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Service Business

Three Keys to a Winning Attitude for a Service Business

George Bradt | Posted 01.20.2013 | Small Business
George Bradt

If you create value for your customer primarily through service or support, you must be responsive and flexible. Corporate cruise pioneers Joyce Landry and Josephine Kling get that, do that, and live that belief.

WATCH: Marketing Guru Michael Port Explains The Difference Between 'Target Market' And 'Niche'

Michael Port | Posted 05.25.2011 | Business
Michael Port

In this video I explain the important difference between target market and niche. And, yes, there is a difference. Surprised?

The Death of Mass Marketing

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

Interruption based marketing is being replaced by permission based marketing. Indiscriminate advertising is being replaced by web of trust marketing.