What does video mean to my business? Will my customers actually watch my video? What will this cost me? Answering these questions should not leave you pulling your hair out; rather, it should push you to start developing that strategy.
Will consumers who are motivated to act because of the offer still order their "usual" out of habit and/or preference? What are the best and worst and baseline emotional, operational and financial scenarios?
Public relations is a fantastic career. It's exciting, fast-paced and challenging. But it has also been listed as one of the most stressful jobs by numerous sources many years in a row, and is notorious for being an all-consuming, never-ending job.
Like scrappy young startups such as Flipboard and Pinterest, success isn't solely rooted in online innovations and cutting-edge electronic advancements. It's also founded in basic management, marketing and strategic innovation principles that every entrepreneur can learn from.
Marketing Directors are the literal connecting point between company and customer, linking message and promise to need. With proper care and feeding, the marketing director's value to their small business is unmatched.
The new AXE ad presents a new alternative to selling men's grooming products. The commercial wasn't riddled with cliché alpha male elements, but instead, displayed the vulnerability and weakness of a young man in love/lust.
Instead of attempting to project so far out with ambitious designs, consider releasing more limited versions of your product in waves over the course of the same time period. That way, consumers can have access to the product sooner rather than later.