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Markéting

Tattoos and Botox Have More in Common Than You Think

Michael Zacka | Posted 05.06.2013 | Business
Michael Zacka

They're both body art, and their respective consumers are changing the way we live, work, eat, play and spend.

The Single-arity: Rise of the Solo Citizen

Faith Popcorn | Posted 05.05.2013 | Business
Faith Popcorn

As marriage equality has evolved over the last year we have become wildly aware of one overlooked group: The Single. It's official. The nuclear family has had a meltdown.

Social Business DNA: The 10 Markers

Vala Afshar | Posted 05.05.2013 | Technology
Vala Afshar

The purpose of collaboration is aimed at improving execution velocity and customer delight. It is important for business leaders to celebrate achieving alignment to purpose.

Retailer Just Says No to Exploiting Children

Michele Simon | Posted 05.05.2013 | Business
Michele Simon

I am often asked: Who in the food industry is doing it right? I am very happy to finally have an answer to that question.

Leadership and Management Tips: Strategic Lessons Anyone Can Learn From Startups

Scott Steinberg | Posted 05.04.2013 | Business
Scott Steinberg

Too many companies start with an overambitious plan which they're pre-committed to adhere to. The wiser goal: Work to build a small, loyal fan base and stable recurring revenues, then reinvest in expanding your product and company.

Web Design and SEO: How to Make Your Website Look Good and Rank Well

Jayson DeMers | Posted 04.29.2013 | Technology
Jayson DeMers

SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.

The Pumpkin Plan for Stuck Entrepreneurs

Blake Landau | Posted 04.28.2013 | Business
Blake Landau

Whether it's celebrities or successful entrepreneurs we like things served up picturesque. We hear about kids who never went to college raising millions, we hear about platforms generating hundreds of thousands of users overnight, but do we hear about failure?

How To Create A Hot Spot

Stephanie Keller | Posted 04.28.2013 | Taste
Stephanie Keller

Their trademark style involves an undercurrent of wit and fierce thoughtfulness.

The Top Social CMOs of Fortune 250 Companies on Twitter

Vala Afshar | Posted 04.27.2013 | Technology
Vala Afshar

In a recent MIT Sloan Management Review post, a research study praised Fortune 500 companies for their efforts and progress of becoming more social, n...

How to Engage the 5 Senses of Your Audience for Increased Sales

Britt Michaelian | Posted 04.27.2013 | Small Business
Britt Michaelian

In business, we need to make sure that we are tapping into as many of the senses as possible so that we can really connect with our audience. The more pleasurable the experience is for our audience, the better.

Don't Get Clowned, Be Generous

NYNightlife | Posted 04.27.2013 | Technology
NYNightlife

Brands with the if-you-do-this-then-we-might-give-you-that contests leave themselves vulnerable to being clowned by other generous brands who do not ask for anything in return and just give.

Be PROactive, Not REactive! Four Habits to 'Stay Ahead of the Curve'

R. Kay Green | Posted 04.24.2013 | Business
R. Kay Green

Only those who learn to stay on top of the news, properly identify future trends, network for the future, and absorb/adapt the latest technology can hope to survive in any economy or through any major industry change.

Effective Collaboration

Marcia Wieder | Posted 04.24.2013 | Business
Marcia Wieder

Welcome to the generation of effective and generous collaboration. Gone are the days where it was every man for himself at the office. With the Intern...

Get Others to Share Your Ideas and to Buy

Kare Anderson | Posted 04.20.2013 | Business
Kare Anderson

An anger-evoking true story that's spreading, "Exec loses job after allegedly slapping toddler on plane," quickly moved Dan Schawbel to write on Faceb...

5 Ways to Rebuild Your SxSWi Karma at the Beacon Lounge

Robert J. Rosenthal | Posted 04.23.2013 | Technology
Robert J. Rosenthal

let's say that buried deep within your list of private to-dos, there's a little bullet point there that says, "Do better. Make a difference. Figure out a way to turn this crazy job of mine into something that helps people."

Is Niche the New Start Up Route?

Laxmi Hariharan | Posted 04.23.2013 | Business
Laxmi Hariharan

To be successful today, emerging start-ups must find a niche. They have to solve a very specific consumer need and add tangible value to their customers' lives -- in as social and engaging a fashion as possible.

5 Management, Marketing and Leadership Lessons Kids Could Teach CEOs

Scott Steinberg | Posted 04.23.2013 | Business
Scott Steinberg

With age comes wisdom, or so we're told. The truth is, all of us can learn a lot from children -- and that goes double for CEOs. Experience counts for a lot, but so does a simple way of thinking, uncluttered problem-solving, and even basic, sensible kindness.

Impressions Aren't Impressive

Jure Klepic | Posted 04.23.2013 | Business
Jure Klepic

A tweet to a thousand followers that take action is more valuable than a tweet to a million followers who take no action. And a social media influencer who can't motivate his or her followers to change their behavior regarding a brand is of no value to that brand at all.

Ron Dicker

Separate Seating For Men And Women At Barclays?

HuffingtonPost.com | Ron Dicker | Posted 02.20.2013 | New York

The home of the Brooklyn Nets is courting a new crowd. In what is believed to be a first for a major sports and entertainment venue, Barclays Cent...

Neiman Marcus: Making Fashion Social Through Strategy and Execution

Lin Humphrey | Posted 04.22.2013 | Business
Lin Humphrey

Appealing to a design-conscious fashionable consumer requires a well-constructed, custom approach where content, not short-term promotions, rules. As with clothing, timeless style trumps fleeting fads in a flawless social media execution.

How Not To Handle A Tourism Crisis: Lessons From Egypt

John Nicholson | Posted 04.22.2013 | Travel
John Nicholson

While riots, violence, and other domestic and civil disturbances frequently flare up in places like Mexico, Brazil, Greece, Korea, Thailand and many other popular international destinations, American travelers still flock to these hotspots to soak up their sun, tour their sites and spend hoards of money. While this trend may seem counterintuitive, it reflects the successful adoption and sponsorship of a more advanced and nuanced set of strategies and tactics to promote continued tourism to these destinations.

Once Upon a Time

Jeff Valdez | Posted 04.17.2013 | Media
Jeff Valdez

I have decided to write a pitch for a new fairy tale movie, that I want Hollywood to make. Let me know what you think. Once upon a time, there was a very curious executive.

Nonprofit Brands in the Age of Supporter Shift (Part 1)

Marc Chardon and Hal Williams | Posted 04.16.2013 | Impact
Marc Chardon and Hal Williams

We've evolved to a point where, brands -- and a focus on branding -- are everywhere. And brands have become especially important in the nonprofit sector.

Why You Didn't Get That One-on-One Meeting -- and How to Ask Better Next Time

Ciara Pressler | Posted 04.16.2013 | Small Business
Ciara Pressler

The truth is that I donate my services quite regularly. But if I'm going to help you move forward in your career and keep my own, we need to get on the same page when it comes to valuing one another's time and expertise.

Electronic Community of Interest: The Easiest Way to Reach Your Target Market

Daniel Burrus | Posted 04.15.2013 | Business
Daniel Burrus

Want an easy way to reach your target buyers? Joining or forming an electronic community of interest may be just what you need. What is an electronic...