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NEW YORK (AP) -- PepsiCo Inc., looking to freshen up the image of its namesake soda, is pledging to pay at least $20 million for projects people creat...
HuffPost Investigative Fund | Posted 11.05.2009 | Green
By Christine Spolar, Huffington Post Investigative Fund and Joseph Eaton, Staff Writer, Center for Public Integrity Washington lobbyists have been en...
businessinsider.com | Erin Geiger Smith|Oct. 28, 2009, 8:02 AM |8 | Posted 10.29.2009 | Business
PepsiCo has been hit with a $1.26 billion judgment for failing to respond -- at all -- to a lawsuit. If someone sues you and you fail to show up, the ...
Posted 10.29.2009 | Business
MILWAUKEE (AP) -- Two men who claim PepsiCo stole their idea to sell bottled water sued the snack and drink maker in Wisconsin and won a $1.26 billion...
Posted 10.26.2009 | Business
Pepsi may have received some unintentional branding boost last week when a Flint, Michigan man used a soda bottle to ward off an attacker. Pat Gillesp...
AP | EMILY FREDRIX | Posted 10.22.2009 | Technology
MILWAUKEE — PepsiCo Inc. has removed the iPhone application that promised to help men "score" with different types of women about a week after i...
Jessica Rovello | Posted 10.21.2009 | Technology
We all know women shouldn't be bucketed neatly into 24 stereotypes. It's objectifying. But haven't we to some extent brought this on ourselves?
Posted 10.13.2009 | Technology
Pepsi apologized for its "sexist" iPhone app, "AMP UP Before Your Score," in response to the backlash of criticism that greeted the app's release. Bu...
Posted 10.12.2009 | Technology
Watch video below Pepsi has just come out with an iPhone app called "AMP UP Before You Score" that offers to help guys "get lucky" with 24 differen...
Joel Epstein | Posted 09.25.2009 | Living
With the link between soda and obesity now conclusive, consider the damage being done to our children. There should be a fee on soda and other sweetened beverages.
Jonathan Daniel Harris | Posted 09.18.2009 | Impact
Games That Give has a simple motto: "You Play. We Donate. No Catch." That really is how it works. They sell advertising on their site, you play games...
Caroline Walker | Posted 09.06.2009 | Living
Wanting to re-frame issues in a good light isn't just idealism; it's responsible business and effective persuasion. It's a little bit of subliminal manipulation -- all good as far as I'm concerned.
Eric Dezenhall | Posted 06.29.2009 | Business
Pepsi annexed graphic elements of the Obama campaign's logo. Mario Lavandeira lifted the name of an exhibitionist heiress, gave it a Latino twist, and emerged with staggering success. The appropriation of brands is epidemic, and the Internet is only making it worse.
Huffington Post, EPA | Dave Burdick | Posted 05.29.2009 | Green
The EPA released a list of the top 50 organizations buying renewable energy in partnership with them. One or two took me by surprise -- New York Unive...
AP | EMILY FREDRIX | Posted 05.15.2009 | Business
MILWAUKEE — PepsiCo Inc. sued rival Coca-Cola Co. on Monday over ads for a new version of Coca-Cola's sports drink Powerade, saying the campaign...
Time | Posted 03.30.2009 | Politics
In apparent homage to the new President, PepsiCo has plastered the sides of buses and bus stops in the nation's capital with slogans like "Yes You Can...
Huffington Post | Jessica Gusman | Posted 03.14.2009 | World
India's Hindu nationalist movement is working on creating a new soft drink to rival Coca-Cola and Pepsi. The main ingredient? Cow urine. The Time...
Huffington Post | Posted 03.01.2009 | Comedy
Will Arnett (and maybe Andy Richter?) are hosting an online party this Sunday on Pepsi's Website, refresheverything.com. He welcomes people who have ...
Danny Groner | Posted 12.18.2008 | Media
Both the media and President-elect Obama's strategists have worked -- hopefully independently -- to transform the man into a brand
Fortune | Jessica Shambora and Beth Kowitt | Posted 10.30.2008 | Business
Talk about drama! Our 11th annual list is dominated by firsts (first woman to run a major U.S. oil company), superlatives (youngest honoree ever) and ...
Wall Street Journal | Stephanie Kang and Suzanne Vranica | Posted 10.13.2008 | Business
Marketers may be tightening their belts amid the economic downturn, but you'd never know it from the sale of Super Bowl ads. The National Football Le...
John Tepper Marlin | Posted 09.28.2008 | Green
The Fiji flap is a surreal poster-child for the global trafficking in bottled water. Ten local bottlers (#1 is Fiji Water) fill Chinese-manufactured b...
Philip N. Cohen | Posted 09.13.2008 | Entertainment
During the first decade of her megastarhood, Madonna perfected not only the arts of pop music, bothering feminists, and arousing boys (and girls), but the ability to use feminism to generate controversy.
Los Angeles Times | Raed Rafei | Posted 03.28.2008 | Business
Prompted by a recent surge of prosperity in the Middle East, the giant American beverage companies have engaged in a fierce race to win the soft-drink...
Huffington Post | YouTube | Posted 03.28.2008 | Entertainment
It's probably going to be one of the biggest ads this Superbowl, but you don't really come away with much. Sure, he kind of makes fun of his loverboy ...
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Posted 11.09.2009 | Impact