I often feel that when an innovation is successful, I can't imagine life without it. I feel like that about many of the products and services from companies that made Fast Company's World's 50 Most Innovative Companies list.
Sending Tiger into the world with a 24/7 sex cop may successfully entomb him as a prisoner of desire. It may save his marriage. But, much more to the point, it will save the crazy huge profit Tiger generates for Nike.
"Once we heard Tiger's claim 'My wife never attacked me' said a GM spokesperson, "it was obvious that the vehicle itself must be at fault. Sports celebrities are attracted to Cadillac Escalades like magnets, and apparently so are golf clubs."
I'm not trying to understand what is happening at the mall but rather at the White House -- first under the presidency of George W. Bush and now under Barack Obama, the first US president who is also a superbrand.