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Marketing

How Stupid Is American Apparel?

Toby Barlow | Posted 05.17.2009 | Business

Read More: Marketing, American Apparel, Advertising, Public Relations, Woody Allen, Woody Allen Sues American Apparel, Woody Allen American Apparel, Business News
Toby Barlow

As far as public relations goes, American Apparel's response to Woody Allen's lawsuit is one of the most absolutely moronic moves I have ever seen anyone make.

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How Social Media Today and its Online Communities Reinforce Blogging

Ari Herzog | Posted 05.15.2009 | Business

Read More: Energy, Robin Carey, Jerry Bowles, Sales, Social Media Today, Bloggers, Venture Capital, Social Media Marketing, Online Community, Social Media, Enterprise, Governing, Marketing, Sustainability, Pr, Blogging, Business News
Ari Herzog

Disclosure: In late February, I was recruited by Robin Carey and Jerry Bowles, co-founders of Social Media Today and joined their team as a community ...

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Captive in Transit

Fortune's Stanley Bing | Posted 05.15.2009 | Media

Read More: Captive Marketing, Marketing, News Media, News, Media News
<i>Fortune</i>'s Stanley Bing

When I get to the office, I will ride an elevator up to my floor. In the elevator, there will be a television. On the television, there will be news. I actually spend a fair amount of time these days avoiding the news.

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Take The Right Seriously, Please

Dave Johnson | Posted 05.14.2009 | Politics

Read More: Propaganda, Marketing, Conservatives, Right Wing Direct Mail, Wingnuts, Gop, Right Wing, Politics News
Dave Johnson

The right may appear to be crazy -- and they are -- but this doesn't mean it isn't going to work. Let me explain. In another life I was involved in direct mail -- I learned a lot.

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The Art Of The Headshot: Everyone's A Real Estate Agent

Kimberly Brooks | Posted 05.14.2009 | Living

Read More: Bijan, Albrecht Durer, Branding, Marketing, Kimberly Brooks, Real Estate Agent, Picasso, Maureen Dowd, Einstein, Ken Goldberg, Living News
Kimberly Brooks

Whether an activist, writer, blogger, student or artist, everyone has a headshot. Now, let us examine a couple rules, shall we?

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It's the Video, Stupid! Or, How to Brand & Market in 2009 and Beyond

Mike Hegedus | Posted 05.07.2009 | Business

Read More: Television, Internet, Newspapers, Video, Advertising, Branding, Marketing, Magazines, Business News
Mike Hegedus

Video is the driver on the Internet and it is the difference maker between sites that tell their company's story and sell their products and those that do neither.

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Fix the Airlines Instead of Bailing Out Wall Street

Don McNay | Posted 05.02.2009 | Business

Read More: Indianapolis, Wall Street Bailout, Small Business, Sales, Ronald Reagan, Img, Faa, Business Travelers, Bailouts, Cincinnati, Travel, Airport Security, Business, Southwest Airlines, Air-Traffic-Control, Airport Delays, Memphis, Dayton, Louisville, Marketing, Kentucky, Lexington KY, Delta Airlines, Northwest Airlines, Bill Clinton, Air Traffic Control, Mark McCormick, United Airlines, Washington DC, Airports, Don McNay, Harvard Business School, American Airlines, Air Travel, Airline Industry, Los Angeles, Knoxville, Bermuda, Business Travel, Deregulation, Jimmy Carter, Entrepreneurship, Airlines, Productivity, Chris Rock, Business News
Don McNay

I used to schedule an out of town trip then meetings the next day. Now I can't. I am not sure if I will get back or if I will get home exhausted and stressed.

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Twitter Tweets Up Brazil's Digital Divide

Eric Ehrmann | Posted 04.26.2009 | World

Read More: Law Berners-Lee, Google, Russia, Globo, Pdsb Steve Jobs, India, Flashmob, Twitter, Berlusconi, France, Serra, Orkut Azeredo, Latin America, Data Mining, Sentiment Mining, Facebook, Twitterati, Internet Privacy, Millenials, Epoca, Lula Edelman, Marketing, David+Weinerger, China, Brazil, World News
Eric Ehrmann

Twitter, the trendy message service that can eat up your privacy faster than a school of piranhas, is flaunting Brazil's tough Internet laws in an effort to mine digital gold.

