Every moment of life is an opportunity to create the name we make for ourselves. It is the hardest to sustain, and the most important to discover.
I would strongly urge the NCAA to take back some branding equity building control and start thinking about how these haphazard groupings of schools will affect their brands -- and its own organization -- in the long run.
I signed the letter "Christina." I had never used that name before and it seemed so alien to me as my hand forced the signature. Yet, when Sarah called me one month later asking for Christina, I answered "this is she" without hesitation.
If Shakespeare is less prominent on the stage, perhaps it is best to not fly him as the company banner, especially since conventional wisdom holds that many people find the works of the playwright to be difficult and off-putting, a perception aided by years of dull literature teachers in secondary schools.
Written by Pamela Redmond Satran for Nameberry In our best fantasies, here's how we name our babies: MOM-TO-BE: Darling, I just love the names S...
What we name our children speaks a lot more about where we are emotionally at the time than where they may be headed in the future, and therein lies the problem.
As anyone who ever took grade-school chemistry knows, elements are the building blocks of the universe. Do you really want to be built out of livermorium or flerovium? I didn't think so.
If you're in the process of naming your company, or even a new product or service, there are a number of factors to consider -- not least of which is how the name translates into the world's major languages used in commerce.
Just as protecting one's good brand name requires attention, companies need to also be aware of how their name is being used -- and recognize when it may be time to get a little friendlier.
Lots of pundits took their potshots at the iPad as it was first coming to market in early last year. Now, a year later, with Apple reportedly having sold 15 million of the devices, no one's laughing.
Even if we rebel against them, our names can seem like a kind of map of our persona, a map that defines how we are separate from others.
Individuality emerged as a project -- starting with naming -- of creating an identity for children.
All the Campbell's wanted was a birthday cake for their little Aryan, Adolf Hitler, who turned 3 last week. But, sadly, they just don't teach cake-writing in white supremacy class anymore.
The New York City Department of Health and Mental Hygiene says the most popular name for boys last year was Michael, according to its 2006 baby name d...
