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Digital Innovators: Partnerships With Startups Attract Tech-Savvy Golfers Says Callaway SVP

Brian Honigman | Posted 08.14.2013 | Business
Brian Honigman

I spoke with Callaway SVP of Marketing, Harry Arnett on what's happening from a digital standpoint with the brand and the golf market as a whole.

The Head Of Havas on How Businesses Can Evolve to Do More Good

Rachael Chong | Posted 08.12.2013 | Impact
Rachael Chong

David Jones is a man who knows how to get a good message out. As the Global CEO of Havas and Havas Worldwide, Jones has made a career out of using cre...

Men Marketing to Women: Who's the Biggest Demographic in Tech Consumerism?

Marilyn Nagel | Posted 08.13.2013 | Business
Marilyn Nagel

Here in Silicon Valley, there's a daily buzz of who's come out with the latest tech gadget. But in certain circles, there's an even greater buzz regarding how these products are being marketed. The never-ending conversation is: Who's got the best viral campaign, and how has it affected sales?

12 Evil Ways to Make Your Book More Marketable

Jeff Klima | Posted 08.13.2013 | Books
Jeff Klima

Look, we've all seen the same lists preaching better methods of how to sell books -- this isn't exactly that kind of list. This list focuses more on desperation and depravity, the Double D's.

MySpace Brand Relaunch: Not Exactly Sweet Music

Eddie Reeves | Posted 08.13.2013 | Business
Eddie Reeves

Most brand relaunches fail under the best of circumstances, and this one is especially challenging. The fact is the MySpace brand, if it is known at all, has become something of a joke among a good of the young people they seek to attract.

The Pinterest Craze: Marketers, It's Time to Start Pinning

Richard Tso | Posted 08.12.2013 | Technology
Richard Tso

Hey, all you marketers out there: Ignoring Pinterest is no longer an option. But before you can add Pinterest to your marketing mix, there are a few things you should know.

Bringing the Power of Advertising to Giving Back

Rachael Chong | Posted 08.10.2013 | Impact
Rachael Chong

Jenifer Willig knows a thing or two about what motivates consumers and companies. She made a career engaging consumers through advertising for nearly ...

(Video) Tech Advertising on Upswing: Wall Street Journal Sees "Big Uptick in Q4"

Andy Plesser | Posted 06.10.2013 | Media
Andy Plesser

We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010.  Journal repo...

How Do You Develop a Brand Around Doing Good Business?

Rachael Chong | Posted 08.06.2013 | Impact
Rachael Chong

Lane Wood, veteran of charity:water and Warby Parker, has set out on his own to give advice to companies with social missions.

How Telecom Companies Are Using Content Marketing to Attract Consumers

Amanda Fayer | Posted 08.05.2013 | Business
Amanda Fayer

When it comes to telecommunications content marketing, marketers are tasked with executing integrated campaigns that not only increase engagement and ...

The Secret to Marketing to Millennials: Don't

Cory M. Baker | Posted 08.05.2013 | Business
Cory M. Baker

This generation is savvier and better informed than ever before. They know when they are being pitched and they typically turn away from that.

5 Steps To Create Brand Advocates For Your Small Business

Kes Thygesen | Posted 08.05.2013 | Small Business
Kes Thygesen

Word of mouth -- or keyboard, as these days it's mostly done via social media -- is what drives your business' success. If companies want to promote themselves in an organic way, they've got to develop brand advocates.

Avoiding The Social Trap: 3 Social Business Myths That Every Entrepreneur Should Know

Ilina Dimitrova | Posted 08.05.2013 | Small Business
Ilina Dimitrova

Although marketers and 'social' enthusiasts are quick to recommend social media and social networking as a low-cost promotion technique, entrepreneurs should carefully design their strategy before flooding their business with tweets, Instagram images, Pinterest boards, and countless blog posts.

LinkedIn for Marketing -- The Best Kept Secret?

Jim Yu | Posted 08.04.2013 | Business
Jim Yu

What comes to mind when you think of LinkedIn? Probably two things: a huge social network, and a great place for recruiting or finding a job.

The Spanish Imposition

Jeff Valdez | Posted 08.04.2013 | Latino Voices
Jeff Valdez

It seems that American marketers in their effort to reach Spanish-speaking Latinos see those last two letters and believe they have an EZ solution to reaching myself and others (Gom-ez, Martin-ez, Gonzal-ez) in Spanish.

Small Business PR: Should You Hire a Publicist or Can You Do It Yourself?

Ciara Pressler | Posted 08.04.2013 | Small Business
Ciara Pressler

It's an attractive option: who wouldn't want their creation featured on the front page? But before you reach Fortune 100 status, it's important to understand when it's the right time to go big on PR.

Using Augmented Reality to Create Crowdsourced Art

Tarun Wadhwa | Posted 08.04.2013 | Technology
Tarun Wadhwa

Augmented reality has come along way in the last few years, and while it still has a long way to go, we are starting to see it enter the mainstream discourse. However, there has been far less discussion of what the larger societal impact of these types of devices might be.

How to Get Massive Exposure for Your Business With an iPad Magazine

Denise Gosnell | Posted 08.03.2013 | Business
Denise Gosnell

There are 120 million+ iPad users who are looking for content to read and things to buy through the Newsstand app. This sounds a lot like the Wild West.

Using Marketing Expertise to Help Causes in a 24-Hour Blitz

Rachael Chong | Posted 08.03.2013 | Impact
Rachael Chong

Cathy Monetti is the founder of CreateAthon, where ad agencies take a day off to help nonprofits with their branding and message -- over the course of a single, frenetic day.

Viral Videos: The Holy Grail of Online Marketing

Jayson DeMers | Posted 08.03.2013 | Technology
Jayson DeMers

Online marketing is evolving rapidly, and one of the fastest-growing segments of the field is video marketing. Why? Because video marketing offers a way to grab search market share for keywords that are difficult to attain via normal, text-based search.

The Top 50 Social Chief Executive Officers (CEOs) on Twitter

Vala Afshar | Posted 08.03.2013 | Technology
Vala Afshar

"Digital Darwinism is affecting businesses and it's only acceleration," said Brian Solis. In a recent post, Mr. Solis noted that only 71 of the origin...

The Native Ad Controversy

Richard Tso | Posted 08.03.2013 | Media
Richard Tso

Consumers are sick of the status quo and brands want more vehicles for advertising beyond the shallow banner ad. Publishers are finally catching on.

What's in a Name?

Malcolm Kushner | Posted 08.03.2013 | Weird News
Malcolm Kushner

A rose by any other name might smell as sweet, but would it sell as well? That's a fundamental question which consumes countless hours and dollars as ...

Royal Caribbean: Investing in Long-Term Relationships

Lin Humphrey | Posted 08.03.2013 | Business
Lin Humphrey

Despite the prevalent consumer advertising and online booking capabilities cruise lines have in the marketplace, most cruise vacations are booked by travel agents. Leading the charge to advance these long-term distribution system relationships for Royal Caribbean is Vicki Freed.

Ikea's New Free Food Deal -- and the Powerful Psychology Behind It

Troy Campbell | Posted 08.02.2013 | Business
Troy Campbell

In the end what's so fascinating is that customers may be completely aware of how Ikea's deal will manipulate them. But they may be fine with it anyway.