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Product Failure

Irene Zutell | Posted 12.10.2009 | Media

Read More: George Carlin, Advertising, Nike, Gossip, Tiger Woods, Celebrity, Scandal, Tiger Woods Affairs, Babe Ruth, Media News

The riddle is this: Who but a child less than years of age would buy a sweater, a watch or an SUV because Tiger Woods -- or any celebrity -- endorsed that product?

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Tiger - and All the Other Untrustworthy Marketing Spokesboys

Richard Laermer | Posted 12.09.2009 | Sports

Read More: Mike Tyson, Barry Bonds, Pepsi, San Francisco Chronicle, Nike, Michael Vick, David Beckham, Tiger Woods, Marketing Research, Kobe, Sports Marketing, Sammy Sosa, Sports News, Giambi, Posh Spice, Steroid Allegations, Tmz, Sports News

The final stop in my tour of poorly-timed sports marketing missteps: the soon-to-be-boring soap opera of Tiger and his lillies. Woods was an untouchable until a mere two weeks ago; now sports marketers don't what to do with him.

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The Relative Importance of Being Able to Hit a Ball into a Hole

Josh Schrei | Posted 12.08.2009 | Sports

Read More: Sports, Marriage, Golf, Cheaters, Nike, Tiger Woods, Lord of the Rings, Elin Nordegren, Cheating, Commitment, Valor, Sports News

Why is Tiger Woods the brand necessary? Why are the slo-mo shots of his on-course triumphs, set to Beethoven's swelling symphonies, so essential to us as a nation?

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Mind Rape

B. Jeffrey Madoff | Posted 12.08.2009 | Media

Read More: Tiger Woods Affair, Golf, Rape, Nike, Sean Hannity, McCain Palin, Jon and Kate Gosselin, Sarah Palin, Tiger Woods, Levi Johnston, Tareq and Michaele Salahi, Fox News, Going Rogue, Jon and Kate Plus 8, Media News

Maybe the Salahi's will crash a Palin book signing, if they can get past the huge crowds of women who had an affair with Tiger Woods.

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Is Tiger Woods at Risk of Losing His Endorsement Contracts?

Jeremiah Reynolds | Posted 12.06.2009 | Sports

Read More: Infidelity, Golf, Endorsements, Sports Sponsorship, Nike, Tiger Woods, Gatorade, Cheating, Scandal, Sports News

Tiger Woods earned an estimated $105 million from sponsorships last year. Could his future earnings from endorsements be at risk?

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More to Deal with Than Just Climate: 25 Years Since Bhopal Disaster

Andrew Winston | Posted 12.03.2009 | Green

Read More: Toxic Chemicals, Bhopal, Dupont, Copenhagen 2009, Pollution Prevention, Reach, Baby Bottles, Nike, Responsible Care, Bpa, Climate Change, SC Johnson, Toxics Release Inventory, Hp, Rohs, Green News

The issue of toxicity and chemicals is one that lies somewhat separate from the climate discussion. While it gets lost in the shuffle sometimes, the pressure on companies to deal with it just keeps rising.

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A Tiger's Tale: Unwrapping the Reality

Andrew Brandt | Posted 12.03.2009 | Sports

Read More: Michael Jordan, Kobe Bryant, Alex Rodriguez, Charles Barkley, Nike, Andre Agassi, Tiger Woods, Sports News

The catching of the Tiger by the tail has exposed one of the last citadels of what some of us hoped to be a perfect role model in sports.

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Deeply In The (RED) This World AIDS Day

James Boyce | Posted 12.01.2009 | Impact

Read More: World AIDS Day, Nike, Bono, Impact News

It might not seem like much, buying an iPod, or a cup of coffee at Starbucks, but collectively, we have done an amazing thing.

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Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 11.11.2009 | World

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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Digital: Beyond Our Control, But Within Our Reach

Chris Curtin and Bob Greenberg | Posted 11.10.2009 | Media

Read More: Digital Experience, Digital Media, Twitter, Nike, Publishing Industry, Advertising, Digital Advertising, Hewlett Packard, Consumer Spending, Youtube, Fiat, Publishers, Okrut, Telemarketing-Campaigns-Iowa, Media News

Marketers should create campaigns and branded platforms that explain how to get more value out of products, and "why" someone should have them in the first place.

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Marcus Jordan Could Cost College Millions Over Dad's Shoes

AP | Posted 10.22.2009 | Chicago

Read More: Sports, Marcus Jordan, Marcus Jordan Adidas, Michael Jordan, Nike, Adidas, Air Jordan, Marcus Jordan Central Florida, University of Central Florida, Chicago News

ORLANDO, Fla. — A fight over the shoes Michael Jordan's son will wear at the University of Central Florida could cost the school financially. F...

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US Chamber of Commerce Hates "Buy America" Slogan

Mike Papantonio | Posted 10.21.2009 | Business

Read More: Air America, Pap Attack, Apple, Nike, Buy American, Tom Donahue, Union, GoLeft.Tv, Golefttv, Chamber of Commerce, Global Warming, Ring of Fire, Climate Change, Business News

The organization that use to represent small business interests has morphed into a lapdog that serves a new master. That master is international mega-corporations.

