So, you know that Republican Party "Growth & Opportunity" study that told themselves to be kinder and gentler because the public thinks they're narrow-minded, stuffy, old white men? Well, here's the problem.
Right now the GOP is losing the middle class, Hispanics, women, and millennials like water through a sieve, and for good reason. By changing their messaging, they can stymie the flow and decrease the influence of extremism on the party.
Right-wing think tanks will continue to decry people who receive benefits as "takers" and disparage safety net programs for "breeding a culture of dependency." But a solid majority of Americans, have had different life experiences and reject this view.
Mitt Romney's candidacy represented the bid to complete the corporatization not just of American political life but of its logics of governing, its ways of thinking and doing in politics and administration, what I will call in short its governmentality.