Public Relations

Five PR Tips for Headline-Grabbing Profits

Nicole Glor | Posted 05.22.2012

Read More: Small Business Media, Pr, Small Business Publicity, Public Relations, Business Tips, Business Strategies, Pr Tips, Business Press, Small Business News
Nicole Glor

Your business is growing, but every time you open the newspaper, power up the iPad or turn on the TV, you see your competitors instead of your brand.

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Last Night, I Dreamed That I Was Goldman Sachs' Social Media Manager...

April Rudin | Posted 05.14.2012

Read More: Goldman Sachs, Reputation, Goldman Sachs Bonuses, Crisis Communications, Online Reputation, Public Relations, Social Media, Google +, Linkedin, Twitter, Facebook, Blogging, Media News
April Rudin

One of the stories pinging around on the Internet a couple of weeks ago was Goldman Sachs' plan to hire a social media community manager. While most c...

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The 10 Commandments to Perfect PR for Your Business

Christopher Lee Nutter | Posted 05.09.2012

Read More: Social Media, Twitter, Press Release, Public Relations, Media, Publicity, Business, Pr, Commercial Artists, Magazines, Corporate Press Releases, Social Networking, Business News
Christopher Lee Nutter

If you want media coverage for your business or creative venture -- and, by extension, to exponentially increase your social media presence -- but you don't know how to go about it, here are the 10 commandments to perfect PR.

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Fearing Fear Itself

Marian Salzman | Posted 05.07.2012

Read More: Obama Hope, Google, Subprime Crisis, Gmos, Fear, Fukushima, France, 9/11, French Jews, Elections 2012, The Economy, Palestinians, Mad Cow Disease, Bernie Madoff, France Elections, Politics, Students Loans, Advertising, College, Martin Luther King Jr., Public Relations, Fearless, Japan, Israel, Generation Y, South Sudan, Becoming Fearless, Becoming-Fearless, Politics News
Marian Salzman

In this election year, I've been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the number one source of pain for college grads everywhere.

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D.M. Levine

Have They Learned Anything?

HuffingtonPost.com | D.M. Levine | Posted 05.03.2012

Read More: Goldman-Sachs, Lloyd Blankfein, Vampire Squid, Wall Street, Finance, Wells Fargo, Occupy Wall Street, Public Relations, Bankers, Business News

NEW YORK -- As May Day protests hit major cities across the United States this week, breathing new life into an Occupy Wall Street movement still in i...

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In the Era of Online Networking, Offline Connections Are More Powerful Than Ever

Christopher Lee Nutter | Posted 04.26.2012

Read More: Social Media, Linkedin, Small Business Owners, Twitter, Mobile Devices, Public Relations, Branding, Facebook, Small Business News
Christopher Lee Nutter

I run a media consulting business in New York. I have a full roster of (phenomenal) clients. And yet I am not on Facebook. I do not Tweet. I am not LinkedIn.

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Social Media's Modern Day Role in PR and Marketing Campaigns: Highlights and Thoughts

Marni Salup | Posted 04.24.2012

Read More: Branding, Marketing, Social Media, Social Media Marketing, Public Relations, Business News
Marni Salup

After many inquires, much analysis, and contemplation, I thought I would highlight a few recurring points that keep resurfacing amongst friends and clients when asked about social media and the role it is now playing in our public relations and marketing campaigns.

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The Koch Brothers Behaving Like Children

Ari Rabin-Havt | Posted 04.19.2012

Read More: David Koch, Msnbc, Koch Brothers, Charles Koch, Public Relations, Koch Industries, Karen Finney, Media News
Ari Rabin-Havt

For heirs whose fortunes are rooted in their father's work building refineries for Stalin during his first five-year plan, David and Charles Koch just...

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The Best Jobs I've Ever Had Are the Ones That I Invented

Bob Berkowitz | Posted 04.18.2012

Read More: Today Show, University of Denver, Good Morning America, Job Creation, Public Relations, Job Satisfaction, Business News
Bob Berkowitz

Managers would be wise to allow employees to invent, or re-fashion, their jobs as long as it fits the company's needs and that of its customers or clients.

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Do You Tell Stories Like You Sing Karaoke? Here Are Three Things to Save You

Karl Gude | Posted 04.06.2012

Read More: Photography, Photos, Story, Slides, Writing, Lesbian, Narrative, Storytelling, Journalism, Presentations, Video, Powerpoint, Filmmaking, Campfire, Advertising, Narrate, Public Relations, Keynote, Media Narratives, Culture News
Karl Gude

That's me, at left, listening to campfire stories long ago. "Was your grandmother a lesbian?" I asked. I was responding to a student's question ab...

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Why Would Stan Van Gundy Confirm Reports that Dwight Howard Asked for Him to be Fired?

Quora | Posted 04.05.2012

Read More: Sports, Public Relations, Stan Van Gundy, Dwight Howard, Orlando Magic, Basketball, Nba, Stan Van Gundy Magic, Sports News
Quora

This question originally appeared on Quora. By Paresh Jha, Reporter/Writer, Hearst Media Stan Van Gundy clearly timed this announcement in my opini...

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Newscrafting the Future

Marian Salzman | Posted 04.05.2012

Read More: Pr, Advertising, Public Relations, Marketing, Marcomms, Communications, Business News
Marian Salzman

Interactivity is what makes the Internet so much more than just another medium. Social media has hugely increased my ability to track ideas, and it has become a must-have tool for shaping them.

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Reporter Services Can Be Key To Media Coverage

Karen Leland | Posted 04.02.2012

Read More: Social Media, Small Business, Media, Journalism, Public Relations, Small Business News
Karen Leland

Effective use of social media is key and critical to being found and written about by the press. But to score these PR points and get reporters to respond to you in the first place, it pays to be proactive by signing up for reporter services.

