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Let's Debate Social Media Communication Ethics

Jeremy Harris Lipschultz | Posted 01.23.2014 | Media
Jeremy Harris Lipschultz

Social media communication tools and practices are beginning to mature, so it makes sense to discuss and debate values that underlie behavior.

How to Create a Winning Experiential Marketing Campaign

Michael Anthony Fernandez | Posted 01.23.2014 | Business
Michael Anthony Fernandez

Now is the time when most businesses are developing their consumer outreach plans for the 2014. An increasingly popular and effective way for companies to connect with their target audiences is through experiential marketing.

REposition, REstrategize, REinvent: 10 Tips for the "New-Age" Professional in 2014

R. Kay Green | Posted 01.23.2014 | Business
R. Kay Green

It is certainly a FACT that the world is changing. Every day, new developments in technology and society rewrite the guidelines for how we interact with our families, our colleagues, and our customers.

Marketing and Storytelling: 3 Books that Will Stretch Your Mind

Joseph Parker | Posted 01.23.2014 | Business
Joseph Parker

In marketing, the concept of storytelling is hot right now. For 2014, it is estimated that 78% of CMOs think custom content is the future of marketing...

The Power of Simplicity

Scott Goodson | Posted 01.23.2014 | Business
Scott Goodson

Before the publishing of his book, Hugo sent a letter to his agent. The letter reached his agent in Paris and inside the page carried one single symbol, one solitary punctuation mark: "?"

Why Your Business Needs to be Found on Mobile Devices [Infographic]

Jonathan Long | Posted 01.23.2014 | Small Business
Jonathan Long

As a business owner you need to welcome the smartphone with open arms if you haven't already, because your customers aren't going to be putting them down any time soon! Take a look around and try to NOT see someone clutching onto his or her smartphone for dear life.

There Was a Message in This Bottle: Why Listening to Customers Matters

Jerry McLaughlin | Posted 01.23.2014 | Impact
Jerry McLaughlin

As the president and CEO of Branders.com, the world's largest online corporate giveaway store, I take pride in my company's ability to carry nearly every item our customers could want to promote their business or organization. Through branded items such as grocery store bags and water bottles, I'm proud to say that Branders.com has helped Celeste promote the Raymond Coalition for Youth in her community. A regular customer, Celeste visited Branders.com earlier this year to purchase Frisbees and beach balls for an upcoming summer festival. Celeste got in touch with my team at Branders.com, and I'm glad she did.

3 Digital Marketing Tips to Help You Stay Sane

Ilana Greene | Posted 01.23.2014 | Business
Ilana Greene

Digital marketing is such a complex beast that even the most seasoned pros have violent episodes of frustrations. These three tips can be applied to any campaign right away, hopefully adding a little serenity to your workflow.

Women in Business: Q&A with Daina Middleton, CEO of Performics

Laura Dunn | Posted 01.23.2014 | Business
Laura Dunn

An expert in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton is the global CEO of Perf...

Top 100 Most Loved Brands: New Study

Scott Goodson | Posted 01.23.2014 | Business
Scott Goodson

What drives our attachment to brands? The simple answer is emotion. Silly answer? Not when you look deeply at brands such as Walt Disney, Yahoo, Google, Sony and Nestlé.

Long-term Business Success Means Seeing the Future

Dr. Jim Taylor | Posted 01.23.2014 | Business
Dr. Jim Taylor

To ensure long-term success, you must engage in a comprehensive examination of your business that includes evaluating the past and "visioning" the future. This process involves what you have done and what you need to do to ensure that it has the "legs" to sustain itself.

Digital Reality Meets Jurassic Park

John P. David | Posted 01.23.2014 | Small Business
John P. David

Whether we like it or not, the digital world helps define who we are. It's best to address it now and prevent potential chaos.

