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Messaging

Have Balls; Mortgage Will Follow!

Richard Laermer | Posted 09.22.2009 | Business

Read More: Bad Pitch Blog, Meetings, Ballsiness, Kanye West, Taking Risks, Laermer.com, Messaging, PR in Harsh Times, Balls, Punk Marketing, Sally Hogshead, Buy In, Cya, Office Politics, Recession-Beating Tips, Slow Business Period, Business News
Richard Laermer

Hey everyone; guess what! The chips have now fallen ... so go get some off the floor.

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What the Battle Over the Arctic National Wildlife Refuge Tells Us about Public Opinion and Climate Change Legislation

Levi Novey | Posted 11.18.2009 | Green

Read More: Research, Social Science, Public Opinion, Climate Change, Messaging, American Clean Energy and Security Act, Arctic National Wildlife Refuge, Climate Bill, Communication, Energy, Green Jobs, Clean Energy, Green News
Levi Novey

The sales pitch for legislation needs to focus on America obtaining cheaper long-term energy from our own sources, creating steady jobs for Americans that pay well, and giving Americans a less polluted country.

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Better Messaging is the Key to Winning Health Care

Sahil Kapur | Posted 09.24.2009 | Politics

Read More: Language, Public Option, Health Care Reform, Republicans, Framing, Democrats, Messaging, Barack Obama, Health Care Language, Politics News
Sahil Kapur

Unhinged free-market worship, combined with an inexplicable paranoia for anything government, is what's driving the opposition. So Obama and Democrats need to re-frame this bill -- particularly the public option -- as one that embraces capitalism's best principles.

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Axelrod's White House Email: Truth and Myths, All Mixed Up

Blaise Nutter | Posted 09.13.2009 | Politics

Read More: Email, Messaging, Blaise Nutter, Myths, Health Care, White House Emails, David Axelrod, Barack Obama Campaign, Obama Campaign, Barack Obama and David Axelrod, Politics News
Blaise Nutter

2008: Obama's team was frequently praised for keeping on message, and keeping that message consistent and professional. Now, they display an inability to craft a clear, concise message.

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Energy Efficiency and Sex

David Roberts | Posted 05.30.2009 | Green

Read More: Paris, Energy Efficiency, Messaging, Framing, Sex, Energy Efficiency Global Forum, Green News
David Roberts

At the Energy Efficiency Global Forum people spoke of the need to make energy efficiency "sexy." But efficiency and sex are antithetical. Sex is voluptuous, virile and messy -- anything but efficient.

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Can Obama Win With Half a Messaging Strategy and Half a Ticket?

Joseph Romm | Posted 10.12.2008 | Politics

Read More: John McCain, Framing, Barack Obama, Messaging, Joe Biden, Politics News
Joseph Romm

No strategic counterpunch and a self-emasculating VP makes Obama's job twice as hard. If his team understood messaging, he'd be doing better against the make-believe maverick.

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The Momentum Conference in SF: Sharing What's Working

Bob Harris | Posted 07.22.2008 | Politics

Read More: Tides Foundation, Activism, John Edwards, Momentum, Psychology, Messaging, Social Activism, Civil Rights, Politics News
Bob Harris

I'm sitting here at Momentum watching Alex Gibney, director of Taxi to the Dark Side, talking about waterboarding, Gitmo, and how America descended in...

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