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Public Relations

How to Deal With Travel Writers, Part 2: What Writers Want From PR People

Mark Chesnut | Posted 12.18.2014 | Business
Mark Chesnut

A big part of securing ongoing coverage is about relationships. Journalists and travel writers need to know who you are, and you need to know who they are. If you have a personal connection, that's a great way to cement your brand further in their minds.

How to Deal with Travel Writers, Part 1: Bloggers vs. Journalists

Mark Chesnut | Posted 12.16.2014 | Business
Mark Chesnut

The world of travel writers, journalists and travel bloggers is ever-changing. So how do public relations and media relations experts in the travel industry deal with them?

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 12.13.2014 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

Like Canada's Harper Government, Obama Administration Muzzling Its Scientists

Steve Horn | Posted 12.10.2014 | Green
Steve Horn

In recent years, Canadian Prime Minister Stephen Harper has come under fire for disallowing scientists working for the Canadian government to speak directly to the press.

"Me": The Most Valuable Brand

Diane Primo | Posted 12.09.2014 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.

Where PR Fits in Your Digital Marketing Strategy

John Rampton | Posted 12.02.2014 | Business
John Rampton

Developing a plan for public relations might seem as if it is a daunting undertaking, yet if you do it properly, it may assist in growing your brand, as well as improving profits.

Person of the Year, 2014?

John P. David | Posted 12.01.2014 | Media
John P. David

Last year, I had great responses from a blog post and survey about TIME's Person of the Year, so I decided to revisit the topic as we start to look back on the people and events that shaped the news in 2014.

Hack vs Flack? What's the Problem? Geography!

Magda Abu-Fadil | Posted 11.29.2014 | Media
Magda Abu-Fadil

In an increasingly globalized world, albeit with local interests, where stories often break on social media before anyone has time to breathe, journalists and PR pros can't afford to be "geography challenged."

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 11.26.2014 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

Women in Business Q&A: Jennefer Witter, CEO and Founder - The Boreland Group Inc.

Laura Dunn | Posted 11.25.2014 | Business
Laura Dunn

Jennefer Witter is the CEO and founder of The Boreland Group Inc., an eleven year old boutique public relations firm headquartered in New York with an...

Women in Business Q&A: Kathy Calvin, President and Chief Executive Officer of the United Nations Foundation

Laura Dunn | Posted 11.24.2014 | Business
Laura Dunn

Kathy Calvin is President and Chief Executive Officer of the United Nations Foundation. Her career has spanned work in the public, private and nonprof...

4 Tips for Crafting an Effective Elevator Pitch

Gillian Small | Posted 11.21.2014 | Small Business
Gillian Small

As a publicist, my day revolves around pitching. From pitching my clients to the media to pitching my business to potential new clients, I spend hours each day carefully crafting statements and ideas that quickly communicate key business messages.

Media Interview Survival Tips

Catriona Pollard | Posted 11.20.2014 | Business
Catriona Pollard

So you have distributed your media release or sent your pitch to a journalist and now you have had some interest from journalists - and a couple of them have called you for an interview. What do you do?

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 12.16.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

What Is Branding? Not Reality Television

Adrian Kamalii | Posted 11.18.2014 | Business
Adrian Kamalii

Your brand is not a logo, a website, your social media handles, your product or your image. While these examples contribute to the sum of your brand, individually, these facets are not a definition of a brand.

Kate Sheppard

Here's What Big Oil Has In The Pipes If Keystone Fails

HuffingtonPost.com | Kate Sheppard | Posted 11.18.2014 | Politics

WASHINGTON –- TransCanada Corp., the company seeking to build the Keystone XL pipeline, has teamed up with the world's largest public relations firm...

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 11.18.2014 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

The Most Vulnerable Relationship You'll Ever Have

Lubna Najjar | Posted 11.12.2014 | Small Business
Lubna Najjar

It's not your friend nor is it your enemy. It's the one constant that we have in this world. It's the one notion created by man and gauged by the sun and moon. It's the one thing we cannot escape. We cannot buy it, sell it or trade it. No matter how much financial stability you may have, you cannot afford it. Y

6 Steps to Successfully Managing Your Online Reputation

Ian Mills | Posted 11.12.2014 | Small Business
Ian Mills

Almost every business is going to have problems with customers at some point. If you're proactive, you should be able to resolve most issues directly ...

Ebola PR, Global News and Social Media

Jeremy Harris Lipschultz | Posted 11.11.2014 | Media
Jeremy Harris Lipschultz

Too often, news media and social media chatter turn to fear mongering instead of dispassionate reporting of facts. Ebola offered "red meat" for sensational journalists, talk show hosts and social media opinion leaders.

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

Creating Content is About Grit, with Little Glory Early On - Be Tenacious

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story, find a...

My Top 10 Presentation Tips That Will Wow Your Audience

Catriona Pollard | Posted 11.05.2014 | Business
Catriona Pollard

Whether we like it or not, public speaking is a fact of life. Whether you're doing a presentation at a conference or event, or pitching to clients in the workplace, we all have to take the stand at some point.

Do These 5 Things to Get Great (Free) PR For Your Startup

Jonathan Long | Posted 11.04.2014 | Small Business
Jonathan Long

After spending months or even years working around the clock your product or service is ready to hit the market. Regardless of what your startup aims to provide or solve, one thing is consistent -- you need press, and lots of it.