Marketing

Page: 1 2 3 4 5 6 7 8 >>

Poop Culture

Robert Rosenthal | Posted 11.20.2009 | Living

Read More: Bathroom, Toilet, Poop, Culture, Bowels, App, Charmin, Marketing, Ass, Blogging, Ambassador, Defecation, Advertising, Living News

It seems inevitable that the potty is going public and the continued descent into indignity will be fed by our insatiable consumption of crap TV and tabloid fodder.

Read Post

20 Ways Farmers Can Improve Their Marketing Chops

David Becker | Posted 11.18.2009 | Green

Read More: Green Marketing, Local Farmers, Farmers Markets, Farmers' Market, Marketing, Small Business, Small Farmers, Green News

A modest partial list of ways for farmers to craft a story around their products, personalities, and people more effectively, especially at farmers markets.

Read Post

A Book Worth: How Much Will You Pay For One That Will Change Your Life?

Gerald Sindell | Posted 11.17.2009 | Books

Read More: Harry Potter, Worth, Value, Book Pricing, Pricing, Publishing, Scholastic, Marketing, Truffles, Books News

Why do we sell books as if they were potatoes when many of them are actually more like truffles? Hard coal, everyday sea salt, water, topsoil. They go for the same price, everywhere, because it's all the same.

Read Post

Marketing in Disguise

Sarah O'Leary | Posted 11.16.2009 | Business

Read More: Retailers, Women in Business, Retail, Business, Consumer Spending, Shipping, Rebates, Serving Sizes, Retail Industry, Consumer Confidence, Advertising, Marketing, Consumers, False Advertising, Airlines, Consumer Protection, Business News

When marketers knowingly play in the darker parts of the gray to drive sales, they're doing a disservice to the consumer and the industry. A good deal not a good deal when it misinforms consumers.

Read Post

Watch for More Hybrid Marketing in 2010

Rich Nadworny | Posted 11.14.2009 | Media

Read More: Augmented Reality, Marketing, Social Media, Media, Hybrid Marketing, Media News

Social media has enabled digital marketing in a way nothing previously has. It's clearly shown the value of two-way communication, using technology to enable the dialogue.

Read Post

Tagged.com Settles With New York, Texas Over Invite Fight

AP | Posted 11.09.2009 | New York

Read More: Marketing, Texas, Andrew Cuomo, Invitation Emails, Social Networking, Tagged.com Identity Theft, tagged.com, New York, New York News

NEW YORK — The social networking Web site Tagged.com has adopted reforms on the use of invitation e-mails after being accused of essentially ste...

Read Whole Story

Big Pharma's Crime Spree: Drug Makers Pushing Products For Unapproved Uses

Bloomberg | David Evans | Posted 11.09.2009 | Business

Read More: Big Pharma, Alzheimer's Disease, Unapproved Uses, Doj, Drug Marketers, Criminal Lawsuit, Eli Lilly, Regulation, Fda, The Fed, Lawsuit, Pharma, Nimh, Jama, Department of Justice, Kickbacks, Federal Reserve, Fed, Bristol-Myers Squibb, Warner Lambert, Marketing, Warner-Lambert, Neurontin, Thalidomide, Depression, Bankruptcy, Off-Label Promotion, Zyprexa, Bextra, Suicide, Lilly Pfizer, Pharmacia and Upjohn, Felonies, Pharmacia & Upjohn, Bristol Myers Squibb, Morning Sickness, Drug Regulation, Profits, Health, Drug Sales, Corporate Greed, Atom Strategic Consulting, Birth Defects, Zyvox, Business News

Pfizer and Lilly lead a parade of U.S. companies that have paid $7 billion in penalties after promoting drugs for uses not approved by the FDA. This u...

Read Whole Story

Come To Think of It -- eBay?

Fortune's Stanley Bing | Posted 11.03.2009 | Business

Read More: Slogans, Jingles, Advertising Campaigns, Alka-Seltzer, Marketing, Ebay, Beef, Advertising, Mylanta, V-8, Maypo, Business News

What do you think? Will "Come to think of it -- eBay" drive you like a hot, dry lemming to the ocean of objects on sale at that worthy destination?

Read Post

The Problem With Social Media Agencies

Andrew Cherwenka | Posted 11.03.2009 | Media

Read More: Marketing, Interactive Advertising, Social Media, Marketing Trends, Online Advertising, Internet Advertising, Social Media Marketing, Media News

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

Read Post

RIP Hardcovers ... Long Live the Kindle

Fauzia Burke | Posted 11.02.2009 | Books

Read More: Authors, Marketing, Ebooks. Kindle, Publishing, Web Marketing, Books, Books-News, Books News

Book publishing is not dying, it's evolving. How much energy and money can we save if we stop publishing hardcovers?

Read Post

Changing Media Platforms and the Book Industry (VIDEO)

Gary Vaynerchuk | Posted 10.30.2009 | Books

Read More: Marketing, Personal Branding, Social Media, Gary Vaynerchuk Crush It, New Books, Gary Vaynerchuk, Online Branding, Books, Professional Branding, Crush It, Branding, Wine Library TV, Twitter, Facebook, Arianna Huffington, Harper, Bestsellers, Huffington Post, Books News

My thoughts on changes in the book industry and why I love what Huffington Post is doing in this space!

