Digital marketing can be overwhelming if you've never stepped onto that stage before. The same is true of Godzilla -- so huge! So unpredictable! So impossible to understand!
Since Google gains its heft and irreplaceability with advertisers through its control of user data, anything that increases user power to withhold that data inevitably will also reduce that monopoly power, as well.
BP's resulting landing page is neatly scrubbed of most oily nastiness, putting a bright face on the company's cleanup. Unethical? Or just distasteful?
Finally, some good news for Yahoo. Major tech advertisers are shifting a bit of the money they spend on Google (GOOG) to Yahoo (YHOO), according to a ...