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Birds of a Feather Shop Together

Auren Hoffman | Posted 04.18.2009 | Business

Read More: Psychographics, Marketing, Social Networks, Demographics, Social Media Marketing, Business News
Auren Hoffman

Public connections data can enable marketers to better understand their consumers and provide a more product recommendations based on the consumers' friends' interests and buying behavior

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"America, Is That Really You?"

Andrew Sargus Klein | Posted 04.17.2009 | Entertainment

Read More: Miller High Life, Errol Morris, Marketing, Ad Campaign, Advertising, Beer, TV Advertising, Entertainment News
Andrew Sargus Klein

When it comes down to it, we're being sold shitty beer really well, and there's something to be said for appreciating a 15-30 second spot that doesn't demean your capacity as a functioning adult.

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Rome Diary: Metaphysical Slogans, Half-Full Restaurants, Giving up Texting for Lent, and Dinner with the Italian King of Soy

Arianna Huffington | Posted 04.11.2009 | World

Read More: Marketing, Italy, Rome, Advertising, World News
Arianna Huffington

I was in Rome this week for a media conference. On the ride to the hotel I read that a local Catholic diocese is asking its parishioners to give up text messaging for Lent. I guess abstaining from meat on Fridays from now until Easter is so 16th century. READ MORE Tim Geithner, CNBC, and the Second Coming of Known Unknowns Donald Rumsfeld famously claimed: "There are known knowns. There are known unknowns. There are also unknown unknowns." That doesn't sound too different from your average briefing/Congressional testimony/interview by Timothy Geithner. READ MORE Watch: Arianna on Countdown Discussing Newt, Rush and the Fight to Lead the GOP

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Where Are the Credit Unions?

Andy Sernovitz | Posted 04.10.2009 | Business

Read More: Banking, Marketing, Banking Crisis, Banks, Credit Crisis, Credit, Credit Crunch, Credit Unions, Business News
Andy Sernovitz

If credit unions were doing a decent job of marketing, they could grab a massive percentage of the market from banks. But I haven't been asked to switch. I haven't seen an ad.

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No Job Is Safe and How to Create Job Security

Grant Cardone | Posted 04.10.2009 | Business

Read More: Auto Industry, Jobs, Marketing, Unemployment, Retail Sales, Grant Cardone, Economy, Business News
Grant Cardone

The traditional thinking of do a good job and be loyal to your company is being shot in the head as people with tenure and years of loyalty and contributions to the company get laid off.

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Dear Barney Frank: Sponsorship Policies for Bailed Out Banks

Patricia Martin | Posted 04.10.2009 | Chicago

Read More: Corporate Philanthropy, Tarp, Philanthropy, Northern Trust, TARP Money, Corporate Sponsorship, Nascar, Barney Frank, Marketing, Northern Trust Bailout, Bank of America, Northern Trust Golf Tournament, Rick Waddell, Bailout Bandits, Chicago News
Patricia Martin

I salute your questioning Northern Trust, Mr. Frank. But who will get around to investigating Bank of America's pricey deals with NASCAR? And the next deal after that?

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How the Green Community is Giving Birth to New Brands

Richard Seireeni | Posted 04.09.2009 | Green

Read More: Social Media, Green Businesses, Green Market, Branding, Marketing, Media News, Media, Business, Green Marketing, Green News
Richard Seireeni

In many cases, new green brands are entering and competing in markets that have been dominated by large multi-nationals for decades.

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No Such Thing as a Free Launch!

Richard Laermer | Posted 04.09.2009 | Media

Read More: Beta Testing, Marketing, Good PR, Launch, New-Products, Honesty, Hip Marketing, Media News
Richard Laermer

Peeps, it's true: "The launch" is the past. Some fabulous Web destination, your new gizmo, a tremendously colorful cover of a book -- they all go up one day and are here tomorrow!

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Millions Downloaded vs. Billions Sold: Apple's New Brand Collective Changes the McDonald's Game

Adam Hanft | Posted 03.20.2009 | Business

Read More: Iphone, Mcdonalds, Branding, Marketing, Apple, Business News
Adam Hanft

There's a fundamental difference between McDonald's and Apple that points up an equally tectonic change in the structure of our consumer economy.

