iOS app Android app

Markéting

Nutrition Standards Won't Fix Big Food's Worst Child Marketing Tactics

Michele Simon | Posted 09.08.2013 | Business
Michele Simon

Some advocates contend that tweaking the nutritional content of foods marketed to children is a good approach because it's incremental, while stopping marketing altogether is asking for too much. But why must this be the only way to engage in incrementalism?

Content Marketing Close-Up: Airbnb's Content Strategy

Amanda Fayer | Posted 09.02.2013 | Business
Amanda Fayer

Airbnb has single-handedly disrupted the traditional model of short-term vacation rentals. The online service is the web's hottest peer-to-peer rental service, giving users the ability to virtually tour apartments and homes available for rent by actual owners.

SAP's CMO: 10 Ways To Architect A Digital, Social Business

Vala Afshar | Posted 09.02.2013 | Technology
Vala Afshar

I recently had the opportunity to interview one of the most social CMOs in the world, Jonathan Becher, the Chief Marketing Officer of SAP, arguably on...

Just Liking Us On Social Media? You're Doing It All Wrong

Robert J. Rosenthal | Posted 09.01.2013 | Media
Robert J. Rosenthal

Shame, guilt, and fear can be very effective motivators for a nonprofit, but they tend to leave a bad smell in the nose of its supporters. It's the odor of slash and burn, an indicator of a completely unsustainable message.

Neither Fast Nor Furious: Part 2

Jeff Valdez | Posted 09.01.2013 | Latino Voices
Jeff Valdez

For years there was what ad agencies called an "ethnic budget" created to cater to all "non-white" people in America. Some marketers are now going as far as to say that Hispanics don't need a special budget, as they are now part of the "Mainstream."

Citibike - The Perfect Marketing Campaign

Richard Robbins | Posted 08.31.2013 | Business
Richard Robbins

I'm not usually quick to praise large banks. But I have to give credit where credit is due -- Citibike is the perfect marketing program and especially notable for a company that has taken a number of hits to its image in recent years.

New Rules for Crowdfunding: Respect Your Audience to Maximize Your Results

Ciara Pressler | Posted 08.27.2013 | Small Business
Ciara Pressler

As a marketer and consultant for new business and creative projects, I see every rule in the book being broken in crowdfunding campaigns. In some cases, these campaigns are even hurting the future of the project, from alienating your audience to scooping your press story.

Is a Nutritionism Approach to Marketing to Children the Best We Can Do?

Michele Simon | Posted 08.27.2013 | Business
Michele Simon

Some argue that as long as we are up against such powerful forces, why not use cartoon characters to get kids to eat their veggies? But let's not confuse well-meaning adults trying to get kids to eat right with multi-national corporations targeting children to hook them on a lifetime of consumerism.

How Business Intelligence and Online Marketing (Should) Intertwine

Jayson DeMers | Posted 08.27.2013 | Technology
Jayson DeMers

Wouldn't it be great to be proactive with your online marketing instead of reacting after it is too late? Get the jump on your competitors and improve your marketing with a proper business intelligence solution.

Alex Bogusky's Unlikely Journey From Ad Man to Social Entrepreneurship Booster

Rachael Chong | Posted 08.26.2013 | Impact
Rachael Chong

Once called the creative director of the decade, Bogusky is now helping shape the message of everyone from Al Gore to budding worldchangers. Homeless...

Is It Wrong to Market Even Healthy Food to Kids?

Bettina Elias Siegel | Posted 08.26.2013 | Parents
Bettina Elias Siegel

No amount of legislation could entirely insulate children from food advertising in today's world, where even the inside of the bathroom stall is now considered fair game for marketers.

NFL Is Improving The Fan Experience, And The Patriots Are Leading The Way

Vala Afshar | Posted 08.25.2013 | Technology
Vala Afshar

I recently had the privilege to speak with Fred Kirsch, the Publisher & Vice President of Content at Kraft Sports Productions, which includes the New ...

4 Ways to Create Compelling Content

Fauzia Burke | Posted 08.25.2013 | Business
Fauzia Burke

If your business blog is all about what you want to write about and what you want to market and sell, your blog, as they say, could be an epic fail.

Lisa Loeb vs. Frida Kahlo? Sure, OK

Posted 06.25.2013 | Comedy

In this episode of the new web series "Frida Kahlo: Junior Marketing Executive," the famed Mexican artist (played by Grace Parra), who is now a workin...

Strangling Innovation: Tesla Versus 'Rent Seekers'

Steve Blank | Posted 08.25.2013 | Small Business
Steve Blank

The greatest number of jobs is created when startups create a new market -- one where the product or service never existed before or is radically more convenient. Yet this is where startups will run into anti-innovation opponents they may not expect.

WATCH: Content Shines at Cannes

Shawn Amos | Posted 08.22.2013 | Technology
Shawn Amos

The big winner at the Cannes Lions International Festival of Creativity? Content.

Welcome to the Digital State

Faris Yakob | Posted 08.20.2013 | Books
Faris Yakob

This is the essence of digital, binary at its core, on and off states, the intellectual foundation of logic. But in our increasingly digital state, things aren't that simple.

Your Network Is Your Net Worth

Jure Klepic | Posted 08.20.2013 | Business
Jure Klepic

In today's digital age it may not be what you know as much as who you know that accounts for your success. Whether you are trying to market a product ...

Marketing Obamacare Insurance

Sarah O'Leary | Posted 08.20.2013 | Business
Sarah O'Leary

If we want to sell health insurance, it behooves us to study how the same purchasing audience buys cornflakes.

The Millennial Man Child Grows Up

Maude Standish | Posted 08.20.2013 | Business
Maude Standish

Sure, they want the babe and the Benz, but increasingly Millennial men are also aspiring to be great dads. For them, fatherhood is the supreme symbol of being a well-rounded achiever -- and Millennials desire nothing more than being well rounded!

The Shtickiness Factor

Liz Wainger | Posted 08.20.2013 | DC
Liz Wainger

In today's thriving marketplace of ideas and products, getting noticed is getting harder and harder. But those who manage to claw out of the clutter have found their inner shtickiness and flaunt it -- over and over again.

Marketing In The Digital Age: 5 Tips For CMOs

Vala Afshar | Posted 08.18.2013 | Technology
Vala Afshar

I recently had the pleasure of interviewing Michael Fauscette, Group Vice President of IDC's Software Business Solutions Group. Fauscette's group en...

How David Droga Creates Advertising That Matters

Rachael Chong | Posted 08.18.2013 | Impact
Rachael Chong

The man behind Droga5 talks about how he uses the ad world to create markets for important ideas (and to sell stuff, too).

Facts of Business Life: If You Don't Market Your Business, You Don't Have One

Bill McBean | Posted 08.18.2013 | Small Business
Bill McBean

In my new book, The Facts of Business Life, I explore what's required to operate a successful business, and the facts every successful business owner knows One of those facts is: If you don't market your business, you don't have one.

Are Brand Facebook Pages Worth Your Like?

Tomos Evans | Posted 08.17.2013 | Technology
Tomos Evans

Your Facebook 'Like' is worth $174.17. That's the average value social media specialists Syncapse places on each fan of a brand's Facebook page. If you think that's surprising, you're not alone. If you're overjoyed, don't mentally cash a dividend check just yet: That payout doesn't come for free.