iOS app Android app

Pr

A 5-Step Guide to Switch from SEO to PR and Vice Versa

Steve Olenski | Posted 07.30.2014 | Business
Steve Olenski

Are you ready for a career change and you're considering making the switch from SEO to PR or vice versa? If you are, do you find yourself wondering if you'll find success in making the switch?

How to Stop Pissing Off Reporters: VentureBeat Edition

Maggie Quale | Posted 07.29.2014 | Media
Maggie Quale

If you don't have the opportunity or bandwidth to write, request to sit down with a journalist -- completely independent of any other agenda. Ask them what their day is like, what their job entails, what makes a good story for them and so on.

3 Ways to Write Press Releases That Piss Off Journalists

Rosella LaFevre | Posted 07.29.2014 | Media
Rosella LaFevre

So what's going wrong? Well, here's a list of ways you can suck the life out of a PR pitch and piss off the people you decided to send it to.

How to Stop Pissing Off Reporters

Maggie Quale | Posted 07.22.2014 | Business
Maggie Quale

Anyone working in PR knows that one of the most challenging tasks is to balance the desires of the client with the actual news value of the information. This is where the "relations" part of media relations comes in.

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 07.15.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

Women in Business: Kari Feinsten, Founder of Kari Feinstein Public Relations

Laura Dunn | Posted 07.02.2014 | Business
Laura Dunn

Kari Feinstein is an entrepreneur and public relations specialist, born and raised in Los Angeles, California. She is Founder and CEO at Kari Feinstei...

Everyone's Right. Everyone's Wrong. What Do We Do Now?

Cynthia Dagnal-Myron | Posted 06.25.2014 | Healthy Living
Cynthia Dagnal-Myron

Blake "Save the Cat" Snyder Every day, before I do almost anything else, I send out a barrage of tweets and Facebook posts. First, I schedule t...

BP and the Cost of Reputational Debt

Harlan Loeb | Posted 06.11.2014 | Politics
Harlan Loeb

On Monday, the U.S. Supreme Court rejected BP's attempt to halt payments to affected businesses while the oil giant appeals its 2010 Gulf of Mexico di...

Business, PR, Changing Technology and Social Media Storytelling

Jeremy Harris Lipschultz | Posted 06.11.2014 | Media
Jeremy Harris Lipschultz

Keep a close eye on how this plays out in the health field. We've known for more than a decade that aging baby boomers would impact the early part of the century, but the intersection of health care needs and mobile and social media technology was not fully anticipated.

4 Marketing Tactics for SEO, PR, ORM and Content Marketing Experts

Allie Gray Freeland | Posted 07.16.2014 | Business
Allie Gray Freeland

The era of digital marketing as an all-encompassing, multi-channel, multi-faceted, integrated approach is here

5 Steps to Becoming a Recognized Thought Leader

Loolwa Khazzoom | Posted 07.09.2014 | Business
Loolwa Khazzoom

To position yourself a recognized thought leader, you need not only to be an expert in your field but also to proactively establish yourself as one.

21 Reasons You Need To Stop Whatever You Are Doing And Book A Ticket To Puerto Rico

Posted 06.30.2014 | Travel

Oh hey there, you fancy professional. Are you feeling antsy? Is the air conditioning mocking your eardrums with its monotonous hum, and are your eyes ...

TransCanada Charitable Fund Launches Keystone XL "Good Neighbor" Charm Offensive

Steve Horn | Posted 06.29.2014 | Green
Steve Horn

Cross-Posted from DeSmogBlogTransCanada has taken a page out of former U.S. President Franklin Delano Roosevelt's playbook and deployed a public relat...

10 Unconventional Career Tips from an Unlikely CEO

Fred Cook | Posted 06.21.2014 | Business
Fred Cook

The business world is full of rules. Some succeed by following them, others by breaking them. You have to find the right balance. If you break all the rules, you may frighten people. But if make your own rules, they may not even notice.

The Best Place to Hide a Dead Body is Page Two of Google

Chad Pollitt | Posted 06.17.2014 | Business
Chad Pollitt

The title of this post is quite attention-grabbing and packs a powerful message. It certainly caught my attention when the quote was dropped on inboun...

Finding Out Her Content Marketing Was Dying Was Beyond Devastating -- So She Did This

Chad Pollitt | Posted 06.09.2014 | Business
Chad Pollitt

There's a lot of failure happening in content marketing and seemingly not a lot of solutions to address the problem. So, what is the problem?

Content Marketing Is 88 Percent Less Effective Than Public Relations

Chad Pollitt | Posted 06.11.2014 | Business
Chad Pollitt

Overall, the research showed that earned media -- articles from credible journalists -- was the only content type to exhibit a strong lift in all three areas of the purchase cycle.

Get Ink for Your Business With These Steps: Tips From iAcquire's PR Director

Allie Gray Freeland | Posted 06.03.2014 | Business
Allie Gray Freeland

Though the channels we use to communicate in PR have changed as a product of technology and the Internet, the goal is written in stone: the maintenance of a favorable public image.

Kate Sheppard

World's Biggest Coal Company, World's Biggest PR Firm Pair Up To Promote Coal For Poor People

HuffingtonPost.com | Kate Sheppard | Posted 03.28.2014 | Politics

WASHINGTON -– Peabody Energy Corp., the world's largest private-sector coal company, launched a public relations and advertising campaign last month...

Three Reasons to Apply for Business Awards

John P. David | Posted 05.27.2014 | Business
John P. David

While I don't like to see email monikers overwhelmed by such plaudits, I must admit that I'm a fan of awards. I think they make good business sense for a number of reasons, and here are my top three.

Measuring the ROI of Public Relations: Five Experts Weigh In

Molly Borchers | Posted 05.26.2014 | Business
Molly Borchers

As we often say at my company, PR is the ultimate word of mouth.

6 Companies That Will Help You Create Stellar Content

Kristen Tischhauser | Posted 05.18.2014 | Small Business
Kristen Tischhauser

You keep hearing the buzzwords "content marketing", but what does it really mean for your marketing team?

Crack the Code on Wikipedia

John P. David | Posted 05.07.2014 | Technology
John P. David

One of the Internet's most popular websites is the free online encyclopedia called Wikipedia. The site is viewed as an objective source of information...

Whoever Runs Taco Bell's Twitter Account Deserves A Raise

The Huffington Post | Sara Boboltz | Posted 02.28.2014 | Business

Taco Bell, which continues to extract product ideas through focus groups apparently comprised of starving potheads, has been killing it on Twitter for...

The PR Problem With Public Relations Firms

Carol Roth | Posted 04.28.2014 | Small Business
Carol Roth

Unless you are a big deal, press releases are often useless: If you are Apple or Tesla, the world will cover your press release. If you are Joe Blow or Joe Inc., nobody cares about your new product or service launch.