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Public Relations

Finding Out Her Content Marketing Was Dying Was Beyond Devastating -- So She Did This

Chad Pollitt | Posted 04.11.2014 | Business
Chad Pollitt

There's a lot of failure happening in content marketing and seemingly not a lot of solutions to address the problem. So, what is the problem?

Content Marketing Is 88 Percent Less Effective Than Public Relations

Chad Pollitt | Posted 04.11.2014 | Business
Chad Pollitt

Overall, the research showed that earned media -- articles from credible journalists -- was the only content type to exhibit a strong lift in all three areas of the purchase cycle.

Today's Internet Forecast: Cloudy with a High Chance of Content Pollution

Sean Donahue | Posted 04.08.2014 | Media
Sean Donahue

To be relevant, it's no longer acceptable to be an ad-hoc publisher and expect the masses to flock to one's brand or cause. Just the opposite, relevance is largely defined by one's ongoing presence in the broader online conversation.

Get Ink for Your Business With These Steps: Tips From iAcquire's PR Director

Allie Gray Freeland | Posted 04.03.2014 | Business
Allie Gray Freeland

Though the channels we use to communicate in PR have changed as a product of technology and the Internet, the goal is written in stone: the maintenance of a favorable public image.

The Pope's Anti-Abuse Commission: Action or PR Stunt?

Dan Arel | Posted 04.03.2014 | Religion
Dan Arel

Can a Vatican-appointed commission bring about real change and be trusted to give a non-biased and honest report about the scale and severity of the abuse and offer real solutions that will be accepted by the Church?

A Successful Entrepreneur's Thoughts On Happiness in Work and Life

MeiMei Fox | Posted 04.04.2014 | Small Business
MeiMei Fox

In response to my request that Gordon share some of his wisdom with aspiring entrepreneurs and change makers, he poetically replied, "The older I get (I'm 49 now), the more uncertain things appear.

Kate Sheppard

World's Biggest Coal Company, World's Biggest PR Firm Pair Up To Promote Coal For Poor People | Kate Sheppard | Posted 03.28.2014 | Politics

WASHINGTON -– Peabody Energy Corp., the world's largest private-sector coal company, launched a public relations and advertising campaign last month...

Three Reasons to Apply for Business Awards

John P. David | Posted 03.27.2014 | Business
John P. David

While I don't like to see email monikers overwhelmed by such plaudits, I must admit that I'm a fan of awards. I think they make good business sense for a number of reasons, and here are my top three.

Measuring the ROI of Public Relations: Five Experts Weigh In

Molly Borchers | Posted 03.26.2014 | Business
Molly Borchers

As we often say at my company, PR is the ultimate word of mouth.

Just Spell My Stock Symbol Right

John P. David | Posted 03.21.2014 | Business
John P. David

One day last week, my wife called me and she was aghast regarding the story of Josh Hardy, a seven-year-old cancer survivor from Virginia who is suffe...

6 Companies That Will Help You Create Stellar Content

Kristen Tischhauser | Posted 03.19.2014 | Small Business
Kristen Tischhauser

You keep hearing the buzzwords "content marketing", but what does it really mean for your marketing team?

Netflix, GoDaddy, Dominos & Other Big-Brand PR Blunders

Ronn Torossian | Posted 03.12.2014 | Media
Ronn Torossian

Some PR goofs come and others go. Here are four mistakes which surely required crisis PR agencies to help manage. By reviewing the past, one can learn...

Crack the Code on Wikipedia

John P. David | Posted 03.07.2014 | Technology
John P. David

One of the Internet's most popular websites is the free online encyclopedia called Wikipedia. The site is viewed as an objective source of information...

Russia's Vladimir Putin Is a PR Genius

Ronn Torossian | Posted 03.04.2014 | Media
Ronn Torossian

The man is brilliant at manipulating the media for his countries' best political interests. Putin is a man who is very comfortable in his own skin, even when opposing the rest of the world.

Whoever Runs Taco Bell's Twitter Account Deserves A Raise

The Huffington Post | Sara Boboltz | Posted 02.28.2014 | Business

Taco Bell, which continues to extract product ideas through focus groups apparently comprised of starving potheads, has been killing it on Twitter for...

5 Social Media Rules for Job Seekers

Ronn Torossian | Posted 02.27.2014 | Media
Ronn Torossian

Once it's posted, there's simply no taking it back. That includes drunk pictures, inappropriate jokes and more. You can do it -- and they can refuse to hire you.

The PR Problem With Public Relations Firms

Carol Roth | Posted 02.26.2014 | Small Business
Carol Roth

Unless you are a big deal, press releases are often useless: If you are Apple or Tesla, the world will cover your press release. If you are Joe Blow or Joe Inc., nobody cares about your new product or service launch.

The Evolution of Celebrity Endorsements

Marni Salup | Posted 02.21.2014 | Business
Marni Salup

=As Q1 of 2014 comes to a close, we are seeing a major shift in the way brands are marketing themselves across online and offline platforms. The move ...

'Sports Illustrated' Gives the 'Net What It Wants

Ronn Torossian | Posted 02.19.2014 | Media
Ronn Torossian

The SI Swimsuit Issue provides content in exactly the way the 'net loves. Content that thrives on the web, and that can teach other marketers how to position their online PR campaigns.

When Media Attention Isn't In Your Best Interest

Ronn Torossian | Posted 02.18.2014 | Business
Ronn Torossian

Businesses are never obligated to talk to the press, and there are those who realize that undue media attention can bring unwanted obstacles or distractions to business goals - so they understandably avoid media.

Marketers Do Best When Realizing All Money Is Green

Ronn Torossian | Posted 04.16.2014 | Business
Ronn Torossian

Many times when top company executives are separated they will detail two different company visions, which can spell trouble when company representatives talk to the press, or even to their own employees.

All Press Is Not Good Press: Just Ask Tiger Woods, Rob Ford or Alex Rodriguez

Ronn Torossian | Posted 04.15.2014 | Media
Ronn Torossian

Sometimes good PR means avoiding the cameras and the interviews, rather than embracing them.

How Justice Was Served Thanks to My Father

Estelle Sobel Erasmus | Posted 04.12.2014 | Women
Estelle Sobel Erasmus

My dad gave me hope. Hope that I would be vindicated. That this experience wouldn't be for naught.

GOP Using My Old Playbook to Twist Facts About Obamacare and Jobs

Wendell Potter | Posted 04.12.2014 | Politics
Wendell Potter

If you're curious about what I used to do as a PR guy for the health insurance industry, how I often took facts and figures and twisted them to advance a specific political or financial agenda, take a look at the behavior of some members of Congress last week.

Online Image Repair: From 'Do Nothing' to 'Black Ops'

John P. David | Posted 04.08.2014 | Business
John P. David

Restaurants get bad reviews, businesses get slammed for poor customer service, and some people have Internet skeletons which inconveniently appear in search engine results. What does one do if this happens? The spectrum of solutions runs wide from "let it ride" to engaging in black ops activities.