Just as hiring managers can learn more about applicants than ever before -- applicants can and are learning more about our companies. To recruit the best young players, we'll all need to rethink our game.
PR firms spend a lot of money on yearly subscriptions to online databases that give them access to every media contact. As a business owner, speaker, or author, you don't need to have that big of a media list; you just need a strong set of contacts.
Being unconscious about some things is a good strategy, it frees up your brain for more important decisions. But if you're unconscious about everything, you wind up letting other people script your entire life.
Have you noticed the number of companies that are no longer promising the best quality, experience or even the best price for a product or service as the reason to give them a try? Instead they appear to be offering something we used to think money couldn't buy -- happiness.
If NFL rules continue to reduce the number and ferocity of hits the equity of the football brand will decrease. This will open the door for other sports with bravado, warrior and hero identities to grow.
You don't want to be stupid. Only sell something you love to someone you love. Always think "what is the bigger picture here?" In many cases in the bigger picture, the negotiation is not as important as the "sale."
Small businesses can get overwhelmed trying to figure out which social networks or new types of communication should be added to your communication toolbox. So what trends do you need to be paying attention to -- and acting on -- in 2012?
With all the social media options out there it's critical to not just build numbers, but maintain them, too. In order to do this, it's important to know what users want and when they want to see you post new content.