Once upon a time, the Nielsen rating system mattered. Not any longer. What matters now is fans and buzz. What matters in the digital age is is tribes and Twitter.
The big question for the future is: Will younger voters remain Democrats as they grow older or, when they become fogies, will they also become Republicans?
NEW YORK -- The company that measures television viewership said Thursday it will soon begin counting people who watch programming through broadband i...
The way you watch TV is changing and the Nielsen ratings system will finally change along with it. According to The Hollywood Reporter, Nielsen plans ...
Nielsen supports many diverse local and national groups and ethnic organizations to ensure it is providing its clients with a thorough understanding of what consumers watch and buy.
Curry tearfully told her viewers: "I'm sorry I didn't make it across the finish line." That's not true, she got to the anchor chair and here's where the mystery gets interesting. Ann Curry cannot be blamed for the current Today Show ratings problem.
Based on my experience, keeping a Nielsel diary is a well-meaning but imperfect measuring system that suggests advertisers may be rolling the dice when they pay for ads designed to reach a particular audience.
It's astonishing that with all the technology available to us a more definitive method for measuring the popularity of TV shows hasn't been established.
Mark Zuckerberg may think that Facebook's recurrent privacy flaps haven't much affected the sometimes anti-social social network, but they represent a huge potential threat to what he has built.
In 2010, I met Maria Arena Bell in New York at a going away party hosted by Suzanne Geiss for Jeffrey Deitch, before he was to head west and take up h...
NEW YORK -- Viewers gave CBS the week's most-watched show along with 21 others in the top 30 ranking.
Fox was represented only by its two editions of...
Fans of shows like "Glee," "Modern Family" and "The Good Wife" helped television broadcasters reach a new milestone, as a new Nielsen study revealed t...
When it aired on television from 2003 to 2006, "Arrested Development" was a ratings disaster. The beloved Fox comedy's second season averaged out at a...