The mobile apps young people use today will likely be obsolete not long from now. But those who keep up with the dizzying pace of technology evolution will be much better prepared to engage with clients at their level and in a way they can appreciate.
Facebook and WhatsApp are perfect privacy partners. Each hand feeds one another with your privacy serving as the main course. The best course of action to take is to look for companies that have built into their app methodologies that truly protect user interest.
The founders of WhatsApp, a smartphone messaging service that is wildly popular around the world, proudly declared they would never make their users the product. They built their brand off of this guiding philosophy and used it to differentiate themselves in a crowded market.
As a communications professional, my first reaction -- along with many people who caught the episode -- was to ask a lot of questions. How will this comply with FAA regulations? What will happen with incorrect mailing addresses? What's the cost?
The Obama Administration has learned its lesson: not to drop all the effective communication strategies after Election Day. They're continuing to use campaign communication practices to rally and sustain public support for the Democratic agenda.
Ironically, Romney and Ryan will probably suffer for their lies, not because of the facts, but because of a story: the story of the first candidates for high office who not only didn't tell the truth, but didn't even pretend to care about it.
Because they do tons of polls and the same kinds of questions over and over, pollsters have a very good idea in advance of writing their questions for any given poll what phrases or even individual words will trigger a more positive answer.
There is a critical relationship between management, marketing and training, which is key to creating cohesion across the front end of a business, and which then in turn determines the strength of the force behind sales.