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Public Relations

4 Tips for Crafting an Effective Elevator Pitch

Gillian Small | Posted 11.21.2014 | Small Business
Gillian Small

As a publicist, my day revolves around pitching. From pitching my clients to the media to pitching my business to potential new clients, I spend hours each day carefully crafting statements and ideas that quickly communicate key business messages.

Media Interview Survival Tips

Catriona Pollard | Posted 11.20.2014 | Business
Catriona Pollard

So you have distributed your media release or sent your pitch to a journalist and now you have had some interest from journalists - and a couple of them have called you for an interview. What do you do?

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 11.19.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

What Is Branding? Not Reality Television

Adrian Kamalii | Posted 11.18.2014 | Business
Adrian Kamalii

Your brand is not a logo, a website, your social media handles, your product or your image. While these examples contribute to the sum of your brand, individually, these facets are not a definition of a brand.

Kate Sheppard

Here's What Big Oil Has In The Pipes If Keystone Fails

HuffingtonPost.com | Kate Sheppard | Posted 11.18.2014 | Politics

WASHINGTON –- TransCanada Corp., the company seeking to build the Keystone XL pipeline, has teamed up with the world's largest public relations firm...

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 11.18.2014 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

The Most Vulnerable Relationship You'll Ever Have

Lubna Najjar | Posted 11.12.2014 | Small Business
Lubna Najjar

It's not your friend nor is it your enemy. It's the one constant that we have in this world. It's the one notion created by man and gauged by the sun and moon. It's the one thing we cannot escape. We cannot buy it, sell it or trade it. No matter how much financial stability you may have, you cannot afford it. Y

6 Steps to Successfully Managing Your Online Reputation

Ian Mills | Posted 11.12.2014 | Small Business
Ian Mills

Almost every business is going to have problems with customers at some point. If you're proactive, you should be able to resolve most issues directly ...

Ebola PR, Global News and Social Media

Jeremy Harris Lipschultz | Posted 11.11.2014 | Media
Jeremy Harris Lipschultz

Too often, news media and social media chatter turn to fear mongering instead of dispassionate reporting of facts. Ebola offered "red meat" for sensational journalists, talk show hosts and social media opinion leaders.

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 11.11.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

Creating Content is About Grit, with Little Glory Early On - Be Tenacious

Lee Traupel | Posted 11.09.2014 | Business
Lee Traupel

Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story, find a...

My Top 10 Presentation Tips That Will Wow Your Audience

Catriona Pollard | Posted 11.05.2014 | Business
Catriona Pollard

Whether we like it or not, public speaking is a fact of life. Whether you're doing a presentation at a conference or event, or pitching to clients in the workplace, we all have to take the stand at some point.

Do These 5 Things to Get Great (Free) PR For Your Startup

Jonathan Long | Posted 11.04.2014 | Small Business
Jonathan Long

After spending months or even years working around the clock your product or service is ready to hit the market. Regardless of what your startup aims to provide or solve, one thing is consistent -- you need press, and lots of it.

Colleges and Universities: Getting the Message Right

Dr. Brian C. Mitchell | Posted 11.03.2014 | College
Dr. Brian C. Mitchell

it is so important to link college and university efforts to define a message to an institution's strategic plan. A president often faces a debilitating series of skirmishes about "vision" if there is no clear consensus on a framework for discussing the future of the university.

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 11.03.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 10.30.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

4 Reasons Why You Should Combine SEO and PR Strategies

Jonathan Long | Posted 10.30.2014 | Small Business
Jonathan Long

SEO strategies have changed a lot over the past few years. With such a large focus now on attracting high quality brand mentions it requires getting other websites to talk about you. Creating this buzz requires a PR approach, and one could even argue that PR needs to be part of the "new" search engine optimization era.

Bring Your PR Strategy Back From the Dead This Halloween

Catriona Pollard | Posted 10.28.2014 | Business
Catriona Pollard

Will you be trick or treating this Halloween? There are a number of ideas you can borrow from Halloween that can help to bring your PR strategy back...

You Had Me at Ello! 5 Questions With Todd Berger

John P. David | Posted 10.27.2014 | Technology
John P. David

You may have heard about Ello, as it is being described by some as the "anti-Facebook." Ello is an invitation-only social network that drew a lot of attention following an interesting confluence of events.

Why Coyote Marketing Is All the Rage for Brands in Need of a Social Strategy

Lee Traupel | Posted 10.26.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

Why Dave Brandon Won't Be Michigan's Athletic Director Next Year

Justin Knapp | Posted 10.22.2014 | Sports
Justin Knapp

The meltdown at Michigan following back-to-back home losses and the severe mishandling of concussed quarterback Shane Morris left the realm of my "passion" and entered the world of "profession." I may have a love for football, but my career is in communications.

The Race Back to Actual News

John P. David | Posted 10.17.2014 | Media
John P. David

We need to create new, interesting, and authentic communications for our audiences. We can't just slap our name on the news of the day and call it a blog; and we can't just slap our twist on someone else's work and expect it to make us stand out.

Astoria Characters: The Silver-Lining Pal

Nancy Ruhling | Posted 10.14.2014 | New York
Nancy Ruhling

It's pouring cats and dogs. That's why Jill Parshley Cardillo and her sunny yellow umbrella are out. Jill likes to walk in the water, saving the drops on her tongue for a rainy day.

If You Think Your Audience Is an Algorithm, You're Doing It Wrong

John P. David | Posted 10.10.2014 | Business
John P. David

If you are in a small, niche business, then you'd better be thinking about authentic, interesting, and worthwhile content, and forget about teaching to the algorithm test.