As the president and CEO of Branders.com, the world's largest online corporate giveaway store, I take pride in my company's ability to carry nearly every item our customers could want to promote their business or organization. Through branded items such as grocery store bags and water bottles, I'm proud to say that Branders.com has helped Celeste promote the Raymond Coalition for Youth in her community. A regular customer, Celeste visited Branders.com earlier this year to purchase Frisbees and beach balls for an upcoming summer festival. Celeste got in touch with my team at Branders.com, and I'm glad she did.
As more of the marketing function is digitized, some consumers will always exploit their access and amplification to create needless trouble for the companies unfortunate enough to cross their paths. But no matter how hard, brands must always remember that whenever they sink to that level, they lose.