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Pro-Logo: Can Global Brands Become a Force for Good?

Matt Browne | Posted 05.09.2012 | Business
Matt Browne

If better working conditions, sustainable production, or ethical supply chains are ways in which a brand can enhance its reputation, appeal and value, then doing good globally can be good for business.

How Corporate Branding Is Taking Over America

Naomi Klein | Posted 05.25.2011 | Books
Naomi Klein

I'm not trying to understand what is happening at the mall but rather at the White House -- first under the presidency of George W. Bush and now under Barack Obama, the first US president who is also a ­superbrand.