You can achieve success -- however you define success -- by doing practically anything that goes with or even against current advice online for self-published book marketing. The "self" in self-publishing means you've got the reins.
Good news: self-publishing means that there are many books to read. Bad news: self-publishing means there are many books to read. Life is short, money is finite, and brain cells are a terrible thing to waste, so what's an avid, open-minded indie reader to do?
Ridley Scott. One of the few directors whose name alone can sell tickets. A legend in his own time. And now he's negotiating for the rights to my self-published book.