If you don't have the opportunity or bandwidth to write, request to sit down with a journalist -- completely independent of any other agenda. Ask them what their day is like, what their job entails, what makes a good story for them and so on.
Politicians have misled voters for as long as there have been politicians. At times, though, and not so long ago, it was not a death wish to claim to be a moderate willing to work with members of the other party. That's hardly possible when message makers call the shots.
I discovered too late that I really knew so little about so many deceased friends and colleagues, and only found out about some of their remarkable exploits and achievements when reading their obituaries.
How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.
The sharing economy is taking the world by storm -- creating multi-billion dollar companies overnight and inspiring millennial entrepreneurs to squeeze cash out of anything and everything they have lying around the house.
Anyone working in PR knows that one of the most challenging tasks is to balance the desires of the client with the actual news value of the information. This is where the "relations" part of media relations comes in.
As the sophistication and creativity of marketing communications increases, a message of inclusion resonates with tremendous impact and deep emotional connection. And as it does, it creates a powerful loop.
I have been astounded by the lack of effort and follow through that I have seen from the PR firms startups and other more established firms have hired. From my experience, hiring a PR firm is a mistake, and companies should instead handle their PR internally.
The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.
Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.