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Is Lebron James Changing Numbers to Sell More Merch?

Damien Hoffman | Posted 05.25.2011 | Sports
Damien Hoffman

Lebron James filed paperwork with the NBA to change his uniform number from No. 23 to No. 6. Get ready for the merchandise explosion in both old and new Lebron James paraphernalia.

WK Interact Does Dwayne Wade Billboard (VIDEO)

Posted 05.25.2011 | New York

Despite the bad rap they get, billboards can still be impressive feats of artistic skill. Not every one of them is a giant crotch shot or ad for the ...

Innovations that Change the World

Jenny Darroch | Posted 05.25.2011 | Technology
Jenny Darroch

I often feel that when an innovation is successful, I can't imagine life without it. I feel like that about many of the products and services from companies that made Fast Company's World's 50 Most Innovative Companies list.

Weekly Mulch: Green products, green energy

The Media Consortium | Posted 05.25.2011 | Green
The Media Consortium

By Sarah Laskow, Media Consortium Blogger Ed. note: This week's Mulch is pint-sized and will run on Monday rather than Friday. We'll be back to our re...

The Best, Green Running Shoes and Clothing (PHOTOS)

Huffington Post | Lindsay Armstrong | Posted 05.25.2011 | Green

People tend to view running as a "green" sport because it is light on equipment and doesn't usually require the use of a car to get you somewhere. It'...

Empowering a Climate Change Movement, Part 5: Taking a Cool Community to Scale

David Gershon | Posted 05.25.2011 | Green
David Gershon

This is the fifth of a six-part weekly series excerpted from chapter 11 of my book Social Change 2.0: A Blueprint for Reinventing Our World. It shows ...

Tiger, Stand by Your Brand

Jesse Kornbluth | Posted 05.25.2011 | Sports
Jesse Kornbluth

Sending Tiger into the world with a 24/7 sex cop may successfully entomb him as a prisoner of desire. It may save his marriage. But, much more to the point, it will save the crazy huge profit Tiger generates for Nike.

Tiger Woods Claim Spurs Escalade Recall!

Tom Gregory | Posted 05.25.2011 | Comedy
Tom Gregory

"Once we heard Tiger's claim 'My wife never attacked me' said a GM spokesperson, "it was obvious that the vehicle itself must be at fault. Sports celebrities are attracted to Cadillac Escalades like magnets, and apparently so are golf clubs."

What's Up With the Rainforest: City Exodus Adds to Fears for Haiti Crops

James Boyce | Posted 05.25.2011 | Green
James Boyce

From the devastation in Haiti to consumer choices in Europe, our top stories this week highlight how choices affect our future.

Green Business Misconceptions Revealed: Wendy's Perceived As Greener Than Nike

The New York Times | SINDYA N. BHANOO | Posted 05.25.2011 | Green

According to a recent report, released last week by Maddock Douglas, a business consultancy based in Chicago, some companies with extensive green prac...

Why is Nike Afraid of Disclosing what their Overseas Factory Workers are Paid?

Jim Keady | Posted 05.25.2011 | Impact
Jim Keady

To date, Nike has refused to disclose this information and we are left asking, "If Nike feels confident that workers are being paid a fair wage, why are they afraid of making this information public?"

China's Senior Market: Gray Today, Golden Tomorrow

Tom Doctoroff | Posted 05.25.2011 | Business
Tom Doctoroff

Marketers must realize that, as incomes rise, the Middle Kingdom will become more modern, more international, but not more Western. Goods must be positioned in accordance with cultural imperatives.

Kobe Bryant Gun-Themed Nike Ad PHOTOS: 'I Don't Leave Anything In The Chamber'

Posted 05.25.2011 | Sports

Kobe Bryant's latest Nike ad features a brazen gun reference, just days after the NBA suspended two players (including star guard Gilbert Arenas) for ...

Kobe LeBron Nike Ad Features Gun Language

AP | BRIAN MAHONEY | Posted 05.25.2011 | Sports

NEW YORK — An advertisement featuring the NBA's two biggest superstars includes a gun reference, the same week two players were suspended for ca...

When The "Fellow Behind The Tree" Does Not Pay His Fair Share

Walid Zafar | Posted 05.25.2011 | Politics
Walid Zafar

On Tuesday, voters in Oregon overwhelmingly passed ballot initiatives approving modest tax increases on high-income earning individuals and businesses...

Davos: Nike and Partners Launch The GreenXchange

Don Tapscott | Posted 05.25.2011 | Business
Don Tapscott

In a Wednesday meeting at the World Economic Forum, Nike launched GreenXchange, an online marketplace where companies can collaborate and share ideas about sustainability.

Rafael Nadal: Bring Back the Capri Pants...Stat!

Paula Duffy | Posted 05.25.2011 | Sports
Paula Duffy

Rafael Nadal won his third-round match at the 2010 Australian Open on Friday in a four-setter against Philipp Kohlschreiber of Germany by the score of...

How Corporate Branding Is Taking Over America

Naomi Klein | Posted 05.25.2011 | Books
Naomi Klein

I'm not trying to understand what is happening at the mall but rather at the White House -- first under the presidency of George W. Bush and now under Barack Obama, the first US president who is also a ­superbrand.

Tiger Woods-Nike Update: Golf Club Line Ditches Woods

Wall Street Journal | Posted 05.25.2011 | Sports

Nike Inc. will launch new golf clubs this month without the promotional muscle of golfing great Tiger Woods. That will be a challenge for the sport...

Tiger Woods Is So, So, So Much Bigger Than Golf

Matthew DeBord | Posted 05.25.2011 | Sports
Matthew DeBord

Woods orchestrated a decade of deception. Nixon wasn't this good.

Mind Rape

B. Jeffrey Madoff | Posted 05.25.2011 | Media
B. Jeffrey Madoff

Maybe the Salahi's will crash a Palin book signing, if they can get past the huge crowds of women who had an affair with Tiger Woods.

Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

Mohawk Paper Joins Chamber of Commerce Exodus

Brendan DeMelle | Posted 05.25.2011 | Green
Brendan DeMelle

The Chamber has been losing members -- real members out of its actual 300,000 or less total -- at a rate of several each week lately.

The US Chamber's Continuing Climate Credibility Crisis

Pete Altman | Posted 05.25.2011 | Green
Pete Altman

If the media briefing late last week was supposed to make things better for the U.S. Chamber of Commerce in the face of an onslaught of major defections over its climate extremism, it didn't.

Tiger - and All the Other Untrustworthy Marketing Spokesboys

Richard Laermer | Posted 05.25.2011 | Sports
Richard Laermer

The final stop in my tour of poorly-timed sports marketing missteps: the soon-to-be-boring soap opera of Tiger and his lillies. Woods was an untouchable until a mere two weeks ago; now sports marketers don't what to do with him.