A brand is essentially the one sentence people say about you behind your back. This practical "street" definition based on actual human interaction applies equally well to people, products, and companies.
Miley Cyrus wants to be culturally relevant, much in the way of Michael Jackson and Madonna. The difference might be that her approach is more strategic, and, conceived at a much younger age than either of the two.
To succeed on LinkedIn, devote some attention to understanding the rules, described below. The penalties associated with breaking them can negatively impact your visibility and ability to use LinkedIn successfully.
Many job seekers have described to me that submitting a resume in today's job market is mostly a banging-their-head-against-a-wall, extremely frustrating waste of time. You want that resume to get you into an interview, but it doesn't. I think this could be why...
Restaurants get bad reviews, businesses get slammed for poor customer service, and some people have Internet skeletons which inconveniently appear in search engine results. What does one do if this happens? The spectrum of solutions runs wide from "let it ride" to engaging in black ops activities.
The ways in which Pope Francis has made the Church change are very simple and effective. Best of all, they're entirely replicable by CEOs wanting to effect change in their organizations. CEOs can modify and implement themselves.
The secret to being effective, productive and happy is not to be extreme in focusing on only the small or the big issues; it's keeping both in perspective that helps a person reach his/her full potential while maintaining a happy state of mind.
Take control of your reputation online now, and it won't come back to haunt you in the future. Social media is a way of life and is finds its way into all aspects of our lives. You can either decide to proactive control it, or allow it to do the same.
Twenty-seven percent of the time we spend online is spent on forums and social networks. Think about it -- 16 minutes of every hour we spend online is spent sharing personal information or absorbing personal information others have shared.
Without a doubt, there is no 'one-size-fits-all' approach that can universally translate reputational and social capital into business gains but there are individual and organizational practices that can help pave the way.
If you have experienced negative online reviews regarding yourself or your company, you know how frustrating this can be. The sources of the negative press could range from a competing product, an upset former employee or even an unfortunate bad experience with a customer.
Organizations are increasingly vulnerable to public scrutiny, so it's no wonder that the subject of reputational risk is now seen as a company-wide concern -- as opposed to simply the remit of the marketing or communications department.
Nike is a pioneer in endorsements, going as far as developing brands within its brand. The payoff has been huge, but the risk is high when hundreds of millions of dollars are invested in the reputation of fallible individuals.