Authentic Marketers Don't Control the Conversation

Kim Garst | Posted 01.23.2014 | Business
Kim Garst

Smart brands acknowledge that they are participants in a larger conversation about their brand. They listen to the conversation, participate in it, and learn what their customers really need and want.

Marketers Are Putting Their Faith and Money Into Content Creation, LinkedIn and Twitter

VisualNews.com | Posted 11.07.2013 | Business
VisualNews.com

A joint annual report by MarketingProfs and the Content Marketing Institute uncovered some valuable insights into how business-to-business (B2B) marketers are adapting and using content marketing strategies on social media to support their brand.

Can Twitter Curb Growing Black Market for Fake Followers After IPO?

Grant Stern | Posted 01.23.2014 | Business
Grant Stern

There's a dark secret amongst social media pros, and you're not going to like this. The purchase and use of fake followers by small to mid-sized social media agencies is rising as a "black hat" tactic on Twitter.

Video, Newspapers and Social Media

Jeremy Harris Lipschultz | Posted 01.23.2014 | Media
Jeremy Harris Lipschultz

The larger issue for newspapers, as well as the broader world of journalism, is whether or not serious news will survive within a social media environment that is increasingly real-time, hit-and-run marketing-driven content.

It's OK: Let Elmo Be a Carrot Pusher

Bettina Elias Siegel | Posted 11.07.2013 | Healthy Living
Bettina Elias Siegel

The Produce Marketing Association's growers, suppliers and retailers will be allowed for two years to use iconic characters such as Elmo and Big Bird in messaging and on produce sold in stores -- all without paying any licensing fees.

4 Online Marketing Tactics To Get Your Business Ready for the Holiday Season

Gabriel Shaoolian | Posted 01.23.2014 | Small Business
Gabriel Shaoolian

If you market an online business and have not prepared your holiday campaigns yet, you should get started as soon as possible. These five tips marketing tips will help you get your online business back up to speed in time for the holiday rush.

How Facebook, Twitter and Other Startups Got Big

Ryan Holiday | Posted 01.23.2014 | Technology
Ryan Holiday

Self-imposed discipline with a bent towards results rather than "creative" and sustainability spending is unfortunately not the norm in the marketing industry. But it is increasingly the practice of these tech companies.

1 Good Reason to Use a Blog for Content Overflow

Loolwa Khazzoom | Posted 01.23.2014 | Small Business
Loolwa Khazzoom

I work primarily with people in the health and wellness industry, a demographic that is keen on educating the universe about self-care strategies, reg...

8 Menu Items that Optimize Your Website

Loolwa Khazzoom | Posted 01.23.2014 | Business
Loolwa Khazzoom

One of the ways to optimize your website is by making it easy to navigate, so that people stay on it and engage with your content. Think of menu tabs on websites as labels on kitchen cabinets.

5 Steps to Maximize Your Company's Blogging, Social Media or Content Marketing Campaign

Norm Schriever | Posted 01.23.2014 | Business
Norm Schriever

Does your company hire someone to manage a blogging, content marketing, or social media campaign? If so, it's important you utilize them correctly to get maximum benefit for your business.

Single Best Way for a Startup to Measure Its Progress

Cassie Hughes | Posted 01.23.2014 | Small Business
Cassie Hughes

One word: people. A startup can measure its progress by looking closely at both the employees they have attracted as well as the people they have the opportunity to do business with.

Gulliver's Twitter

Michael Ramah | Posted 01.23.2014 | Business
Michael Ramah

As more of the marketing function is digitized, some consumers will always exploit their access and amplification to create needless trouble for the companies unfortunate enough to cross their paths. But no matter how hard, brands must always remember that whenever they sink to that level, they lose.

How to Turn Your Customers Into Evangelists

Dorie Clark | Posted 01.23.2014 | Small Business
Dorie Clark

They're exactly the kind of customers you want -- engaged, excited, and thrilled to tell others about your company. But can you actually convert customers into evangelists for your brand, or is it all just luck?