If the cover intrigues potential readers, they'll read the product description and the sample pages. And that's where you'll hook them. From there, if your book lives up to the promise the cover made, your reader will make the journey from interested stranger to avid fan.
Curating the best third-party content and adding their brand's perspective to the mix offers the best of both worlds: a steady flow of brand-appropriate content and a workflow that's sustainable without working around the clock.
What is so controversial about Tim Ferriss' new book to earn the title of "the most banned book in U.S. history"? With The 4-Hour Chef due to hit shelves this week, there's just one problem: There are no shelves for it to hit.
I'm back to where I was in 2009, with a highly praised novel and no one willing to publish it. Before electronic self-publishing became a viable alternative, that would have been the book's death sentence.
The Jewish Sages of old implemented rituals of remembrance and practice that utilized all possible communicative stimulants that their era presented them with. Perhaps we will be inspired to apply their historic challenge to the trials of our age.
How can you leverage the credibility your book gives you to have a bigger impact, make more money, and pursue your passion to its full potential? The best answer I've found, both as an author and former book publicist, is by creating online products for your audience.
Years later, she tries to focus on the details: the cinnamon sugar sticking to her shoulder. The thick fold of leaves overhead. The cold buttered toast wrapped in tin foil. The smell of his sweat mixed into the smell of pine needles.