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NBC's Troubles with "Harry" (Or, Why Don't Advertisers Like "Old" People?)

Ed Martin | Posted 07.21.2012 | Entertainment
Read More: Harry's Law, NBC Demographic, Harry's Law Demographic, Harry's Law NBC, NBC Advertisers, Harry's Law Canceled, Advertisers NBC, Entertainment News
Ed Martin

The trouble with Harry's Law, as NBC noted, was that its audience was unmanageably older-skewing, even though it was much larger than that of many other television shows.

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NBC: Jay Leno Is "Advertiser-Friendly," Willing To Do Live Commercials

AdAge | Brian Steinberg and Andrew Hampp | Posted 05.25.2011 | Media
Read More: Jay Leno Advertisers, Nbc, NBC Advertisers, Jay Leno, NBC Infronts, Media News

Criticized by ad buyers in recent years for its lack of success in launching new scripted fare, NBC is taking five of its prime-time hours out of cons...

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Obama Shops NBC Olympic Ad Packages

Advertising Age | Ira Teinowitz | Posted 05.25.2011 | Media
Read More: Obama, NBC Advertisers, Olympics Advertisers, Beijing Olympics, Olympics Ads, Barack Obama, Olympics, Media News

Those tuning in to NBC Sports' Olympics coverage this year will see spots from General Motors, McDonald's, Budweiser, Nike and -- just maybe -- Sen. B...

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NBC To Let Advertisers Help Develop Scripts

New York Times | Stuart Elliott | Posted 05.25.2011 | Media
Read More: Nbc, NBC Advertisers, NBC Liberty Mutual, Liberty Mutual, NBC Sponsored Programs, Media News

AS NBC looks to the future of its prime-time programming -- shifting to a 52-week schedule from a calendar that runs from September through May -- the...

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NBC Refunds Advertisers Due To Ratings Shortfalls

Reuters | Posted 05.25.2011 | Business
Read More: Nbc, NBC Advertisers, NBC Ratings, NBC Network, Primetime Ratings, Business News

Fourth-ranked broadcaster NBC has quietly begun reimbursing advertisers an average of $500,000 each for failing to reach guaranteed ratings levels, th...

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NBC Quietly Refunds Unhappy 4Q Advertisers

Ad Week | John Consoli | Posted 05.25.2011 | Business
Read More: Writers Guild of America Strike, Writers' Strike, Celebrity Apprentice Reality Television, Nbc, WGA Strike, NBC Advertisers, Writers' Strike News, Business News

NBC has quietly begun reimbursing advertisers for fourth-quarter prime-time ratings shortfalls, averaging about $500,000 per advertiser, according to ...

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