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Markéting

Is Marketing Too Expensive for Your Budget? Never.

James C. Gibson | Posted 11.18.2013 | Business
James C. Gibson

Do you have a lot of direct, face to face sales? If you execute most of your sales by networking in or out of the office, you want to leave the potential client with something tangible. Something that is more than just a business card.

Legal Tools to Stop Junk Food Marketing to Children

Michele Simon | Posted 11.18.2013 | Business
Michele Simon

Interview with Cara Wilking, senior staff attorney, Public Health Advocacy Institute For this installment of Ask a Food Lawyer, we profile Cara Wilk...

10 Ways Technology Can Enable Customer Loyalty (INFOGRAPHIC)

Jason King | Posted 09.18.2013 | Business
Jason King

Much of the way programs are currently executed has been updated in the above fashion: taking the old way and simply putting the exact same process online.

Ahoy Trader Joe's! It's Not the Pirate That Is Hurting Your Brand

Reid Wegley | Posted 11.17.2013 | Business
Reid Wegley

When your fans are contributing the only content related to your brand, and apparently getting paid for it, problems will ensue.

A Spectacular Avalanche of Distraction

Alexander Wooley | Posted 11.17.2013 | Comedy
Alexander Wooley

I was watching the CBS Sports Spectacular when a network newsbreak came on telling of three snowboarders killed by an avalanche.

6 Reasons Why Your Online Business Might be Struggling

Don Dodds | Posted 11.17.2013 | Business
Don Dodds

You started out with a fantastic idea, so why isn't your business performing the way you thought it would? Let's look at six common barriers to online business success.

Taking the Time for Public Opinion Research

Marion Roche | Posted 11.17.2013 | Impact
Marion Roche

We all came away with a better understanding of all the behind-the-scenes work of a successful marketing campaign. Even the designer of the life-saving box agreed there will be more demand for a life-saving bag.

Aging Boomers Befuddle Marketers Eying $15 Trillion Prize

Bloomberg | Matthew Boyle | Posted 09.17.2013 | Fifty

Six years ago, the University of Cincinnati unveiled what it called an “unusual consortium” between its students, faculty and corporations, includ...

Top 11 Marketing Books of All Time

Scott Goodson | Posted 11.13.2013 | Media
Scott Goodson

Whether you're studying advertising, or are a professional practicing the craft there are hundreds of books worth digesting.

The Message That Matters

Dennis Welch | Posted 11.16.2013 | Business
Dennis Welch

How do we get the message that matters -- our message -- through to the people we are trying to reach? I would contend that there are really only three questions that our targets are asking when they get an email or correspondence of some kind from us.

Aim for Global

Scott Goodson | Posted 11.16.2013 | Media
Scott Goodson

Successful global brands realize that as consumers naturally wander across the digital media landscape, an inconsistent brand from market to market will be noticed by consumers and lose value in their eyes.

Marketing Interview Mistakes

Ryan McKeever | Posted 11.12.2013 | Business
Ryan McKeever

While I've made plenty of mistakes as the candidate in a marketing interview, I've learned a lot by interviewing others for a marketing position.

From 'Mad Men' to Digital Scientists: How Big Data Is Shifting the Ad Landscape

David A. Steinberg | Posted 09.13.2013 | Business
David A. Steinberg

These ad giants will now be competing amongst the likes of Google, Facebook, Yahoo, and Twitter -- the companies gathering and mining this precious data.

Thinking Beyond the Clown

Anna Lappé | Posted 11.13.2013 | Parents
Anna Lappé

Of course, it's the parents' responsibility to make sure their children are healthy. But it's also our nation's responsibility to make sure the environment we parent in doesn't make it difficult, and in some cases impossible, to do so.

5 Questions You Should Ask in Every Selling Situation

Marc Wayshak | Posted 11.13.2013 | Small Business
Marc Wayshak

Salespeople often have no clue as to why their prospects would even want to buy from them. This question is the ultimate paintbrush in the hand of your prospect. This is where you fully understand what the prospect wants to accomplish from a high level.

Corporate Self-Promotion on 9/11 Was Worse Than Ever This Year

Holly Brockwell | Posted 11.12.2013 | Business
Holly Brockwell

How many times do we have to say "don't slap your brand all over tragedies"? How many times do we have to ask who approved using mass grief to sell products? How many more times?

Is Your Brand A One-Night Stand?

Merry Carole Powers | Posted 11.12.2013 | Business
Merry Carole Powers

Relationships. There is nothing more valuable. Not in life. And certainly not in business. If you are a brand looking to build success, then it's essential that you be sure you know how to build a meaningful consumer relationship.

Stop Being A One-Hit Wonder And Start Scaling Your Marketing Strategy

Jun Loayza | Posted 11.12.2013 | Small Business
Jun Loayza

Are you working overtime to generate leads for your business? Do you find yourself on a hamster wheel, going round and round but never quite catching up to your marketing goals?

Where's the Community in a Platform?

Tomos Evans | Posted 11.11.2013 | Technology
Tomos Evans

By playing to a select audience of paying advertisers, Facebook is undervaluing their true strength: a membership of over one billion individuals.

Why Your Marketing Campaigns Are Destined To Fail

Jun Loayza | Posted 11.11.2013 | Small Business
Jun Loayza

You've put in a lot of hard work into that marketing campaign you're about to launch, right? I have bad news and some more bad news: you're going to fail, and you're going to fail hard.

HubSpot CEO: 4 Ways To Build Magnetic Inbound Marketing

Vala Afshar | Posted 11.10.2013 | Business
Vala Afshar

Developing valuable content is a key component of a successful CMO's inbound marketing strategy. That said, the real power, and the future of marketin...

Have Fun While Making Money

MaryEllen Tribby | Posted 11.10.2013 | Business
MaryEllen Tribby

Public relations today, like marketing and advertising, is much more effective when it's done with intelligence, personalization, and individualization.

5 Benefits of Personal Branding for Authors

Fauzia Burke | Posted 11.10.2013 | Books
Fauzia Burke

The most important element of a personal brand is that it helps you be yourself, stand out from the crowd and carve out your niche. After all, there is no competition for you. Your brand is the essence of who you are.

How Facebook Could "Go Grande" with Mobile Offers, Gifts, and Payments

Alistair Goodman | Posted 11.09.2013 | Business
Alistair Goodman

There's a "grande" opportunity for Facebook and retailers - the Facebook Card. And, there's a way for marketers to hit their targets like never before: mobile offers attached to the Facebook Card.

Is Customer Experience Manageable? An Industry Pundit Says No

Vala Afshar | Posted 11.06.2013 | Technology
Vala Afshar

What is customer experience (CX)? To get customer experience right, companies need to first get the definition of customer experience right, according...