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Magic Words Chapter Two: Epiphanies

Dennis Welch | Posted 10.21.2013 | Business
Dennis Welch

People need three things to have an epiphany, three ingredients that must be present, in my opinion, to get them to change something or to act. They need information, they need dialogue, and they need time to digest and process what they're hearing.

Marketing Tips: Building Brand Awareness

Anjali Varma | Posted 10.20.2013 | Small Business
Anjali Varma

Whether you're a new business or an established one, creating brand awareness and keeping your brand top of mind are two critical components of your marketing strategy.

In Media, Home and Schools: I Teach. You Learn. I Hope.

David Kleeman | Posted 10.19.2013 | Parents
David Kleeman

With roughly 150,000 apps in Apple's "education" store, most aimed at children, there is a legitimate, deep and tough debate to be had on defining and achieving quality in media intended to teach.

Why Meaning is the Future of Marketing -- and How These 3 Companies Are Pointing the Way

Spencer Critchley | Posted 10.19.2013 | Business
Spencer Critchley

Meaning is what people really seek in most of the content they consume. (The writer in me hates the idea of "consuming" content, but I guess we're stuck with that term)

How a Nigerian Internet Start-up Grew Revenue from $250 to $1 Million in 3 Years

Tolu Ogunlesi | Posted 10.19.2013 | Small Business
Tolu Ogunlesi

In 2008 Abasiama Idaresit returned to Nigeria, after studying for a degree in Information Systems & Management at the London School of Economics. He h...

Sending Kisses Around the World: What Google Taught Me About the New Age of Digital Marketing

Jane Seo | Posted 10.14.2013 | Business
Jane Seo

With the calming melody of Misty Miller's "Evergreen Love" humming in the background, I watched the computer screen as the sealed letter floated from the ancient palaces in Seoul to the Empire State Building in New York City, and finally into my Gmail inbox.

#MacWarped -- The Apple Marketing Machine

Troy Campbell | Posted 10.12.2013 | Business
Troy Campbell

If you've ever wondered how the "Apple is cool" narrative persists so strongly in our society, it's because Apple users' visions of reality have become totally warped -- they simply see everything that Apple does as cool and everything else as uncool.

Sell More By Achieving 'Good Enough'

John Fox | Posted 10.12.2013 | Business
John Fox

Assume you're selling a $100 product and you get 100 people to buy it, generating $10,000 in sales ($100 x 100). You're feeling pretty good about yourself. But how much are these customers really worth? It's not $10,000.

How to Create a Sense of Urgency With Words

M. Shannon Hernandez | Posted 10.09.2013 | Small Business
M. Shannon Hernandez

Below are three ways you can create a sense of urgency with your words. Feel free to take this wording, adapt it to serve your market, and apply it to your next product or service offer.

Disrupted Explores Marketing's Massive Shakeup

Dennis Miller | Posted 10.09.2013 | College
Dennis Miller

The newest generation of consumers has blown traditional marketing to smithereens. According to PR expert Stefan Pollack in his book Disrupted, the "iGen" generation are those born after 1994 and have never known life without computers and mobile devices.

Brain Magic From a Communications Lens

Nick Cowling | Posted 10.09.2013 | TED Weekends
Nick Cowling

2013-01-18-TEDplayvideo.jpgKeith Barry's TEDTalk on Brain Magic is an entertaining display of the loopholes of logic. He demonstrates how the brain uses millions of pieces of information to make a decision, while we only consciously acknowledge a tiny fraction of what is happening around us.

The Social Media Effect: Are You Really Who You Portray Online?

R. Kay Green | Posted 10.07.2013 | Small Business
R. Kay Green

Through interaction with the social medium, the real and ideal selves intersect; and the ideal self is at least partially actualized. In essence, our online selves represent our ideals and eliminate many of our other real components.

Mobile Marketing: Is Your Business Missing Out?

