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Markéting

11 Creative Ways to Use Location-Based Services as Marketing

Young Entrepreneur Council | Posted 10.31.2012 | Small Business
Young Entrepreneur Council

What's one creative way to use location-based services to market a brick-and-mortar business?

5 Reasons Why You Should Start Crafting a Video Marketing Strategy

Michael Litt | Posted 10.29.2012 | Business
Michael Litt

What does video mean to my business? Will my customers actually watch my video? What will this cost me? Answering these questions should not leave you pulling your hair out; rather, it should push you to start developing that strategy.

Supersize to Any Size: A Marketing Leap of (Educated) Faith

Sarah O'Leary | Posted 10.29.2012 | Business
Sarah O'Leary

Will consumers who are motivated to act because of the offer still order their "usual" out of habit and/or preference? What are the best and worst and baseline emotional, operational and financial scenarios?

Public Relations is Not a Walk in the Park... Or a Kayaking Trip

Jennifer Nagy | Posted 10.28.2012 | Business
Jennifer Nagy

Public relations is a fantastic career. It's exciting, fast-paced and challenging. But it has also been listed as one of the most stressful jobs by numerous sources many years in a row, and is notorious for being an all-consuming, never-ending job.

Strategic Innovation Secrets: What Technology Leaders Do Differently

Scott Steinberg | Posted 10.28.2012 | Business
Scott Steinberg

Like scrappy young startups such as Flipboard and Pinterest, success isn't solely rooted in online innovations and cutting-edge electronic advancements. It's also founded in basic management, marketing and strategic innovation principles that every entrepreneur can learn from.

What Keeps Rock Star Entrepreneur Amy Webb Up at Night?

Susan McPherson | Posted 10.28.2012 | Business
Susan McPherson

As part of an ongoing interview series with successful female entrepreneurs, the first features a Q&A with Amy Webb, founder and CEO of Webbmedia Group.

A History of Mitt Romney on YouTube (VIDEO)

Shira Lazar | Posted 10.28.2012 | Politics
Shira Lazar

With the RNC kicking off this week and election mode launching into full gear, What's Trending is taking the opportunity to serve up a YouTube history of Republican Presidential nominee, Mitt Romney.

The Marketing Director Is THE hope of Small Business

John Fox | Posted 08.24.2012 | Small Business
John Fox

Marketing Directors are the literal connecting point between company and customer, linking message and promise to need. With proper care and feeding, the marketing director's value to their small business is unmatched.

No Marketing Budget? No Problem

Jim Bush | Posted 08.23.2012 | Small Business
Jim Bush

These are just a few of the ways you can tap into the unprecedented power of today's customer and help them become your strongest supporters without spending an extra dime on traditional marketing.

Ad Review: Axe - Susan Glenn

Josh Okungbaiye | Posted 10.21.2012 | Media
Josh Okungbaiye

The new AXE ad presents a new alternative to selling men's grooming products. The commercial wasn't riddled with cliché alpha male elements, but instead, displayed the vulnerability and weakness of a young man in love/lust.

The Power of Enrollment

Marcia Wieder | Posted 10.22.2012 | Business
Marcia Wieder

A visionary or a big dreamer has a dream, articulates with clarity so people get it, expresses it with passion so others are inspired by it; a true visionary invites others to join them.

How Facebook Can Go From Being "Liked" to Being Loved

Sanjay Sanghoee | Posted 10.22.2012 | Technology
Sanjay Sanghoee

When dealing with people's thoughts and free speech, Facebook needs to be more flexible. By blindly applying policies, Facebook is inadvertently harming the very users whose lives it seeks to enrich.

When Microsoft Threatened to Sue Us Over the Letter 'E'

Steve Blank | Posted 10.22.2012 | Business
Steve Blank

Dear Bill Gates: While I understand Microsoft's proprietary interests, I did not realize that one of the 26 letters in the English language was now the trademarked property.

Business Management: A Smarter Approach to Product Strategy

Scott Steinberg | Posted 10.22.2012 | Business
Scott Steinberg

Instead of attempting to project so far out with ambitious designs, consider releasing more limited versions of your product in waves over the course of the same time period. That way, consumers can have access to the product sooner rather than later.

Why Study Calls Boomers 'The Most Valuable Generation'

Posted 08.17.2012 | Fifty

Post 50s know their own strength -- but it still seems like brands are having a hard time recognizing it when it comes to marketing to boomers. Leavin...

This Was Once Marketed As A Cure For Gonnorrhea

The Huffington Post | James Sunshine | Posted 08.16.2012 | Business

Is anyone today using Listerine as a cure for gonorrhea? With maybe one or two bizarre exceptions, the answer is no. But in the 19th century, the odds...

What the Publishing Industry Doesn't Want You to Know

Scott Steinberg | Posted 10.15.2012 | Business
Scott Steinberg

Outside of 50 Shades of Grey, self-publishing a book is seldom lucrative -- but for entrepreneurs, executives and authors alike, it can also be an exercise that's well worth taking.

Social Media Is Much More Than Just Social and Media

Jure Klepic | Posted 10.15.2012 | Technology
Jure Klepic

Social media is a powerful force in the online world but most organizations today have not yet studied the object, time and space sufficiently.

How Advertisers Convinced Americans They Smelled Bad

Jezebel | Sarah Everts | Posted 08.15.2012 | Small Business

Lucky for Edna Murphey, people attending an exposition in Atlantic City during the summer of 1912 got hot and sweaty. For two years, the high school ...

Inbound Marketing: 5 Ways to Create an Awesome Online Video Strategy

Scott Steinberg | Posted 10.14.2012 | Business
Scott Steinberg

Here's the dirty secret content creators won't always tell you: Just because you can attract a significant online audience doesn't mean it's simple to mobilize or monetize.

Waving the Overwhelm Banner

Clarissa Burt | Posted 10.13.2012 | Small Business
Clarissa Burt

Now the big "O" word has taken over. Yes, being overwhelmed, on the move and busy, busy, busy is trending everywhere.

Demystifying SEO for Your CEO

John Fox | Posted 10.10.2012 | Technology
John Fox

Once a small business CEO recognizes they can easily master the key elements of Google -- and even turn Google into their best salesperson -- they're empowered to do even more.

Energy Drink Maker Looking For Jolt After Probe Revealed

AP | CANDICE CHOI | Posted 10.10.2012 | Business

NEW YORK — As energy drinks continue to surge in popularity, the disclosure by Monster Beverage Corp. that it's being investigated is the latest...

Customer Experience Is Critical

Alistair Niederer | Posted 10.09.2012 | Business
Alistair Niederer

We know that customer experience is critical. Many factors are changing the way companies operate today, creating a 'perfect storm' for those who need...

Big Pharma Is Basically An Advertising Industry

The Huffington Post | Alexander Eichler | Posted 05.08.2013 | Business

Big Pharma might be working a lot harder to sell you products than to develop new ones. Prescription drug companies aren't putting a lot of resourc...