iOS app Android app

Simon Baron Cohen

Marketing to Women, or Should I Say Marketing to People With a Female (or Male) Brain?

Jenny Darroch | Posted 10.08.2014 | Business
Jenny Darroch

My first recommendation for marketing to women is to determine where your female audience sits on the emphasizing-vs.-systematizing spectrum. Put another way, how dominant is the "female" brain among your target market?

Why We Can Be So Wrong About What Others Are Thinking

Kare Anderson | Posted 08.26.2014 | Good News
Kare Anderson

We are overly confident about our capacity to read other people, even our spouses. Trying to "detect the emotion someone is feeling by looking at a picture of their face or looking into someone's eyes" (two common mind reading tests) actually worsens our accuracy.

Autism and Empathy

Liane Kupferberg Carter | Posted 07.17.2013 | Impact
Liane Kupferberg Carter

So why does this myth that autistic people lack empathy persist? The reasons are complicated -- a convergence of media, popular culture, and ignorance.

Autism, Empathy And The Sally-Anne Test

Hannah Brown | Posted 05.17.2013 | TED Weekends
Hannah Brown

2013-01-18-TEDplayvideo.jpgI asked if he had brushed his teeth, knowing he hadn't gone into the bathroom, and he grinned at me, saying, "Yeah!" In the parallel universe of autism parenthood, I jumped for joy and called his therapist to share the good news.

The Daring Book for Boys in Business

Belinda Parmar | Posted 07.09.2013 | Books
Belinda Parmar

While Cunningham and Roberts's previous book, Inside Her Pretty Little Head, was a guide to successful female brands, The Daring Book for Boys in Business is for male-centric companies.

Empathy That Withers Away

Marina Cantacuzino | Posted 07.25.2011 | World
Marina Cantacuzino

Santre Sanchez Gayle's criminal career dates back to the age of 14 but like any other London gang member, his unlawful activity will have started much earlier. Somewhere along the way, empathy -- like an underused muscle -- withered away.

This Week in Magazines: The "Capitalist Tool" Says Angelina Tops Oprah

James Warren | Posted 05.25.2011 | Media
James Warren

It's been a tough week for Oprah. First a terrific Newsweek cover underscored her penchant to legitimize wacky medical claims on her show. Now June 22 Forbes dethrones her as the "most powerful celebrity."