Marketing in Disguise
When marketers knowingly play in the darker parts of the gray to drive sales, they're doing a disservice to the consumer and the industry. A good deal not a good deal when it misinforms consumers.
When marketers knowingly play in the darker parts of the gray to drive sales, they're doing a disservice to the consumer and the industry. A good deal not a good deal when it misinforms consumers.
AP | STEPHEN BERNARD | Posted 10.30.2009 | Business
NEW YORK — Commercial lender CIT Group Inc. said Friday that billionaire investor and bondholder Carl Icahn agreed to support the company's rest...
Lita Smith-Mines | Posted 10.22.2009 | Business
My foray back into stores after a long, involuntary hiatus was disturbing. The parking spaces and aisles were vacant. I guess, when you lose your house to foreclosure, your closets go too.
Lita Smith-Mines | Posted 10.17.2009 | Business
In a formerly rural part of Long Island, many bountiful farm stands used to flourish. Now there are very few, as the land that had produced the harvests was sold during past abundant years to builders and developers.
Jeffrey Hutchison | Posted 09.19.2009 | Style
Embracing sustainability and crafting a new face of luxury need not be at odds; by exploring ways to achieve both simultaneously, an exciting new era of of design can be borne.
Jim Randel | Posted 09.15.2009 | Business
Since consumer spending represents about 2/3 of our economic engine, the economy will recover when consumers feel the time is right -- not when someone else tells consumers it will.
Sarah O'Leary | Posted 08.04.2009 | Business
In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.
AP | Posted 06.04.2009 | Business
WILMINGTON, Del. — Discount retailer Filene's Basement said Monday that it has filed to reorganize under Chapter 11 bankruptcy protection, less ...
Wall Street Journal | DOUGLAS BELKIN | Posted 05.10.2009 | Chicago
[T]oday the Magnificent Mile is enduring its highest vacancy rate since 1992. Retailers Lord & Taylor, Talbots Inc. and William-Sonoma Inc.'s Pottery ...
Bloomberg | Allison Abell Schwartz and Mark Clothier | Posted 04.06.2009 | Business
March 6 (Bloomberg) -- AnnTaylor Stores Corp. plunged the most in more than eight years in New York trading after a shrinking job market stifled deman...
AP | Posted 04.05.2009 | Business
BENTONVILLE, Ark. — Wal-Mart Stores Inc. says February same-store sales rose 5.1 percent, far above analyst expectations. The world's largest r...
AP | ANNE D'INNOCENZIO and MAE ANDERSON | Posted 04.03.2009 | Business
NEW YORK — Retailers left standing amid the carcasses of their competitors are going after orphaned customers. They're using aggressive mailers,...
Reuters | Posted 03.29.2009 | Business
ATLANTA (Reuters) -- Retailer Sears Holdings Corp (SHLD.O) posted stronger-than-expected quarterly results on Thursday as it cut costs during the rece...
Reuters | Emily Chasan and Phil Wahba | Posted 03.28.2009 | Business
NEW YORK, Feb 24 (Reuters) - A federal bankruptcy judge on Tuesday approved the sale of luxury retailer Fortunoff Holdings LLC to a group of seven li...
Reuters Via CNBC | Posted 11.22.2009 | Business
U.S. chain stores, reeling from the slowest holiday shopping season in five years, got some more bad news Sunday: 2008 will not be any better and coul...
AP | Posted 03.28.2008 | Business
Department-store operator Macy's Inc. on Friday said it will shutter nine underperforming stores, which collectively employ nearly 900 staffers, the l...
The Observer (U.K.) | Dan McDougall | Posted 03.28.2008 | Business
In what would be the biggest commitment to ending child labour ever undertaken by a major retailer, Gap Inc is drawing up plans to label its products ...
New York Times | MICHAEL BARBARO | Posted 03.28.2008 | Business
Retailers are in for a rough fall. Across the board, big chain stores reported bleak September same-store sales this morning. As a result, more than ...
Sarah O'Leary | Posted 11.16.2009 | Business