Our hyper-connected society has made customer experience the defining factor in the consumer's perception of a business brand.
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I believe that the idea of 'standing out' is extremely important in a professional sense, where competition for jobs is now more intense than ever.
Nike is a pioneer in endorsements, going as far as developing brands within its brand. The payoff has been huge, but the risk is high when hundreds of millions of dollars are invested in the reputation of fallible individuals.
A lack of privacy.
Mitt Romney's "47 percent" video, Kate Middleton's topless sunbathing photos [safe for work] and Paris Hilton's recent conversatio...
One of my biggest concerns today is that people are forgetting that what they say, type and Tweet can be spread around the globe in a matter of seconds.
As an entrepreneur, is risk management something you think about or even think applies to your business? What is risk management anyway?
Face it: If you're worried what your employees are saying about you on Twitter, your problem is not Twitter. And the same applies to your customers, suppliers, and communities in which you operate.
Hanging is the worst use a man can be put to. ~ Sir Henry Wotton, The Disparity Between Buckingham and Essex (1651)
It is not often that one is incli...
Reputation will always continue to matter but for reasons that are less financially-based than in the past.
This past week played like a cautionary tale in reputation management. It could be titled The Powerbroker and the Celebrity.
And the moral of the s...
What can you do if your online reputation has been damaged, whether by others or your own mistakes? Here are four strategies to hasten your comeback.
While some users don't pay enough attention to their reputation on the web, others pay so much attention it limits their usage. It is incumbent on us as an industry to get in front of this.
Conway has managed to develop a consistent message in his campaign, but Rand Paul's message seems to burst forth from search engines.
Imagine your organization becoming the target of a class action lawsuit alleging fraudulent marketing practices; or learning that it's the target of an investigation by a state attorney general.
Defending a company's reputation has just gotten harder. A controversial new social media site, Unvarnished.com, allows people to review bosses, colleagues and companies with no restraint.
Make no mistake. Tiger is on his way back. He will be golfing before we know it, and old and new sponsors will flock to him if he wants them to because he will continue to make them money.
Be generous first. Think about what's in it for your readers.
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