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Social Currency

Introducing Micro Content

Adrienne Becker | Posted 05.06.2014 | Business
Adrienne Becker

There is one law in the media industries today from which all others derive: Attention is the currency of our culture. With attention, you can move markets. Without it, you blip and fade -- at best.

Get Others to Share Your Ideas and to Buy

Kare Anderson | Posted 04.20.2013 | Business
Kare Anderson

An anger-evoking true story that's spreading, "Exec loses job after allegedly slapping toddler on plane," quickly moved Dan Schawbel to write on Faceb...