Ending sexual assault is not a "women's issue," and until we change our thinking to include everyone in the effort, we won't begin to see a significant decline in this form of violence. This move toward a more inclusive community approach has gained traction in the last decade, a trend I've noticed at the University of North Carolina at Chapel Hill.
This paradigm, that women are supposed to be beacons of purity throughout the span of their lives, while "boys will be boys" is tiresome and outdated. Women are sexual beings too, and should be able to explore and enjoy their sexuality as much as they want to without being judged or chastised for it.
Do you remember the first time you heard the "S" (sir) word or the "M" (ma'am) word when someone was addressing you? In the timeline of maturity this event stands stark in many people's memories. The first time I got "ma'am-ed," I actually turned around to see who the person was talking to. It certainly could not have been me!