iOS app Android app

Pr

Why Instagram Matters

Jeff Pulver | Posted 11.18.2014 | Business
Jeff Pulver

The success of Instagram is disruptive to marketing strategies, which are passive. The idea of building bottom up community is still foreign to many. Yet in 2015 community will have an even bigger role.

Ebola PR, Global News and Social Media

Jeremy Harris Lipschultz | Posted 11.11.2014 | Media
Jeremy Harris Lipschultz

Too often, news media and social media chatter turn to fear mongering instead of dispassionate reporting of facts. Ebola offered "red meat" for sensational journalists, talk show hosts and social media opinion leaders.

Rick Berman Caught on Tape: Hear His 10 Tactics to Aid Dirty Energy Corps

Lisa Graves | Posted 11.04.2014 | Green
Lisa Graves

Rick Berman, the king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements, including on efforts to increase the minimum wage for workers.

5 PR Lessons Conservative Catholic Cardinals Can Learn From Pope Francis

Karen Hart | Posted 10.30.2014 | Religion
Karen Hart

When you are going into battle, you don't show your opponent the chinks in your armor. Word choice, tone, humor all make a difference when you are talking to the press and making public statements. Being reactionary or accusatory never moves the ball down the court with the media.

Public Relations Has a PR Problem

Molly Borchers | Posted 10.07.2014 | Business
Molly Borchers

It's easy for a journalist to tweet snide remarks about PR people, but our symbiotic relationship should not be overlooked.

Definitive Guide to DIY Film Festival Distribution: 10 Steps

Michael Morgenstern | Posted 10.06.2014 | Entertainment
Michael Morgenstern

Putting a film out there through the festival circuit is labyrinthine, and way more work than it really has any right to be. I've done it twice, and I realized that I have a ton of information to convey that will be helpful to people going through this process for the first time.

What I Learned From Larry Ellison: Lessons in Tech Marketing

Alan Kelly | Posted 09.25.2014 | Technology
Alan Kelly

When I read the tweets that Oracle CEO Larry Ellison had stepped down, an enduring lyric jumped to mind. I tweeted back: The day the music died.

When Social Media Doesn't Matter: Four Reasons to Tune Out Feedback

Edward Muzio | Posted 11.16.2014 | Business
Edward Muzio

My point here is that in many situations, feedback -- be it the useful and actionable kind, the social media kind, or both -- isn't actually productive at all.

Walmart Flack Resigns After Allegedly Lying About Having College Diploma

Reuters | Posted 11.16.2014 | Business

Sept 15 (Reuters) - Wal-Mart Stores Inc's Chief Spokesman David Tovar resigned after the company allegedly found that he had lied about his academic...

Women in Business: Q&A with Patricia E. Jones Founder, Paws PR and P Jones Communications Inc.

Laura Dunn | Posted 11.09.2014 | Business
Laura Dunn

Patricia E. Jones is a public relations and marketing specialist, delivering a 360-degree solution to brand building, incorporating traditional media ...

A 5-Step Guide to Switch from SEO to PR and Vice Versa

Steve Olenski | Posted 09.29.2014 | Business
Steve Olenski

Are you ready for a career change and you're considering making the switch from SEO to PR or vice versa? If you are, do you find yourself wondering if you'll find success in making the switch?

How to Stop Pissing Off Reporters: VentureBeat Edition

Maggie Quale | Posted 09.28.2014 | Media
Maggie Quale

If you don't have the opportunity or bandwidth to write, request to sit down with a journalist -- completely independent of any other agenda. Ask them what their day is like, what their job entails, what makes a good story for them and so on.

3 Ways to Write Press Releases That Piss Off Journalists

Rosella LaFevre | Posted 09.28.2014 | Media
Rosella LaFevre

So what's going wrong? Well, here's a list of ways you can suck the life out of a PR pitch and piss off the people you decided to send it to.

How to Stop Pissing Off Reporters

Maggie Quale | Posted 09.21.2014 | Business
Maggie Quale

Anyone working in PR knows that one of the most challenging tasks is to balance the desires of the client with the actual news value of the information. This is where the "relations" part of media relations comes in.

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 09.14.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

Women in Business: Kari Feinsten, Founder of Kari Feinstein Public Relations

Laura Dunn | Posted 09.01.2014 | Business
Laura Dunn

Kari Feinstein is an entrepreneur and public relations specialist, born and raised in Los Angeles, California. She is Founder and CEO at Kari Feinstei...

Everyone's Right. Everyone's Wrong. What Do We Do Now?

Cynthia Dagnal-Myron | Posted 08.24.2014 | Healthy Living
Cynthia Dagnal-Myron

Blake "Save the Cat" Snyder Every day, before I do almost anything else, I send out a barrage of tweets and Facebook posts. First, I schedule t...

BP and the Cost of Reputational Debt

Harlan Loeb | Posted 08.11.2014 | Politics
Harlan Loeb

On Monday, the U.S. Supreme Court rejected BP's attempt to halt payments to affected businesses while the oil giant appeals its 2010 Gulf of Mexico di...

Business, PR, Changing Technology and Social Media Storytelling

Jeremy Harris Lipschultz | Posted 08.11.2014 | Media
Jeremy Harris Lipschultz

Keep a close eye on how this plays out in the health field. We've known for more than a decade that aging baby boomers would impact the early part of the century, but the intersection of health care needs and mobile and social media technology was not fully anticipated.

4 Marketing Tactics for SEO, PR, ORM and Content Marketing Experts

Allie Gray Freeland | Posted 07.16.2014 | Business
Allie Gray Freeland

The era of digital marketing as an all-encompassing, multi-channel, multi-faceted, integrated approach is here

5 Steps to Becoming a Recognized Thought Leader

Loolwa Khazzoom | Posted 07.09.2014 | Business
Loolwa Khazzoom

To position yourself a recognized thought leader, you need not only to be an expert in your field but also to proactively establish yourself as one.

21 Reasons You Need To Stop Whatever You Are Doing And Book A Ticket To Puerto Rico

Posted 08.25.2014 | Travel

Oh hey there, you fancy professional. Are you feeling antsy? Is the air conditioning mocking your eardrums with its monotonous hum, and are your eyes ...

TransCanada Charitable Fund Launches Keystone XL "Good Neighbor" Charm Offensive

Steve Horn | Posted 06.29.2014 | Green
Steve Horn

Cross-Posted from DeSmogBlogTransCanada has taken a page out of former U.S. President Franklin Delano Roosevelt's playbook and deployed a public relat...

10 Unconventional Career Tips from an Unlikely CEO

Fred Cook | Posted 06.21.2014 | Business
Fred Cook

The business world is full of rules. Some succeed by following them, others by breaking them. You have to find the right balance. If you break all the rules, you may frighten people. But if make your own rules, they may not even notice.

The Best Place to Hide a Dead Body is Page Two of Google

Chad Pollitt | Posted 06.17.2014 | Business
Chad Pollitt

The title of this post is quite attention-grabbing and packs a powerful message. It certainly caught my attention when the quote was dropped on inboun...