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Six Reasons Why Your PR Campaign Isn't Working

Rebekah Epstein | Posted 04.16.2013 | Small Business
Rebekah Epstein

PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

Media Training for NFL and College Football Players: Sign Us Up!

Barbara Bruno | Posted 04.14.2013 | Sports
Barbara Bruno

In the 21st century, we could all use the kind of media training provided for college football stars and NFL Draft hopefuls. Quick -- describe yourself in pithy, media-friendly sound bytes that will translate into lucrative business deals. Yeah, I couldn't do it either.

Social Media Marketing: 7 Tools for Businesses and Brands

Scott Steinberg | Posted 04.11.2013 | Business
Scott Steinberg

While many great options exist to choose from, to save time, we've narrowed the list down to seven of our favorite tools that any corporate enterprise should be using.

Inbound Marketing and Content Strategy: How to Build Better Campaigns

Scott Steinberg | Posted 04.03.2013 | Business
Scott Steinberg

Inbound marketing is one of the most powerful tools for generating sales today. However this technique - also closely-associated with related forms of promotion such as content marketing and permission marketing - is only as effective as how well it is strategized and performed.

Carnival's Social Nightmare

John P. David | Posted 03.27.2013 | Business
John P. David

Aside from offering an outlet for professional and amateur comedy writers to try new material, social media plays an increasing role in how we learn about crises and disasters -- and also how communications and PR pros must respond to the same mishaps.

Crowdfunding Businesses and Startups: The Ultimate Guide

Scott Steinberg | Posted 04.13.2013 | Business
Scott Steinberg

As a result of recent successful multimillion-dollar online fundraising campaigns for products such as the Ouya, Pebble E-Paper Watch and Amanda Palmer's Theater is Evil album/tour, which have captivated audiences worldwide, crowdfunding is quickly becoming a business staple.

Hillary, Foreign Policy, and the all-American Superbowl

John Brown | Posted 04.06.2013 | World
John Brown

One false way to convince "people" the world over (including in our very own USA) that you're "doing something" when you actually have nothing to do/decide upon, is to be "on the move," with the complacent media, eager for any story, "reporting" on your "new initiative."

Why Jews Are So Bad at PR

Rabbi Shmuley Boteach | Posted 03.09.2013 | Media
Rabbi Shmuley Boteach

We have ceded the PR ground to Israel's enemies. The price paid is steep. What good is having Apache helicopter gunships, or Merkava tanks, to defend your citizens against attack if you can't even use them because the world thinks you're always the aggressor?

WATCH: Nick Kroll's Spoof Of PR Girls Totally Nails It

Posted 12.27.2012 | Comedy

PR makes the world go round, but unfortunately it's a profession that can attract the, how shall we say, those who can be less than understanding abou...

Benicio Del Toro, Oliver Stone Visit Puerto Rico

AP | DANICA COTO | Posted 12.03.2012 | Latino Voices

SAN JUAN, Puerto Rico -- Benicio Del Toro didn't wait long to collect on a favor that Oliver Stone owed him for working extra hours on the set of his ...

Why Republicans Are in the Driver's Seat on Fiscal Cliff Negotiations

James Marshall Crotty | Posted 02.01.2013 | Politics
James Marshall Crotty

President Obama, you must lead. It is you who must "settle." Or it will be you who gets blamed for the second credit downgrade and second recession in five years, not your oft-blamed predecessor, George W. Bush.

Seven Design Tips for Making Great Infographics

Karl Gude | Posted 01.17.2013 | Media
Karl Gude

Bad design does irreversible harm to an infographic. It trivializes good content (for the rare visitor who chooses to wade through the ugliness and confusion instead of fleeing in horror at the sight of it) and reflects badly on you and your business.

A Good PR Consultant Needs to Understand Business

Sara Benwell | Posted 01.13.2013 | Business
Sara Benwell

In the PR industry, we often face a battle between what a client wants to release to the media and what we know that journalists will consider newsworthy. As consultants, it is our role to become trusted advisers who can find ways make a story relevant to the news agenda.

