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Marketing and Storytelling: 3 Books that Will Stretch Your Mind

Joseph Parker | Posted 01.23.2014 | Business
Joseph Parker

In marketing, the concept of storytelling is hot right now. For 2014, it is estimated that 78% of CMOs think custom content is the future of marketing...

Why We're Drowning in Junky Data and Sensational Headlines

Rob Leathern | Posted 01.23.2014 | Technology
Rob Leathern

We are drowning in studies and statistics, many of them dead wrong. This data is no longer coming just from the academic side, but a concerted push for publishing data and studies is now coming from enterprises too that are generating a lot of "big data" as a side-effect of their operations.

Decision Points for Your Business Marketing: Advertise, Promote or Publicize?

Gordy Grundy | Posted 12.29.2013 | Business
Gordy Grundy

All businesses, large and small, share basic commonalities. One of them is "How much bang for how little buck?" How to market your business requires a careful study. Where do you spend your money? Advertising? Promotion? Public relations?

How to Win Great Publicity - Without a PR Firm

Dorie Clark | Posted 01.23.2014 | Media
Dorie Clark

How would you like to be featured on CNN, CBS News, the BBC and VH1? If you're San Francisco area artist Steven Backman, that's just a few months' coverage. But unlike many professionals, he doesn't use a high-end PR firm to shill for him. Instead, he's become his own publicity machine.

The Central Role of Women in Brand Advocacy

Ekaterina Walter | Posted 12.18.2013 | Business
Ekaterina Walter

If 91 percent of women feel advertisers don't understand them, don't make the same mistakes when building relationships with your customers online. Get to know your community and don't assume that all women think alike.

Real-Time Social Media Creative Marketing and PR

Jeremy Harris Lipschultz | Posted 01.23.2014 | Media
Jeremy Harris Lipschultz

Real-time social media are transforming marketing and public relations. I recently visited two firms in Chicago that are responding to the need for speed within the flow of online conversation.

Content Marketing and PR: Making Both an Act of Service

Joseph Parker | Posted 01.23.2014 | Business
Joseph Parker

It is impossible to create viral content. If anyone sets out to create something for the specific purpose of going "viral" then the content will be forced, fake and forgotten. Focus, instead, on creating something that serves the audience.

The World's Five Weirdest Travel Pitches

Peter Mandel | Posted 01.23.2014 | Travel
Peter Mandel

Just for fun, here's a sampling of the weirdest travel pitches that are out there right now -- flapping around, jumping up and down, and doing their darnedest to snag your attention.

What People Think You Do

Lea Stanković | Posted 11.16.2013 | Comedy
Lea Stanković

I love reading articles about the average day of a really successful person. They are designed to make you relate to their subject, but still remain in awe of them. Such articles convey a picture that is very clear though probably untrue.

The Low-Down on Fashion Week

Zoe Malliaros | Posted 11.09.2013 | Style
Zoe Malliaros

Sure, NYFW has its token snobs and elitist Upper East Siders, but there are important businesspeople, editors-in-chief, bloggers, columnists, PR personnel and photographers.

Why I'm Risking My New Book by Self-Publishing Even Though I'm a Bestselling Author

Frank Schaeffer | Posted 11.09.2013 | Media
Frank Schaeffer

  I'm self-publishing my new novel AND GOD SAID, "BILLY!" Where's my advance? What will I live on? The New York Times won't review a self-publis...

How Storytelling Can Fix a Broken Neck

Phil Butler | Posted 11.01.2013 | Home
Phil Butler

2013-01-18-TEDplayvideo.jpgThe TEDTalk that introduced me to Prager is a perfectly transparent window into the strategy (or gift) of influential speaking, into dynamic and convincing communications.

Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content Marketing Tool!

Diane Primo | Posted 10.29.2013 | Business
Diane Primo

Customers remember experiences--from what they saw or heard to whom they met--far longer than they'll recall what they read in social media, a blog, an eNewsletter or a case study.

Pentagon PR Heavyweight Takes Over SBA Press Office, Why?

Lloyd Chapman | Posted 10.27.2013 | Small Business
Lloyd Chapman

The most powerful and experienced public relations officer from the Pentagon has taken over the Small Business Administration (SBA) press office. Why?

The New Rules of Advertising, Marketing and PR

Scott Steinberg | Posted 10.23.2013 | Business
Scott Steinberg

Brian Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.

Saying Goodbye to a Dear Friend: A Tribute to PR Veteran Eddie Michaels

Bryan Cain-Jackson | Posted 10.16.2013 | Entertainment
Bryan Cain-Jackson

Eddie Michaels was a devoted husband, father, friend to many, a veteran publicist, and a class act -- he respected everyone.

What Is Media? It's Everything, That's What.

Cooper Smith Koch | Posted 10.14.2013 | Business
Cooper Smith Koch

Now, there are countless options, outlets and approaches you can take to promote a client, and you have to be good at a dozen of them to even be considered a decent PR pro.

Did the Recession Kill Women's Shopping Instincts?

Jure Klepic | Posted 09.30.2013 | Business
Jure Klepic

Women had to sacrifice and hustle to get through the recession, and they are going to make marketers hustle even harder to get their attention now. It's time to get your blogs going and start tweeting if you want to connect with the new, woman shopper.

Thought Followship Marketing Results in Thought Leadership

Diane Primo | Posted 08.27.2013 | Business
Diane Primo

In this new era of marketing, the technology infrastructure of social media and the ability it gives us to search anything--instantly--online, has made it easier for thought-followers to find what they need when they need it.

In the Age of Social Media, Why PR Should Matter to Businesses, Both Small and Large

Cari Shane | Posted 08.06.2013 | Business
Cari Shane

I tell my clients all the time that social media is Public Relations' BFF, or as I prefer to call it, BFFL -- "best friend for life."

Small Business PR: Should You Hire a Publicist or Can You Do It Yourself?

Ciara Pressler | Posted 08.04.2013 | Small Business
Ciara Pressler

It's an attractive option: who wouldn't want their creation featured on the front page? But before you reach Fortune 100 status, it's important to understand when it's the right time to go big on PR.

Fake Plastic Souks: The Glory Years

Magda Abu-Fadil | Posted 08.04.2013 | Books
Magda Abu-Fadil

Naked Neo Lladro figurines draped in mini bikinis comply with local mores in Sharjah where authorities have asked shopkeepers to "behead" mannequins a...

Million Dollar Makeover? Behind Baja California's New Image

Erin Siegal McIntyre | Posted 07.24.2013 | World
Erin Siegal McIntyre

In recent years, Baja's historic reputation for sun and surf was eclipsed by gruesome headlines including beheadings, kidnappings en masse, and frequent shoot-outs.

Six Reasons Why Your PR Campaign Isn't Working

Rebekah Epstein | Posted 06.15.2013 | Small Business
Rebekah Epstein

PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

Media Training for NFL and College Football Players: Sign Us Up!

Barbara Bruno | Posted 06.14.2013 | Sports
Barbara Bruno

In the 21st century, we could all use the kind of media training provided for college football stars and NFL Draft hopefuls. Quick -- describe yourself in pithy, media-friendly sound bytes that will translate into lucrative business deals. Yeah, I couldn't do it either.