In the annals of branding, the Morton Salt Girl is a monumental achievement. She's been tweaked from time to time over the past century, but the company has wisely retained and respected her widely recognized identity.
If you think New York is the city that never sleeps, think again. Hundreds of millions of dollars have been stolen or wasted from beneath the mayor's slumbering nose by a project intended to improve the city's payroll system.
Let's just try something crazy like not giving federal small business contracts to some of the biggest companies in the world, and instead direct those dollars to the nation's 27 million small businesses.