Gabriel Shaoolian | Posted 10.07.2013 | Small Business
Gabriel Shaoolian

Mobile marketing is not the future, it is the NOW. If your small business is not findable on every single device, you may be missing out on a big share of the market.

Caution: Do Not Pitch Yourself Like This, Ever

Ashley Ambirge | Posted 10.06.2013 | Business
Ashley Ambirge

I hate when there's an elephant in the room. And let's face it -- we've got quite a few elephants roaming around the online community. One of them is the fact that everybody's trying to pitch everything, yet nobody knows HOW to pitch anything.

How Companies Are Targeting Customers and Predicting Behaviors With Analytics [Infographic]

VisualNews.com | Posted 10.06.2013 | Business
VisualNews.com

With millions of active users each month, online industry powerhouses such as Amazon, Twitter, and Netflix have determined some pretty brilliant ways to use analytics to predict consumer's needs, behaviors, and attitudes -- and keep them coming back for more.

As Newspapers and Magazines Struggle, Companies in Other Industries Are Hiring Journalists, Getting Into the Media Business. Why?

Dan Lyons | Posted 10.05.2013 | Technology
Dan Lyons

The big question for journalists like me who are making the jump to companies is whether you can really be a journalist if you're part of a marketing department.

Pay It Forward -- A 'Karma Seed' for Success

Tom Lowery | Posted 10.05.2013 | Small Business
Tom Lowery

In this global world of ours, businesses should take note: there are more ways to make money beyond bottom line methods. And there's more to planting good "Karma Seeds" besides making money.

WATCH: Can Marketing Make Lives Better?

Shawn Amos | Posted 10.02.2013 | Technology
Shawn Amos

What can advertising do for consumers? That's what brands will need to ask themselves, as the future of marketing becomes all about function and usefu...

Three Effective, Budget-friendly Ways to Advertise Your Small Business Online

Deborah Sweeney | Posted 10.01.2013 | Small Business
Deborah Sweeney

A well-placed Google advertisement and active Facebook profile may not get you the same attention as a $4-million Super Bowl spot, but it will help your business to grow and establish strong relationships with your customers.

Why Purpose-Driven Social Brands Will Win Marketing 3.0 [Infographic]

Simon Mainwaring | Posted 10.01.2013 | Impact
Simon Mainwaring

While CSR, cause marketing and sustainability might have seemed like nice-to-dos just a few years ago, articulating your brand's core values is now critical in terms of the reputational, employee productivity, and bottom line impact to your company.

Big Data 'Has No Clothes' -- Millennials Love It

Robin Lewis | Posted 09.30.2013 | Business
Robin Lewis

Edward Snowden may be the tip of the iceberg in the battles to come about privacy. The interesting thing in all of this is the age divide between those who abhor transparency and those who believe it to be a basic human right.

If Brands Were Shoes

Stanley Hainsworth | Posted 09.30.2013 | Business
Stanley Hainsworth

Brands are like people. So, what if? What if the brands we use and wear everyday were shoes? What would they look like? Feel like?

Did the Recession Kill Women's Shopping Instincts?

Jure Klepic | Posted 09.30.2013 | Business
Jure Klepic

Women had to sacrifice and hustle to get through the recession, and they are going to make marketers hustle even harder to get their attention now. It's time to get your blogs going and start tweeting if you want to connect with the new, woman shopper.

Delicious Marketing Lessons From Anthony Bourdain's Voracious Brand

Lisa Nirell | Posted 09.29.2013 | Business
Lisa Nirell

He lives in the moment with every episode. It's a Zen experience to watch his shows. He is on a mission to help our society connect with and embrace other cultures through shared food experiences. As a senior marketer, do you have the same voracious appetite for your organization and your customers?

The Seven Success Factors of Social Business Strategy [INFOGRAPHIC]

Vala Afshar | Posted 09.29.2013 | Business
Vala Afshar

Houston, we have a problem - a social business strategy problem. The era of social networking started in the early 2000s with the launch of Friend...