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Online Advertising

Grandparents.com CEO Says Targeting Life-Stages is More Important Than Demographics

Nina Spezzaferro | Posted 06.19.2008 | Business

Read More: Cbs, Yahoo!, Hallmark Channel, TV Land, grandparents.com, Age Groups, Online Advertising, Advertising, Grandparents, Business News
Nina Spezzaferro

With new targeting data available, especially on the Internet, advertisers should consider targeting people of a certain life-stage, rather than a particular age or gender.

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Webisodes Offer Marketers Venue For Subtle Product Placements

New York Times | Elizabeth Olson | Posted 03.28.2008 | Media

Read More: Online Advertising, Advertising, Product Placements, Webisodes, Media News

American Eagle Outfitters, the retailer that sells jeans, T-shirts and hoodies for the 15- to-25-year-old set, has been at the forefront of the trend ...

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Ad Agencies Expected To Beef Up Web Budgets To Compete In '08

Wall Street Journal | Suzanne Vranica | Posted 03.28.2008 | Media

Read More: Viral Advertising, Advertising, Online Advertising, Media News

The Web's emergence is forcing ad executives to succumb to marketers' demands that agencies reinvent how ads are created, and forgo their TV-centric a...

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Web Execs: Advertisers Still Don't Have Reliable Way To Measure Online Audiences

AP | SETH SUTEL | Posted 03.28.2008 | Business

Read More: Yahoo, Web Advertising, Page Views, Online Audiences, Online Advertising, Nielsen, Business News

Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if a...

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