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The Sony Hack -- Shooting the Messenger in a Time of Crisis

Katie Chodosh | Posted 12.19.2014 | Media
Katie Chodosh

Of course Sony is angry and embarrassed that this has happened and it is unforgiveable that the hackers have leaked private information on employees and actors. But the press are not the villain here.

Like Canada's Harper Government, Obama Administration Muzzling Its Scientists

Steve Horn | Posted 12.10.2014 | Green
Steve Horn

In recent years, Canadian Prime Minister Stephen Harper has come under fire for disallowing scientists working for the Canadian government to speak directly to the press.

"Me": The Most Valuable Brand

Diane Primo | Posted 12.09.2014 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

4 Strategies NASA Used to Market the Moon

Markus Giesler | Posted 12.01.2014 | Business
Markus Giesler

Most people look at NASA as a space agency and at my childhood projects as natural activities. However, NASA is probably one of the most successful marketing agencies in the 20th century and my childhood is evidence of its enduring influence on society.

Hack vs Flack? What's the Problem? Geography!

Magda Abu-Fadil | Posted 11.29.2014 | Media
Magda Abu-Fadil

In an increasingly globalized world, albeit with local interests, where stories often break on social media before anyone has time to breathe, journalists and PR pros can't afford to be "geography challenged."

Why Instagram Matters

Jeff Pulver | Posted 11.18.2014 | Business
Jeff Pulver

The success of Instagram is disruptive to marketing strategies, which are passive. The idea of building bottom up community is still foreign to many. Yet in 2015 community will have an even bigger role.

Ebola PR, Global News and Social Media

Jeremy Harris Lipschultz | Posted 11.11.2014 | Media
Jeremy Harris Lipschultz

Too often, news media and social media chatter turn to fear mongering instead of dispassionate reporting of facts. Ebola offered "red meat" for sensational journalists, talk show hosts and social media opinion leaders.

Rick Berman Caught on Tape: Hear His 10 Tactics to Aid Dirty Energy Corps

Lisa Graves | Posted 11.04.2014 | Green
Lisa Graves

Rick Berman, the king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements, including on efforts to increase the minimum wage for workers.

5 PR Lessons Conservative Catholic Cardinals Can Learn From Pope Francis

Karen Hart | Posted 10.30.2014 | Religion
Karen Hart

When you are going into battle, you don't show your opponent the chinks in your armor. Word choice, tone, humor all make a difference when you are talking to the press and making public statements. Being reactionary or accusatory never moves the ball down the court with the media.

Public Relations Has a PR Problem

Molly Borchers | Posted 12.06.2014 | Business
Molly Borchers

It's easy for a journalist to tweet snide remarks about PR people, but our symbiotic relationship should not be overlooked.

Definitive Guide to DIY Film Festival Distribution: 10 Steps

Michael Morgenstern | Posted 12.03.2014 | Entertainment
Michael Morgenstern

Putting a film out there through the festival circuit is labyrinthine, and way more work than it really has any right to be. I've done it twice, and I realized that I have a ton of information to convey that will be helpful to people going through this process for the first time.

What I Learned From Larry Ellison: Lessons in Tech Marketing

Alan Kelly | Posted 11.25.2014 | Technology
Alan Kelly

When I read the tweets that Oracle CEO Larry Ellison had stepped down, an enduring lyric jumped to mind. I tweeted back: The day the music died.

When Social Media Doesn't Matter: Four Reasons to Tune Out Feedback

Edward Muzio | Posted 11.16.2014 | Business
Edward Muzio

My point here is that in many situations, feedback -- be it the useful and actionable kind, the social media kind, or both -- isn't actually productive at all.

Walmart Flack Resigns After Allegedly Lying About Having College Diploma

Reuters | Posted 11.16.2014 | Business

Sept 15 (Reuters) - Wal-Mart Stores Inc's Chief Spokesman David Tovar resigned after the company allegedly found that he had lied about his academic...

Women in Business: Q&A with Patricia E. Jones Founder, Paws PR and P Jones Communications Inc.

Laura Dunn | Posted 11.09.2014 | Business
Laura Dunn

Patricia E. Jones is a public relations and marketing specialist, delivering a 360-degree solution to brand building, incorporating traditional media ...

A 5-Step Guide to Switch from SEO to PR and Vice Versa

Steve Olenski | Posted 09.29.2014 | Business
Steve Olenski

Are you ready for a career change and you're considering making the switch from SEO to PR or vice versa? If you are, do you find yourself wondering if you'll find success in making the switch?

How to Stop Pissing Off Reporters: VentureBeat Edition

Maggie Quale | Posted 09.28.2014 | Media
Maggie Quale

If you don't have the opportunity or bandwidth to write, request to sit down with a journalist -- completely independent of any other agenda. Ask them what their day is like, what their job entails, what makes a good story for them and so on.

3 Ways to Write Press Releases That Piss Off Journalists

Rosella LaFevre | Posted 09.28.2014 | Media
Rosella LaFevre

So what's going wrong? Well, here's a list of ways you can suck the life out of a PR pitch and piss off the people you decided to send it to.

How to Stop Pissing Off Reporters

Maggie Quale | Posted 09.21.2014 | Business
Maggie Quale

Anyone working in PR knows that one of the most challenging tasks is to balance the desires of the client with the actual news value of the information. This is where the "relations" part of media relations comes in.

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 09.14.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

Women in Business: Kari Feinsten, Founder of Kari Feinstein Public Relations

Laura Dunn | Posted 09.01.2014 | Business
Laura Dunn

Kari Feinstein is an entrepreneur and public relations specialist, born and raised in Los Angeles, California. She is Founder and CEO at Kari Feinstei...

Everyone's Right. Everyone's Wrong. What Do We Do Now?

Cynthia Dagnal-Myron | Posted 08.24.2014 | Healthy Living
Cynthia Dagnal-Myron

Blake "Save the Cat" Snyder Every day, before I do almost anything else, I send out a barrage of tweets and Facebook posts. First, I schedule t...

BP and the Cost of Reputational Debt

Harlan Loeb | Posted 08.11.2014 | Politics
Harlan Loeb

On Monday, the U.S. Supreme Court rejected BP's attempt to halt payments to affected businesses while the oil giant appeals its 2010 Gulf of Mexico di...

Business, PR, Changing Technology and Social Media Storytelling

Jeremy Harris Lipschultz | Posted 08.11.2014 | Media
Jeremy Harris Lipschultz

Keep a close eye on how this plays out in the health field. We've known for more than a decade that aging baby boomers would impact the early part of the century, but the intersection of health care needs and mobile and social media technology was not fully anticipated.

4 Marketing Tactics for SEO, PR, ORM and Content Marketing Experts

Allie Gray Freeland | Posted 07.16.2014 | Business
Allie Gray Freeland

The era of digital marketing as an all-encompassing, multi-channel, multi-faceted, integrated approach is here