The depiction of an ego-driven world, where play was part of work, sexual banter was not perceived as harassment, and most people smoked, is characteristic of the ad world in the '60s.
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Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."
In web marketing it's often said, "You are what Google says you are," and seven of the first 10 results for a Google video search of United Airlines are damaging to the brand.
Great framing can help your reader get nicely teed up to seriously consider the merits of your ideas.
As sports fans, we're prone to forgive, though we rarely forget, because these players' contributions and abilities are what draws us to them, not their decisions.
As exciting as the whole Death of Michael Jackson marketing event has been, I'm getting a little tired of it, and it hasn't even been on the racks that long.
When it comes to customer loyalty, women aren't necessarily more loyal than men; it's just that their loyalties take a different form.
Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.
In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.
With traditional media facing extinction and a disheartened, disinterested public, Toilet Paper Messaging (TPM) has emerged as one of the most effective marketing tools out there.
If you want to sell more to the female population, it makes common sense to place women in agency and corporate management positions where they can make the final marketing decision.
American arts organizations are threatened, but it is not the economy that poses the largest threat.
Every time that I volunteered (I know this sounds corny and trite) but I felt as if I had a positive and applicable impact on someone.
Will bloggers soon write that Samantha Ronson and Sarah Silverman tweet each other about holding in their pee? Or that Elizabeth Taylor and Kathy Ireland are twitter pals? It's uncharted publicity territory.
Come on, Nike. Just do it, and say it, too. Your superstar endorsers are good with green. You should be, too.
Christian buying power can change business for the better. Integrity, excellent products and wholesome advertising beget loyalty from a demographic that spends $1.5 trillion annually.
The arrival of digital TV technology is the wake-up call for TV advertisers because it enables a new way to communicate with their constituents.
The end is near, BPA industry, best put your money into R&D for a safer alternative instead of poorly thought out marketing plans
The stewards of luxury brands who are not bold enough to truly redefine luxury in the new world economic order for fear of diminishing the value of their brands are making a big mistake.
When I hear people say there aren't enough opportunities and that they can't make money, I'll tell them about the simple but valuable barber shop lessons.
The social spaces of yesterday are being replaced by a new blend of digital pixels and material places.
My taxi driver had tacked to the back of the seat in front of me a professional resume announcing the job search intentions of recent LaSalle MBA graduate James A. Williamson III.
Demographics were the market segmentation choice of the last century, but ideology will rule this one.
Eric's employment ad on Facebook positioned him as a positive candidate while simultaneously targeting the employers he was most interested in.
Lynda Resnick's blog:
Even before the Great Recession, small businesses knew that if they were to compete against the big guys, they had to stand ou...
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