Your whole financial behavior will now be under complete surveillance by Google, from what goods and terms you use to search for products to what ads you click on that are associated with those search terms to which offers you download.
In their comprehensive online privacy bill, Senators Kerry and McCain have laid out a plan that could give consumers a clear way to opt out of having their information shared indiscriminately with advertisers or other businesses.
Richard J. Tofel looks into the future of SEO and the Web and seems to conclude that the media business model will reset around the value that binds a reader to content. Call that value loyalty and intent.
Greg Shove of Halogen casts the deal between AOL and The Huffington Post in proper light when he says, "AOL has just placed a big bet on the authentic web at scale," making an interesting use of two important terms.
Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies, this represents more than just a wealth of new media options.
The experience so far with pay walls among newspapers -- certain kinds of newspapers and certain kinds of pay walls, at least -- suggests publishers may not have too much to fear from charging for a certain amount of content.
2011 marks the start of the internet's creative revolution as a new generation of savvy digital users moves from cubicle to creative suite with a goal to give their brands a leg-up in a way that delights consumers.
Maybe consumers should argue that they are not free, nor are they cheap, and if advertisers want to reach them they will have to pay the full value of the connection that comes through their publisher proxies.