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Just Brew It: Starbuck's Instant Coffee Gamble

Val Brown | Posted 03.19.2009 | Business

Read More: Marketing, Coffee, Sanka, Starbucks, Instant Coffee, Brands, Closing Starbucks, Frappucino, Starbucks Coffee, Tab, Business News
Val Brown

I don't know anyone who drinks instant coffee here. So Starbuck's really big task is to change US consumer perception of an entire product category.

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4 Essential Marketing and PR Elements of a Chick Flick

Kathy St. Fort | Posted 03.17.2009 | Entertainment

Read More: Breaking Entertainment News, Chick Flicks, Confessions of a Shopaholic, Entertainment, Movies, Entertainment News, Women's Movie, Marketing, Pr, Women's Movies, Entertainment News
Kathy St. Fort

How many of those essential ingredients of the Chick Flick stew have been thrown in the Confessions of a Shopaholic pot?

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Five Tips for Using the Social Web for Free Marketing

Lawrence Coburn | Posted 03.16.2009 | Business

Read More: Google, Google Advertising, Search Engines, Twitter, Social Networks, Seo, Social Networking, Social Networking Sites, Marketing, Facebook Advertising, Facebook, rateitall.com, Business News
Lawrence Coburn

Here are five easy, cost effective things you can do to leverage the social web to drive exposure, customers, and revenue.

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'New' Markets + New Media

Michael Hastings-Black | Posted 03.07.2009 | Business

Read More: Latinos, Advertisement, India, Gnarls Barkley, Kanye West, Asian Markets, Ethnicity, Nerd, Asian Americans, Music, Race, The Beatles, Ethnicities, Asians, Blacks, Advertising, Marketing, Jay-Z, Asian, African-Americans, African Americans, Cliches, Business News
Michael Hastings-Black

When brands aim to reach minority markets, most opt to play it safe with the tropes that Blacks value 'soul', Latinos love 'family', Asians are 'sedulous', etc...

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Global Retailers Battle for Big Box Brazil

Eric Ehrmann | Posted 03.04.2009 | World

Read More: Wal Mart, Planned Economy, Obama, Brazil, Roberto Unger, Globalism, France, Brazil Credit Rates, Harvard, Megastores, Banco Itau, Branding, Marketing, Carrefour, Bric, Casino, Pao De Azucar, Davos, Davos 2009, Davos Conference, World Economic Forum, World News
Eric Ehrmann

In tropical Brazil, millions of citizens are shucking the pathology of underdevelopment. Big box giants trust Brazil's economy and are spending billions to woo new customers.

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Innovations in Phase IV Clinical Trials for Change in Health Care

Sunil Chacko | Posted 02.28.2009 | Politics

Read More: Big Pharma, Hippa, Congress, Public Health, Fda, Clinical Research, Clinical Trials, Pharmaceutical Companies, Pharmaceutical Industry, Health, Hospitals, Marketing, Doctors, Medicaid, Medicare, Food and Drug Administration, Hmos, Phase Iv, Pharmaceuticals, Hmo, Politics News
Sunil Chacko

For dying patients with no therapy that is working, compassionate use programs exist to provide drugs in phase II or III clinical trials when the patient was ineligible to participate in the trial.

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Marketing Movies to "Discriminating Women"

Melissa Silverstein | Posted 02.28.2009 | Entertainment

Read More: New Yorker, Movie Trailers, New in Town Movie Review, Mamma Mia, Tim Palen, Marketing, Movie Marketing, Movies, Entertainment News
Melissa Silverstein

Women need to get out and support films they are interested in on opening weekend so they get counted in Hollywood terms.

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The Bin Laden Pilot's Watch? This'll Take Some Marketing...

David Weiner | Posted 02.25.2009 | Style

Read More: Yeslam Bin Laden, Marketing, Luxury Goods, Bin Laden, Aviator Watch, Watch, Osama Bin Laden, Yeslam Bin Laden Watch, Bin Laden Aviator Watch, Bin Laden Pilot's Watch, Bin Laden Family, Bin Laden Family Tree, Pilot Watch, Bin Laden Watch, Pilot Watches, Pilots Watch, Style News
David Weiner

In the years since 9/11, the bin Laden family has popped up in some interesting places. It's the newest family endeavor that may raise some eyebrows though.

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