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Your Life Is Social, Why Isn't Your Company?

Mark Hillary | Posted 05.29.2012

Read More: Thomson Reuters, Jen Mcclure, Social Media, Twitter, Farmville, Public Relations, Social Business, Facebook, Useful Social Media, Business-and-Social-Media, Corporate-Social-Media, Business Social Media, Social Media at Work, Social Media in Business, Media News
Mark Hillary

Forget about social media being just a tool for PR or marketing or community building -- it is changing every part of the enterprise, root and branch.

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SXSW Chronicles: Anticipation -- Day 1

Pedro L. Rodriguez | Posted 05.09.2012

Read More: Ifc, Big Data, Technology, Austin, Sxsw, SXSW 2012, Public Relations, Video, Technology News
Pedro L. Rodriguez

Empty lots have been transformed into wet party venues and "brand experience" sites where Festival goers will network and interact with products from companies big and small.

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PR Is Stressful, But You Don't Have to be a Stress Monster

Fauzia Burke | Posted 04.29.2012

Read More: Book Publishing, Book Publicity, Publicity, Work, Pr, Stress Reduction, Public Relations, Business News
Fauzia Burke

I love my job. I know it's important. I find joy in doing it well... but unless I am risking my life or the lives of others, my job cannot be that stressful.

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D.M. Levine

'We're Not Marauding Barbarians'

HuffingtonPost.com | D.M. Levine | Posted 02.18.2012

Read More: Mitt Romney, Finance, Private Equity, Financial Reform, Public Relations, Business News

Private equity has an image problem. What began a few months ago with questions about Mitt Romney's background as chief of Bain Capital has ballooned ...

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Customer Service Is the New PR

Ehsan Khodarahmi | Posted 04.15.2012

Read More: Communications, Pr, Customer Voice, Customer Service, Public Relations, Media News
Ehsan Khodarahmi

In the world of digital marketing, brands measure number of visits, time spent and number of clicks, etc., something widely referred as number crunchi...

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Toni Preckwinkle, Rahm Emanuel Reveal Shared Budget Savings, Different PR Styles

David Ormsby | Posted 04.09.2012

Read More: Cook County Board President Toni Preckwinkle, Mayor Rahm Emanuel, Chicago News, Chicago Cook County $20 Million Budget Savings, Chicago Budget Shortfall, Toni Preckwinkle, Public Relations, Chicago News
David Ormsby

Emanuel and Preckwinkle this week released a joint budget efficiency report that revealed that the two governments have saved taxpayers $20 million in the last six months. It also revealed a difference in public relations between the two.

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The New PR: Secrets to Turning Fans Into Evangelists

Penny C. Sansevieri | Posted 03.11.2012

Read More: Marketing, Small Business, Business Marketing Tips, Publicity, Small Business Marketing, Social Media Marketing, Public Relations, Business News
Penny C. Sansevieri

The new PR is really about the consumers and the message. How will you get your community so enamored with your message that you turn contacts into evangelists? That's the new PR.

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Lila Shapiro

Walmart's Internal News Wire Reveals Tactic That Could Spell Trouble

HuffingtonPost.com | Lila Shapiro | Posted 12.16.2011

Read More: Walmart, Labor, Walmart Internal News Wire, Economy, Walmart Labor, Mike Duke, Public Relations, Walmart Public Relations, Jobs, Walmart Unions, Business News

Walmart is famously aggressive in protecting its public image, particularly when it comes to accusations that it's treating its workers unfairly. Now,...

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Who Owns Hispanic Social Media?

Daniel Cubias | Posted 02.05.2012

Read More: Latinos, Latino, Ethnicity, Bloggers, Corporate Sponsorship, Hispanic, Carol Cain, Business Social Media, Hispanics, Social Media Networks, Miscommunication, Journalism, Social Media Marketing, Social Media, Relationship Building, Public Relations, Marketing, Latinos in Social Media, Blogging, Communication, Family, Latino Politics, Latino Voices News
Daniel Cubias

Communication is a fundamental function of human existence. And it does not require corporate sponsorship. That primordial need to listen, and in turn to be heard, will always drive social media.

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Confessions of a Publicist Who Woke Up

Elissa Kravetz | Posted 01.28.2012

Read More: Gay Bullying, The Farley Project, Cyber Bullying, Pr, School Bullying, Bullying, Public Relations, Anti-Bullying, Elissa Kravetz, Style News
Elissa Kravetz

I used to work 20 hour days, every day, yell at my staff, make my partners crazy, and the truth is none of it really matters. I've been seeking a greater truth and going from Barneys to Soho House just wasn't doing it.

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Interested in a Global Career? Consider PR

Stacie Nevadomski Berdan | Posted 01.09.2012

Read More: Go Global, Burson-Marsteller, Public Relations, Get Ahead by Going Abroad, Stacie Berdan, Globalization, Job Search, International Careers, Business News
Stacie Nevadomski Berdan

If someone told you that you could fast-track your career and significantly increase your pay while achieving a high degree of job satisfaction, signi...

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NBA Star Spends Lockout Doing Ballet

Posted 12.24.2011

Read More: Yoga, Nba Lockout 2011, Minnesota, Michael Beasley, Kobe Bryant, Deron Williams, Nba Lockout, Karate, Public Relations, Minnesota Timberwolves, Michael Beasley Marijuana, Ballet, Nba, Arts News

For players in the NBA, the lockout has meant a lot of extra free time. The most common course of action is taking their talents elsewhere--Deron Will...

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