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Big Data: A Tool For Big Marketing ROI

Daniel Newman | Posted 07.23.2014 | Business
Daniel Newman

For companies large and small, the answers are becoming clearer than ever, once the data is filtered, modeled, presented and explained.

Can Women Have it All? Can Men Have it All?

Jenny Darroch | Posted 07.22.2014 | Women
Jenny Darroch

As we head into a world where women increasingly out-learn and out-earn men, yet want to balance a career with family, we will hear more about work-life balance issues. But work-life balance affects men just as much as it affects women.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

11 Marketing Books That'll Make You Smarter This Summer

Danny Wong | Posted 07.22.2014 | Business
Danny Wong

If you have any upcoming holiday or travel plans, be sure to pick up (or download) one of these reads before you go. In no time, you'll find yourself thinking like a world-class marketing expert.

The Scroll Culture

James Calder | Posted 07.22.2014 | Small Business
James Calder

As a strong proponent of technology, I believe that it is crucial for us all to set our own personal limits on our use of tech to find balance in our lives.

Over 90 Percent of Marketers Are Not Confident In How They Are Measuring Content

Posted 07.22.2014 | Media

By Joe Lazauskas, Contently Content marketers are incredibly uncertain about how they’re measuring the success of their content. That’s ...

Bridging Business and Design By Building Experienced-Based Knowledge

Soren Petersen | Posted 07.21.2014 | Business
Soren Petersen

Knowing how to bridge business and design is evidently completely different from actually being able to execute well. Most corporate project manager...

Storytelling Returns to Marketing

John P. David | Posted 07.21.2014 | Media
John P. David

With the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention.

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

How to Find the ROI in Social

Ted Rubin | Posted 07.19.2014 | Business
Ted Rubin

In the world of coordinated creation of social media stories, there's typically two kinds of success, or ROI, on social campaigns -- Cost Mitigation and Sales Increase.

The Psychology of Color in Marketing and Branding

Gregory Ciotti | Posted 07.18.2014 | Business
Gregory Ciotti

The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, we've reviewed a selection of the most reliable research on color theory and persuasion.

Why 'Thinking Like a Freak' Is the Best Way to Change Up Your Marketing Program

Jim Yu | Posted 07.17.2014 | Business
Jim Yu

If you haven't heard of Stephen Dubner and Steven Levitt, you might need to spend some time rethinking your... well, thinking. Dubner and Levitt have a few essential tips on how to think like a freak, and I've pulled from these a couple of ways you can apply the same creative thinking to content marketing.

To All Corporations: This Is What People Mean When They Talk About Fairness

Ujwal Arkalgud | Posted 07.17.2014 | Business
Ujwal Arkalgud

As people, we've become accustomed to asking questions publicly, digging deeper and going past the advertising noise that bombards our senses every single waking minute.

4 Social Media Platforms to Empower Your Employees

Ted Rubin | Posted 07.16.2014 | Business
Ted Rubin

Who knows your business as well (if not better) than you do? The people who work in your business, of course!

4 Things Your Dog Can Teach You About Customer Retention

Stephanie Schroeder | Posted 07.17.2014 | Business
Stephanie Schroeder

Like being a dog owner, managing relationships with your customers is a huge responsibility. It takes a whole lot of time and effort.

Reaching Gen Y-Fi: Tween Girls and the Power of YouTube

Wendy Sachs | Posted 07.16.2014 | Parents
Wendy Sachs

t's the authentic way in which they share, reporting from their bedrooms or living rooms, that make these YouTube sensations feel trusted to their young fans. Many of the so-called stars are still wearing braces themselves. They admit their own imperfections and share strategies on how to hide pimples or overcome awkward moments and that is part of their charm. It's an accessorized Judy Blume on YouTube.

Women Increasingly Shaping the Future of Business

Daniel Burrus | Posted 07.16.2014 | Business
Daniel Burrus

Since the dawn of human kind the business landscape was a man's world. Times are changing! Today, women are wielding more and more power on both sides...

8 Knock Out Branding Ideas

Michael Goldberg | Posted 07.16.2014 | Business
Michael Goldberg

Effective branding takes more than just writing a clever mission statement. Like many things, branding is action speaking louder than words. A deliberate attitude. Driving a deliberate behavior.

Know Me, Know My Work

Michael Drew | Posted 07.16.2014 | Business
Michael Drew

I'm not famous, although I'm known in my field. What's different about my being known, however, is that when people know my name -- or even see me out and about at industry gatherings or certain kinds of events I frequent -- they know not only who I am, but what I represent, the kind of work I do.

Want to Grow Your Startup With Paid Search Marketing? Use These 5 Tips.

Jonathan Long | Posted 07.17.2014 | Small Business
Jonathan Long

With a well thought out campaign, PPC advertising can provide the convenience of being able to turn website traffic on and off like a faucet.

Why Content Marketers Are Using All the Wrong Metrics (And What They Should Be Measuring Instead)

Posted 07.16.2014 | Media

By Joe Lazauskas, Contently You’re measuring the success of your content all wrong. That was an aggressive statement, intended to compel y...

4 Signs Your Marketing Department Is Operating in Silos (And How to Eliminate Them)

Joseph Parker | Posted 07.16.2014 | Business
Joseph Parker

When all the parts of your marketing organization aren't working together, your success and growth may suffer. It's no secret that silos are absolutely detrimental to marketing operations - and finding a way to break free of silos can be difficult.

7 Crowd Funding Alternatives to Potato Salad

Jessica Miller-Merrell | Posted 07.15.2014 | Business
Jessica Miller-Merrell

I happened upon the potato salad Kickstarter crowd funding after seeing an article in my Facebook feed over the holiday weekend. I clicked the link. I...

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 07.15.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

What's So Funny 'Bout Peace, Love and Better Branding?

Michael Ramah | Posted 07.15.2014 | Business
Michael Ramah

As the sophistication and creativity of marketing communications increases, a message of inclusion resonates with tremendous impact and deep emotional connection. And as it does, it creates a powerful loop.