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Markéting

I Tried the Next Level in Wearable Tech

Lauren DeLisa | Posted 10.22.2014 | Technology
Lauren DeLisa

Wearable Tech is probably one of the hottest phrases out right now. Companies on both the fashion and tech side are racing to get into the game, each ...

Branding a Revolution

Tom Silva | Posted 10.21.2014 | Media
Tom Silva

I've been in the world of marketing and branding for 20 years and I still carefully monitor the meridian between what's brandable and what's not. The ...

How to Rebrand Without Losing Your Mind

Heather Piedmont | Posted 10.21.2014 | Business
Heather Piedmont

It was just this September when I awoke teary-eyed and with a strong shudder, I wasn't cold..my soul had finally come to the reason why my recent bus...

In Marketing: 1 + 1 Does Not Equal 2

Scott MacFarland | Posted 10.21.2014 | Business
Scott MacFarland

You want those creative folks with innovation flowing through their veins in your company. If you want math and science in all your marketing campaigns and department, you're in the wrong business.

Marketing Evolution Is Failing In The C-Suite

Daniel Newman | Posted 10.21.2014 | Business
Daniel Newman

Marketing must evolve, and comfort must be left in the rearview. The way things have always been done isn't the way they should be done going forward. Unless you believe the consumer landscape hasn't changed in the past 5-10 years. Oh, and in case you aren't sure...It has.

Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

Listen and Learn From These 13 Emerging Entrepreneurial Podcasters

Kimanzi Constable | Posted 10.21.2014 | Business
Kimanzi Constable

Smart entrepreneurs have learned that effectively multi-tasking is a myth. That is, however, unless you're listening to a podcast while you're exercising or running errands.

Top 5 Marketing Tips for Indie Authors

AK Turner | Posted 10.19.2014 | Books
AK Turner

My fellow writers often ask my advice on various aspects of writing and publishing, not because I've enjoyed great success (though I have enjoyed moderate success), but because I've tried just about everything.

The 5 Best Free WordPress Plugins to Promote Your Blog

Michael B. Fishbein | Posted 10.17.2014 | Technology
Michael B. Fishbein

Blogging is a great marketing strategy with many additional benefits and the free Wordpress plugins below can make it easier to promote your blog.

Is This Why Indie Bookstores Are Dying Out? A Personal View

Rachel Thompson | Posted 10.17.2014 | Books
Rachel Thompson

It's no big secret that the best way to sell books is via word of mouth. You read a book, love it, become a fan of the author, buy more of their work, tell your family and friends, who then love the author and buy all their books, and so it begins.

10 Reasons Perry Belcher Dominates Digital Marketing

Tyler Collins | Posted 10.17.2014 | Business
Tyler Collins

Internet marketing is an extremely vast, complex, ever changing subject, and seems like a constant moving target for many businesses and professional ...

The Race Back to Actual News

John P. David | Posted 10.17.2014 | Media
John P. David

We need to create new, interesting, and authentic communications for our audiences. We can't just slap our name on the news of the day and call it a blog; and we can't just slap our twist on someone else's work and expect it to make us stand out.

Think a Soda Tax Is Regressive? Try Diabetes

Andy Bellatti | Posted 10.17.2014 | Healthy Living
Andy Bellatti

If the well-being of lower-income Americans is so important to the beverage industry, how about ending the relentless marketing onslaught of sugar-laden and harmful products targeted right at them?

Selling to Women... It's Time to Get Scientific and Serious

Jenny Darroch | Posted 10.16.2014 | Business
Jenny Darroch

In the few books written on selling to women, I see a heavy reliance on gender stereotypes. These books also fall into the same old trap of assuming that all women are the same -- and so recommend a worn out "one size fits all" approach.

Women in Business: Jennifer Parke, Executive Creative Director, Tiny Rebellion

Laura Dunn | Posted 10.16.2014 | Business
Laura Dunn

As the Executive Creative Director of Santa Monica based, positive change ad agency, Tiny Rebellion, Jennifer Parke helps purpose-led companies disrup...

5 Ways to Scale Your Marketing Content

Liz O'Neill Dennison | Posted 10.15.2014 | Technology
Liz O'Neill Dennison

Let's face it: most of the content on the web today is really bad. There's click-bait content that doesn't provide any useful insights, pop-up content...

Seven Steps to Apply Design Economically in Startups

Soren Petersen | Posted 10.15.2014 | Business
Soren Petersen

Startups' biggest challenge is designing a Minimum Viable Product (MVP) and using it to prove that a niche with paying customers can be profitably a...

Retail Goes Social With Wearables

Evan Tann | Posted 10.15.2014 | Technology
Evan Tann

Wearables will shape the next-generation retail experience by creating a uniquely social opportunity for businesses to educate and influence shoppers and, in turn, drive higher sales. Wearables will bring the brick-and-mortar shopping experience back in vogue.

What Role, If Any, Should CSR Have at Retail?

Anneliza Humlen | Posted 10.15.2014 | Business
Anneliza Humlen

When you think about the different ways that Corporate Social Responsibility (CSR) transpires throughout daily life, examples seen at retail will often come to mind.

How to Avoid the Ups and Downs of Unsteady Sales

Stacy Rust | Posted 10.15.2014 | Small Business
Stacy Rust

One of the most frustrating problems of running a business is uneven customer flow. One month, traffic is booming, sales are great, and income soars. The next month, your staff is bored to tears and your office has tumbleweeds rolling around​.

Is Collaborative Storytelling the Next Generation of Blogging?

Andre Bourque | Posted 10.13.2014 | Technology
Andre Bourque

A study that year found that 44 percent of users were more likely to engage with a brand that posts photos rather than purely text-based content.

Hashtags Are the New Jingle!

Jeff Pulver | Posted 10.13.2014 | Business
Jeff Pulver

I have spent the year obsessed with Instagram and have learned a lot about how hashtags are used for listening, connecting, sharing and engaging inside of Instagram.

How to Transform from a Digital Laggard to a Digital Leader

Vala Afshar | Posted 10.12.2014 | Technology
Vala Afshar

With data as its defining attribute, digital marketing promises to give companies the power to enhance and personalize the customer experience through access to information that can be archived, tracked and measured.

If You Think Your Audience Is an Algorithm, You're Doing It Wrong

John P. David | Posted 10.10.2014 | Business
John P. David

If you are in a small, niche business, then you'd better be thinking about authentic, interesting, and worthwhile content, and forget about teaching to the algorithm test.

The Golden Rule of Social Media: How One Local Austin Retailer is Keeping It Real (and Growing!)

Julie Niehoff | Posted 10.09.2014 | Small Business
Julie Niehoff

There is a retail store in Austin called Sue Patrick that has been around since the 70's. They have survived the age of big box stores and Amazon.com ...