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Finding Out Her Content Marketing Was Dying Was Beyond Devastating -- So She Did This

Chad Pollitt | Posted 04.11.2014 | Business
Chad Pollitt

There's a lot of failure happening in content marketing and seemingly not a lot of solutions to address the problem. So, what is the problem?

Content Marketing Is 88 Percent Less Effective Than Public Relations

Chad Pollitt | Posted 04.11.2014 | Business
Chad Pollitt

Overall, the research showed that earned media -- articles from credible journalists -- was the only content type to exhibit a strong lift in all three areas of the purchase cycle.

Get Ink for Your Business With These Steps: Tips From iAcquire's PR Director

Allie Gray Freeland | Posted 04.03.2014 | Business
Allie Gray Freeland

Though the channels we use to communicate in PR have changed as a product of technology and the Internet, the goal is written in stone: the maintenance of a favorable public image.

Kate Sheppard

World's Biggest Coal Company, World's Biggest PR Firm Pair Up To Promote Coal For Poor People | Kate Sheppard | Posted 03.28.2014 | Politics

WASHINGTON -– Peabody Energy Corp., the world's largest private-sector coal company, launched a public relations and advertising campaign last month...

Three Reasons to Apply for Business Awards

John P. David | Posted 03.27.2014 | Business
John P. David

While I don't like to see email monikers overwhelmed by such plaudits, I must admit that I'm a fan of awards. I think they make good business sense for a number of reasons, and here are my top three.

Measuring the ROI of Public Relations: Five Experts Weigh In

Molly Borchers | Posted 03.26.2014 | Business
Molly Borchers

As we often say at my company, PR is the ultimate word of mouth.

6 Companies That Will Help You Create Stellar Content

Kristen Tischhauser | Posted 03.19.2014 | Small Business
Kristen Tischhauser

You keep hearing the buzzwords "content marketing", but what does it really mean for your marketing team?

Crack the Code on Wikipedia

John P. David | Posted 03.07.2014 | Technology
John P. David

One of the Internet's most popular websites is the free online encyclopedia called Wikipedia. The site is viewed as an objective source of information...

Russia's Vladimir Putin Is a PR Genius

Ronn Torossian | Posted 03.04.2014 | Media
Ronn Torossian

The man is brilliant at manipulating the media for his countries' best political interests. Putin is a man who is very comfortable in his own skin, even when opposing the rest of the world.

Online Marketing Works With Affiliates and Partnerships

Ronn Torossian | Posted 03.03.2014 | Media
Ronn Torossian

Think about brands and vendors that you may share common values with--and who may expand your customer base. How can you work together to cross-promote and cross-pollinate customers?

Whoever Runs Taco Bell's Twitter Account Deserves A Raise

The Huffington Post | Sara Boboltz | Posted 02.28.2014 | Business

Taco Bell, which continues to extract product ideas through focus groups apparently comprised of starving potheads, has been killing it on Twitter for...

The PR Problem With Public Relations Firms

Carol Roth | Posted 02.26.2014 | Small Business
Carol Roth

Unless you are a big deal, press releases are often useless: If you are Apple or Tesla, the world will cover your press release. If you are Joe Blow or Joe Inc., nobody cares about your new product or service launch.

Facebook Rolls the Dice with a Long Play

Ronn Torossian | Posted 02.25.2014 | Technology
Ronn Torossian

Facebook is in it for the long play. Shocker! Zuckerberg and team made this deal for the same reason they acquired Instagram, it's all about growth.

'Sports Illustrated' Gives the 'Net What It Wants

Ronn Torossian | Posted 02.19.2014 | Media
Ronn Torossian

The SI Swimsuit Issue provides content in exactly the way the 'net loves. Content that thrives on the web, and that can teach other marketers how to position their online PR campaigns.

Marketers Do Best When Realizing All Money Is Green

Ronn Torossian | Posted 04.16.2014 | Business
Ronn Torossian

Many times when top company executives are separated they will detail two different company visions, which can spell trouble when company representatives talk to the press, or even to their own employees.

Great Patagonia Publicity By Creating Customer Intimacy

Ronn Torossian | Posted 04.07.2014 | Business
Ronn Torossian

For manufacturers, the product is the message--everything else is frosting. Manufacturing within environmental constraints (even self-imposed ones) can mean quality shortfalls. Patagonia has continued to make functional, long-lasting products that come with an ironclad guarantee.

Public Relations Winners at the Grammys

Ronn Torossian | Posted 03.31.2014 | Entertainment
Ronn Torossian

Even though today's music scene is trending back toward the consumer, success in the industry is still as much about image as anything else.

Is the 'Internet of Things' Marketing's Next Big Thing?

Molly Borchers | Posted 03.24.2014 | Business
Molly Borchers

In 2012, I had never heard of the "Internet of Things." By 2013, it seemed to dominate my life. There is no denying that the IoT is all the rage, but putting my PR hat on, I have to wonder what its implications are for communications professionals and my clients.

Testing Your Media Savvy in 4 Easy Steps

Ronn Torossian | Posted 03.15.2014 | Business
Ronn Torossian

One of the biggest mistakes a media relations newbie can make is assuming that you or your client are exactly what the media is looking for. Yes, they want stories, but what stories, how, and when?

Four Lessons Learned the Hard Way in 2013

Ronn Torossian | Posted 03.04.2014 | Media
Ronn Torossian

When a business blunders, there are many people that the business has to answer to, not just "those in the know."

10 Employees Who Caused Companies and Their PR Firms a Lot of Aggravation

Ronn Torossian | Posted 02.27.2014 | Business
Ronn Torossian

There are certainly some dumb ways to get yourself fired. The employees on this list are guilty of committing stupid and trivial acts they're surely r...

Key Social Business Tenets that Can Help Startups Overcome Marketing Fatigue and Drive Brand Loyalty

Ilina Dimitrova | Posted 02.28.2014 | Small Business
Ilina Dimitrova

While social business is not a silver bullet for entrepreneurs looking to extend the span of their limited marketing budget, it offers valuable best practices that can guide business owners in building scalable and recognizable brands.

SeaWorld Fires Back Over Blackfish

Ronn Torossian | Posted 02.26.2014 | Media
Ronn Torossian

SeaWorld supporters may be swayed, as it's an interesting approach to a PR crisis -- In addressing the conversation without directly addressing the catalyst for the conversation, it's a smart PR tactic.

93-Year-Old Entrepreneur Efraim Margolin: "Be a Champion"

Zach Cutler | Posted 02.25.2014 | Business
Zach Cutler

Be a champion. As an entrepreneur, you need to be bold and make decisions with a champion's mindset.

Russia's Vladimir Putin Is 2013 Public Relations Man of the Year

Ronn Torossian | Posted 02.22.2014 | World
Ronn Torossian

Throughout 2013, Russia's President Vladimir Putin has shown himself to be a master at public relations. This week, he can be declared the first victo...