Take control of your reputation online now, and it won't come back to haunt you in the future. Social media is a way of life and is finds its way into all aspects of our lives. You can either decide to proactive control it, or allow it to do the same.
Twenty-seven percent of the time we spend online is spent on forums and social networks. Think about it -- 16 minutes of every hour we spend online is spent sharing personal information or absorbing personal information others have shared.
Without a doubt, there is no 'one-size-fits-all' approach that can universally translate reputational and social capital into business gains but there are individual and organizational practices that can help pave the way.
If you have experienced negative online reviews regarding yourself or your company, you know how frustrating this can be. The sources of the negative press could range from a competing product, an upset former employee or even an unfortunate bad experience with a customer.
Organizations are increasingly vulnerable to public scrutiny, so it's no wonder that the subject of reputational risk is now seen as a company-wide concern -- as opposed to simply the remit of the marketing or communications department.
Nike is a pioneer in endorsements, going as far as developing brands within its brand. The payoff has been huge, but the risk is high when hundreds of millions of dollars are invested in the reputation of fallible individuals.