Anyone working in PR knows that one of the most challenging tasks is to balance the desires of the client with the actual news value of the information. This is where the "relations" part of media relations comes in.
As the sophistication and creativity of marketing communications increases, a message of inclusion resonates with tremendous impact and deep emotional connection. And as it does, it creates a powerful loop.
I have been astounded by the lack of effort and follow through that I have seen from the PR firms startups and other more established firms have hired. From my experience, hiring a PR firm is a mistake, and companies should instead handle their PR internally.
The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.
Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.
How can you expect us to get on board with the USMNT when the coach doesn't even believe in them? If I had a chance to counsel Klinsmann on public relations for his team, I could limit it to three words: "Know your audience."
According to the operating consensus, the American public has no right to know what the CIA is up to, even when what it's up to is extremely questionable in terms of dealing with our officially proclaimed enemies; and liberating such data from the crypt called classification is criminal behavior.