The Fine Art of Publicizing and Marketing Your Fine Art, Part One

Gordy Grundy | Posted 01.12.2013 | Arts
Gordy Grundy

To exhibit demands a bold and exhaustive effort, far away from the security of the studio. An artist must work harder, more aggressively and creatively than the gallery to market and publicize properly. At the end of the exhibition, it is your show and yours alone.

You Can't PR a PR

Steve Loynes | Posted 01.12.2013 | Business
Steve Loynes

PR is day in, day out. It has to operate at the media's pace (worldwide, 24/7). A particular position or message has to be tweaked to suit the situation, while remaining in line with the longer term strategy.

The Marketing of Dubai: A Brilliant Mirage

Sarah O'Leary | Posted 10.16.2012 | Business
Sarah O'Leary

It's difficult to embrace the hype while wading in a sea of black.

It's Called Public Relations for a Reason

Michael Ramah | Posted 12.04.2012 | Business
Michael Ramah

As the media landscape continuously becomes more complex and multidimensional, public relations is increasingly defined as the ability to empower organizations to talk with and listen to stakeholders in ways that they don't yet know how to do.

Why the US Needs a PR Campaign

Rimjhim Dey | Posted 12.01.2012 | Politics
Rimjhim Dey

If the country undertakes a smart, knowing, and well-targeted campaign, it will pay for itself many times over in wars that are not fought, embassies that are not destroyed, a national reputation that is not trashed, and a competitive advantage for American business.

Public Relations is Not a Walk in the Park... Or a Kayaking Trip

Jennifer Nagy | Posted 10.28.2012 | Business
Jennifer Nagy

Public relations is a fantastic career. It's exciting, fast-paced and challenging. But it has also been listed as one of the most stressful jobs by numerous sources many years in a row, and is notorious for being an all-consuming, never-ending job.

Strategic Innovation Secrets: What Technology Leaders Do Differently

Scott Steinberg | Posted 10.28.2012 | Business
Scott Steinberg

Like scrappy young startups such as Flipboard and Pinterest, success isn't solely rooted in online innovations and cutting-edge electronic advancements. It's also founded in basic management, marketing and strategic innovation principles that every entrepreneur can learn from.

Deer in the Floodlights

Karen Novak | Posted 10.24.2012 | Technology
Karen Novak

I never set out to have a career in technology or communications. In fact, I arrived here through a series of serendipitous events that prove the "right time, right place" maxim.

Back to Chicken & Biscuits: The Five-Step Plan to End Chick-fil-A's PR Nightmare

Mark Pettit | Posted 09.24.2012 | Business
Mark Pettit

Like a towering oak tree, those views are rooted deeply in religion and nothing short of a flood of Biblical proportions will dislodge them. But what I do expect is that Mr. Cathy will put the good of his employees first.

Honoring a Reporter's Obligation: Dissecting Peter Shankman's Hypocrisy

Ryan Holiday | Posted 09.22.2012 | Media
Ryan Holiday

Why target Peter Shankman's Help A Reporter Out? Because it embodies everything that is wrong with much of modern online journalism.

Solving Puerto Rico's Socioeconomic Crisis Will Take a Generation: A Call to Puerto Rican Millenials

Miguel Columna | Posted 09.11.2012 | Latino Voices
Miguel Columna

It is obvious to our generation that Puerto Rico is in dire need of similar innovative and evidence-based models and programs to start tackling the current unprecedented socioeconomic crisis.

Kardashian to Play Streisand in New Biopic: How to Create Attention-Grabbing Ad Copy (Like This One) for Your Business

Christopher Lee Nutter | Posted 09.09.2012 | Small Business
Christopher Lee Nutter

Every business dreams of the holy grail of advertising -- the idea that makes people guffaw; the commercial they don't want to fast-forward through; the billboard they actually read; the outrageous stunt that generates free media coverage.