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The A, B, C of Online Branding

Jack R. Miles | Posted 03.04.2013 | Small Business
Jack R. Miles

For marketers, the Internet is like a building site, except houses are replaced with brands.

Consumer is a Four-Letter Word

Kent Valentine | Posted 03.04.2013 | Business
Kent Valentine

We like to put people into buckets so we can think about more of them at the same time, and one of the biggest buckets we use is "consumer." Ironically enough, people are "better consumers" when they're treated like anything but.

CES 2013: For Storytellers

Nic Latouf | Posted 03.04.2013 | Technology
Nic Latouf

I'm going to go out on a limb here and say that within ten years ad agencies will become redundant. So will marketing companies. The company of the future is a storytelling company.

Seth Godin's New Book Tells Readers To Challenge System (VIDEO)

Posted 03.02.2013 | Books

The latest in Seth Godin's meditations on art challenges readers to avoid becoming "cogs in the machine" and encourages them to be "disruptive." Godin...

INFOGRAPHIC: The State of Content Marketing in 2012

Brian Honigman | Posted 02.26.2013 | Technology
Brian Honigman

The commonly used phrase content is king has never been more true in 2012 and for the future. Both B2B- and B2C-focused companies can reach new audiences by providing them with valuable, relevant content.

5 Top Benefits Your Company Will Gain With PR

Zach Cutler | Posted 02.20.2013 | Small Business
Zach Cutler

Running a business involves putting out a great product or service -- but many products and services may not succeed due to a lack of infrastructure, planning and attention paid to the minutiae of day-to-day operations.

5 Useful Tips to Keep Your Startup From Getting Bogged Down

Zach Cutler | Posted 02.22.2013 | Small Business
Zach Cutler

In a perfect world, everyone would work at maximum efficiency every day, with no red tape to cut through or communication snags stunting progress. Unfortunately, thanks to the human capacity for mistakes as well as the imperfect reality of most business environments, getting bogged down is almost inevitable.

Marketing Materials May Not Be Legally Binding

Brad Reid | Posted 02.17.2013 | Business
Brad Reid

Parties have freedom of contract and accept the risks of an uncertain future. If one wants oral promises and marketing materials to be legally enforceable, their language must be contained within the final signed agreement or the documents must be carefully incorporated by reference.

Historical Trends in Gun Advertising

Lisa Wade | Posted 02.17.2013 | Media
Lisa Wade

A vintage collection of gun advertising, organized by decade, shows some interesting trends.

Fibers of Storytelling (and Not Sucking)

Brady Josephson | Posted 02.16.2013 | Impact
Brady Josephson

The pattern of stories many charities are telling -- where charities are the heroes of their own stories as opposed to their supporters -- suck. So we need to unravel and start over.

How to Acquire Your First Users Without Spending Money

Michael B. Fishbein | Posted 02.16.2013 | Business
Michael B. Fishbein

While I do believe that the best marketing in the world can't help a bad product, and that marketing a great product will make growth a lot easier, user acquisition tactics will probably always be necessary.

Can Anyone Master Content Marketing?

John Fox | Posted 02.16.2013 | Business
John Fox

You've probably read the book or watched the movie, Julie & Julia. Aside from the entertainment value, there's a lesson for all of us hoping to have loyal fans, grow our customer base and master content marketing.

Hey Colleges: Less Marketing, More Financial Aid Please

The Boston Globe | Posted 12.17.2012 | College

As a high school senior currently applying to college, I send each school to which I am applying only one application. Simultaneously, I receive a bo...

The Fatal Blindness of Private Equity -- Where's Your Consumer Insight?

Adam Hanft | Posted 02.13.2013 | Business
Adam Hanft

Here's a message to just about every private equity shop out there. There's a really simple way for you to make the billions in all your funds work smarter, harder and faster.

Asking Hard Questions Of The 787

Peter Mandel | Posted 02.11.2013 | Travel
Peter Mandel

I don't know about you, but I'm starting to feel like I've read the same glowing write-up 50 times. There's so much buzz about the plane it seems almost suspicious.

Visualead: The Platform That Might Actually Make QR Codes Relevant

Hillel Fuld | Posted 12.05.2012 | Technology
Hillel Fuld

Chances are, if you are like me, and you saw the words "QR Codes" in the title of this post, you did not click through to keep reading. But if you are...

Better Marketing for Hannukah

Meredith Gordon | Posted 02.09.2013 | Comedy
Meredith Gordon

I'm looking down the barrel my five-year-old. All my pre-planned thoughts go out the window. I knew he'd ask, but didn't realize it would be quite this soon. I'd assumed he'd get curious around 10 and want real answers by 13, but I was wrong. He's five and he wants to know the truth.

Who Really Owns Your Brand?

Karen Leland | Posted 02.04.2013 | Small Business
Karen Leland

Take advantage of the visual web. Encourage your customers to make and share their own videos about your products and services. Monitor your Twitter closely.

How Would Harvard Handle a Zombie Apocalypse?

Michael Drew | Posted 01.04.2013 | Books
Michael Drew

I should have known that appearances can be deceiving. For the past few months, I've been on the road promoting Pendulum:How Past Generations Shape O...

The Future of Social Marketing Is the Messenger, Not the Medium

Francisco Diaz-Mitoma | Posted 02.03.2013 | Business
Francisco Diaz-Mitoma

It is no longer enough just to look at the absolute number of fans a brand has on Facebook. Anyone can purchase Facebook fans -- what matters is the amount of engagement around the brand.

PHOTOS: The Horrifying Happiness Of Hotel Ads

Oyster | Posted 02.02.2013 | Travel
Oyster

Hotel websites go a little too far and market their properties by showing "guests" in such an absolutely euphoric state that they seem to be taking recreational drugs by the handfull.

New Study Uncovers 23 Million Powerful American Women -- and They're Not Moms

Melanie Notkin | Posted 01.30.2013 | Women
Melanie Notkin

The moment I became an aunt for the first time was the most meaningful and fulfilling time of my life. But as much as I felt this milestone had changed everything for me, no one else beyond my closest friends and family seemed to notice. No one spoke to me as an aunt.

Content Writing: Finding Inspiration and Getting the Job Done

Daley James Francis | Posted 01.28.2013 | Business
Daley James Francis

When you're scouring the Internet for ideas and inspiration, you can find some pretty amazing stuff that should spring the grey matter into life. But there's a thin line between being inspired and creating duplicate content.

Hostess Twinkies and Three Lessons About Brand & Innovation

Joseph F. Coughlin | Posted 01.28.2013 | Business
Joseph F. Coughlin

Despite demonstrating little product innovation, Hostess survived for decades. Today consumers expect something new at Internet speed.

New Research Spotlights Scents That Spur Holiday Spending

Posted 11.27.2012 | Science

By: Chad Brooks, BusinessNewsDaily Contributor Published: 11/27/2012 06:07 AM EST on BusinessNewsDaily While holiday shopping this year, you might...