessons from 25 Months of Content Marketing

Gregory Ciotti | Posted 11.18.2014 | Business
Gregory Ciotti

Content is customer success. While effective teaching requires more than mere education (motivation, modeling, entertainment, etc.), the bottom line is that content succeeds when it helps customers succeed.

Why Instagram Matters

Jeff Pulver | Posted 11.18.2014 | Business
Jeff Pulver

The success of Instagram is disruptive to marketing strategies, which are passive. The idea of building bottom up community is still foreign to many. Yet in 2015 community will have an even bigger role.

3 Content Tips From "Comedians In Cars Getting Coffee"

Blake Landau | Posted 11.18.2014 | Business
Blake Landau

We know there's a content deluge on the web. Every vendor and brand and Tom, Dick and Harry are looking for attention. But can we all agree that too much junk is being published as "content." Let's stop the madness.

What Is Branding? Not Reality Television

Adrian Kamalii | Posted 11.18.2014 | Business
Adrian Kamalii

Your brand is not a logo, a website, your social media handles, your product or your image. While these examples contribute to the sum of your brand, individually, these facets are not a definition of a brand.