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How Storytelling Can Fix a Broken Neck

Phil Butler | Posted 11.01.2013 | TED Weekends
Phil Butler

2013-01-18-TEDplayvideo.jpgThe TEDTalk that introduced me to Prager is a perfectly transparent window into the strategy (or gift) of influential speaking, into dynamic and convincing communications.

Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content Marketing Tool!

Diane Primo | Posted 10.29.2013 | Business
Diane Primo

Customers remember experiences--from what they saw or heard to whom they met--far longer than they'll recall what they read in social media, a blog, an eNewsletter or a case study.

Pentagon PR Heavyweight Takes Over SBA Press Office, Why?

Lloyd Chapman | Posted 10.27.2013 | Small Business
Lloyd Chapman

The most powerful and experienced public relations officer from the Pentagon has taken over the Small Business Administration (SBA) press office. Why?

The New Rules of Advertising, Marketing and PR

Scott Steinberg | Posted 10.23.2013 | Business
Scott Steinberg

Brian Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.

Saying Goodbye to a Dear Friend: A Tribute to PR Veteran Eddie Michaels

Bryan Cain-Jackson | Posted 10.16.2013 | Entertainment
Bryan Cain-Jackson

Eddie Michaels was a devoted husband, father, friend to many, a veteran publicist, and a class act -- he respected everyone.

What Is Media? It's Everything, That's What.

Cooper Smith Koch | Posted 10.14.2013 | Business
Cooper Smith Koch

Now, there are countless options, outlets and approaches you can take to promote a client, and you have to be good at a dozen of them to even be considered a decent PR pro.

Did the Recession Kill Women's Shopping Instincts?

Jure Klepic | Posted 09.30.2013 | Business
Jure Klepic

Women had to sacrifice and hustle to get through the recession, and they are going to make marketers hustle even harder to get their attention now. It's time to get your blogs going and start tweeting if you want to connect with the new, woman shopper.

Thought Followship Marketing Results in Thought Leadership

Diane Primo | Posted 08.27.2013 | Business
Diane Primo

In this new era of marketing, the technology infrastructure of social media and the ability it gives us to search anything--instantly--online, has made it easier for thought-followers to find what they need when they need it.

In the Age of Social Media, Why PR Should Matter to Businesses, Both Small and Large

Cari Shane | Posted 08.06.2013 | Business
Cari Shane

I tell my clients all the time that social media is Public Relations' BFF, or as I prefer to call it, BFFL -- "best friend for life."

Small Business PR: Should You Hire a Publicist or Can You Do It Yourself?

Ciara Pressler | Posted 08.04.2013 | Small Business
Ciara Pressler

It's an attractive option: who wouldn't want their creation featured on the front page? But before you reach Fortune 100 status, it's important to understand when it's the right time to go big on PR.

Fake Plastic Souks: The Glory Years

Magda Abu-Fadil | Posted 08.04.2013 | Books
Magda Abu-Fadil

Naked Neo Lladro figurines draped in mini bikinis comply with local mores in Sharjah where authorities have asked shopkeepers to "behead" mannequins a...

Million Dollar Makeover? Behind Baja California's New Image

Erin Siegal McIntyre | Posted 07.24.2013 | World
Erin Siegal McIntyre

In recent years, Baja's historic reputation for sun and surf was eclipsed by gruesome headlines including beheadings, kidnappings en masse, and frequent shoot-outs.

Six Reasons Why Your PR Campaign Isn't Working

Rebekah Epstein | Posted 06.15.2013 | Small Business
Rebekah Epstein

PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

Media Training for NFL and College Football Players: Sign Us Up!

Barbara Bruno | Posted 06.14.2013 | Sports
Barbara Bruno

In the 21st century, we could all use the kind of media training provided for college football stars and NFL Draft hopefuls. Quick -- describe yourself in pithy, media-friendly sound bytes that will translate into lucrative business deals. Yeah, I couldn't do it either.

Social Media Marketing: 7 Tools for Businesses and Brands

Scott Steinberg | Posted 06.11.2013 | Business
Scott Steinberg

While many great options exist to choose from, to save time, we've narrowed the list down to seven of our favorite tools that any corporate enterprise should be using.

Inbound Marketing and Content Strategy: How to Build Better Campaigns

Scott Steinberg | Posted 06.03.2013 | Business
Scott Steinberg

Inbound marketing is one of the most powerful tools for generating sales today. However this technique - also closely-associated with related forms of promotion such as content marketing and permission marketing - is only as effective as how well it is strategized and performed.

Carnival's Social Nightmare

John P. David | Posted 05.27.2013 | Business
John P. David

Aside from offering an outlet for professional and amateur comedy writers to try new material, social media plays an increasing role in how we learn about crises and disasters -- and also how communications and PR pros must respond to the same mishaps.

Crowdfunding Businesses and Startups: The Ultimate Guide

Scott Steinberg | Posted 04.13.2013 | Business
Scott Steinberg

As a result of recent successful multimillion-dollar online fundraising campaigns for products such as the Ouya, Pebble E-Paper Watch and Amanda Palmer's Theater is Evil album/tour, which have captivated audiences worldwide, crowdfunding is quickly becoming a business staple.

Hillary, Foreign Policy, and the all-American Superbowl

John Brown | Posted 04.06.2013 | World
John Brown

One false way to convince "people" the world over (including in our very own USA) that you're "doing something" when you actually have nothing to do/decide upon, is to be "on the move," with the complacent media, eager for any story, "reporting" on your "new initiative."

Why Jews Are So Bad at PR

Rabbi Shmuley Boteach | Posted 03.09.2013 | Media
Rabbi Shmuley Boteach

We have ceded the PR ground to Israel's enemies. The price paid is steep. What good is having Apache helicopter gunships, or Merkava tanks, to defend your citizens against attack if you can't even use them because the world thinks you're always the aggressor?

WATCH: Nick Kroll's Spoof Of PR Girls Totally Nails It

Posted 12.27.2012 | Comedy

PR makes the world go round, but unfortunately it's a profession that can attract the, how shall we say, those who can be less than understanding abou...

Benicio Del Toro, Oliver Stone Visit Puerto Rico

AP | DANICA COTO | Posted 12.03.2012 | Latino Voices

SAN JUAN, Puerto Rico -- Benicio Del Toro didn't wait long to collect on a favor that Oliver Stone owed him for working extra hours on the set of his ...

Seven Design Tips for Making Great Infographics

Karl Gude | Posted 01.17.2013 | Media
Karl Gude

Bad design does irreversible harm to an infographic. It trivializes good content (for the rare visitor who chooses to wade through the ugliness and confusion instead of fleeing in horror at the sight of it) and reflects badly on you and your business.

A Good PR Consultant Needs to Understand Business

Sara Benwell | Posted 01.13.2013 | Business
Sara Benwell

In the PR industry, we often face a battle between what a client wants to release to the media and what we know that journalists will consider newsworthy. As consultants, it is our role to become trusted advisers who can find ways make a story relevant to the news agenda.

The Fine Art of Publicizing and Marketing Your Fine Art, Part One

Gordy Grundy | Posted 01.12.2013 | Arts
Gordy Grundy

To exhibit demands a bold and exhaustive effort, far away from the security of the studio. An artist must work harder, more aggressively and creatively than the gallery to market and publicize properly. At the end of the exhibition, it is your show and yours alone.