Criticized by ad buyers in recent years for its lack of success in launching new scripted fare, NBC is taking five of its prime-time hours out of cons...
Advertising Age | Ira Teinowitz | Posted 06.27.2008 | Media
Those tuning in to NBC Sports' Olympics coverage this year will see spots from General Motors, McDonald's, Budweiser, Nike and -- just maybe -- Sen. B...
New York Times | Stuart Elliott | Posted 04.10.2008 | Media
AS NBC looks to the future of its prime-time programming -- shifting to a 52-week schedule from a calendar that runs from September through May -- the...
Reuters | Posted 03.28.2008 | Business
Fourth-ranked broadcaster NBC has quietly begun reimbursing advertisers an average of $500,000 each for failing to reach guaranteed ratings levels, th...
Ad Week | John Consoli | Posted 03.28.2008 | Business
NBC has quietly begun reimbursing advertisers for fourth-quarter prime-time ratings shortfalls, averaging about $500,000 per advertiser, according to ...
AdAge | Brian Steinberg and Andrew Hampp | Posted 06.05.2009 | Media