Social media and small business were made for each other. These companies have little or no marketing staff. Social media offers the opportunity to reach millions of potential consumers through virtual channels. The cost savings are significant, and the reach is amplified, but business owners better bring their "A" game.
Although these two environments (parenthood and running a startup) are starkly different, there are carryover skills. What I have learned is that if you are cognitively aware of the parenting ninja skills you possess, then you are able to recognize similar situations in the startup environment and apply those skills.