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Public Relations

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 08.29.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

4 Marketing Tips From Successful Attorneys

John P. David | Posted 08.28.2014 | Miami
John P. David

I have worked with law firms and their marketing teams for decades, and while I'm confident about what traditional public relations tactics work well, I set out to ask some attorneys in Florida about their best marketing initiatives.

Extra! Extra! Famous Travel Writers Spill Trade Secrets (And Dish Some Dirt)

Peter Mandel | Posted 08.27.2014 | Travel
Peter Mandel

Here are capsule reviews of three fast-selling paperbacks by famous travel and guidebook writers: good, quick reads that pull the curtain back on a few of the travel industry's dirty little secrets and outright lies.

Sabina Hitchen on the Business of Building Buzz

Colleen DeBaise | Posted 08.27.2014 | Small Business
Colleen DeBaise

Entrepreneurs get to steer their own ship, make their own decisions and lead. I love the speed at which decisions can be made, changes can happen and ideas can be implemented.

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 08.25.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

How to Overcome Marketing Talent, Tech and Strategy Gaps: An Interview with Paul Roetzer,

Phil Simon | Posted 08.26.2014 | Books
Phil Simon

More than ever, technology continues to permeate every aspect of our lives--and marketing is no exception. New technologies, innovations, and changing...

Why Do We Put Up with Washington's Cynical Misinformation Game?

Wendell Potter | Posted 08.19.2014 | Politics
Wendell Potter

There is one arena in which misleading the public not only is abided but is the norm: politics. In fact, much of what constitutes political discourse in this country is now built on a foundation of dishonesty.

Entrepreneurs Must Start Selling And Listening Early

Marty Zwilling | Posted 08.08.2014 | Business
Marty Zwilling

If you are a social entrepreneur, a natural hook is the environmental or humanity cause that you espouse. Perhaps you can amplify your position by sponsoring an event, traveling to a visible location, or donating your time and other resources.

What Can Tens of Millions of Dollars Buy Ecuador in the 'Empire'?

Ezequiel Vázquez Ger | Posted 08.06.2014 | Latino Voices
Ezequiel Vázquez Ger

Ecuador has the most active government in Latin America in terms of public relations within the U.S., engaging in aggressive lobbying and outreach to penetrate the media and establish backchannel lanes of influence.

Changing the PR Channel

John P. David | Posted 08.04.2014 | Business
John P. David

As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the day (and by this I mean before anyone ...

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 08.03.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

A 5-Step Guide to Switch from SEO to PR and Vice Versa

Steve Olenski | Posted 07.30.2014 | Business
Steve Olenski

Are you ready for a career change and you're considering making the switch from SEO to PR or vice versa? If you are, do you find yourself wondering if you'll find success in making the switch?

How to Stop Pissing Off Reporters: VentureBeat Edition

Maggie Quale | Posted 07.29.2014 | Media
Maggie Quale

If you don't have the opportunity or bandwidth to write, request to sit down with a journalist -- completely independent of any other agenda. Ask them what their day is like, what their job entails, what makes a good story for them and so on.

3 Ways to Write Press Releases That Piss Off Journalists

Rosella LaFevre | Posted 07.29.2014 | Media
Rosella LaFevre

So what's going wrong? Well, here's a list of ways you can suck the life out of a PR pitch and piss off the people you decided to send it to.

Talking Points Trump Truth in Message-Driven Washington

Wendell Potter | Posted 07.28.2014 | Politics
Wendell Potter

Politicians have misled voters for as long as there have been politicians. At times, though, and not so long ago, it was not a death wish to claim to be a moderate willing to work with members of the other party. That's hardly possible when message makers call the shots.

Dying Man's Touching Farewell Letter To Family And Friends

John P. Donnelly | Posted 07.28.2014 | Fifty
John P. Donnelly

I discovered too late that I really knew so little about so many deceased friends and colleagues, and only found out about some of their remarkable exploits and achievements when reading their obituaries.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Sharing is Caring. But Not in the Sharing Economy.

Brad Chase | Posted 07.25.2014 | Technology
Brad Chase

The sharing economy is taking the world by storm -- creating multi-billion dollar companies overnight and inspiring millennial entrepreneurs to squeeze cash out of anything and everything they have lying around the house.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

How to Stop Pissing Off Reporters

Maggie Quale | Posted 07.22.2014 | Business
Maggie Quale

Anyone working in PR knows that one of the most challenging tasks is to balance the desires of the client with the actual news value of the information. This is where the "relations" part of media relations comes in.

Storytelling Returns to Marketing

John P. David | Posted 07.21.2014 | Media
John P. David

With the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention.

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 07.15.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

What's So Funny 'Bout Peace, Love and Better Branding?

Michael Ramah | Posted 07.15.2014 | Business
Michael Ramah

As the sophistication and creativity of marketing communications increases, a message of inclusion resonates with tremendous impact and deep emotional connection. And as it does, it creates a powerful loop.

Are PR People Lazy?

Marc Prosser | Posted 07.14.2014 | Small Business
Marc Prosser

I have been astounded by the lack of effort and follow through that I have seen from the PR firms startups and other more established firms have hired. From my experience, hiring a PR firm is a mistake, and companies should instead handle their PR internally.