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Public Relations

Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

Why Dave Brandon Won't Be Michigan's Athletic Director Next Year

Justin Knapp | Posted 10.22.2014 | Sports
Justin Knapp

The meltdown at Michigan following back-to-back home losses and the severe mishandling of concussed quarterback Shane Morris left the realm of my "passion" and entered the world of "profession." I may have a love for football, but my career is in communications.

The Race Back to Actual News

John P. David | Posted 10.17.2014 | Media
John P. David

We need to create new, interesting, and authentic communications for our audiences. We can't just slap our name on the news of the day and call it a blog; and we can't just slap our twist on someone else's work and expect it to make us stand out.

Astoria Characters: The Silver-Lining Pal

Nancy Ruhling | Posted 10.14.2014 | New York
Nancy Ruhling

It's pouring cats and dogs. That's why Jill Parshley Cardillo and her sunny yellow umbrella are out. Jill likes to walk in the water, saving the drops on her tongue for a rainy day.

If You Think Your Audience Is an Algorithm, You're Doing It Wrong

John P. David | Posted 10.10.2014 | Business
John P. David

If you are in a small, niche business, then you'd better be thinking about authentic, interesting, and worthwhile content, and forget about teaching to the algorithm test.

LEGO Quits Shell Over Arctic Drilling -- Who's Next?

Travis Nichols | Posted 10.10.2014 | Green
Travis Nichols

Shell is running out of places to hide. Today, LEGO announced it will be ending its 50-year relationship with the oil company after millions of people around the world called on the toymaker to put the partnership on ice.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

Public Relations Has a PR Problem

Molly Borchers | Posted 10.07.2014 | Business
Molly Borchers

It's easy for a journalist to tweet snide remarks about PR people, but our symbiotic relationship should not be overlooked.

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...

What's Your Fashion ID?

Lubna Najjar | Posted 10.03.2014 | Style
Lubna Najjar

For years, I worked in the corporate world wearing none other than a pant/skirt suit, dress pants and a nice top, heels no higher than 2 inches and ha...

Definitive Guide to DIY Film Festival Distribution: 10 Steps

Michael Morgenstern | Posted 10.06.2014 | Entertainment
Michael Morgenstern

Putting a film out there through the festival circuit is labyrinthine, and way more work than it really has any right to be. I've done it twice, and I realized that I have a ton of information to convey that will be helpful to people going through this process for the first time.

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

Marketing Sages are an Endangered Species for Good Reason

Lee Traupel | Posted 09.28.2014 | Business
Lee Traupel

I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marke...

How to Be an Introvert and Successful in Business

Catriona Pollard | Posted 10.06.2014 | Media
Catriona Pollard

I'm an introvert. But you say, "You're in PR. How can that be true?" I have successfully navigated my career as an introvert, but recently, it really struck home that being an introvert as an entrepreneur does have its constant challenges.

Future Proofing Your Brand Strategy

Lee Traupel | Posted 10.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

Why HR, PR, and IT Are Worthy Startup Investments

Julia Neumer | Posted 09.12.2014 | Small Business
Julia Neumer

Money is tight, especially as you continue to build your startup. We know as well as the next entrepreneur that the bottom line is always top of mind. However, there are a few particular areas in which you should focus on early to secure future success.

New Trend: Be Invisible Online

John P. David | Posted 09.11.2014 | Technology
John P. David

Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible.

Miami: The Land of Gimme

Suzan McDowell | Posted 09.08.2014 | Miami
Suzan McDowell

A few years ago, walking into a club I had been invited to by the promoter, I found him snapping this huge rubber band on his right hand. I asked him ...

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 10.23.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 10.24.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

Social Sharing Feeds Our Appetite for News

John P. David | Posted 09.03.2014 | Media
John P. David

If you have ever posted a news link to Facebook, Twitter or Instagram, then you have participated in the social sharing ecosystem which is overtaking traditional channels as the most powerful way to distribute information.

What Shall I Be When I Grown Up? Joey Skaggs!

Sal Cataldi | Posted 09.03.2014 | Media
Sal Cataldi

Though I've never met him, I really do owe a debt to Joey Skaggs. There is something undeniably affirming about his work that somehow worked it way into my life and a long career - conjuring a crafty idea, one that you have a creative passion for.