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Small Business

A Guide to Getting the Most of Going to Conferences

Jacqueline Wolven | Posted 09.20.2014 | Business
Jacqueline Wolven

Don't leave it up to memory. Take a moment to reflect on the goals you made for the conference and decide if it is something that you want to repeat next year. If you really didn't get something awesome from it maybe your time and money would be better spent in another way.

How Local SEO Speeds Up Small Business Growth

David Goehst | Posted 09.19.2014 | Small Business
David Goehst

While global business is always great for income growth, small business has taken their eyes off the best piece of real estate for showcasing their unique products and services: their own backyard.

Long-Term vs. Short Term: Which Lease Is Right for Your Business?

Frank Chalupa | Posted 09.19.2014 | Small Business
Frank Chalupa

While there's no right answer -- every company's needs are different -- there are certain advantages to each that, when carefully analyzed with the help of a commercial broker, can help steer businesses toward the best option.

How You Can Be A Valuable Partner To A Global Company

Hope Neiman | Posted 09.19.2014 | Small Business
Hope Neiman

Large companies increasingly rely on a strategic rolodex of industry experts to help them stay ahead of the industry. They recognize that they can't b...

This Week's Marketing Lesson? Go Topless!

Gene Marks | Posted 09.19.2014 | Small Business
Gene Marks

It's about publicity. And marketing. Take note fellow business owners: there's no better way to get PR in this world then to pick a fight with someone.

The Secret Lives of Start-Ups

Bob Deutsch | Posted 09.19.2014 | Small Business
Bob Deutsch

For the most part, SUs are a wild bunch. They don't have passion. They have kooky passion: they will not take "no" for an answer, are fussy about doing things in a particular way and vanquish all doubt.

Kate Abbey-Lambertz

Bloomberg: Detroit Is Just Like 1970s New York, And That's A Good Thing | Kate Abbey-Lambertz | Posted 09.18.2014 | Business

The 1970s are remembered as dark days for New York City, as it teetered on the edge of bankruptcy amid rampant crime, urban decay and population loss....

Here's How a Light Bulb Raised $1.3 Million on Kickstarter in 6 Days

Michael Price | Posted 09.19.2014 | Small Business
Michael Price

According to LIFX founder Phil Bosua, the team didn't use any marketing or PR to launch their Kickstarter project. So how then did they raise $1.3 million in just six days?

Einstein's Entrepreneurial Spirit, and the Pros and Cons of Starting Your Business

Steve Mariotti | Posted 09.19.2014 | Business
Steve Mariotti

Like his son, Einstein's father excelled at math but unlike Albert, he pursued a career in business, following in the very successful footsteps of his...

When it Comes to Our Economy, Washington Can Do Something Before the Mid-Term Elections

John Arensmeyer | Posted 09.18.2014 | Small Business
John Arensmeyer

Small businesses have been doing their part -- outperforming big business on the job creation front every month for the past year. But, they can do more if Washington will only step up and take a role in helping fuel this engine for growth.

8 Ways to Develop a Successful Online Brand for Your Small Business

David L. Brown | Posted 09.18.2014 | Small Business
David L. Brown

Today's most successful businesses are memorable brands because they have a trusted reputation that keeps customers buying products again and again. As a small business owner, creating a clear-cut brand will increase the effectiveness of your company's advertising and marketing efforts.

Want to Launch a Successful Business? Start by Unearthing Yourself

Adrienne Arieff | Posted 09.17.2014 | Women
Adrienne Arieff

Developing a brand signature means figuring out what, specifically, you are good at, what you want to provide or produce, as well as what you stand for, what you want to devote your time, love and attention to, and what you wish to say to the world.

Don't Ignore Your Company's Blog -- It Can Produce Long Term Revenue

Jonathan Long | Posted 09.17.2014 | Small Business
Jonathan Long

There is absolutely no reason why your business shouldn't be blogging on a regular basis. Keeping your website updated with new blog posts gives your visitors new fresh content to engage with each time the visit.

My Business-Triggered Breakdown and Lessons Learned

Leanne Faulkner | Posted 09.17.2014 | Small Business
Leanne Faulkner

Despite reminding myself that I was a smart, invincible, solutions-driven entrepreneur I could feel that failure was headed my way. Sales had dropped significantly and profits dried up. I found myself crying every day in the car on the way to work.

A Ballerina Steps Off The Stage And Into The Ring -- At 40!

Posted 09.17.2014 | MarloThomas

"One of the reasons I started my website is that I wanted a place for women to come together and dream. We women need to know that we don't have to ha...

What One Direction Taught Me About Business

Elizabeth McKenzie | Posted 09.17.2014 | Small Business
Elizabeth McKenzie

With the Where We Are Tour in full swing, it's time to admit it: I'm a self-proclaimed newbie Directioner. Yep, for real. While I'm not *that* obsessed to attribute my business growth to these lads, there's a thing or two that One Direction has taught me about being in business.

How Etsy Changed the Rules & What It Means for Indie Designers

Shannon Whitehead | Posted 09.18.2014 | Small Business
Shannon Whitehead

My eyes scanned over page after page of items I would have expected to find in the kiosks of Daytona Beach, not on a website for handmade goods. I sat at my computer with my jaw on the keyboard, wondering what had just happened.

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 09.17.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

How the Law Is Changing Online Reviews

Deborah Sweeney | Posted 09.16.2014 | Business
Deborah Sweeney

Local businesses have a love/hate relationship with Yelp. On one hand, having an active Yelp page with great reviews can be a real boon. But just a few irate customers can sink a company's reputation on the site.

Heard Though a Megaphone, Seen Through a Microscope

Alex and Cadey Charfen | Posted 09.16.2014 | Small Business
Alex and Cadey Charfen

If you are in a leadership position, especially if you are a CEO or other C-level executive, you should recognize that the position wields a tremendous amount of power and influence.

Is Adversity Foe or Friend? -- Answer the 3 Questions of the Entrepreneurial Challenge

Steven Crandell | Posted 09.15.2014 | Business
Steven Crandell

It's not just entrepreneurs that can turn adversity into opportunity. All people face startup-like challenges. And we all benefit from learning and perseverance. I believe much hinges on how we exercise our free will to create a personal resiliency.

5 Must-Have IT Skills For The Future of Work

Vala Afshar | Posted 09.15.2014 | Technology
Vala Afshar

The fact that data has the power to change our business and personal lives has put data science and analytics at the center of how marketing is done. Every digital click, swipe, "like", buy, comment and search produces a unique virtual identity.

How to Market Your Business Without Hating Every Minute

Britt Bolnick | Posted 09.12.2014 | Business
Britt Bolnick

Here's the funny thing about being in business for yourself -- if you're not comfortable with visibility it can be really hard to put yourself and your business out there in a way that attracts new clients.

How to Fund Your Business with 401K

Yun-Fang Juan | Posted 09.12.2014 | Small Business
Yun-Fang Juan

Raising startup capital is a daunting task. Most entrepreneurs have to use their personal resources to fund their new businesses. In addition to tapp...

Striking Gold in Princeton: 5 Tips for Any Aspiring Collector

Steve Mariotti | Posted 09.12.2014 | Business
Steve Mariotti

I stumbled upon a hidden treasure recently, right in my backyard of Princeton, New Jersey. The Gilded Lion is a wonderful antique store, located at 24 Chambers Street, where it has stood since 1989.