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Marketing

Got Happiness? Where Marketing Meets the Science of Well-Being

Joseph F. Coughlin | Posted 02.10.2012 | Science

Read More: Marketing, Gallup-Healthways Well-Being Index, Innovation, Baby Boomers, Gen X, Well-Being, Happiness, Science News
Joseph F. Coughlin

Have you noticed the number of companies that are no longer promising the best quality, experience or even the best price for a product or service as the reason to give them a try? Instead they appear to be offering something we used to think money couldn't buy -- happiness.

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Measure Twice, Cut Once: Choosing the Right Domain Name for Your New Business

Janine Popick | Posted 02.08.2012 | Small Business

Read More: Email, Domain Names, Marketing, Small Business Owners, Small Business, Women in Business, Verticalresponse, Small Business America, Small Business News
Janine Popick

With so many URLs floating around, getting a good domain name for a new company can be almost as tough as reducing the national debt -- almost, but not impossible.

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Motivating Employees: 3 Ideas That Just Might Work for You

Janine Popick | Posted 02.09.2012 | Small Business

Read More: Small Business Owners, Small Business, Email, Small Business News and Trends, Marketing, Women in Business, Business, Motivation, Verticalresponse, Small Business News
Janine Popick

I recently got interviewed by one of my employees who is looking to hone in on his career path. He's a newly appointed manager and he wants to make su...

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Think Big, Work Small: How to Get Your Startup Off the Ground Fast

Janine Popick | Posted 02.09.2012 | Small Business

Read More: New Year's Resolutions, Marketing, Small Business News and Trends, Women in Business, Small Business, Small Business News
Janine Popick

When you're starting your business, you want things to happen fast. You have some choices to make. You can choose to have the perfect store layout whe...

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Superbowl 2012 Breaks Social Records, Sets New Marketing Standard

Maya Grinberg | Posted 02.08.2012 | Media

Read More: Nfl, Wildfireapp, Superbowl, Superbowl 2012, Marketing, Superbowl Commercials, Facebook, Wildfire Interactive, Madonna Super Bowl, Social Media Marketing, Media News
Maya Grinberg

If you had any doubt that sports and social media go hand in hand, this week's Super Bowl XLVI should have convinced you.

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360* Marketing, Part 1: Principles Behind Marketing

Michael Picard | Posted 02.08.2012 | Business

Read More: Marketing, Social Media Marketing, Business News
Michael Picard

In an age where people are bombarded with telemarketing calls and saturated with advertising, you can't afford not to think differently.

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Super Bowl Marketing Playbooks -- Which Will Deliver the Win?

Shiv Singh | Posted 02.04.2012 | Business

Read More: Marketing, Super Bowl Marketing, Super Bowl Ads, Business News
Shiv Singh

Arguably, this Sunday is one day in the year that can not only make or break an NFL player's career but also that of a major marketer.

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Using YouTube Interactive Videos to Drive Customer Engagement

Ramon Nuez | Posted 02.02.2012 | Business

Read More: Interactive Video Clips, Marketing, Youtube, Interactive Video, Video Interactive, Interactive Youtube Videos, Video, Business News
Ramon Nuez

When Chad Hurley, Steve Chen, and Jawed Karim founded YouTube back in 2005 -- the trio simply wanted to create a better way of sharing videos. So f...

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Super Bowl Hangover: Is the NFL Brand at Risk Due to Concussion Lawsuits?

Christian Moritz | Posted 02.01.2012 | Sports

Read More: Gisele Bundchen, Nfl, Tom Brady, Nascar, Marketing, Branding, Concussions, Super Bowl, Ultimate Fighting, Hockey, Sports News
Christian Moritz

If NFL rules continue to reduce the number and ferocity of hits the equity of the football brand will decrease. This will open the door for other sports with bravado, warrior and hero identities to grow.

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Super Bowl Ads Better When Game Is Close?

The Huffington Post | Rebecca Searles | Posted 02.01.2012 | Science

Read More: Video, Super Bowl Ads, Super Bowl 2012, Super Bowl Ads 2012, Super-Bowl-Advertisements, Boston Patriots, Marketing, New York Giants, Super Bowl, Science News

Forget your football team loyalty—If you're an advertiser spending $3.5 million for a 30-second Super Bowl commercial slot, your success hinges on s...

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The 10 Keys To Selling Anything

James Altucher | Posted 01.31.2012 | Business

Read More: Marketing, Negotiations, Selling, Business News
James Altucher

You don't want to be stupid. Only sell something you love to someone you love. Always think "what is the bigger picture here?" In many cases in the bigger picture, the negotiation is not as important as the "sale."

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8 Mobile Trends For Small Businesses To Watch In 2012

Bo Fishback | Posted 01.26.2012 | Small Business

Read More: Iphone, Foursquare, Small Business America, Small Business, Mobile, Mobile Trends, Marketing, Twitter, Customers, Facebook, Zaarly, Small Business News
Bo Fishback

Small businesses can get overwhelmed trying to figure out which social networks or new types of communication should be added to your communication toolbox. So what trends do you need to be paying attention to -- and acting on -- in 2012?

