iOS app Android app

Nike

WATCH: Blake Griffin's Funny New Ad

Posted 08.02.2013 | Sports

Meet D'arryl Drain, the scrawny shooter who knows how to get the best out of NBA superstar Blake Griffin -- even if he isn't trying to -- in a new com...

If Brands Were Shoes

Stanley Hainsworth | Posted 09.30.2013 | Business
Stanley Hainsworth

Brands are like people. So, what if? What if the brands we use and wear everyday were shoes? What would they look like? Feel like?

Tiger Signs New Endorsement Deal With Nike

Golfweek | Posted 07.17.2013 | Sports

By Gene Yasuda, Golfweek Picturing Tiger Woods adorned with anything but Nike swooshes is difficult to do. And a new endorsement deal between the t...

Is the Consumer Now Your New Head of Marketing?

Alistair Niederer | Posted 09.16.2013 | Business
Alistair Niederer

There is a big shift in marketing today, with brands finding that they have a large number of customers who love their products. They are willing to tell their friends and effectively advertise the brand for free.

Addressing Climate Change Grows Our Economy, Creates Jobs

Nicole Lederer | Posted 09.16.2013 | Green
Nicole Lederer

The economic costs of climate change are now clear. From weather-related disasters like Superstorm Sandy to droughts that have wiped out family farms and fueled devastating fires, the United States suffered 11 climate-related disasters last year alone that cost $1 billion -- each.

What Your Shoes Say About You

Andrew Nackerud | Posted 09.08.2013 | Style
Andrew Nackerud

Maybe it is a psychological barrier I have constructed to slow my maturation into a full-fledged adult, but whatever the case, I'm starting to feel judged by the shoes that I wear.

The Oldest Logos In America

24/7 Wall St. | Samuel Weigley, Alexander E. M. Hess and Paul Ausick | Posted 06.22.2013 | Business

From 24/7 Wall St.: Few things are more tied to a company’s identity than its logo. Who isn’t familiar with Nike’s swoosh or McDonald’s golden...

LISTEN To 'LeBron's Answering Machine'

Posted 06.21.2013 | Sports

In his postgame remarks, a triumphant LeBron James said he "can't worry about what everybody say about me." That may be a healthy outlook as it pertai...

Back to the Future: Remastering the Timeless Art of Brand Engagement

Tom Doctoroff | Posted 08.16.2013 | Business
Tom Doctoroff

A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.

LOOK: Nike Goes Gay For New Clothing And Shoe Line

Posted 06.12.2013 | Gay Voices

Nike is getting into the LGBT Pride Month spirit in a very big way -- with the expansion of its all-new, gay-friendly shoe and clothing line. Acco...

Nike Subcontractor Workers Arrested After Salary Strike Turns Violent

AP | Posted 08.03.2013 | Business

PHNOM PENH, Cambodia — Cambodian police clashed Monday with workers at a factory that makes clothing for the U.S. sportswear company Nike, arres...

Life is a Journey, Not a Destination

Stanley Hainsworth | Posted 07.30.2013 | Business
Stanley Hainsworth

If you approach each day with the innocent idea that you're going to learn something from each person that you encounter, your life will pivot.

Generation Win: Has Our Drive to Win Replaced Sportsmanship?

Pamela Meyer | Posted 07.16.2013 | Sports
Pamela Meyer

What do a hard shove in an NBA playoff game, a wayward ball in The Masters golf tournament, and a high school soccer match in Utah have in common? Nike's new slogan sums it up: Winning Takes Care of Everything.

Fortune Green: Consumers Won't Pay Extra, But Companies Will

Jennifer Schwab | Posted 07.10.2013 | Green
Jennifer Schwab

The top movers and shakers of the corporate sustainability world recently gathered at Fortune Brainstorm Green to examine, analyze and summarize the success of green B to B, and the simultaneous failure of green B to C commerce.

Mindy Grossman's Non-Linear Path to Success

Angella Nazarian | Posted 07.10.2013 | Business
Angella Nazarian

For some of her fans, like me, who have been tracking Grossman's stellar career, it was a surprise decision to jump from global vice president at Nike to join forces with HSN.

Nike, NASA Seek The Most Amazing-Sounding Clothing Ever

The Huffington Post | Posted 05.09.2013 | Business

A powerful group of innovators is focusing its 2013 yearly innovation challenge on changing the global clothing industry for the better. Nike, NAS...

LOOK: Nike Releases Crazy Shoe After LeBron Wins MVP

The Huffington Post | Posted 05.07.2013 | Business

Just days after the NBA named Lebron James the league's Most Valuable Player for the second straight year, Nike has released its incredibly eccentric ...

What I'll Never Forget About My '70s Gym Class

Tom Cramer | Posted 07.02.2013 | Fifty
Tom Cramer

I believe the proper term is physical education, but in 1970s Chicago it was called gym class or simply gym.

Redefining Reality: Delivering High Growth in Uncertain Times, Part 2

Michael Zacka | Posted 06.29.2013 | Business
Michael Zacka

Speed. Age. Glocal. Uncertainty. Innovation. I hear business leaders actively talking about these trends as separate entities. But it is clear to me that they are interrelated and must be taken as a whole to sustain profitable growth in this new age.

Newly Out Basketball Player Signs Nike Endorsement Deal

The Huffington Post | Glennisha Morgan | Posted 04.25.2013 | Gay Voices

Chatter about the first openly gay male athlete snagging an endorsement deal has been making headlines for some time. In fact, Nike was reportedly amo...

eBay Pulls Controversial Shirt

AP | Posted 04.26.2013 | Business

NEW YORK -- EBay has confirmed that it pulled a Nike T-shirt with the words "Boston Massacre" printed on it from its online marketplace. Nike Inc. ha...

Data Is The New Astrology

Maude Standish | Posted 06.25.2013 | Technology
Maude Standish

With wearable technology, data will become the new astrology. We will use it to divine our personal futures and deconstruct our present. It will alter the "human ideal" and change the meaning of what we think of as "success."

Redefining Reality and Delivering High Growth in Uncertain Times

Michael Zacka | Posted 06.17.2013 | Business
Michael Zacka

What's clear from the last year in business is that companies that achieve high, or even healthy growth, have the ability to focus, perceive all the options, choose one or several realities with great market appeal, innovate around them and continue to do so persistently.

The Finish Line Will Never Be The Same

Scott Shamberg | Posted 06.16.2013 | Sports
Scott Shamberg

So next week or next month, marathoners from London to New York will run for themselves, for each other, for the victims of this tragedy and for the human spirit. Why do people run marathons? Because they can. No matter what.

The Tiger Woods Nike Ad Controversy: Really?

Tony Potts | Posted 03.26.2013 | Sports
Tony Potts

All this "controversy" over Tiger Woods' new Nike ad is 98 percent a lot of nothin' and 2 percent a little somethin'. That's the ad above.