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Public Relations

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.12.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

Why HR, PR, and IT Are Worthy Startup Investments

Julia Neumer | Posted 09.12.2014 | Small Business
Julia Neumer

Money is tight, especially as you continue to build your startup. We know as well as the next entrepreneur that the bottom line is always top of mind. However, there are a few particular areas in which you should focus on early to secure future success.

New Trend: Be Invisible Online

John P. David | Posted 09.11.2014 | Technology
John P. David

Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible.

Miami: The Land of Gimme

Suzan McDowell | Posted 09.08.2014 | Miami
Suzan McDowell

A few years ago, walking into a club I had been invited to by the promoter, I found him snapping this huge rubber band on his right hand. I asked him ...

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 09.03.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

Social Sharing Feeds Our Appetite for News

John P. David | Posted 09.03.2014 | Media
John P. David

If you have ever posted a news link to Facebook, Twitter or Instagram, then you have participated in the social sharing ecosystem which is overtaking traditional channels as the most powerful way to distribute information.

What Shall I Be When I Grown Up? Joey Skaggs!

Sal Cataldi | Posted 09.03.2014 | Media
Sal Cataldi

Though I've never met him, I really do owe a debt to Joey Skaggs. There is something undeniably affirming about his work that somehow worked it way into my life and a long career - conjuring a crafty idea, one that you have a creative passion for.

"You Nailed It!" How to Kill a Television Interview

Stacy Slotnick | Posted 09.02.2014 | Media
Stacy Slotnick

Inside the Nokia Theatre at the 66th Annual Primetime Emmy Awards held on August 25, host Seth Meyers keenly observed that agents habitually tell their clients, "You are crushing it right now" or "Just killing it, buddy."

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 08.29.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

4 Marketing Tips From Successful Attorneys

John P. David | Posted 08.28.2014 | Miami
John P. David

I have worked with law firms and their marketing teams for decades, and while I'm confident about what traditional public relations tactics work well, I set out to ask some attorneys in Florida about their best marketing initiatives.

Extra! Extra! Famous Travel Writers Spill Trade Secrets (And Dish Some Dirt)

Peter Mandel | Posted 08.27.2014 | Travel
Peter Mandel

Here are capsule reviews of three fast-selling paperbacks by famous travel and guidebook writers: good, quick reads that pull the curtain back on a few of the travel industry's dirty little secrets and outright lies.

Sabina Hitchen on the Business of Building Buzz

Colleen DeBaise | Posted 08.27.2014 | Small Business
Colleen DeBaise

Entrepreneurs get to steer their own ship, make their own decisions and lead. I love the speed at which decisions can be made, changes can happen and ideas can be implemented.

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

How to Overcome Marketing Talent, Tech and Strategy Gaps: An Interview with Paul Roetzer,

Phil Simon | Posted 08.26.2014 | Books
Phil Simon

More than ever, technology continues to permeate every aspect of our lives--and marketing is no exception. New technologies, innovations, and changing...

Why Do We Put Up with Washington's Cynical Misinformation Game?

Wendell Potter | Posted 08.19.2014 | Politics
Wendell Potter

There is one arena in which misleading the public not only is abided but is the norm: politics. In fact, much of what constitutes political discourse in this country is now built on a foundation of dishonesty.

Entrepreneurs Must Start Selling And Listening Early

Marty Zwilling | Posted 08.08.2014 | Business
Marty Zwilling

If you are a social entrepreneur, a natural hook is the environmental or humanity cause that you espouse. Perhaps you can amplify your position by sponsoring an event, traveling to a visible location, or donating your time and other resources.

What Can Tens of Millions of Dollars Buy Ecuador in the 'Empire'?

Ezequiel Vázquez Ger | Posted 08.06.2014 | Latino Voices
Ezequiel Vázquez Ger

Ecuador has the most active government in Latin America in terms of public relations within the U.S., engaging in aggressive lobbying and outreach to penetrate the media and establish backchannel lanes of influence.

Changing the PR Channel

John P. David | Posted 08.04.2014 | Business
John P. David

As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the day (and by this I mean before anyone ...

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

A 5-Step Guide to Switch from SEO to PR and Vice Versa

Steve Olenski | Posted 07.30.2014 | Business
Steve Olenski

Are you ready for a career change and you're considering making the switch from SEO to PR or vice versa? If you are, do you find yourself wondering if you'll find success in making the switch?

How to Stop Pissing Off Reporters: VentureBeat Edition

Maggie Quale | Posted 07.29.2014 | Media
Maggie Quale

If you don't have the opportunity or bandwidth to write, request to sit down with a journalist -- completely independent of any other agenda. Ask them what their day is like, what their job entails, what makes a good story for them and so on.

3 Ways to Write Press Releases That Piss Off Journalists

Rosella LaFevre | Posted 07.29.2014 | Media
Rosella LaFevre

So what's going wrong? Well, here's a list of ways you can suck the life out of a PR pitch and piss off the people you decided to send it to.

Talking Points Trump Truth in Message-Driven Washington

Wendell Potter | Posted 07.28.2014 | Politics
Wendell Potter

Politicians have misled voters for as long as there have been politicians. At times, though, and not so long ago, it was not a death wish to claim to be a moderate willing to work with members of the other party. That's hardly possible when message makers call the shots.

Dying Man's Touching Farewell Letter To Family And Friends

John P. Donnelly | Posted 07.28.2014 | Fifty
John P. Donnelly

I discovered too late that I really knew so little about so many deceased friends and colleagues, and only found out about some of their remarkable exploits and achievements when reading their obituaries.