Do you have a lot of direct, face to face sales? If you execute most of your sales by networking in or out of the office, you want to leave the potential client with something tangible. Something that is more than just a business card.
We all came away with a better understanding of all the behind-the-scenes work of a successful marketing campaign. Even the designer of the life-saving box agreed there will be more demand for a life-saving bag.
How do we get the message that matters -- our message -- through to the people we are trying to reach? I would contend that there are really only three questions that our targets are asking when they get an email or correspondence of some kind from us.
Successful global brands realize that as consumers naturally wander across the digital media landscape, an inconsistent brand from market to market will be noticed by consumers and lose value in their eyes.
Of course, it's the parents' responsibility to make sure their children are healthy. But it's also our nation's responsibility to make sure the environment we parent in doesn't make it difficult, and in some cases impossible, to do so.
Salespeople often have no clue as to why their prospects would even want to buy from them. This question is the ultimate paintbrush in the hand of your prospect. This is where you fully understand what the prospect wants to accomplish from a high level.
Relationships. There is nothing more valuable. Not in life. And certainly not in business. If you are a brand looking to build success, then it's essential that you be sure you know how to build a meaningful consumer relationship.
The most important element of a personal brand is that it helps you be yourself, stand out from the crowd and carve out your niche. After all, there is no competition for you. Your brand is the essence of who you are.