iOS app Android app

Reputation Management

All Reputation Management Tools Are Not Created Equal

John P. David | Posted 04.23.2014 | Business
John P. David

An over-reliance on a familiar tool is a concept made famous by American psychologist Abraham Maslow who in 1966 said: "I suppose it is tempting, if t...

Your 'Brand' Is the One Sentence People Say About You Behind Your Back

Mark Drapeau | Posted 04.21.2014 | Business
Mark Drapeau

A brand is essentially the one sentence people say about you behind your back. This practical "street" definition based on actual human interaction applies equally well to people, products, and companies.

The 'Front Page Rule'

Melissa Schwartz | Posted 04.17.2014 | Media
Melissa Schwartz

Despite an organization's best efforts at reputation management, a nasty (or worse yet, entertaining) anecdote about leadership can go viral in an instant.

The Road to Redemption for Self Magazine

Melissa Schwartz | Posted 04.03.2014 | Media
Melissa Schwartz

Organizations should take note of Self's experience as they contemplate ways to engage consumers. Humor is a great way to stimulate curiosity, but it has its pitfalls.

Miley Flirts... With Disaster (Part One of Two)

Daniel Hill | Posted 03.14.2014 | Celebrity
Daniel Hill

Miley Cyrus wants to be culturally relevant, much in the way of Michael Jackson and Madonna. The difference might be that her approach is more strategic, and, conceived at a much younger age than either of the two.

Avoid the LinkedIn Penalty Box

Susan P. Joyce | Posted 03.10.2014 | Business
Susan P. Joyce

To succeed on LinkedIn, devote some attention to understanding the rules, described below. The penalties associated with breaking them can negatively impact your visibility and ability to use LinkedIn successfully.

What 80% Of Employers Do Before Inviting You For An Interview

Susan P. Joyce | Posted 03.03.2014 | Fifty
Susan P. Joyce

Many job seekers have described to me that submitting a resume in today's job market is mostly a banging-their-head-against-a-wall, extremely frustrating waste of time. You want that resume to get you into an interview, but it doesn't. I think this could be why...

or Your Job Search and Career, Participate in Social Media -- VERY Carefully

Susan P. Joyce | Posted 02.24.2014 | Fifty
Susan P. Joyce

It appears that too many people are not aware that what they do online, in the "privacy" of their social media accounts, is often very widely visible.

Online Image Repair: From 'Do Nothing' to 'Black Ops'

John P. David | Posted 04.08.2014 | Business
John P. David

Restaurants get bad reviews, businesses get slammed for poor customer service, and some people have Internet skeletons which inconveniently appear in search engine results. What does one do if this happens? The spectrum of solutions runs wide from "let it ride" to engaging in black ops activities.

Communication Lessons From Pope Francis

Jana Schilder | Posted 03.10.2014 | Religion
Jana Schilder

The ways in which Pope Francis has made the Church change are very simple and effective. Best of all, they're entirely replicable by CEOs wanting to effect change in their organizations. CEOs can modify and implement themselves.

Boost Your Personal Brand by Focusing on Details That Matter!

Beth Kuhel | Posted 02.16.2014 | Business
Beth Kuhel

The secret to being effective, productive and happy is not to be extreme in focusing on only the small or the big issues; it's keeping both in perspective that helps a person reach his/her full potential while maintaining a happy state of mind.

Amazon a Customer Service Champ One Day, Chump the Next?

Reid Wegley | Posted 02.01.2014 | Business
Reid Wegley

Perhaps Mayday, in its implied greatness, is just another Amazonian invasion of our privacy we should be wary of.

Bullying of a Brand

John P. David | Posted 01.23.2014 | Sports
John P. David

At this stage of the controversy, it is very easy to pile-on and bash the Dolphins, but there's so much conflicting information out there, it's tricky to take a hard stance either way.

Is Online Reputation Management Dead?

John Rampton | Posted 12.30.2013 | Small Business
John Rampton

Take control of your reputation online now, and it won't come back to haunt you in the future. Social media is a way of life and is finds its way into all aspects of our lives. You can either decide to proactive control it, or allow it to do the same.

How to Start Creating Smart Online Habits

Joe Ross | Posted 01.23.2014 | Technology
Joe Ross

Twenty-seven percent of the time we spend online is spent on forums and social networks. Think about it -- 16 minutes of every hour we spend online is spent sharing personal information or absorbing personal information others have shared.

Beyond the Buzz: How Entrepreneurs Can Cash In On Their Reputation

Ilina Dimitrova | Posted 12.03.2013 | Small Business
Ilina Dimitrova

Without a doubt, there is no 'one-size-fits-all' approach that can universally translate reputational and social capital into business gains but there are individual and organizational practices that can help pave the way.

Gerry Smith

Think Writing A Fake Yelp Review Is Easy? Think Again

HuffingtonPost.com | Gerry Smith | Posted 09.25.2013 | Technology

It's not easy writing fake reviews. One company that posted bogus praise online for its clients told its writers to make their reviews seem authent...

How to Manage Your Personal Reputation Online

John Rampton | Posted 11.20.2013 | Business
John Rampton

If you have experienced negative online reviews regarding yourself or your company, you know how frustrating this can be. The sources of the negative press could range from a competing product, an upset former employee or even an unfortunate bad experience with a customer.

Reputation at Risk: Protecting Your Brand in Today's Volatile Business Environment

Andrew H. Harding | Posted 10.26.2013 | Business
Andrew H. Harding

Organizations are increasingly vulnerable to public scrutiny, so it's no wonder that the subject of reputational risk is now seen as a company-wide concern -- as opposed to simply the remit of the marketing or communications department.

Why Shed Your Maiden Name in the Digital Age?

Simone Collins | Posted 10.20.2013 | Technology
Simone Collins

Sociological arguments aside, is it still a realistic expectation for a professionally-inclined woman to change her name when she gets married?

Three Steps to Rethinking Reputation

Michelle Jordan | Posted 10.06.2013 | Business
Michelle Jordan

To arm yourself with tools you need to protect your reputation from damage in this social media world, you might want to consider reputation responsibility.

Online Reputation Management Is Finally Being Recognized by Teens

Sue Scheff | Posted 07.28.2013 | Parents
Sue Scheff

Online Reputation Management isn't just for businesses; teens are finally learning their cyber-life can determine their future.

Ignore Happy Customers At Your Peril

Sam Fiorella | Posted 05.21.2013 | Technology
Sam Fiorella

Our hyper-connected society has made customer experience the defining factor in the consumer's perception of a business brand.

'Be Yourself, Everybody Else Is Taken'

Tom Clive | Posted 05.01.2013 | Business
Tom Clive

I believe that the idea of 'standing out' is extremely important in a professional sense, where competition for jobs is now more intense than ever.

Swoosh: Later Lance

Daniel Hill | Posted 01.06.2013 | Business
Daniel Hill

Nike is a pioneer in endorsements, going as far as developing brands within its brand. The payoff has been huge, but the risk is high when hundreds of millions of dollars are invested in the reputation of fallible individuals.