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Personal Branding

Get Reel, Speak Real From the Heart

Rose Tafoya | Posted 11.24.2013 | Healthy Living
Rose Tafoya

My thoughts are, just be real and when you speak into the camera, just pretend it is your child, spouse, friend or parent, whoever it is that knows you for who you are and what you stand for. Let the words flow out of your brain and through your heart... that's when your reel will be real.

5 Benefits of Personal Branding for Authors

Fauzia Burke | Posted 11.10.2013 | Books
Fauzia Burke

The most important element of a personal brand is that it helps you be yourself, stand out from the crowd and carve out your niche. After all, there is no competition for you. Your brand is the essence of who you are.

Millennials and the Workplace: An Interview with Dan Schawbel

Phil Simon | Posted 11.03.2013 | Books
Phil Simon

I recently sat down with Dan Schawbel, a Gen Y career and workplace expert and the Founder of Millennial Branding. His second book, Promote Yourself: ...

Why You Need a #PersonalHashtagCampaign

Danny Rubin | Posted 10.21.2013 | College
Danny Rubin

In business today, it's all about telling your story faster and smarter than the next person.

Live Tweets, Journalism, Middle East Culture and NPR Branding

Jeremy Harris Lipschultz | Posted 10.20.2013 | Media
Jeremy Harris Lipschultz

As the story in Egypt continues to unfold, mature questions need to be asked about the role of Twitter in news reporting.

Inspiration vs. Manipulation

Merry Carole Powers | Posted 10.19.2013 | Business
Merry Carole Powers

When you stand for something, you inspire. You take a stand for something, usually bigger than yourself, and people relate. It motivates rather than manipulates.

Would You Hire You?

Merry Carole Powers | Posted 10.14.2013 | Business
Merry Carole Powers

The unemployed must stop believing that they don't have a job. They do. And that job is to get a job. It's a full time, high pressure, high-stakes venture. And as the CEO of that venture, each job seeker must ask a simple yet daunting question: Would you hire you?

Three Steps to Rethinking Reputation

Michelle Jordan | Posted 10.06.2013 | Business
Michelle Jordan

To arm yourself with tools you need to protect your reputation from damage in this social media world, you might want to consider reputation responsibility.

The Art of Personal Branding: An Interview with Dorie Clark

Phil Simon | Posted 09.28.2013 | Books
Phil Simon

Over the years, I've come to embrace my inner geek. I'm convinced that being authentic has helped me cultivate a certain brand, one that doesn't suck....

Branding Lessons From the Royal Couple

Jim Joseph | Posted 09.28.2013 | Business
Jim Joseph

This is the Royal Family, a brand at a bright and shiny moment in its history. There have certainly been other moments before, but in recent memory this was certainly a high point. With refreshed imagery and contemporary messaging, this is a brand set for continued political and social power.

The Shtickiness Factor

Liz Wainger | Posted 08.20.2013 | DC
Liz Wainger

In today's thriving marketplace of ideas and products, getting noticed is getting harder and harder. But those who manage to claw out of the clutter have found their inner shtickiness and flaunt it -- over and over again.

Impact Is Not an Option

Jennifer Sertl | Posted 07.22.2013 | Business
Jennifer Sertl

We are all on a global stage and our impact is being measured. We now have Klout, Kred and TrustCloud! as predominant platforms just beginning to meas...

Don't Honk the Wrong Horn!

Tamara Jacobs | Posted 07.20.2013 | Style
Tamara Jacobs

Several years ago I made, what I thought was at the time, a momentous decision. I was having a good year, and I wanted to show the world that I had arrived. So, what did I do? -- I went out and bought the biggest and flashiest Jaguar I could find.

The Beckham Effect

Tomas Chamorro-Premuzic, Ph.D. | Posted 07.19.2013 | Sports
Tomas Chamorro-Premuzic, Ph.D.

Even his biggest fans would admit that the principal reason underlying David Beckham's career success is his exceptional ability to self-brand, to stand out from the crowd and permanently capture people's attention. So, what is the recipe for the Beckham Effect? There are three key ingredients.

Whose Brand Is It, Anyway?

Liz Ryan | Posted 07.01.2013 | Business
Liz Ryan

"So anyway, that was my old company's policy," said the breathless guy on the phone, whose name turned out to be Phil. "They used to tell us that we c...

Top 10 Ways to Sabotage Your Personal Brand Online

Barbara Ellis | Posted 06.29.2013 | DC
Barbara Ellis

1. Constantly post questionable jokes and tasteless photos. HR directors love pranksters and those with low moral standards.

The Hour That Will Change Your Life: Six Things Artists Should Do for 10 Minutes a Day

Hilary Harkness | Posted 06.14.2013 | Arts
Hilary Harkness

Every artist struggles with productivity -- how can you create more work, and how do you know where you should be spending your time? I recently spoke with Dorie Clark, strategy consultant and author of the book Reinventing You: Define Your Brand, Imagine Your Future.

Personal Branding: It's a Stretch

Malcolm Levene | Posted 06.08.2013 | Healthy Living
Malcolm Levene

I do not wish to change anyone's personal style, only to enable them to stretch their thinking and open their minds to be more creative with themselves. So often we become stuck, even inflexible with ourselves.

Why People Don't Get How Awesome You Are

Deirdre Maloney | Posted 06.04.2013 | Healthy Living
Deirdre Maloney

We all know what a brand is when it comes to a company. But you have a brand, too. Your personal brand evokes emotion in others. It makes others feel something: trusting and comfortable, or perhaps challenged and motivated, or happy and carefree.

Reinventing You: Why Defining Your 'Brand' Matters

Lisa Earle McLeod | Posted 05.27.2013 | Business
Lisa Earle McLeod

But at the end of the day, it's your brand. You can define your future, or you can leave it to chance.

Who Wants to Be an Icon? Moving From Book to Brand

Deborah Stambler | Posted 05.19.2013 | Business
Deborah Stambler

Are you the next Oprah? Richard Branson? Martha Stewart? Maybe. Okay, probably not. But you still may feel the stirrings of a book inside of you. I know I do.

Skip SXSW and Rent North By Northwest: What Classic Film Teaches Us About Social Media

April Rudin | Posted 05.11.2013 | Technology
April Rudin

SXSW has become little more than a cultish gathering of the masses with few true influencers in the marketing arena.

Once Upon a Time...

Malcolm Levene | Posted 04.22.2013 | Healthy Living
Malcolm Levene

A plan or strategy without action is next to useless. In my considered opinion, action and a follow-up to the action are essential tools. How you plan to promote yourself is the vital ingredient.

Authors, If You Don't Invest in your Career and Brand, No One Else Will Either

Fauzia Burke | Posted 03.31.2013 | Books
Fauzia Burke

If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round.

Protecting and Projecting Your Personal Brand in 2013

Malcolm Levene | Posted 03.25.2013 | Healthy Living
Malcolm Levene

When we find an interest that adds meaning to our lives and to those around us, our life becomes more fulfilled. Our personal brand becomes glossier on the inside and on the outside. In essence, we are being the person we are most proud of.