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Online Branding

Hollywood Branding Secrets That Entrepreneurs Can Use Too

Brian Horn | Posted 11.09.2014 | Business
Brian Horn

In the fast-paced, unsure world today, consumers are also looking for stability, integrity, intelligence, and creativity. Understand what need your product or service meets, and build your brand around that.

4 Ways to Elevate Your Personal Brand With Video

2morrowknight | Posted 10.25.2014 | Technology

Whatever brand you are looking to create, give it real thought, and then put it to the test. Along the way, you'll make lots of mistakes, but the key is to pick yourself up and make the right enhancements.

A Positive Brand Identity Turns Consumers Into 'Frands'

Don Dodds | Posted 10.21.2014 | Business
Don Dodds

Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.

Brand Nation

Michael Drew | Posted 05.19.2014 | Business
Michael Drew

Branding can be thought of as shorthand for what a person knows about you -- your reputation, your reliability, your product. Yes, it's been overuse...

Sink or Swim: Brand Development Through Content Marketing

Allie Gray Freeland | Posted 04.08.2014 | Business
Allie Gray Freeland

What do the brands like Coca-Cola, Dove, Subaru, MTV, Proctor and Gamble, American Express and Saint Laurent Paris have in common? Though they span various industries, they share one major commonality: They've nurtured their brand through content marketing and have ended up on top.

Wake Up Brands: Customers Will Punish Those Who Get the Twitter Experience Wrong

Rob Tarkoff | Posted 01.23.2014 | Business
Rob Tarkoff

A good experience over Twitter is good for everybody. Twitter certification is about a smart company reaching out to their ecosystem to help deliver better, more satisfying customer experiences and we're glad to be a part of it.

#Mompreneurs: Branding Yourself for Business

Sandy Abrams | Posted 08.11.2013 | Small Business
Sandy Abrams

Rene Syler is the perfect example of someone who had success on national television and was fired, hit rock bottom trying to stay in an industry that just didn't fit anymore and then created her own career built around her own unique brand online.

'Worst Stay Ever': Using Online Engagement to Build Your Customer Base

Anthony Pappas | Posted 05.27.2013 | Business
Anthony Pappas

As part of Social Media Week, the Pappas Group engaged experts about the best approaches to building a hospitality brand online and help any business find a leg up on industry competition. Here are the top 5 things we learned.

The A, B, C of Online Branding

Jack R. Miles | Posted 03.04.2013 | Small Business
Jack R. Miles

For marketers, the Internet is like a building site, except houses are replaced with brands.

You're Not a Social Business Leader If __________? (10 Hints)

Vala Afshar | Posted 02.20.2013 | Business
Vala Afshar

Instead of defining what a social business executive is, we decided to list 10 hints that you're not a social business executive.

Washington Can Benefit From Social Business Leadership Principles

Vala Afshar | Posted 02.17.2013 | Business
Vala Afshar

To collaborate with the ethos of value exchange, we must embrace social collaboration. We live in a connected world, where businesses must be able to change and adapt in order to achieve sustainable growth. Washington should take a lesson.

The Fiscal Cliff Will Force Re-invention of Sales

Vala Afshar | Posted 12.13.2012 | Business
Vala Afshar

Combine the changing nature of business today with the macroeconomic stress levels that exist and we are sure to face an unavoidable fact for 2013 -- selling stuff will be much harder than before.

The Future of Customer Support is Social, Mobile, Video and Insourced

Vala Afshar | Posted 02.06.2013 | Business
Vala Afshar

Summary of fact: people are more mobile and social and spending more of their time connected that ever before. And yet so many businesses, notably in the B2B space, have customer service and support organizations that are not ready for the mobile, social, and hyper-connected era.

Dear Employee/Employer: Be Social or Be Irrelevant

Vala Afshar | Posted 12.05.2012 | Business
Vala Afshar

If, as a job candidate, you haven't built up your personal online brand -- accomplishments and most importantly beliefs and values -- you risk becoming irrelevant to any forward-looking employer regardless of your domain expertise.

5 Easy Steps to Build Your Online Brand

Mona Elesseily | Posted 11.25.2012 | Business
Mona Elesseily

How can you capture the benefits of strong branded signals across your web presence? Consider taking all of the following steps.

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 08.29.2012 | Business
Shawn Amos

How important is it to control your brand's message online? Just look at McDonald's in Canada's "Our Foods. Your Questions" website, which pulled back the curtain to address one customer's question about why their food looks so good in ads, and not so good in real life.

How to Build a Social Media Brand

Melinda Emerson | Posted 08.06.2012 | Small Business
Melinda Emerson

Building a social media brand is a major factor in small business success, but the key is being niche focused.

The Future of the Web: Brand Content & Browsers

Matt Spangler | Posted 01.02.2012 | Technology
Matt Spangler

The next great American novel -- is that what brands are now hunting? What's your dream? What's your story? Because that's what you're selling. That's the future of the web.

Moving to the Mobile Web, Best Practices in New Report from Opinion Lab

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

As brands and businesses continue to migrate their services to the growing number of smartphone users, they will want to keep the user experience that is particular to mobile phones.

Changing Media Platforms and the Book Industry (VIDEO)

Gary Vaynerchuk | Posted 05.25.2011 | Books
Gary Vaynerchuk

My thoughts on changes in the book industry and why I love what Huffington Post is doing in this space!

Online Branding for Writers

Fauzia Burke | Posted 05.25.2011 | Books
Fauzia Burke

If I were an author in today's competitive market, I would consider the time I spend developing my online platform and building my brand on the Web as an extension of my job as a writer.

But Does Twittering Really Sell Books?

Debbie Stier | Posted 05.25.2011 | Books
Debbie Stier

Gary Vaynerchuk built his brand using these free tools (Facebook, Twitter, Ustream, Tumblr, etc.) and he used the tools that he wrote about in the book to succeed with the book itself.