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Is Lebron James Changing Numbers to Sell More Merch?

Damien Hoffman | Posted 05.25.2011 | Sports
Damien Hoffman

Lebron James filed paperwork with the NBA to change his uniform number from No. 23 to No. 6. Get ready for the merchandise explosion in both old and new Lebron James paraphernalia.

WK Interact Does Dwayne Wade Billboard (VIDEO)

Posted 05.25.2011 | New York

Despite the bad rap they get, billboards can still be impressive feats of artistic skill. Not every one of them is a giant crotch shot or ad for the ...

Innovations that Change the World

Jenny Darroch | Posted 05.25.2011 | Technology
Jenny Darroch

I often feel that when an innovation is successful, I can't imagine life without it. I feel like that about many of the products and services from companies that made Fast Company's World's 50 Most Innovative Companies list.

Weekly Mulch: Green products, green energy

The Media Consortium | Posted 05.25.2011 | Green
The Media Consortium

By Sarah Laskow, Media Consortium Blogger Ed. note: This week's Mulch is pint-sized and will run on Monday rather than Friday. We'll be back to our re...

The Best, Green Running Shoes and Clothing (PHOTOS)

Huffington Post | Lindsay Armstrong | Posted 05.25.2011 | Green

People tend to view running as a "green" sport because it is light on equipment and doesn't usually require the use of a car to get you somewhere. It'...

Empowering a Climate Change Movement, Part 5: Taking a Cool Community to Scale

David Gershon | Posted 05.25.2011 | Green
David Gershon

This is the fifth of a six-part weekly series excerpted from chapter 11 of my book Social Change 2.0: A Blueprint for Reinventing Our World. It shows ...

Tiger, Stand by Your Brand

Jesse Kornbluth | Posted 05.25.2011 | Sports
Jesse Kornbluth

Sending Tiger into the world with a 24/7 sex cop may successfully entomb him as a prisoner of desire. It may save his marriage. But, much more to the point, it will save the crazy huge profit Tiger generates for Nike.

Tiger Woods Claim Spurs Escalade Recall!

Tom Gregory | Posted 05.25.2011 | Comedy
Tom Gregory

"Once we heard Tiger's claim 'My wife never attacked me' said a GM spokesperson, "it was obvious that the vehicle itself must be at fault. Sports celebrities are attracted to Cadillac Escalades like magnets, and apparently so are golf clubs."

What's Up With the Rainforest: City Exodus Adds to Fears for Haiti Crops

James Boyce | Posted 05.25.2011 | Green
James Boyce

From the devastation in Haiti to consumer choices in Europe, our top stories this week highlight how choices affect our future.

Green Business Misconceptions Revealed: Wendy's Perceived As Greener Than Nike

The New York Times | SINDYA N. BHANOO | Posted 05.25.2011 | Green

According to a recent report, released last week by Maddock Douglas, a business consultancy based in Chicago, some companies with extensive green prac...

Why is Nike Afraid of Disclosing what their Overseas Factory Workers are Paid?

Jim Keady | Posted 05.25.2011 | Impact
Jim Keady

To date, Nike has refused to disclose this information and we are left asking, "If Nike feels confident that workers are being paid a fair wage, why are they afraid of making this information public?"

China's Senior Market: Gray Today, Golden Tomorrow

Tom Doctoroff | Posted 05.25.2011 | Business
Tom Doctoroff

Marketers must realize that, as incomes rise, the Middle Kingdom will become more modern, more international, but not more Western. Goods must be positioned in accordance with cultural imperatives.

Kobe LeBron Nike Ad Features Gun Language

AP | BRIAN MAHONEY | Posted 05.25.2011 | Sports

NEW YORK — An advertisement featuring the NBA's two biggest superstars includes a gun reference, the same week two players were suspended for ca...

Kobe Bryant Gun-Themed Nike Ad PHOTOS: 'I Don't Leave Anything In The Chamber'

Posted 05.25.2011 | Sports

Kobe Bryant's latest Nike ad features a brazen gun reference, just days after the NBA suspended two players (including star guard Gilbert Arenas) for ...

Davos: Nike and Partners Launch The GreenXchange

Don Tapscott | Posted 05.25.2011 | Business
Don Tapscott

In a Wednesday meeting at the World Economic Forum, Nike launched GreenXchange, an online marketplace where companies can collaborate and share ideas about sustainability.

When The "Fellow Behind The Tree" Does Not Pay His Fair Share

Walid Zafar | Posted 05.25.2011 | Politics
Walid Zafar

On Tuesday, voters in Oregon overwhelmingly passed ballot initiatives approving modest tax increases on high-income earning individuals and businesses...

Rafael Nadal: Bring Back the Capri Pants...Stat!

Paula Duffy | Posted 05.25.2011 | Sports
Paula Duffy

Rafael Nadal won his third-round match at the 2010 Australian Open on Friday in a four-setter against Philipp Kohlschreiber of Germany by the score of...

Tiger Woods-Nike Update: Golf Club Line Ditches Woods

Wall Street Journal | Posted 05.25.2011 | Sports

Nike Inc. will launch new golf clubs this month without the promotional muscle of golfing great Tiger Woods. That will be a challenge for the sport...

How Corporate Branding Is Taking Over America

Naomi Klein | Posted 05.25.2011 | Books
Naomi Klein

I'm not trying to understand what is happening at the mall but rather at the White House -- first under the presidency of George W. Bush and now under Barack Obama, the first US president who is also a ­superbrand.

Digital: Beyond Our Control, But Within Our Reach

Chris Curtin and Bob Greenberg | Posted 05.25.2011 | Media
Chris Curtin and Bob Greenberg

Marketers should create campaigns and branded platforms that explain how to get more value out of products, and "why" someone should have them in the first place.

US Chamber's Influence and Credibility on the Decline

Pete Altman | Posted 05.25.2011 | Green
Pete Altman

One reason for the Chamber's decline may be the result of what the Chamber's positioning communicates to businesses and lawmakers alike.

Turning Up the Pressure on the U.S Chamber of Commerce

Josh Nelson | Posted 05.25.2011 | Green
Josh Nelson

Companies should only be members of the Chamber of Commerce if they support hyper-conservative anti-regulatory policies across the board, and aren't afraid to show it.

The Chamber of Commerce and Climate Change

Joe Keefe | Posted 05.25.2011 | Green
Joe Keefe

The Chamber of Commerce is dead wrong on climate change, and dead wrong on cap-and-trade legislation.

The Relative Importance of Being Able to Hit a Ball into a Hole

Josh Schrei | Posted 05.25.2011 | Sports
Josh Schrei

Why is Tiger Woods the brand necessary? Why are the slo-mo shots of his on-course triumphs, set to Beethoven's swelling symphonies, so essential to us as a nation?

Deeply In The (RED) This World AIDS Day

James Boyce | Posted 05.25.2011 | Impact
James Boyce

It might not seem like much, buying an iPod, or a cup of coffee at Starbucks, but collectively, we have done an amazing thing.