iOS app Android app

Native Advertising

Introducing Earned, Owned and Paid Native Content Discovery

Chad Pollitt | Posted 12.04.2014 | Business
Chad Pollitt

More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor.

Truly a Lady

Paula Gordon | Posted 12.03.2014 | Media
Paula Gordon

Meeting P.D. James made me rethink my aversion to titles I associate with monarchy. She was an authentic lady long before she was a Lady. She earned that title, of course, which made the honorific sweeter.

How Programmatic Media Buying Is Saving The Banner Ad

Dean Jayson | Posted 11.26.2014 | Media
Dean Jayson

Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as Farhad Manjoo did in a piece for the New York Times earlier this month? TV is dead, Print is dead, and as Mr. Manjoo suggested, the banner is dead, proclaim technology and media reporters!

Global Digital Media Factbook 2014-15 Helps Firms Strategize

Magda Abu-Fadil | Posted 10.28.2014 | Media
Magda Abu-Fadil

How can media firms strategize, plan budgets, and decide where to allocate their resources effectively?

Native Programming: Why Killer Content Is Crucial

Gian LaVecchia | Posted 11.29.2014 | Media
Gian LaVecchia

The pressure to create memorable, authentic native programming that emotionally connects, converts, and energizes will only increase -- and the most nimble, creative, and opportunistic brands will be best positioned to thrive.

Don't Ruin the Web: Two Rules for Responsible Native Advertising

J.S. McDougall | Posted 11.02.2014 | Business
J.S. McDougall

"Native Advertising" is a fancy way of saying "advertising that masquerades as content." The buzzword itself has been steadily growing in popularity in the web-marketing world since it evolved away from its less dressed-up cousin: "sponsored content."

As 'Time' Goes By

Magda Abu-Fadil | Posted 10.31.2014 | Media
Magda Abu-Fadil

Is my one-time favorite magazine going the way of the dodo bird? What's to become of TIME after it was cut loose from a corporate tether tied to a sought-after prize?

NICHE and Vine Star @Robbyjayala Join #AOLBUILD

AOL BUILD | Posted 09.28.2014 | Business
AOL BUILD

Gino DePinto, AOL BUILD Catch AOL BUILD with Niche-ers Darren Latchman & Rob Fishman along with the Vine star with over 3 million followers, the o...

So You Want to Start An English-Language News Site?

Magda Abu-Fadil | Posted 08.25.2014 | Media
Magda Abu-Fadil

Friends and acquaintances across the Middle East/North Africa region often ask for advice on matters related to journalism, media in general, ethics, and how to prepare young people for this very exciting and ever-changing field.

How Native Advertising Is Redefining the Digital Marketing Landscape

Danny Wong | Posted 08.21.2014 | Business
Danny Wong

Is native advertising evil? and is it more than just the latest fad in an industry, ironically, dying for attention? As controversial is it may be, I can think of dozens of other things more worthy of the label "evil." Native advertising doesn't even come close. Also, as trendy as it may seem, branded content is here to stay.

Newsroom Mantra? "We Should Be in the Relationship Business"

Magda Abu-Fadil | Posted 08.16.2014 | Media
Magda Abu-Fadil

We should be in the relationship business, said media guru Jeff Jarvis, suggesting our longstanding mantra that content is king needs revisiting. Cre...

What's the Deal with Native Advertising?

Danny Wong | Posted 07.20.2014 | Business
Danny Wong

Select advertisers and publishers are giving native advertising a bad rep. But neither party can entirely be blamed for this. Their needs are in constant conflict.

3 Massive Problems with Digital Publishing Today

Danny Wong | Posted 07.12.2014 | Business
Danny Wong

In order to avoid publishers blindly attempting to preempt the future, it is worth critically asking: What will (and should) happen in order for publishers to be successful, long-term?

11 Surprising Stats That Demonstrate Native Advertising's Value to Marketers

Danny Wong | Posted 07.06.2014 | Business
Danny Wong

We should all be optimistic about how native ads will impact consumers, brands and publishers. It's time everyone started caring and put more effort into making this work.

28 Throwback Examples of Native Advertising

Danny Wong | Posted 07.02.2014 | Business
Danny Wong

Native advertising dates further back than you think. Years ago, lots of big publishers and many even bigger brands were doing it, but no one called it native advertising. Bloggers, journalists and advertisers referred to it by a different name: Sponsored Content.

Go Plant Your Magazine!

Magda Abu-Fadil | Posted 06.13.2014 | Media
Magda Abu-Fadil

Go plant your magazine! That's right. Belgian magazine Humo embedded flower seeds in one of its editions, telling readers to simply bury the page in ...

Brands Rise as Media Companies

Daniel Newman | Posted 05.06.2014 | Business
Daniel Newman

It's the latest craze, the emerging brand-sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn't feel "Salesy."

Let's Brand the Weather

Drew Kerr | Posted 04.14.2014 | Media
Drew Kerr

Let's pretend the weather map is Buzzfeed, Mashable or Huffington Post -- advertisers should pay for the naming rights of major weather patterns.

Digital Innovators: Editorial Is Where Influence Is Earned Said McMurry/TMG CEO

Brian Honigman | Posted 03.09.2014 | Technology
Brian Honigman

As an agency focused solely on content marketing, McMurry/TMG has the opportunity to identify trends in content and its distribution across various industries. Their perspective helps better inform their existing client work, but also where content is heading for the future.

7 Native Content Campaigns That Rocked 2013

Tessa Gould | Posted 03.02.2014 | Business
Tessa Gould

The banter around native advertising, and more specifically native content publishing, reached fever pitch this year. Every man and his dog had a view on how it should be defined, measured, labeled, scaled and priced. And while the the jury may still be out on a number of these issues, one thing we do know here at HuffPost Partner Studio is bloody good native content when we see it.

Houghton Mifflin Just Called Dell a Publisher

Stephanie Losee | Posted 12.09.2013 | Media
Stephanie Losee

Can paid media still support traditional media if it's not advertorial?

Toward (Re)Defining Native Advertising

Fahad Khan | Posted 09.03.2013 | Technology
Fahad Khan

Unfortunately, for publishers and content aggregators, I do not see how native advertising, however you define it, will scale. Unless one of the major marketing platforms comes to rescue.

Mobile Has Gone Native: The Next Phase of Advertising Is Here

Ken Willner | Posted 09.22.2013 | Technology
Ken Willner

Gone are the days of traditional advertising, the new mobile frontier is demanding that consumers and advertisers shift their online habits to the sma...

The Native Ad Controversy

Richard Tso | Posted 08.03.2013 | Media
Richard Tso

Consumers are sick of the status quo and brands want more vehicles for advertising beyond the shallow banner ad. Publishers are finally catching on.

Four Myths About Content Syndication

Stefan Deeran | Posted 10.18.2013 | Media
Stefan Deeran

As digital marketers continue to move into a space traditionally owned by publishers, they are likely to seek out best practices, tips and previous examples of what works and what hasn't. One surefire way to bulk up your audience is to leverage syndicated and licensed third-party content.