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Markéting

A Look at the Struggle of Small Businesses on the Internet

Drew Hendricks | Posted 06.15.2013 | Business
Drew Hendricks

Watching the latest marketing and advertising trends for your product, subscribing to niche market journals and simply keeping an eye and ear out for what your current customers like and don't like will have you on your way to mastering SEO.

Breaking the Rules to Do Things Right

Don McNay | Posted 06.12.2013 | Business
Don McNay

Pricing for professional services isn't easy. You can charge too little, charge too much or charge for the wrong thing. I've done all three.

Twitter -- Your New Power Networking Business Tool

Kim Garst | Posted 06.12.2013 | Technology
Kim Garst

The need for networking hasn't changed, but the tools have -- and leveraging those tools to tap into that wealth of opportunity is easier than you might realize.

A Chief Marketing Officer for Your Small Business?

Melody Stevens | Posted 06.12.2013 | Small Business
Melody Stevens

Do you already have someone like this in your company? Or, does this sound more like a dream? What if all these tasks were off your plate?

You'll Be Remembered When You Stand Against Something

Michael Drew | Posted 06.12.2013 | World
Michael Drew

The death this week, at 87, of former British Prime Minister Margaret Thatcher led to the most divisive memorials I've ever seen. She was not a public...

Draft Your Blueprint to Success! 8 Strategies for Setting Attainable Goals

R. Kay Green | Posted 06.12.2013 | Business
R. Kay Green

Like most people, you have spent plenty of time thinking about and assessing your own ideas. Now it is time to take what you know about yourself and your aspirations and use that information to help formulate your Blueprint to success.

How to Create Professional Videos With Your Smart Phone

Britt Michaelian | Posted 06.12.2013 | Technology
Britt Michaelian

Have you been sitting on the sidelines of the video revolution, telling yourself that you really should start getting some videos out there? If so, this post will be the trigger that gets you into the game.

Blame the Board for JC Penney's Woes

Jerry McLaughlin | Posted 06.12.2013 | Business
Jerry McLaughlin

The JC Penney board is out of touch with the company and its customer base. They don't understand the basic nature of the problem the company confronts. Will the board use this most recent crisis to reevaluate its understanding of the situation, or give itself a pass, concluding that the last hire "just didn't work out"?

Pinterest and Quora for Business? Ignore at Your Peril

Jim Yu | Posted 06.11.2013 | Technology
Jim Yu

Since it introduced Pinterest for Business just last November, the three-year-old pinboard photosharing website has been on fire. And if you haven't yet heard the company's new set of tools and terms designed to help brands use the site, you'd better catch up fast.

My Tweets Represent the Views of My Employer

Blake Landau | Posted 06.11.2013 | Business
Blake Landau

"These tweets do not represent the views of my employer." What does it say about companies who require employees to post this on their Twitter? What does it say about the employees who think this will make them look good at work?

A Simple Tool to Get You Noticed

Joanne Tombrakos | Posted 06.11.2013 | Women
Joanne Tombrakos

It's noisy out there. Everyone wants to be noticed. Yet, so many people ignore this simple and easy tool that I guarantee will set you apart.

In Philanthropists' Shoes: Three Perspectives on Being Genuine From Luxury Brands and High Net Worth Individuals

Bruce E. Whitacre | Posted 06.10.2013 | Impact
Bruce E. Whitacre

If the association between a company and a cause, or the social impact of the company's action does not resonate with consumers and other stakeholders, what is the point of the best-laid plans?

Lucky Connections & Remembering to Pay It Forward

Andrew Benkovic | Posted 06.08.2013 | Business
Andrew Benkovic

How can a person with little experience gain experience if all the jobs are going to the people who already have experience? This is merry-go-round type of problem that until someone stops it, it will continue to spin.

Gartner Group Vice President: The One Question CIOs, CMOs and CEOs Must Ask

Vala Afshar | Posted 06.08.2013 | Business
Vala Afshar

How will technology support growth is the fundamental question that must drive strategy. Desperate strategies across the different lines of business will not produce a realization of how technology can holistically benefit business growth.

3 Golden Tips for Content Engagement From Mad Men

Blake Landau | Posted 06.04.2013 | Business
Blake Landau

3 Golden Tips

Entrepreneurs: Ditch Your Marketing Plan and Focus on Your Game Plan

Ciara Pressler | Posted 06.04.2013 | Small Business
Ciara Pressler

In my work launching new businesses (or fixing businesses that have plateaued), one place I see entrepreneurs in every industry get stuck, frustrated, or misguided, is in attempting to apply old models to new business.

Marketers: Forget the Spending Plan, Focus on Your Consumer

Taddy Hall | Posted 06.04.2013 | Business
Taddy Hall

Much has been discussed about the short tenure of CMOs. The primary reason for the brevity, however, is a frequent misgiving that successful marketing begins with allocation and ends with execution and measurement.

The Age of Collaborative Marketing Has Arrived

Jure Klepic | Posted 06.04.2013 | Business
Jure Klepic

Facebook's Mark Zuckerberg was once famously quoted as saying that "A more open and connected world will help create...more authentic businesses and better products and services." That vision is already being realized, and its name is collaborative marketing.

How to Create an Effective Recruitment Marketing Campaign

Sajjad Masud | Posted 05.26.2013 | Business
Sajjad Masud

While posting your jobs is great, waiting for the right person to apply is unlikely to garner the results you need. Here are some lessons you can take from the world of traditional marketing and apply to your recruitment efforts.

Customer Relationship Management (CRM) Is About Love

Vala Afshar | Posted 05.26.2013 | Technology
Vala Afshar

It was an honor for both Michael Krigsman and I to speak with Paul Greenberg , considered by many including myself as the Godfather of CRM, and the au...

Social Media Trends and Your Organization

Jeremy Harris Lipschultz | Posted 06.02.2013 | Media
Jeremy Harris Lipschultz

Your fidgeting may be about current challenges to effectively use social media in internal and external strategies. In a sense, we are all still adjusting to the Internet age -- even though it is now more than two decades old.

Google and Apple Join Ford as Key Influencers in the Auto Industry

Sam Fiorella | Posted 06.01.2013 | Technology
Sam Fiorella

A lot of focus has been directed towards influence marketing this past year by businesses seeking to sway public conversations and advocacy in their favor. In response, there's a growing list of social influence platforms and strategies professing to hold the key to identifying and measuring social influence.

What Is a Customer Company?

Vala Afshar | Posted 06.01.2013 | Technology
Vala Afshar

I was recently joined by our CIO and invited by Salesforce.com to an exclusive event in Boston to see first-hand the company's products, solutions and most importantly future vision and direction.

University Beef

Food Politic | Posted 05.31.2013 | College
Food Politic

I have found food to be the solution to most problems in life. Hungry? Eat. Tired? Eat. Upset? Eat. Need to celebrate? Eat. Now, food also seems to be the answer to recent budget cuts in public financing for universities. Bookstores on campus are now selling... Wagyu beef.

Let's Junk Junk-Food Advertising to Kids

Glenn D. Braunstein, M.D. | Posted 05.29.2013 | Los Angeles
Glenn D. Braunstein, M.D.

The average toddler sees nearly three fast-food advertisements every day. And research shows that children younger than eight years old are not capable of understanding the intent of advertising and typically accept claims as fact. Television and print are only part of the problem.