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The SoLoMo Manifesto: A New Era in Media and Marketing

Max Gladwell | Posted 01.23.2012 | Technology

Read More: Momentfeed, Social, Restaurants, Mobile, Local, Solomo, Marketing, Retail, Technology News
Max Gladwell

Social. Local. Mobile. These are the sweeping trends in marketing today and for the foreseeable future.

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The Myth About Being "Liked" (on Facebook)

Penny C. Sansevieri | Posted 01.19.2012 | Business

Read More: Marketing, Entrepreneurs, Facebook Marketing, Small Business Marketing, Social Media Marketing, Business News
Penny C. Sansevieri

With all the social media options out there it's critical to not just build numbers, but maintain them, too. In order to do this, it's important to know what users want and when they want to see you post new content.

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So You Want a Career in Marketing? Seven Tips to Get You There

Dorie Clark | Posted 01.18.2012 | Business

Read More: Career Advice, Recent Graduates, Marketing, Jobs, Careers, Recent Grads, Business News
Dorie Clark

Follow these seven steps, and -- no matter how tight the job market around you -- a good marketing job will soon be yours.

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Do You 'Like' Me?

James M. Lynch | Posted 01.16.2012 | Culture

Read More: Linkedin, New York, Social Networking, Farmville, Popularity, Facebook, Culture, Friendship, Social Media, Hashtags, Virtual, Marketing, Youtube, Catholic School, Society, Facebook Like, Culture News
James M. Lynch

I still remember my grade school days of the '60s at Our Holy Redeemer Catholic school in Freeport, Long Island, when a girl would pay a little attent...

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Want to Win Voters, Members or Media? Think iPod, Beer, Snack Food

Christian Moritz | Posted 01.12.2012 | Business

Read More: Marketing, Branding, Business News
Christian Moritz

Successful candidates have a singular, clear, memorable position. Whether it's Reagan's quotes on the size of the government or Clinton's "It's the economy, stupid." Anybody remember what single-term President George H. W. Bush stood for?

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Bringing Latino Flare into Pop Culture and the People's Choice Awards

Lili Gil | Posted 01.11.2012 | Latino Voices

Read More: Latinos, Hispanic Marketing, Peoples-Choice-Awards, Lili Gil, Marketing, Hispanics, Business Trends, Latino Voices, Latino Voices News
Lili Gil

Many Latinos don't see themselves or their voice properly represented in the so called "mainstream media," but those making an effort to connect and stand out within it are being noticed and hitting el corazón unexpectedly.

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The New PR: Secrets to Turning Fans Into Evangelists

Penny C. Sansevieri | Posted 01.10.2012 | Business

Read More: Marketing, Small Business, Business Marketing Tips, Publicity, Small Business Marketing, Social Media Marketing, Public Relations, Business News
Penny C. Sansevieri

The new PR is really about the consumers and the message. How will you get your community so enamored with your message that you turn contacts into evangelists? That's the new PR.

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Six Steps to a Killer Marketing Plan

Dorie Clark | Posted 01.05.2012 | Business

Read More: Marketing, Marketing Strategy, How to Write a Marketing Plan, Business News
Dorie Clark

When you do it right, your marketing plan should guide and illuminate everything in your business -- who you're serving, how you communicate with them, and what you sell (whether it's consulting services, cookies or the chance to help children in Africa).

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Just-in-Time Advertising: Why Immediacy Wins

Rob Leathern | Posted 01.05.2012 | Business

Read More: Marketing, Behavioral Targeting, Advertising, Lean Advertising, Just in Time Advertising, Lean Manufacturing, Just in Time Manufacturing, Business News
Rob Leathern

Advertising is by its nature, a probabilistic, risk-based exercise. Some of just-in-time manufacturing's benefits are applicable to problems faced today in the advertising industry.

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Intent Is More Important Than Technique

Howie Jacobson | Posted 01.02.2012 | Business

Read More: Copywriting, Marketing, Web Marketing, Sales Copy, Business News
Howie Jacobson

The more important element of your sales copy is your intent -- not your intent to make the sale, but your intent to serve your prospect. If you truly believe that you have a product or service that can help them, then your copy will be effective.

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2012: Your Marketing Department's New Look

John Fox | Posted 12.30.2011 | Business

Read More: Leadership, Strategic Planning, Marketing, Marketing Department, Marketing Director, Business News
John Fox

No doubt, 2011 was the tipping point for the marketing department. Marketing automation, content marketing and analytics entered boardroom conversatio...

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#Liberate LEGO!

Lyn Mikel Brown | Posted 12.28.2011 | Women

Read More: Toys, Barbie, Advertising, Marketing to Kids, Sexism, Marketing, Legos, Lego, Women News
Lyn Mikel Brown

When LEGO announced that after four years of marketing research, the best they could come up with was a thinner, pinker version of their product, I laughed. My first reaction wasn't outrage, but incredulity. A billion dollars of marketing research bought you... LEGO Barbie?

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End of the Year Checklist for Creatives

Karen Atkinson | Posted 12.25.2011 | Arts

Read More: Taxes, End of the Year, Thanks, Blog, Artist, Marketing, Studio Visit, Creative, Arts News
Karen Atkinson

Just a few thoughts for the end of the year.

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