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Mobile

Is the Next Frontier Here? The Consensus Is Yes!

Chris Brassington | Posted 10.28.2009 | Technology

Read More: Mobile Marketing, Chris Brassington, Apple, Mobile Technology, Mobile, 2ergo, Iphone, Businessweek, Mary Meeker, Technology News
Chris Brassington

Location-based services are key to the mobile Internet. Consumers are not only using their phones to communicate, but to also find the nearest supermarket, deli, and Starbucks.

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Is It Possible to Track ROI in the Mobile Marketing Space?

Chris Brassington | Posted 10.21.2009 | Technology

Read More: Chris Brassington, Marketing, Roi, 2ergo, SMS Messaging, Mobile, Mobile Marketing, Year of the Mobile, Messaging Campaigns, Direct Marketing Association, Marketing Technology, Technology News
Chris Brassington

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?

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Farewell to the Sunday Circular?

Chris Brassington | Posted 09.25.2009 | Business

Read More: Scarborough Research, Chris Brassington, Newspapers, Digital Coupons, 2ergo, Mobile, Sunday Circular, Smartphones, Mediapost, Active Media Technologies, Mobile-Couponing, Text Messaging, Business News
Chris Brassington

Now that our world has gone from print to digital and increasingly mobile, is the Sunday circular as relevant or as useful as it was in the past?

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College Football's Camera Troubles: Cell Phones, Social Networking Plague Sports Stars

Nytimes.com | Posted 11.17.2009 | Technology

Read More: College Athletes, College Sports, Social Networking, College, Mobile, Football, Mobile Phones, Tim Tebow, College Football, Facebook, Technology, Technology News

For all the images of marching bands, cheerleaders and raucous student fans associated with college football, the romantic notion of a quaint campus l...

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A Mobile Connection for the Hispanic Community

Jonathan Spalter | Posted 11.15.2009 | Politics

Read More: Cell Phones, Hispanic, Broadband, Hispanics, Mobile Broadband, Health Care, Mobile, Politics News
Jonathan Spalter

Hispanics account for more minutes used and for a higher percentage of cell-phone ownership than other ethnic groups, despite their comparatively lower incomes.

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English Speaking Hispanics Lead in Mobile Internet Growth...

Chris Brassington | Posted 09.12.2009 | Business

Read More: Mobile Marketing, Chris Brassington, Fox Sports en EspañOl, Mediaweek, Mobile, 2ergo, Mobile Internet, Internet, Paul Laureano, Cell Phones, T-Mobile, Cell Phone Usage, Marketing Trends, Toyota, AT&T, Sprint, Cell Phone Voters, Ford, TV Advertising, Brand-Marketing, Advertising Campaigns, Online Advertising, Internet Advertising, Advertising Age, Viral Marketing, Business News
Chris Brassington

"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."

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Five Mobile Marketing Tips

Chris Brassington | Posted 08.30.2009 | Business

Read More: Chris Brassington, Mobile Marketing, Business, 2ergo, Mobile, Marketing, Mobile Phones, Business News
Chris Brassington

Mobile is used increasingly as a productivity tool, but also as a source of entertainment. Offers designed to drive a mobile response must carry with them an inherent sense of value or urgency.

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The Digital Divide: Is Mobile Technology Closing the Gap?

Jonathan Spalter | Posted 08.24.2009 | Business

Read More: Smartphones, Wireless, 4g, Mobile, Internet, Mobile Phones, Business News
Jonathan Spalter

African Americans are the most active users of the mobile Internet -- and their use of it is also growing the fastest.

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Mobile Apps Which Keep Business Owners from Pumping Gas

Neal Rodriguez | Posted 08.20.2009 | Business

Read More: Mobile, Technology, Business News
Neal Rodriguez

Deciding on business spend during a recession could make any CFO, budget planner or small business owner jump off the Golden Gate. You need to smack y...

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LobbyBlog

Posted 09.23.2009 | Business

Read More: Transparency, Environmental Policy, Lobbying, Bank Reform, Health Care Reform, Mobile, Business News

Click here for the latest from the new and improved LobbyBlog! August 29, 2009 WALL STREET PLANS DELAY TACTICS TO FIGHT DERIVATIVES OVERHAUL The Oba...

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Global Tele-Offices: An Answer to Working Through the Recession

Cameron Sinclair | Posted 05.10.2009 | Business

Read More: Office, Global Nomads, Recession, Digital Lifestyle, Mobile, Working Life, Uk, London, Telecommuting, Business News
Cameron Sinclair

We are part of a growing group of professionals who circle the globe working in an agile manner, using social networks and email as a main means of communication.

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"Wireless Woodstock" Comes to Washington

Jonathan Spalter | Posted 02.22.2009 | Business

Read More: Sms, Qik, Mobile, Wireless Woodstock, Wireless, Photobucket, Friendfeed, Inauguration, Text Messaging, Business News
Jonathan Spalter

In addition to the inauguration staff, there's one more group that deserves to take a bow: tens of thousands of mobile users who gave the nation a unique view of a great event.

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71.5 Million Americans Tune In For Election Coverage: MediaBytes with Shelly Palmer November 6, 2008

Shelly Palmer | Posted 12.07.2008 | Media

Read More: Google, Election 2008 Coverage, Election Night, Mobile, Jerry Yang, Jurassic Park, Sprint, Broadcast, Mediabytes, Carl Icahn, Yahoo, Department of Justice, Cable, Nfl, Shelly Palmer, Barack Obama, Media News, Technology, Michael Crichton, Media News
Shelly Palmer

Analysts estimate that nearly 71.5 million viewers tuned in to watch election coverage Tuesday night. ABC bested NBC as the most watched broadcast n...

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Carticipate iPhone Mobile Social Network Ride Sharing Application

George Spyros | Posted 11.16.2008 | Green

Read More: Iphone, Software, Video, Ride Sharing, Mobile, Car Pooling, Transportation, Carticipate, Green News
George Spyros

For your next automobile ride, will you meet the call to join in and Carticipate? Carticipate is the first location-based mobile social network appl...

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Apple Plunges After Downgrades

Silicon Alley Insider | Dan Frommer | Posted 10.30.2008 | Business

Read More: Apple, Finance, Mobile, Computers, Consumer Electronics, Personal Finance, Digital Devices, Apple Stock, Business News

Apple (AAPL) shares are down 14% to around $110 -- their lowest since May, 2007 -- after Morgan Stanley and RBC both downgraded the stock this morning...

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iPhone Game Developer Quits Job After Making Bank

Silicon Alley Insider | Vasanth Sridharan | Posted 10.23.2008 | Business

Read More: Apple, Mobile, iPhone 3G, Iphone, Digital Devces, Technology, Internet Companies, Business News

Steve Demeter developed the iPhone puzzle game Trism as a side project, but now he's quitting his day job. Why? Because he says he's generated $250,00...

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