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NBA Owner Vivek Ranadivé: Welcome to Civilization 3.0

Vala Afshar | Posted 11.23.2014 | Business
Vala Afshar

"A little bit of the right info, just a little beforehand, is more valuable than all the info in the world, 6 months after the fact." - @Vivek What d...

Women in Business Q&A: Kathrin Lausch, Executive Producer, Ntropic

Laura Dunn | Posted 11.22.2014 | Business
Laura Dunn

Kathrin Lausch serves as Executive Producer of visual studio Ntropic in the New York office. Kathrin was born and raised in Europe, where she later studied marketing, advertising, and entertainment law and earned degrees from both the University of Munich and the University of Geneva.

4 Tips for Crafting an Effective Elevator Pitch

Gillian Small | Posted 11.21.2014 | Small Business
Gillian Small

As a publicist, my day revolves around pitching. From pitching my clients to the media to pitching my business to potential new clients, I spend hours each day carefully crafting statements and ideas that quickly communicate key business messages.

Navigating the Changing Marketing Landscape

Jonathan Hall | Posted 11.21.2014 | Business
Jonathan Hall

There are seven paradigm shifts; each has a clear implication for how brands need to change, and examples of brands that are getting it right.

Why You Need a Brand Audit (and How to Perform One)

Jayson DeMers | Posted 11.21.2014 | Business
Jayson DeMers

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies start to suffer as a result.

Why the Intersection of Data and Cultural Intelligence Matters

Lauren DeLisa | Posted 11.20.2014 | Business
Lauren DeLisa

In an era ripe with trust deficit coupled with glorification of the self(ie), successful professionals must become better experts at deciphering trends in digital behavior, leveraging lifestyle, and linking into public sentiment in a more consistent and organic manner.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 12.16.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

A Financial Services Marketing Girl's Guide To Surviving A Compliance Conference

April Rudin | Posted 11.19.2014 | Business
April Rudin

Our audience looked shell-shocked although it was only the morning of day 2. Deer in the headlights-I think I was the only one in the room smiling. How could I lighten their load? This is not a funeral nor a death sentence I thought. 6 years later, has anything really changed?

Love (and the Market) Actually

Markus Giesler | Posted 11.19.2014 | Women
Markus Giesler

Love, Actually exemplifies a remarkable shift from a society that understood female empowerment as a systemic concern to one that interprets all feminism through the ideological lens of market-based morality.

Ad Fraud and Advertisers: Time to Pick Your Poison

Robert Bardunias | Posted 11.19.2014 | Technology
Robert Bardunias

Programmatic technology is the ultimate key to enabling the fight against ad fraud, click fraud, and most importantly, consumption fraud. Without embracing Programmatic's role in delivering content, the digital advertising industry will be setting itself up for failure.

Women in Business: Judy Wellfare, Executive Creative Director, Plus

Laura Dunn | Posted 11.19.2014 | Business
Laura Dunn

British-born and raised in China, Judy's creative pursuits have taken her on a global adventure. With a resume encompassing extensive international ex...

25 Lessons from 25 Months of Content Marketing

Gregory Ciotti | Posted 11.18.2014 | Business
Gregory Ciotti

Content is customer success. While effective teaching requires more than mere education (motivation, modeling, entertainment, etc.), the bottom line is that content succeeds when it helps customers succeed.

Why Instagram Matters

Jeff Pulver | Posted 11.18.2014 | Business
Jeff Pulver

The success of Instagram is disruptive to marketing strategies, which are passive. The idea of building bottom up community is still foreign to many. Yet in 2015 community will have an even bigger role.

3 Content Tips From "Comedians In Cars Getting Coffee"

Blake Landau | Posted 11.18.2014 | Business
Blake Landau

We know there's a content deluge on the web. Every vendor and brand and Tom, Dick and Harry are looking for attention. But can we all agree that too much junk is being published as "content." Let's stop the madness.

What Is Branding? Not Reality Television

Adrian Kamalii | Posted 11.18.2014 | Business
Adrian Kamalii

Your brand is not a logo, a website, your social media handles, your product or your image. While these examples contribute to the sum of your brand, individually, these facets are not a definition of a brand.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 11.18.2014 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

In Search of the Best

Christa Dowling | Posted 11.17.2014 | Impact
Christa Dowling

It is said it takes a lifetime to find your stride, yet there are some lucky people who find it early in life. Sometimes it is like dancing on the cur...

Perceptionism: How Are You Being Perceived?

Franziska Iseli-Hall | Posted 11.17.2014 | Small Business
Franziska Iseli-Hall

Walking down a busy New York City street with a dear friend a month ago, I spied a guy dressed in expressively colorful clothes coming towards us, singing out loud as music blasts in his ears.

5 Ways to Qualify Leads Through an Inbound Marketing Strategy

Jose Vasquez | Posted 11.17.2014 | Small Business
Jose Vasquez

Inbound marketing does the work for you, generating tons of new leads, but with these strategies, you can refine your lead flow and increase qualified leads.

Madam Secretary, Gender and Power... and Implications when Marketing to Women

Jenny Darroch | Posted 11.18.2014 | Business
Jenny Darroch

Madam Secretary represents many women leaders today. Does Madam Secretary represent all women? Of course not.

The Next Business Frontier: Networks of Record

Vala Afshar | Posted 11.16.2014 | Technology
Vala Afshar

Systems of Record, Systems of Engagement, and Networks of Record - so many systems that describe how we work, who we work with, and where we work, fac...

Women in Business: Lesley Bielby, Chief Strategy Officer at DiMassimo Goldstein

Laura Dunn | Posted 11.15.2014 | Business
Laura Dunn

Lesley Bielby is Chief Strategy Officer at the independent advertising agency micro-network

Roxanne Aquino: Work Only on What Will Give You Joy

Jonha Revesencio | Posted 11.27.2014 | Business
Jonha Revesencio

Philippines was in a crisis situation in 1980's. Yet, that did not stop Roxanne Aquino from landing a marketing role at one of the world's largest and most profitable consumer products companies in the world.

How to Prep Your Website for the 2014 Holiday Season

Gabriel Shaoolian | Posted 11.13.2014 | Business
Gabriel Shaoolian

Whether you are a B2B or B2C business, the holidays are the most important times of year to make sure your website is performing as well as it can be so that you don't miss out on the estimated 72.4 billion dollars of sales that will be made this season.

7 Ways to Get Better Results From Your Online Business

Kimanzi Constable | Posted 11.12.2014 | Business
Kimanzi Constable

In case you haven't noticed, there are a ton of people online talking about the same things. Building an online business isn't easy, and there are some hard realities you need to realize.