Marketing

Last week, a Congressional committee properly raked Big Pharma over the coals for misleading advertising of pharmaceuticals.

A hearing of the House Energy and Commerce Committee's oversight subcommittee focused on advertising campaigns for three drugs, including the remarkable case of Robert Jarvik. Jarvik is featured in endlessly...

I have a secret (?) interest in drug news and the pharmaceutical industry but it seems like the only place I can get a fix for my jones outside of pharmalot.com or the pharma marketing blog is the Wall Street Journal (WSJ) or the New York Times Business Section. But...

One of the last vestiges of hope for traditional marketing outlets, consultants and legacy media companies is to fan the two myths that allows them to continue to draw advertising and marketing dollars -- the myth of demographics online and the myth of age online.

The first questions we get...

Re-framing an argument or a position is an under-utilized and under-estimated art. While there's always the option of taking a new look at issues or traditions, most people seem to get caught up in a routine of busy day-in and day-out lives.

Parents of younger children, however, and for...

One of the most fascinating New Economy consequences to emerge from the Eliot Spitzer sex sting is the apparent multi-hundred thousand dollar score bagged by Emperor's Club VIP escort and budding recording artist Ashley Alexandra Dupre. She had a couple of tracks listed on Dragon Slayer upstart and...

All the strategic insight in the world is useless if multinational corporations (MNCs) fail to understand the operational realities and business potential in China. So, when we assess the viability of long-term partnerships with MNCs, we force ourselves to ask six handy questions:

Has the China volume potential been overstated?...

The bailout of Bear Stearns could be the first of a wave of financial lifeboats. US housing is overpriced. Retail sales are in the dumps. And the consumer spending spree that fluffed up the economy for a few years? Done.

"In short," enthuses Jack Neff in yesterday's...

I'm not sure whether to say that the business world--not to mention kids everywhere--lost a giant of an inventor or a giant of a marketer this week, when the man responsible in part for the Frisbee, Silly String, and Hula Hoop died at the age of 82.

Richard Knerr,...

The founders of the United States took the First Amendment to the U.S. Constitution and the concepts of free speech and freedom of conscience very seriously.

"Whoever would overthrow the liberty of a nation must begin by subduing the freeness of speech," said Benjamin Franklin.

"Information is the currency of...

As in-boxes the world over fill with the assorted year-end "top trends" and "best of" pronouncements, elements of those lists seem to add up to one big trend: that 2008 will be the year of the holistic thought leader.

In order to stay one step ahead of - or even...

On this blue Monday following Black Friday, can anyone remember Thursday? Thanksgiving, once America's holiday of gratitude and family solidarity, has become the staging area for Christmas shopping. It is no longer just the day after Thanksgiving -- Black Friday (as in "in the black, or profitable") -- that is...

On Friday, Starbucks rolled out its first-ever national television ad campaign--a surprising change-up from its history of pioneering new approaches to word-of-mouth marketing and brand building. That and Thursday's announcement that the average number of transactions per store fell for the first time ever (by 1%) last quarter...

Who knew the Manolo heels and Keen "Mary Janes" across the country could be so influential? When you look at the trends apparent in today's marketplace, from "green" to "authenticity," it is hard to deny that female consumers are leaving their footprints, whatever their style. But, there is a bigger...

A hugely successful cause marketing campaign should be on that omnipresent "careful what you wish for" list. After all, wonderful as the projects funded or improved reputation with consumers may be, your brand messages may at times seem to be in direct conflict. Today's consumers are ever-more savvy, so corporations...

Well, the contest is now in swing, and you can read all about it here and here.

Folks! We need videos! Please go to http://youtube.com/group/cookiecrumble. People don't understand how cookies, let alone behavioral targeting, works. So disclosure statements mean nothing to them. This...

A new Nielsen study shows that the majority of Americans are feeling the pressure to "look good." This, likely, includes you.

Where good looks perhaps used to be considered mainly a young woman's concern -- along with the assumption that her pursuit of beauty was all about attracting men...