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When The "Fellow Behind The Tree" Does Not Pay His Fair Share

Walid Zafar | Posted 05.25.2011 | Politics
Walid Zafar

On Tuesday, voters in Oregon overwhelmingly passed ballot initiatives approving modest tax increases on high-income earning individuals and businesses...

Davos: Nike and Partners Launch The GreenXchange

Don Tapscott | Posted 05.25.2011 | Business
Don Tapscott

In a Wednesday meeting at the World Economic Forum, Nike launched GreenXchange, an online marketplace where companies can collaborate and share ideas about sustainability.

Rafael Nadal: Bring Back the Capri Pants...Stat!

Paula Duffy | Posted 05.25.2011 | Sports
Paula Duffy

Rafael Nadal won his third-round match at the 2010 Australian Open on Friday in a four-setter against Philipp Kohlschreiber of Germany by the score of...

How Corporate Branding Is Taking Over America

Naomi Klein | Posted 05.25.2011 | Books
Naomi Klein

I'm not trying to understand what is happening at the mall but rather at the White House -- first under the presidency of George W. Bush and now under Barack Obama, the first US president who is also a ­superbrand.

Tiger Woods-Nike Update: Golf Club Line Ditches Woods

Wall Street Journal | Posted 05.25.2011 | Sports

Nike Inc. will launch new golf clubs this month without the promotional muscle of golfing great Tiger Woods. That will be a challenge for the sport...

Tiger Woods Is So, So, So Much Bigger Than Golf

Matthew DeBord | Posted 05.25.2011 | Sports
Matthew DeBord

Woods orchestrated a decade of deception. Nixon wasn't this good.

Mind Rape

B. Jeffrey Madoff | Posted 05.25.2011 | Media
B. Jeffrey Madoff

Maybe the Salahi's will crash a Palin book signing, if they can get past the huge crowds of women who had an affair with Tiger Woods.

Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

Mohawk Paper Joins Chamber of Commerce Exodus

Brendan DeMelle | Posted 05.25.2011 | Green
Brendan DeMelle

The Chamber has been losing members -- real members out of its actual 300,000 or less total -- at a rate of several each week lately.

The US Chamber's Continuing Climate Credibility Crisis

Pete Altman | Posted 05.25.2011 | Green
Pete Altman

If the media briefing late last week was supposed to make things better for the U.S. Chamber of Commerce in the face of an onslaught of major defections over its climate extremism, it didn't.

Tiger - and All the Other Untrustworthy Marketing Spokesboys

Richard Laermer | Posted 05.25.2011 | Sports
Richard Laermer

The final stop in my tour of poorly-timed sports marketing missteps: the soon-to-be-boring soap opera of Tiger and his lillies. Woods was an untouchable until a mere two weeks ago; now sports marketers don't what to do with him.

A Tiger's Tale: Unwrapping the Reality

Andrew Brandt | Posted 05.25.2011 | Sports
Andrew Brandt

The catching of the Tiger by the tail has exposed one of the last citadels of what some of us hoped to be a perfect role model in sports.

Marcus Jordan Could Cost College Millions Over Dad's Shoes

AP | Posted 05.25.2011 | Chicago

ORLANDO, Fla. — A fight over the shoes Michael Jordan's son will wear at the University of Central Florida could cost the school financially. F...

The Incredible Shrinking U.S. Chamber of Commerce

Brendan DeMelle | Posted 05.25.2011 | Green
Brendan DeMelle

It turns out that the U.S. Chamber of Commerce only has 300,000 members, not the more than 3 million it claimed to represent just a day ago.

Tiger's Unplayable Lie

Mike Bonifer | Posted 05.25.2011 | Business
Mike Bonifer

Tiger can redeem himself for his audience, but he's got to want to be an authentic hero, not one playing a role. Here are five moves he (or any other burning brand) can make in that direction.

Is Tiger Woods at Risk of Losing His Endorsement Contracts?

Jeremiah Reynolds | Posted 05.25.2011 | Sports
Jeremiah Reynolds

Tiger Woods earned an estimated $105 million from sponsorships last year. Could his future earnings from endorsements be at risk?

Digital: Beyond Our Control, But Within Our Reach

Chris Curtin and Bob Greenberg | Posted 05.25.2011 | Media
Chris Curtin and Bob Greenberg

Marketers should create campaigns and branded platforms that explain how to get more value out of products, and "why" someone should have them in the first place.

US Chamber's Influence and Credibility on the Decline

Pete Altman | Posted 05.25.2011 | Green
Pete Altman

One reason for the Chamber's decline may be the result of what the Chamber's positioning communicates to businesses and lawmakers alike.

Turning Up the Pressure on the U.S Chamber of Commerce

Josh Nelson | Posted 05.25.2011 | Green
Josh Nelson

Companies should only be members of the Chamber of Commerce if they support hyper-conservative anti-regulatory policies across the board, and aren't afraid to show it.

The Chamber of Commerce and Climate Change

Joe Keefe | Posted 05.25.2011 | Green
Joe Keefe

The Chamber of Commerce is dead wrong on climate change, and dead wrong on cap-and-trade legislation.

The Relative Importance of Being Able to Hit a Ball into a Hole

Josh Schrei | Posted 05.25.2011 | Sports
Josh Schrei

Why is Tiger Woods the brand necessary? Why are the slo-mo shots of his on-course triumphs, set to Beethoven's swelling symphonies, so essential to us as a nation?

Deeply In The (RED) This World AIDS Day

James Boyce | Posted 05.25.2011 | Impact
James Boyce

It might not seem like much, buying an iPod, or a cup of coffee at Starbucks, but collectively, we have done an amazing thing.

US Chamber of Commerce Hates "Buy America" Slogan

Mike Papantonio | Posted 05.25.2011 | Business
Mike Papantonio

The organization that use to represent small business interests has morphed into a lapdog that serves a new master. That master is international mega-corporations.

Nike's Phil Knight Is No Revolutionary

Jim Keady | Posted 05.25.2011 | Impact
Jim Keady

Nike's founder topped the Forbes 400 Revolutionaries list. What Forbes failed to mention is that Knight grew his fortune on the backs of the abject poor.

Product Failure

Irene Zutell | Posted 05.25.2011 | Media
Irene Zutell

The riddle is this: Who but a child less than years of age would buy a sweater, a watch or an SUV because Tiger Woods -- or any celebrity -- endorsed that product?