Ladies, Do you want to increase your lifetime earnings by up to $1 million? "Negotiate your salary," states the popular book Women Lead. However wom...

Studies find women often don't ask for more compensation, and when they do, they often get less than men do. Why don't they ask for more? They realize they pay a social cost for asking -- a cost men don't pay.

In business, if a buyer gets a unilateral concession from a vendor, the vendor figures it out and then seeks "revenge" as the offended party. Once they feel they have been misled or duped, they want to get even. Sound familiar?

Don't be afraid to ask for something you desire: While it won't always be given, if you never even make the attempt, you'll never get what you want.

Next time you find yourself on the other side of a "he just doesn't get it" debate, try reframing the conversation in the context of a larger purpose.

There are great cultural traditions that are rich, distinctive, and historically deep in virtually all parts of the world, and that have "identities" we can recognize, but that also exhibit multiple differences and divisions that create a jumble of identities within them.