Digital: Beyond Our Control, But Within Our Reach
Marketers should create campaigns and branded platforms that explain how to get more value out of products, and "why" someone should have them in the first place.
Marketers should create campaigns and branded platforms that explain how to get more value out of products, and "why" someone should have them in the first place.
David Colbert | Posted 11.07.2009 | Books
A reader spends a lot of time with a book. Ads will have time to sink in. That makes the medium valuable. Google isn't getting into the book business for charity.
Jason Pinter | Posted 11.05.2009 | Books
I've asked six of the most renowned crime fiction critics in the country to weigh in with their thoughts on the state of the crime novel. I hope you find their responses as interesting as I did.
Wednesday Martin | Posted 11.03.2009 | Books
I have it on good authority that starting tomorrow we'll "share" our content on our iphones for no advance. People will say things like "I guess I'll write a book" and no one will find it unusual.
Rob Asghar | Posted 10.29.2009 | Books
Stop calling yourself a self-published author. You are an independent author, and you wrote an independently published book, not a self-published book.
Wednesday Martin | Posted 10.31.2009 | Books
I didn't become a writer so that I could be a market researcher who tailors my thinking and writing to the interests of the people who made fun of me in high school.
Mark Coker | Posted 10.15.2009 | Books
2009 will go down in history as the year e-books went mainstream.
Jonathan Fields | Posted 10.13.2009 | Books
I'll be spotlighting some nontraditional publishers and technology most people have probably never heard of, but who are doing amazing things, growing like wildfire and making serious jack.
Mark Coker | Posted 10.07.2009 | Books
The day has come for publishers to offer a $4.00 book. Most books are too expensive. Compared to lower cost alternative media sources, books are becoming niche consumables like caviar.
Arianna Huffington | Posted 10.05.2009 | Books
My love affair with books is a long one. As a little girl growing up in Athens, I remember sending my friends home early from my fifth birthday party because all that celebrating was keeping me away from my books. Who needed friends and cake? I had my books! Since I was 21, there hasn't been a time when I wasn't researching or writing a book. Until now. So, instead of my signing another book contract, we are launching a Books section, in partnership with the New York Review of Books, where you'll find the latest book-related news and blog posts, book reviews, all sorts of special features, and, of course, articles from the New York Review of Books. So if you love books, reading, and good writing, please check out HuffPost Books.
The Huffington Post | Jessie Kunhardt | Posted 10.05.2009 | Books
There's a chill in the U.S. publishing industry when it comes to blogging. As we've been tracking down talented book-industry people to blog for th...
Makenna Goodman | Posted 10.06.2009 | Books
Publishing is not a dying business; it's a changing business. It's a business going through literary puberty, fiscal adolescence, and management hell. It's a business that needs to grow up, in other words.
Gina Frangello | Posted 09.29.2009 | Chicago
By the early 1990s, there were more than 100 feminist bookstores in the U.S. Now, after the explosion of chain bookstores and a changing political climate, there are a mere seven remaining.
Anis Shivani | Posted 09.10.2009 | Media
How can we retain, even enhance, creativity in the digital age, taking advantage of near-zero costs of redistribution? Two recent books consider the question.
Lissa Warren | Posted 08.27.2009 | Business
A mere chronicle of the author's experience is rarely enough for a memoir to succeed. Readers need a reason to care, and perspective is key.
Amitai Etzioni | Posted 07.11.2009 | Media
I am grateful to The New Republic for providing the space for long essays on complex subjects.
Gina Frangello | Posted 06.08.2009 | Chicago
As a result of new technology and online media, book reviewing is no longer a small, elitist club but open to anyone who can give good blog, and indie publishers are taken every bit as seriously as the Big Boys.
Caleb Das | Posted 05.16.2009 | Media
Literary sites shouldn't behave as if they are some kind of living archive.
Charles Warner | Posted 05.02.2009 | Media
Disruptive technologies like the printing press and the Internet are no longer appearing every century, or every decade, or every year; they are appearing every month.
Derek Beres | Posted 04.27.2009 | Media
I can only hope that independent booksellers come around and support the efforts of the too often romanticized "indie" author who uses the latest technologies in their craft, one sale at a time.
Patrick deWitt | Posted 04.04.2009 | Media
Books aren't going anywhere. The model is changing but the words and stories and paper and ink are proof of a living, vital entity.
Michael Giltz | Posted 04.03.2009 | Media
To read the new John Grisham any way you want, you would pay about $120. Of course, no one is going to do that, but being forced to choose what way you want to read a book is crazy.
Hugh McGuire | Posted 02.21.2009 | Media
BookCamp London started with a blank grid: 6 time slots and 5 spaces (or 5 spaces, 6 time slots?), with participants asked to fill in the grid, adding sessions they'd like to discuss.
Danny Groner | Posted 01.08.2009 | Living
Last week the publishing world was shaken by word of layoffs and reorganization inside some of the top publishing houses. While the written word is st...
AP | HILLEL ITALIE | Posted 01.03.2009 | Media
NEW YORK — The economy has crashed down on an industry once believed immune from the worst _ book publishing _ with consolidation at Random Hous...
Chris Curtin and Bob Greenberg | Posted 11.10.2009 | Media