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Mohawk Paper Joins Chamber of Commerce Exodus

Brendan DeMelle | Posted 10.20.2009 | Green

Read More: PG&E Corp, Apple, Nike, Pseg, Climate Change, Chamber of Commerce, Mohawk Paper, Levi Strauss, The Yes Men, Green News

The Chamber has been losing members -- real members out of its actual 300,000 or less total -- at a rate of several each week lately.

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US Chamber's Influence and Credibility on the Decline

Pete Altman | Posted 10.21.2009 | Green

Read More: Pseg, Duke, Toyota, Ge, Nike, Exelon, Levistrauss, Pnm, Microsoft, Entergy, Seventhgeneration, Johnson&johnson, Shell, PG&E, Sanjosechamberofcommerce, Uschamberofcommerce, Alcoa, Sanfranciscochamber, Green News

One reason for the Chamber's decline may be the result of what the Chamber's positioning communicates to businesses and lawmakers alike.

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Obama Could Use Another Pair of Athletic Shorts

Danny Groner | Posted 10.20.2009 | Style

Last week's photo of President Obama stuffing Reggie Love during a pick-up basketball game was the latest in a series of photos taken of the president playing in pants instead of shorts.

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The Incredible Shrinking U.S. Chamber of Commerce

Brendan DeMelle | Posted 10.15.2009 | Green

Read More: Pseg, MacAndrews & Forbes Holdings, PG&E Corp, Apple, Nike, PNM Resources, Exelon, U.S. Chamber of Commerce, Silicon Valley Leadership Council, Climate Legislation, Tom Donohue, Steven Chu Energy Secretary, Levi Strauss, Green News

It turns out that the U.S. Chamber of Commerce only has 300,000 members, not the more than 3 million it claimed to represent just a day ago.

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Nike's Phil Knight Is No Revolutionary

Jim Keady | Posted 10.19.2009 | Impact

Read More: Nike, Sweatshops, Forbes 400, Phil Knight, Impact News

Nike's founder topped the Forbes 400 Revolutionaries list. What Forbes failed to mention is that Knight grew his fortune on the backs of the abject poor.

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The US Chamber's Continuing Climate Credibility Crisis

Pete Altman | Posted 10.14.2009 | Green

Read More: Pseg, Duke, Ge, Nike, Exelon, Levistrauss, Pnm, PG&E, Microsoft, Entergy, Sanjosechamberofcommerce, Johnson&johnson, Uschamberofcommerce, Alcoa, Green News

If the media briefing late last week was supposed to make things better for the U.S. Chamber of Commerce in the face of an onslaught of major defections over its climate extremism, it didn't.

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Turning Up the Pressure on the U.S Chamber of Commerce

Josh Nelson | Posted 10.13.2009 | Green

Read More: Nrdc, General Electric, Ed Markey, South Carolina Small Business Chamber of Commerce, President Obama, Employee Free Choice Act, PNM Resources, Accce, San Jose Chamber of Commerce, Alcoa, Climate Change, Americans With Disabilities Act, New Yorker, Apple, Nike, Kevin Grandia, Adam Green, Consumer Financial Protection Agency, PG&E, Blue America, American Coalition for Clean Coal Electricity, Microsoft, Johnson & Johnson, Politics, Service Employees International Union, Exelon, CREDO Mobile, Global Warming, Family and Medical Leave Act, Political News, Steven Chu, Efca, Natural Resources Defense Council, Duke Energy, Health Care, Chamber of Commerce, Senator Graham, Frank Knapp, Levi Strauss, Move On, Seiu, Entergy, Psef, Green News

Companies should only be members of the Chamber of Commerce if they support hyper-conservative anti-regulatory policies across the board, and aren't afraid to show it.

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Climate Controversy Damages Chamber's Reputation

Pete Altman | Posted 10.13.2009 | Green

Read More: Duke, Ge, Nike, Exelon, PG&E, Microsoft, Entergy, Alcoa, Pseg, San Jose Chamber of Commerce, Pnm, Levi Strauss, Johnson & Johnson, US Chamber of Commerce, Green News

The Chamber's tone-deaf response to the situation is contributing to reputation damage that is hurting the organization's credibility.

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When Will Nike "Just Do It" On The Sweatshop Issue?

Jim Keady | Posted 12.02.2009 | Impact

Read More: Jim Keady, Team Sweat, Nike, Sweatshops, Impact News

Twelve years ago I got involved in the fight to end Nike's sweatshop abuses. Nike has consistently lied about working conditions and many consumers, even so-called progressives, believe that Nike "fixed those sweatshop problems." They did not.

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Nike Denies It Has Re-Signed Michael Vick, One Day After Vick's Announcement

Sam Gustin | Posted 12.01.2009 | Business

Read More: Nike, Michael Vick, Business News

Nike has sacked Philadelphia Eagles backup quarterback Michael Vick, contradicting the player's agent who said on Wednesday that the shoe giant had re...

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Nike Resigns From Chamber Of Commerce Board Over Climate Issues

The Hill's Blog Briefing Room | Posted 11.30.2009 | Green

Read More: Environment, Green Business, Nike, Nike Climate Change, Climate Change, Nike Resigns Chamber of Commerce, Nike Chamber of Commerce, Green News

The Nike corporation said Wednesday it would abandon its position on the board of the U.S. Chamber of Commerce, citing differences with the business g...

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