The most elemental (and often most difficult) aspect of a job search is to precisely and powerfully describe who you are, what you're going for and how you can contribute. These three elements comprise the foundation of your branding campaign and form an integral component to each of the ways you will be presenting yourself to potential employers.
But the truth is, there's a huge roadblock that paralyzes our growth in its tracks. No, I'm not talking about being denied a loan from a bank, not getting a contract or even receiving a bad review on Yelp. Rather, small business owners are plagued with fears the size of a mustard seed, which grow, paralyze and harm their business growth.