Marketing

Arts in Crisis

Michael Kaiser | Posted 07.30.2009 | Politics


Michael Kaiser

American arts organizations are threatened, but it is not the economy that poses the largest threat.

Getting Fired Is A Great Opportunity To Serve Your Community

Christine Lias | Posted 07.26.2009 | Living


Christine Lias

Every time that I volunteered (I know this sounds corny and trite) but I felt as if I had a positive and applicable impact on someone.

Go Tweet Yourself

Robert Rave | Posted 07.25.2009 | Media


Robert Rave

Will bloggers soon write that Samantha Ronson and Sarah Silverman tweet each other about holding in their pee? Or that Elizabeth Taylor and Kathy Ireland are twitter pals? It's uncharted publicity territory.

I'd Like Them to 'Just Do It' in Public

Candy Spelling | Posted 07.25.2009 | Green


Candy Spelling

Come on, Nike. Just do it, and say it, too. Your superstar endorsers are good with green. You should be, too.

Winning Wallets of Christian Consumers

Suzette Standring | Posted 07.24.2009 | Living


Suzette Standring

Christian buying power can change business for the better. Integrity, excellent products and wholesome advertising beget loyalty from a demographic that spends $1.5 trillion annually.

"Remote Control Marketing": Don't Interrupt. Interact.

Robert Rosenthal | Posted 07.17.2009 | Media


Robert Rosenthal

The arrival of digital TV technology is the wake-up call for TV advertisers because it enables a new way to communicate with their constituents.

If a Pregnant Woman Told You BPA Was Safe, Would You Believe Her?

Christopher Gavigan | Posted 07.10.2009 | Living


Christopher Gavigan

The end is near, BPA industry, best put your money into R&D for a safer alternative instead of poorly thought out marketing plans

Attention Luxury Brands: Paris Hilton is "Out"; Michelle Obama is "In"

Darryl A. Cobbin | Posted 07.08.2009 | Business


Darryl A. Cobbin

The stewards of luxury brands who are not bold enough to truly redefine luxury in the new world economic order for fear of diminishing the value of their brands are making a big mistake.

The Barber Shop Lesson

Nelson Davis | Posted 07.06.2009 | Business


Nelson Davis

When I hear people say there aren't enough opportunities and that they can't make money, I'll tell them about the simple but valuable barber shop lessons.

Marketing a Media Renaissance at Media Bistro Circus

Eric Shutt | Posted 07.04.2009 | Media


Eric Shutt

The social spaces of yesterday are being replaced by a new blend of digital pixels and material places.

A Most Ingenious Job Search

Dr. Susan Corso | Posted 07.03.2009 | Business


Dr. Susan Corso

My taxi driver had tacked to the back of the seat in front of me a professional resume announcing the job search intentions of recent LaSalle MBA graduate James A. Williamson III.

How To: Faith-Based Marketing

Eric Kuhn | Posted 07.02.2009 | Business


Eric Kuhn

Demographics were the market segmentation choice of the last century, but ideology will rule this one.

Are You Advertising Your Job Search?

Jason Mannino | Posted 06.29.2009 | Business


Jason Mannino

Eric's employment ad on Facebook positioned him as a positive candidate while simultaneously targeting the employers he was most interested in.

Interview With Shmaltz Brewing Co. Founder

Lynda Resnick | Posted 06.26.2009 | Business


Lynda Resnick's blog: Even before the Great Recession, small businesses knew that if they were to compete against the big guys, they had to stand ou...

What Companies Can Learn from the Homeless

Simon Sinek | Posted 06.22.2009 | Business


Simon Sinek

So what can companies learn from the homeless? Stop talking about yourselves and start talking about why anyone should care.

Quitting the "No One Responds to My Offer" Club

Mark Silver | Posted 06.14.2009 | Business


Mark Silver

Your offer can probably solve multiple problems but in order not to overwhelm and bore people, pick the one biggest problem and focus on it as you write. Bored Readers Don't Buy.

Celebrity Athletes: Could the Marketing Game Be Played Out?

Richard Laermer | Posted 06.12.2009 | Entertainment


Richard Laermer

Being famous means being memorable, never forget. Big corporations want characters. Buzz is about who talks about whom. That will never change.

My Interview with Del Breckenfeld, Author of The Cool Factor

Mark Joseph | Posted 06.08.2009 | Media


Mark Joseph

Del Breckenfeld knows all about cool. He is the author of a recently published book called The Cool Factor and recently dropped by to be a guest on th...

To My Future Son

Derek Beres | Posted 06.04.2009 | Living


Derek Beres

For the first eighteen years of your life, somebody is going to try to define nearly every facet of your existence without you even realizing it. (If all goes well, that trend will continue for another eighty years.)

A Business Model for Journalism Where Writers Get Paid

Michelle Haimoff | Posted 05.30.2009 | Media


Michelle Haimoff

The only economically viable option for the future of journalism lies in the direct corporate sponsorship of content.

Building Your Business From the Ground Up or Licensing Your Idea: Which Is Right for You?

Lynda Resnick | Posted 05.29.2009 | Business


Lynda Resnick

To license, or not to license? Neither option is universally right or wrong. It all depends on which option is the best fit for you.

Marketing Earth Day (and Other Stuff) to Children

Susan Linn | Posted 05.22.2009 | Green


Susan Linn

Have you done your Earth Day shopping yet? Corporations use Earth Day to sell us on the belief that we can buy our way into ecological sustainability. We can't.

Target Women: Your Garden

Sarah Haskins | Posted 05.18.2009 | Comedy


Sarah Haskins

When you think of the beautiful natural world, do you think, "I want the environment to be as clean as my vagina." 
No? Well, maybe you should.

How Stupid Is American Apparel?

Toby Barlow | Posted 05.17.2009 | Business


Toby Barlow

As far as public relations goes, American Apparel's response to Woody Allen's lawsuit is one of the most absolutely moronic moves I have ever seen anyone make.

How Social Media Today and its Online Communities Reinforce Blogging

Ari Herzog | Posted 05.15.2009 | Business


Ari Herzog

Disclosure: In late February, I was recruited by Robin Carey and Jerry Bowles, co-founders of Social Media Today and joined their team as a community ...