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Markéting

5 Marketing Predictions for 2014

John Lusk | Posted 03.01.2014 | Small Business
John Lusk

I predict that in 2014 more and more companies will start tying sales goals to their social channels rather than simply focusing on reach and engagement numbers.

Market Research on a Budget

John Lusk | Posted 03.03.2014 | Small Business
John Lusk

Thinking about starting a company? Got some downtime during the holidays to brainstorm your next career move? Before you take the entrepreneurial plunge, you should take some time to see if your idea is really ready to fly.

The Secret to Finding (and Keeping) Your Niche

Anne Hill | Posted 03.03.2014 | Business
Anne Hill

I can still remember the first time I walked into my college's main library. Before me were six huge floors, each one filled floor-to-ceiling with bo...

Grad Inflation

Neil S. Greenspan | Posted 03.02.2014 | College
Neil S. Greenspan

With the announcement of early action and early decision acceptances earlier this month, any high school senior with high academic aspirations can tell you that the American college admissions process has become extremely competitive.

The 9 Most Popular Advertising Campaigns For Moms In 2013

Ulli Appelbaum | Posted 03.01.2014 | Parents
Ulli Appelbaum

The www.wemothers.com team has decided to compile and share a 2013 list of nine of the most popular advertising campaigns focusing on moms (in terms of YouTube views and online buzz).

Mark Allen: The Spectator as Spectacle

Blair Schulman | Posted 02.27.2014 | Arts
Blair Schulman

Inside a suburban Kansas City Wal-Mart on Black Friday 2013, (the so-called inaugural holiday shopping season immediately following Thanksgiving) artist Mark Allen zips himself inside one of his custom body bags and plays dead. Allen gets the reaction he expects.

Get Your Blog On! The Important Role Blogging Plays in Business Development

Loolwa Khazzoom | Posted 02.23.2014 | Business
Loolwa Khazzoom

Blogging can help market your business, since blog posts can be shared across multiple social networks. If others find your blog post helpful, your post just might get a whole lot of eyeballs on it.

8 Cult Lessons That Will Help You Build Your Brand

Dave Llorens | Posted 02.23.2014 | Business
Dave Llorens

While you may not be a rock-star or a cult TV personality (yet), you can still take notes from Richard Branson and other successful cult leaders in building a loyal following for your business.

The Multicultural Marketing Divide: Who Is the Real Mainstream Consumer?

Cesar M. Melgoza | Posted 02.25.2014 | Business
Cesar M. Melgoza

In 2014, the question of 'who is the mainstream consumer' will be asked more frequently. This New Mainstream consumer is one who increasingly embraces its heritage and chooses to indulge in multiple media within a multicultural context.

My Festivus Grievances About Online Comments and Self-Promotion

Adam Grant | Posted 02.23.2014 | Business
Adam Grant

Studies show that the more you toot your own horn, the more negatively you're evaluated: Self-promoters are not only less liked, but also earn lower salaries and fewer promotions. Bragging about yourself violates norms of modesty and politeness -- and if you were really competent, your work would speak for itself.

WATCH: 2014 Brand and Content Predictions

Shawn Amos | Posted 02.19.2014 | Technology
Shawn Amos

Consumers rule. That's the marketing lesson of 2013. But how will brands respond in 2014? To reach consumers next year, marketing content will need t...

The Resolution All Entrepreneurs Should Make

Lili Balfour | Posted 02.22.2014 | Business
Lili Balfour

For 2014, my resolution is to become the student and learn from other thought leaders. I've made it a point to read one book per month.

Marketing Departments Frantically Seeking the Next Jean-Claude Van Damme

Jonathan Long | Posted 02.19.2014 | Business
Jonathan Long

Well done Volvo. You created an overnight buzz and got every media outlet to talk about your company. Isn't that what marketing is all about? They nailed it.

The Power of Panache

Scott MacFarland | Posted 02.18.2014 | Business
Scott MacFarland

It really doesn't matter what marketers do to drive sales if we don't have our finger on the pulse of the customer and understand what they think about our products and services.

The Hard Truth About Being Addicted to Social Media

Sari Gabbay | Posted 02.18.2014 | Technology
Sari Gabbay

I moved to LA for many reasons, one of them being that I wanted to have a more enriched and fulfilling life. My excuse for being addicted to televisi...

The Best Music Marketing of 2013

Jeremy Wilson | Posted 02.18.2014 | Entertainment
Jeremy Wilson

The album leak deserves a special credit this year. It has established itself as a key tool in generating pre-launch press. When an album leak generates such a high level of concentrated buzz, it can't be ignored as a marketing opportunity

Companies Don't Know How to Market to Women Over 60 -- and That's Bad for Everyone!

Margaret Manning | Posted 02.18.2014 | Fifty
Margaret Manning

If I see one more 35-year-old model advertising anti-aging cream I am going to scream! As a 60-year-old woman, I have already changed my own language to a paradigm of "pro-aging" instead of "anti-aging." I don't want to look younger. I want to feel and live better.

A Picture Paints A Thousand Words... in Pixels: Visualizing The Future of Social Media for Entrepreneurship in 2014

Penina Rybak | Posted 02.18.2014 | Business
Penina Rybak

Visual content marketing is becoming increasingly popular and is now regularly analyzed at work and at business seminars. As we board the speeding social media train for 2014, we need to think about how to imbue our digital footprint with more meaning.

7 Ways to Improve Your Email Response Rates

Simon Tam | Posted 02.18.2014 | Technology
Simon Tam

From introductions to pitches and proposals, chances are that your initial impression with someone will often be through this medium. Despite the importance of this system, few really take the time to learn it well in order to get better results.

B2B Marketing: Measure What Matters

Daniel Newman | Posted 02.17.2014 | Small Business
Daniel Newman

The counts really don't mean that much. While they may feel good for your brands ego, a huge volume of "Window Shoppers" or worse yet unengaged followers will likely translate into nothing that matters for your business.

What Beyoncé's 'Non-Marketing' Illusion Says About the Current State of Music

Ernest Owens | Posted 02.16.2014 | Entertainment
Ernest Owens

Despite my critical acclaim for the album itself, I feel the discussion about her "non-marketing" must be revisited. To the media and fans alike who have been praising the superstar for her ability to release an album with no marketing at all must not have been living in 2013.

Four Ways to Build Your Brand in 2014

Jerry McLaughlin | Posted 02.12.2014 | Business
Jerry McLaughlin

Don't let comfort morph into complacency. Don't get stuck in a rut. Sometimes brand-building requires us to try a different tack.

Is Print Really Dead?

John P. David | Posted 02.11.2014 | Media
John P. David

The print media conundrum remains. Some publications continue to survive, while a few thrive.

Retail Chatter #4

June Haynes | Posted 02.12.2014 | Business
June Haynes

There used to be a time, not so long ago when visiting the holiday windows after Thanksgiving was an activity just like going to see a show on Broadway.

4 Ways to Develop Business Stories That Will Sell Your Services for You

Bruce Mayhew | Posted 02.11.2014 | Business
Bruce Mayhew

Telling business stories can help people consider new possibilities, broaden their knowledge, and think outside the box. And when your business stories are remembered, they will sell your services for you (word of mouth) for days, months and even years down the road.