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Public Relations

A 5-Step Guide to Switch from SEO to PR and Vice Versa

Steve Olenski | Posted 07.30.2014 | Business
Steve Olenski

Are you ready for a career change and you're considering making the switch from SEO to PR or vice versa? If you are, do you find yourself wondering if you'll find success in making the switch?

How to Stop Pissing Off Reporters: VentureBeat Edition

Maggie Quale | Posted 07.29.2014 | Media
Maggie Quale

If you don't have the opportunity or bandwidth to write, request to sit down with a journalist -- completely independent of any other agenda. Ask them what their day is like, what their job entails, what makes a good story for them and so on.

3 Ways to Write Press Releases That Piss Off Journalists

Rosella LaFevre | Posted 07.29.2014 | Media
Rosella LaFevre

So what's going wrong? Well, here's a list of ways you can suck the life out of a PR pitch and piss off the people you decided to send it to.

Talking Points Trump Truth in Message-Driven Washington

Wendell Potter | Posted 07.28.2014 | Politics
Wendell Potter

Politicians have misled voters for as long as there have been politicians. At times, though, and not so long ago, it was not a death wish to claim to be a moderate willing to work with members of the other party. That's hardly possible when message makers call the shots.

Dying Man's Touching Farewell Letter To Family And Friends

John P. Donnelly | Posted 07.28.2014 | Fifty
John P. Donnelly

I discovered too late that I really knew so little about so many deceased friends and colleagues, and only found out about some of their remarkable exploits and achievements when reading their obituaries.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Sharing is Caring. But Not in the Sharing Economy.

Brad Chase | Posted 07.25.2014 | Technology
Brad Chase

The sharing economy is taking the world by storm -- creating multi-billion dollar companies overnight and inspiring millennial entrepreneurs to squeeze cash out of anything and everything they have lying around the house.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

How to Stop Pissing Off Reporters

Maggie Quale | Posted 07.22.2014 | Business
Maggie Quale

Anyone working in PR knows that one of the most challenging tasks is to balance the desires of the client with the actual news value of the information. This is where the "relations" part of media relations comes in.

Storytelling Returns to Marketing

John P. David | Posted 07.21.2014 | Media
John P. David

With the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention.

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 07.15.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

What's So Funny 'Bout Peace, Love and Better Branding?

Michael Ramah | Posted 07.15.2014 | Business
Michael Ramah

As the sophistication and creativity of marketing communications increases, a message of inclusion resonates with tremendous impact and deep emotional connection. And as it does, it creates a powerful loop.

Are PR People Lazy?

Marc Prosser | Posted 07.14.2014 | Small Business
Marc Prosser

I have been astounded by the lack of effort and follow through that I have seen from the PR firms startups and other more established firms have hired. From my experience, hiring a PR firm is a mistake, and companies should instead handle their PR internally.

If I Were LeBron's PR Guy...

John P. David | Posted 07.09.2014 | Sports
John P. David

I don't know where James will play next season, but his current free agency offers an opportunity to make some amends to Cleveland fans, even if he decides to play elsewhere.

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 07.08.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

Simple Messages and Digital Voices

Chris Komisarjevsky | Posted 07.07.2014 | Business
Chris Komisarjevsky

With so many brands vying for attention, the media and the marketplace are chock full of messages trying to convince us to buy, believe, support or join.

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 07.03.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 07.02.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

Disruptive Technology Merits Disruptive PR

John P. David | Posted 07.01.2014 | Media
John P. David

One of the big stories of the summer is the rise of ridesharing services. You may have heard of the major players (companies Uber and Lyft) or seen ...

4 Reasons Why LeBron Stays in Miami

Eric Fischgrund | Posted 07.01.2014 | Sports
Eric Fischgrund

There are several factors aside from money and basketball, primarily related to his marketability, which will weigh heavy on James and his agent's minds in coming days and weeks.

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 07.01.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

What I Learned about Social Media from Andy Warhol

Lee Traupel | Posted 06.23.2014 | Business
Lee Traupel

Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.

6 SEO and Social Secrets Every Entrepreneur Must Know and Why

Allie Gray Freeland | Posted 06.19.2014 | Business
Allie Gray Freeland

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves.

Dan Snyder's Fight to Save Redskins' Name Has Been One Long PR Disaster

Brian Frederick | Posted 06.19.2014 | Sports
Brian Frederick

Since Dan Snyder is the face of the Redskins, there is no one else who can lead the team out of this mess -- no PR consultants, no army of lobbyists, no one within the Redskins organization.