Read Post

Selling Simplicity -- Not Just Marketing It

Ron Ashkenas | Posted 10.29.2009 | Business

Read More: Cisco, Marketing, Simplicity, Aeron Chairs, Technology, Consumer Spending, Choice, Business News

People want uncomplicated products, straightforward guidance, and things that work quickly and simply the first time, without lots of extra effort.

Read Post

My Failure at SEO: A Writer's Confession about Internet Marketing: Or, Why You Probably Won't Find Me Easily Online

Tamar Chansky | Posted 10.28.2009 | Technology

Read More: Google, Joan Didion, Internet, Writers, Marketing, Malcolm Gladwell, Ann Beattie, Seo, Lynne Sharon Schwartz, Pr, Key Words, Technology News

SEO is stealth, it's sleek; it's all about titles that are short, searchable and to the point. It doesn't cater to the clever book title or site name, it could care less about how erudite you are.

Read Post

Cervix Not Required: An Interview with Dr. Adina Nack

Abby L. Ferber | Posted 10.27.2009 | Living

Last Friday, the FDA approved the HPV vaccine for use in boys and men. Why is Gardasil only now being approved for males, when it was approved three years ago for females?

Read Post

The Billboard Analogy and the Importance of Proving that Social Media Sells

J.S. McDougall | Posted 10.27.2009 | Media

Read More: Marketing, Social Media, Book Publishing, Twitter, Facebook, Social Media Marketing, Media News

There's value in familiarity. So then, why, if corporate giants continue to see the value in pouring untrackable advertisements out into the real world, do so many companies hesitate online?

Read Post

New Coke Mini - Now With 36% Less Cancerous Death!

Mark Morford | Posted 10.23.2009 | Comedy

Read More: Coca-Cola, Type 2 Diabetes, Health, High Fructose Corn Syrup, Marketing, Diabetes, Coke, Obesity, Corporate Greed, Satire, Comedy News

In an unselfish effort to help you reduce -- but not eliminate because that would be un-American and possibly communist -- your intake of our sugary poisons, we are introducing a brand-new product.

Read Post

Overthinking to Stinking: The Dangers of Overly Complicated Marketing

Sarah O'Leary | Posted 10.21.2009 | Business

Read More: Creativity, Marketing, Sales, Creative Capitalism, Business, Retail Sales, Corporations, Corporate America, Business News

A unique marketing idea is like a rock on the side of a riverbank. It has flat spots and rough spots and points and dips and crags and a host of things that make it different from the rest.

Read Post

Is It Possible to Track ROI in the Mobile Marketing Space?

Chris Brassington | Posted 10.21.2009 | Technology

Read More: Chris Brassington, Marketing, Roi, 2ergo, SMS Messaging, Mobile, Mobile Marketing, Year of the Mobile, Messaging Campaigns, Direct Marketing Association, Marketing Technology, Technology News

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?

Read Post

Social Purpose Becomes the New Social Status in Business

Mitchell Markson | Posted 10.21.2009 | Business

Read More: Marketing, Online Advertising, Advertising, Brands, TV Advertising, Social Purpose, Consumers, Capitalism, Business News

While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.

Read Post

Creative Abundance

Gabrielle Bernstein | Posted 10.20.2009 | New York

Read More: Rodney Yee, Marketing, Donna Karen, Network Marketing, Pyramid Schemes, Lipstick Theory, Christie Turlington, New York News

Network marketing, once considered a pyramid scheme, has now turned into a recession-busting profit center. NYC's finest female self-starters are stimulating our economy one conversation at a time.

Read Post

Not In Love With New Anymore

Schuyler Brown | Posted 10.21.2009 | Living

Read More: Marketing Trends, Consumerism, Neophilia, Newness, Schuyler Brown, Trendspotting, Trends, Marketing, New Thinking, Green Living, Consumption, Consumer Spending, Living News

Neophilia is in itself a new word. It was popularized around 1999 in techie and sci-fi subcultures to describe the trait of being enthralled by all things novel.

Read Post

Fake Parking Tickets Drumming Up Wings Sales

Parking Ticket Geek | Posted 10.20.2009 | Chicago

Read More: Marketing Strategy, Wing Stop, Marketing, Wing Stop Parking Ticket, Chicago Parking Tickets, Mike Pirozzoli, Chicago News

There's a new "parking ticket" controversy heating up in Chicago....

Read Whole Story

Subject: Our Marketing Plan

The New Yorker | Ellis Weiner | Posted 10.20.2009 | Books

Read More: Interns, The New Yorker, Book Marketing, Book Publishing, Twitter, Shouts and Murmurs, Humor, Online Marketing, Publishing, New Yorker, Marketing, Book Promotion, Internet, Authors, Books, Promotion Department, Blogging, Google, Book Blogs, Blogs, Books News

If you already have a blog, make sure you spray-feed your URL in niblets open-face to the skein. We like Reddit bites (they're better than Delicious),...

Read Whole Story

What Brands Can Learn From Online Dating

Christine Huang | Posted 10.12.2009 | Business

Read More: Relationships, Humor, Advertising, Branding, Marketing, Media, Online Dating, Brands, OKCupid, Business News

No one likes to be talked down to -- whether by a suitor or a company. Speaking with humor and candor will sometimes work; but in general, what we want and expect is intelligent messaging.

Read Post

How to Sell Your Maidenhead

E. Jean Carroll | Posted 10.08.2009 | Living

Read More: Virgin, Marketing, Short Selling, Money, Bubbles, Sex, Dennis-Hof, Bunny Ranch, Advice Column Elle, Advice Column, Selling Your Virginity, Living News