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Online Marketing

What to Do During a Slow Period: Shift From Worry to Opportunity and Strengthen Your Business Strategy

Ciara Pressler | Posted 10.11.2014 | Small Business
Ciara Pressler

Want to emerge from a slow period with a stronger business? Here are my top 10 recommendations for what to attack and where to focus your attention.

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 10.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.

8 Paid Search Marketing Tips for Beginners

Jonathan Long | Posted 10.02.2014 | Small Business
Jonathan Long

In order to be competitive you need to be found online at the top of the search results. If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign.

8 Ecommerce Mistakes that are Costing You Sales

Ian Mills | Posted 09.30.2014 | Small Business
Ian Mills

Converting visitors to buyers is one of the most important components of a successful ecommerce business because increasing this conversion rate has a...

The 5 Deadly Email Marketing Mistakes

Andy Shore | Posted 09.30.2014 | Small Business
Andy Shore

There are some things you can do with your email marketing, that while seemingly innocent, will make your subscribers want to throw you off the proverbial cliff ... right into the spam folder.

5 Tools Every Entrepreneur Needs for Success

John Rampton | Posted 09.29.2014 | Small Business
John Rampton

No matter if you're an electrician, mechanic, accountant or surgeon, you have a specific set of tools to help you complete the task at hand. What abou...

10 Simple Tips for Improving Your Blog

John Rampton | Posted 09.23.2014 | Business
John Rampton

Even if you were aware of the benefits of blogging, that doesn't mean that you're doing it correctly. Which is why we've put together these ten handy and simple tips for improving your blog.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 09.22.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

Getting Attention - Breaking Through the Clutter and Noise

Gregory P. Demetriou | Posted 09.22.2014 | Small Business
Gregory P. Demetriou

As with anything, expectations need to be managed so that they're realistic and tempered by the overall commitment to any effort. You and our clients often assume that working on the Internet leads to instant results and is inexpensive. If that were only true.

Want to Grow Your Startup With Paid Search Marketing? Use These 5 Tips.

Jonathan Long | Posted 09.15.2014 | Small Business
Jonathan Long

With a well thought out campaign, PPC advertising can provide the convenience of being able to turn website traffic on and off like a faucet.

5 Essential Tools for the Solopreneur

Miranda Marquit | Posted 09.11.2014 | Small Business
Miranda Marquit

A solopreneur still has to remain connected to his or her business, though. If you want to more effectively manage your business, giving you more time to do the things you want, consider using the following five essential tools for solopreneurs.

3 Ways Your Website Design Is Directly Impacting Your Business

Ian Mills | Posted 09.07.2014 | Small Business
Ian Mills

When people visit your website their experience is assimilated, both consciously and sub consciously, as being highly indicative of your business as a whole, and they will make decisions on whether to engage with your business solely based on that experience alone.

7 Small Business SEO Tips From the Experts

Ian Mills | Posted 09.07.2014 | Small Business
Ian Mills

As a small business owner you need to consider one simple but very important fact. When people perform a search in a major search engine for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors.

Struggling With Blog Content? Use These 10 Ideas

Jonathan Long | Posted 09.07.2014 | Small Business
Jonathan Long

Creating a blog for your business provides several benefits. It can increase your organic search engine traffic, help build brand awareness, provide insight about your products and or services, and help convert your prospects into customers.

Marketers "Secret Sauce" for Social Media in 2014

Allie Gray Freeland | Posted 09.01.2014 | Business
Allie Gray Freeland

With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these "secret sauce" formulas for better social media marketing.

What Digital Marketing Activities Should and Shouldn't Be Outsourced

Sajeel Qureshi | Posted 09.01.2014 | Small Business
Sajeel Qureshi

SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.

Best SEO Practices: Avoid the Dreaded Google Penalty

Jonathan Long | Posted 08.31.2014 | Small Business
Jonathan Long

Nobody can completely predict what Google will do next, but you can take steps to keep your website as safe as possible.

This Is the Worst Mistake Your Company Blog Makes

Rosella LaFevre | Posted 08.29.2014 | Small Business
Rosella LaFevre

Your headline is the first reason why visitors to your company's blog will or will not read a post. Some sources say that 80 percent of readers never make it past the blog post's title.

How Psychology Will Shape the Future of Social Media Marketing

Jayson DeMers | Posted 08.27.2014 | Technology
Jayson DeMers

One major shortcoming with current technology is its inability to accurately detect context in human behavior.

5 Mistakes That Cause Poor Email Marketing Performance

Jonathan Long | Posted 08.25.2014 | Small Business
Jonathan Long

Email marketing is still very effective when done correctly, but many businesses are watching their open rate tank because of careless mistakes.

5 Steps to a Kick-A$$ Explainer Video

Jonathan Long | Posted 08.19.2014 | Small Business
Jonathan Long

While not a "cheap" form of marketing, (a high quality explainer video can easily cost between $5,000 and $10,000) they can drastically improve conversion rates for your business, and are worth every penny.

Attention, Sports Fans! The Biggest World Cup Battle Is Facebook vs. Twitter

Jim Yu | Posted 08.17.2014 | Business
Jim Yu

For brands on Twitter this year, the World Cup is not only an exciting sporting event to watch, but also a chance to connect with fans and expand reach.

4 Paid Traffic Options to Drive Visitors to Your Website

Jonathan Long | Posted 08.11.2014 | Small Business
Jonathan Long

If you have an online business then you know how important it is to attract visitors that turn into leads and sales. Search engine optimization and inbound marketing is great for traffic generation, but the traffic isn't instant. If you are looking for immediate traffic that is highly targeted you should look into paid traffic.

The Ten-Second Race to Content Nirvana

Lee Traupel | Posted 08.06.2014 | Business
Lee Traupel

Great content is gonna resonate with the reader or fall flat in about ten second, like a great Sam Cooke song -- your in love and humming along or your not.

Every Marketing Campaign Lives or Dies on this Foundation

Lee Traupel | Posted 08.06.2014 | Small Business
Lee Traupel

A buyer persona is the go to foundation of all your outbound marketing activities. Think of this "exercise" as core marketing strategy, enabling your business to build out tactical go to marketing processes downstream that map to the needs of the profile you have developed.