As in all professions, sales techniques continue to evolve and adapt to the nature of the times in which we live. Great service, good pricing and loyal relationships have become yesterday's sales standards.
Now that the Facebook changes have gone into effect, let's take a look at how you can maximize the "new" Facebook Pages. Let's go through some of the creative ways to boost your exposure and your page on Facebook.
Social media has created both an opportunity and dilemma for owners of brand mascots, those beloved animated personalities that have smiled back at us from print ads, billboards and TV commercials for decades.
The best possible start in life is every baby's birthright. For the vast majority of babies, breastfeeding is an important part of that formula. The marketing of other formulas to neonates as an alternative to breast milk... most certainly is not!
As colleges become more competitive, prospective students need to leverage special talents, skills and experiences to gain admission to their top college choices. Students need to market their specialty wisely.
If advertisers want something solid, something that is going to last, whether personal or brand, they still need to invest in relationships with consumers. It still takes time... they need to learn to build brand moments online to create lasting customer relationships.
Life for the "pampered" generation may finally be getting tougher. We are becoming more critical, analytical, rational and judgmental. We are, *GASP!*, growing up and maturing. And so are our idealistic tendencies.
Spending money on advertising alone just doesn't work anymore. You are not the proud owner of your brand; your customers are. Listen to them and do whatever you can to make them happy, and watch your business grow - by leaps and bounds.
Starting on March 30, Fan Pages on Facebook will be undergoing big changes, and if you aren't sure what's going to happen to your Fan Page you should know that the changes are pretty significant. I've asked our Facebook expert Amy Porterfield to share some insights into these changes.
Whether it was the keynotes by industry legends or 75 SXSW marketing sessions on how to leverage interactive technology, I found SXSW invaluable for learning the latest about emerging technologies and best practices from industry peers.