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Nielsen Media Research

Coalition For Innovative Media Measurement: Networks, Advertisers Form Alternative Ratings System

AP | DAVID BAUDER | Posted 11.11.2009 | Media

Read More: Nielsen Media Research, Coalition for Innovative Media Measurement, Ratings, Nielsen Ratings, Nielsen, CIMM, Media News

NEW YORK — Fourteen media companies said they are joining forces to fund new ways to track viewership of television programming throughout vario...

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Ratings Rumble: Media Consortium To Challenge Nielsen's Dominance

Financial Times | Posted 09.13.2009 | Media

Read More: Nielsen Challenged, Nielsen Media Research, Nielsen Ratings, Nielsen, Media News

Top US media companies and marketers have created a consortium to challenge the dominant force in TV audience measurement. Nielsen controls the mea...

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Fox Exec Takes On Nielsen

Variety | Posted 06.19.2009 | Media

Read More: Tony Vinciquerra, Nielsen Media Research, Fox, Fox Nielsen, Nielsen, Media News

Fox Networks Group chairman and CEO Tony Vinciquerra is taking on ratings giant Nielsen Media Research. Vinciquerra told Daily Variety he's frustra...

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Twitter Not For Sale!?: MediaBytes with Shelly Palmer May 7, 2009

Shelly Palmer | Posted 06.07.2009 | Media

Read More: Janet Mcgregor, bit.ly, David Rehr, Nielsen Media Research, Twitter, Shelly Palmer, Kindle DX, Tinyurl, News Corp, New York Times, Media News, Nab, Mediabytes, Rupert Murdoch, Amazon, Media News
Shelly Palmer

Twitter has switched default URL shorteners from Tinyurl to Bit.LY, Amazon unveiled the big screen Kindle DX, News Corp operating income fell 72% during the first quarter, and more.

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Nielsen Advertising Survey: Marketing Is Key

Nielsen Wire | Posted 04.19.2009 | Business

Read More: Nielsen Advertising Survey, Adveritising Consumer Confidence, Nielsen Media Research, Nielsen Ratings, Nielsen, Consumer Confidence Advertising, Business News

At a time when financial institutions are pulling back on their advertising, a new study from Nielsen IAG shows that consumer confidence in the long-t...

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TV Watchers and the Watchers Who Watch Them

Patricia Draznin | Posted 08.13.2008 | Entertainment

Read More: Television, Nielsen Ratings, TV Ratings, Nielsen Household, Nielsen Media Research, Entertainment News
Patricia Draznin

Up until last Tuesday, I assumed that my cable service transmitted a signal that could detect WHEN I was watching, WHAT I was watching, what I was EATING, and that it was my third piece.

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Nielsen Tries To Track Beyond The Tube

The New York Times | Louise Story | Posted 03.28.2008 | Media

Read More: Nielsen Tracking, Television, Nielsen Privacy, Nielsen Household, Nielsen Media Research, Nielsen Ratings, Nielsen, Nielsen Tv, Media News

Being part of a "Nielsen household" has long been a point of pride for people whose television habits are monitored by the Nielsen Company. In exchang...

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"American Idol" #1 (And #2) In 2007 Ratings

New York Times | Brian Stelter | Posted 03.28.2008 | Media

Read More: American Idol Ratings, Nielsen Ratings 2007, American Idol, Nielsen Media Research, TV Ratings 2007, Media News

This may not come as a big surprise, but it's interesting nonetheless: The most popular television series of 2007, according to an analysis by Nielsen...

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Fewer People Watching Broadcast Television

CNN/Money | Paul R. La Monica | Posted 03.28.2008 | Media

Read More: Nbc, Abc, Nielsen Media Research, Cbs, Disney, Television Ratings, Media News

Good news for ABC and NBC. According to figures from Nielsen Media Research, the Disney (DIS)-owned network, which finished in third place with total ...

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Nielsen Ratings To Triple Sampling Audience

AP | David Bauder | Posted 03.28.2008 | Media

Read More: TV Ratings, TV Viewership, Nielsen Media Research, Nielsen Ratings, Media News

The company that measures TV viewership announced a significant expansion Wednesday, saying it would triple the number of "Nielsen families" over the ...

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